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A loyal community of followers can help your brand and business grow.

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These 20 entrepreneurs from YEC discuss their favorite market research tools and why you should be using them. Without a proper view of the market, a business has no chance to resonate with the consumers most likely to buy their product. In the past, the best way of interacting with consumers was to simply put out an ad in the most-seen public medium at the time and hope it would land on fertile ground. Thankfully, the approach has changed in modern days, and now we have a lot more tools to offer us in-depth insights into what our ideal customers like and dislike. Using this as a basis, we can adapt our marketing attempts to appeal to those customers. The question now is, how do we obtain that data? Market research tools go hand-in-hand with e-commerce and internet marketing. Visitors to a website provide the best and most accurate picture of the kind of people the website already attracts. Using this data as a baseline, a business can feed it into an analytics engine and get back valuable information about the kind of customers already coming to its site. Based on those results, the business can then adjust its marketing push to reach out to a broader demographic or drill down into converting more of those visitors to buyers. There are many layers that marketing data reveals that can be priceless to a business looking to raise its conversion rates. Today, a business that doesn't depend on market research to guide its advertising and marketing is at a distinct disadvantage to other companies that do. The companies that make the best use of available tools will be more successful in reaching out to their ideal customers. Here, 20 associates of YEC discuss their favorite market research tools and explain how those solutions can help any business achieve its marketing goals.

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Social media following is an integral part of executing a successful marketing strategy. Engagement on social media is far higher than other channels. However, despite their constant presence, social media networks aren't the only way for a company to do outreach and connect to their core audience. Several other companies have delved into different methods of connecting and advertising to their core audience -- with surprising results. We asked 12 entrepreneurs from YEC to help us understand what nontraditional media channels they've seen work, and why those strategies were so beneficial to the parent companies.

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It’s easy to have an “always-on” mentality when you’re an entrepreneur. You own a business that depends on you to survive, so you never really get a day off – right? This attitude can be detrimental both to your business and to you as the owner. While you might feel uncomfortable or guilty taking time off, it’s essential to give yourself time to rest so you can come back strong and rejuvenated. Otherwise, you're likely to end up burning out and being a less effective leader. We spoke with members of Young Entrepreneur Council about their experiences with stepping away from their businesses for vacation. Here are some strategies they shared for feeling confident leaving your company in others’ capable hands while you’re taking much-needed time off.

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These tools and strategies can make email marketing more efficient and less time-consuming. Email marketing is still a handy outreach method for businesses. It offers something unique in how companies can interact with their clientele. The big problem many companies have with email marketing is how much time it takes up from its staff. But does email marketing have to be that time-consuming? One of the things that businesses have realized over the years is that anything which used to take time can become more efficient. Email marketing isn't an exception to this rule. Where research meant digging through tons of questionnaires and noting results, today you can simply access an automatically-compiled list of preferences, sorted by an algorithm. These lists enable businesses to develop targeted, personalized emails that resonate with their target audience. These tools are only the tip of the iceberg, however. As more and more companies are looking into developing personalized marketing techniques, research needs to finish faster than ever before. Specialized tools and software exist to help businesses realize results more quickly. However, many companies are still in the dark about how they could streamline their email marketing to take up less time. We asked 17 thought leaders from YEC their take on the best tools and strategies to make email marketing a more efficient enterprise. Here's what they had to say.

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Do you want to start a podcast to complement your blog, find new leads for your business, connect with like-minded people, or just for fun?

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As a budding young entrepreneur, you're likely to meet a lot of people telling you, "no." While some of these people are well-meaning, the constant negativity will eventually impact your self-confidence. The unfortunate truth is that you can't just stick your head in the sand and avoid naysayers altogether. While their negativity is depressing, sometimes they have valuable knowledge and information you will need. How can an aspiring young business owner deal with this situation? We asked 12 members of Young Entrepreneur Council about their experiences dealing with those types of people and how they overcame the negativity to be successful. Here's what they had to say.

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Employees who work on small teams may need to play multiple roles to ensure everything runs smoothly. With such limited resources, you may not be able to have a dedicated full-time marketing person to help you reach your full potential as a brand. That's why we asked members of Young Entrepreneur Council the following question:

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All entrepreneurs are excited to see their businesses grow, but this growth isn't infinitely exponential. Occasionally, the company's growth may become stalled. This contraction might happen due to any number of factors affecting either the business itself or the industry as a whole. For a company to continue growing, it needs to regain its momentum. But how does a business restore the initial force that set it up for a significant growth spurt in its early development? Here, 15 experts from Young Entrepreneur Council share a few tips about how a company can regain its drive and continue to grow at a massive rate, even after stalling.

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As a leader, you know your workplace dynamic directly impacts employee morale and, in turn, your bottom line. No matter how great your company culture might be, there is always room for improvement. But to make impactful changes, you’ll have to first understand which areas warrant the most attention.  To help you identify those areas, we asked a panel of Young Entrepreneur Council members this question:

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The only way a business can garner new customers and retain current ones is by laying out the benefits that its product or services present to the consumer. In the past, all it took was a flashy headline and a few bullet points that punched home the usefulness of the product or service. Today's world has evolved to a point where traditional advertising no longer makes the same impact. Even newer, more modern methods of advertising are having a hard time getting traction among some demographics. How, then, can a company educate its target audience about its latest products or services and their benefits? Eleven contributors to Young Entrepreneur Council look at the approaches a business can take to create engaging yet informative content to attract consumers.

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While every mentor is unique, the truly great ones will check certain boxes.

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Professionals, regardless of their work environment, sometimes find their focus flagging. If you're someone who has to deal with divided attention between multiple tasks, the amount of effort you put into a job will start telling on your psyche before too long. To deal with this situation, you'll have to figure out how to retain your focus and discipline within the workplace. Luckily, there are several approaches to reestablishing your focus at work. Productivity is linked to your mindset and your environment, after all. Below, 14 professionals from Young Entrepreneur Council discuss some of their favorite and most effective approaches.

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Within any company, the ambitions of individual team members should aid the overall organization. However, it takes a leader to fuel, direct, and inspire this ambition into a way that helps both the team members and the organization as a whole. One way leaders can get their team members to realize their ambitions is by guiding them toward self-teaching and taking initiative, as a way of expanding their knowledge and skills while also seizing new opportunities within the company. To help, we asked 15 members of Young Entrepreneur Council the following:

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In all walks of life, there will be pitfalls that plague professionals. For an entrepreneur, especially, it may occasionally feel like nothing is working out, no matter what you do. There's a saying that success only comes to those who get back up each time they get knocked down. The problem is that the saying doesn't detail how you get back up from a fall. Some leaders can find themselves falling over and over, and each time the recovery takes more out of them.  Recovering from a fall doesn't have to be such a trying experience, however. Here, 15 professionals from Young Entrepreneur Council provide their most effective methods for bouncing back from life's setbacks.

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18 leaders from YEC discuss what elements business leaders should keep in mind before selling their company. Selling a business is a significant step and one that entrepreneurs usually spend hours agonizing over. There are just too many uncertainties when it comes to a transaction. Is the estimation of value correct? Are you exiting the market at the right time? How do you ensure that you get the amount that you think the company's worth? Growing a business from humble beginnings to the point where it commands a decent value takes time, effort and a bit of your soul. For many small entrepreneurs, it's like selling a part of themselves. For an entrepreneur to be able to sell their company, they need to sever the emotional bonds they have with its growth and approach the sale without emotion. The best way to do this is to examine the elements that make up the sale critically before even putting the business on the market. But what features are the important ones to consider, in this case? Eighteen business owners from YEC delve into the elements they think entrepreneurs should consider before they decide to list their business for sale, and why those elements are so crucial to the decision.

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Managing your time, delegating and practicing self-care are key.