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Mark Stallings

Co-FounderCasely, Inc

New York City Area

Member Since March 2021

Skills

Entrepreunership
Start-Up Marketing
Lean Startups

Published content

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A product or a service can really only be effective and helpful to others if customers are able to find that product or service online. Search engine marketing (SEM) helps solve this problem by targeting customers through keywords and drawing them into your website. There are many things business owners can do to improve their SEM strategies and bring in as much website traffic as possible. From using quality backlinks to optimizing your company's video content, here's what the members of Young Entrepreneur Council recommend doing when designing an effective search engine marketing strategy.

10 Simple Ways To Automate Your Sales Process For Short- And Long-Term Improvements

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Getting customers through the sales funnel can sometimes be an arduous task. It can also be difficult to juggle multiple prospects at different stages of the funnel, which is why it's important to automate what you can. Automating your sales process doesn't have to be complicated or expensive, either. Installing chatbots on your website to answer questions or reusing email templates for cold outreach are easy-to-implement solutions that can speed up your operations. Below, 10 Young Entrepreneur Council leaders shared their best strategies for how to save your sales team time and effort in the short and long term through automation.

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Starting a new business isn’t for the faint of heart. It takes courage, ambition, and a tangible plan. Many people will be eager to support you on your journey, but some may actually give you advice that could hurt your chances for success. Here, members of Young Entrepreneur Council list an “unlucky 13” collection of the worst startup advice they were given, and explain why that misguided startup advice is so harmful to entrepreneurs who are just starting out.

Ditch the Discount: 10 Incentives to Drive Sales and Earn New Customers

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One of the best ways to attract customers to a business is by offering discounts. Whether your business is brand new or a multimillion-dollar company that's been in the game for over a decade, this tried-and-true tactic will always increase traffic. However, small businesses often can't afford to offer deep discounts on their products or services in the hopes of attracting new customers — They need to be strategic and creative in offering other incentives instead.  To help, a panel of Young Entrepreneur Council (YEC) members responded to the following question:

Company details

Casely, Inc

Company bio

Casely is reinventing the way that we cover our most precious (but often forgotten) accessory. A monthly or quarterly subscription, that delivers a stylish & protective iPhone case to your doorstep once a month or season. Choose your device, style, and customize your delivery plan to fit easily into your busy lifestyle. A fresh case for $15/box. Not ready to subscribe? Cases and various phone accessories are also available for one-time purchase in our retail shop. We are starting a movement among busy young women to keep their phones and their style fresh with just a click of a button. Join our tribe & #NEVERGONAKED

Industry

Retail

Area of focus

iPhone Cases
Subscription
Fashion

Company size

2 - 10

This member is no longer active.

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