Member Since March 2019
Skills
About
Kelley Weaver, CEO of Melrose PR, is a leading crypto and blockchain public relations and content marketing agency based in Los Angeles, California, and she is the host of the popular podcast Crypto Token Talk. Kelley is a die-hard blockchain and cryptocurrency believer. Just three years ago, she dove head-first into the world of blockchain technology and hasn’t looked back. She is deeply passionate about communicating how decentralized technology will change the world. Melrose PR is a public relations & creative marketing agency focused on technological and storytelling innovation for the blockchain technology and crypto (digital asset) industries. Blockchain tech is still young, and its messaging requires nurturing as it glows increasing bright in the public spotlight. Melrose PR feels a responsibility to take leadership, silence the skeptics, and ensure that the message is strong and clear – blockchain is the future of technology, business, and the world. We work with enterprise-level solution providers as well as blockchain startups, helping them craft cohesive messaging and generating awareness through top-tier media placements. Kelley routinely writes thought leadership pieces about blockchain for Forbes and other outlets. She is the host of Crypto Token Talk, a podcast for those looking to enter the new frontier of blockchain technology and learn “Crypto 101” from leading industry experts, launching in January 2018. It serves as an entertaining on-ramp and newbie-friendly gateway to learning resources related to the world of cryptocurrency. Kelley got a deal on "Shark Tank" with her past company, Purecase, which she then led to a successful exit.
Kelley Weaver
Published content
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Right now, Web3 leaders have a unique opportunity to create something truly revolutionary—not just market share, but mindshare.
expert panel
Getting your voice out there is an important part of becoming a successful thought leader. However, it can be difficult to know the right way to convey your perspectives on different topics without a strong writing foundation. For those entrepreneurs who have never written before, the thought of publishing a piece can seem like a far-off goal—but it doesn’t have to be if you have the right strategies in place. To help guide you in the right direction, 10 Young Entrepreneur Council members shared their best writing tips for aspiring thought leaders.
expert panel
It’s a common tenet of American culture that with a little hard work and determination, you can make your greatest dreams come true. While being a hard worker is an admirable trait, it can quickly turn into a negative one if your everyday life is consumed by work. This fact has been amplified by the remote work era, when the line between work and personal time has become completely blurred for professionals who work from home. For any professional, however, it’s best to strive for a healthier, more balanced life instead of working around the clock. Below, eight members of Young Entrepreneur Council share their tips for how best to achieve this balance and break free from this negative stereotype.
expert panel
Weekly standups and regular reports are great ways for leaders to check in with their teams. These are times to briefly share updates and ask about any concerns or questions the team may have before the day or week begins. But while many companies know that checking in with their teams on a regular basis is a positive thing, some may just be hosting these meetings as a way of going through the motions. In order to get the most out of these meetings, you have to be intentional, which is why 10 members of Young Entrepreneur Council each shared one thing leaders can do to make weekly standups more useful and meaningful for them and their team members.
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Building an engaged team with high morale takes a combination of empathy and conscientiousness.
expert panel
Communication breakdowns can occur at any time and in any work environment, but can seem especially prevalent in remote work situations. While remote work has its own unique benefits, it also means employees and managers are relying more on written, phone or video communication and less on the in-person communication and body language cues that can be so helpful for clarity. So when that clarity is muddled and an employee is consistently feeling like they and their manager aren't on the same page about a project or expectations, what route should the employee take to remedy the situation moving forward? To provide the answer, a panel of Young Entrepreneur Council members offer eight ways employees can seek to resolve this miscommunication and gain more clarity in the future.
Company details
Melrose PR
Company bio
WE ARE THE NEW GENERATION OF PR We are young, and hungry to use media in all its changing shapes and forms to tell your important story. Melrose PR’s identity is built on the pioneering principles of our clients, who are never afraid to tear apart the script and dive into the unknown. This is the same attitude we throw into our everyday as we work to transform your brand in ways you had always dreamed of, and others you had never even thought of. Melrose PR is a public relations and creative marketing agency located in the heart of Silicon Beach, CA. As millennials working in new media, we sit at the intersection of traditional PR channels and emerging engagement platforms, providing integrated marketing communication solutions for blockchain technology brands. In short, we get the right people talking about you. We create targeted public relations strategies based on your goals and generate a powerful industry presence through A-list media placements, content creation and sharing, promotional events, brand image management and social media. It is this innovative multi-channel approach that allows Melrose PR to help companies, from small startups to established brands, break into the global media arena and drive their bottom line. We hustle on your behalf. Our clients look to us for results, and we deliver. You have the ideas. We get the world ready for them.