Member Since August 2019
Skills
About
With 17 years of sales and marketing experience Jeff focuses on strategy and growth practices. Jeff has worked in strategic business development roles at several companies including Fortune 500 to technology startups. His greatest strengths are creativity, passion for sales and leadership. He thrives on challenges, particularly those that expand the company's reach. He has helped large corporations expand top line revenues and start-ups reach profitability far ahead of projections. Currently Jeff is the co-founder of LeadsRx and is thrilled to bring attribution and transparency to the broadcast and digital marketing industry. Extensive experience in; Start Ups IoT: e-Commerce Strategic Partnerships: SaaS: Adtech/MarTech Digital Media: Hunting/Prospecting: Quota Attainment Sales Management: Sales Process:Go-To-Market Strategies
Jeff Keenan
Published content
article
Unbiased attribution and journey analytics data can help a brand or business focus its marketing; and more European businesses are, or should, begin capitalizing on using analytics tools available to them.
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Oct 5, 2021
Data is vital to increasing marketing performance, but combining that data with human experience is where the wheat is separated from the chaff.
expert panel
Employees want to feel valued, included and represented at work. Not only do they want to receive encouragement from supervisors and support from upper management, but they also want to be able to express themselves and their opinions freely with colleagues without fear of retribution. Leaders have an important role to play in creating an accepting, comfortable work culture that benefits employees. To help you fulfill this role, 10 Young Entrepreneur Council members share one simple step any business leader can take today to create or encourage a more equitable and inclusive work culture.
expert panel
Landing your first management position can be as daunting as it is exciting. You may feel pressure from superiors to perform well or wonder how you'll best lead your new employees. It's important to take early action to establish your leadership style and set yourself up for success. That's why nine members of Young Entrepreneur Council each shared the most critical thing they believe first-time managers should do within the first 90 days of their new role. Follow their tips to give yourself a head start on your new leadership position.
expert panel
One of the best ways to keep a business innovative and growing healthily is for leaders to set tangible goals for teams. To motivate teams to accomplish their goals, it helps to assess the progress toward meeting them on a quarterly basis. This way, at the end of every quarter, the whole team can look back and track the progress they’ve made, see what still needs to happen and prepare for the quarter ahead. To help, 11 members of Young Entrepreneur Council shared tips for assessing accomplishments at the end each quarter so that you can plan or revise strategic goals. gear up for the next one and keep your company on course.
expert panel
Members of Young Entrepreneur Council explain the first steps a business should take upon discovering a negative review. No one likes to receive bad reviews or negative feedback from customers. Often, business owners may feel they’re personal attacks or a competitor trying to start trouble. Rather than responding with patience and an open mind, some businesses lash out and become defensive. While it may feel justified in the moment, the only thing you're doing is adding fuel to the fire—and potentially making the customer angrier. If you want to handle a negative review tactfully and efficiently, try one of these strategies recommended by the members of Young Entrepreneur Council.
Company details
LeadsRx
Company bio
LeadsRx is a marketing attribution platform that helps marketers understand which of their online and offline campaigns are driving conversions like new customers and leads for sales teams.