Kevin Marcus

expert panel

Especially when first starting a business, finding customers can be one of the most difficult aspects of getting your company off the ground. However, even more experienced businesses can struggle to find customers if their approach isn’t dialed in. In this digital era, focusing on your digital marketing efforts can be an effective way to reach the right people. To provide further insights, nine members of Young Entrepreneur Council offer their best tips for improving your digital marketing efforts to find not only more customers but also the right customers as well as achieve greater success as a business.

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Entrepreneurship is a journey filled with obstacles that every hopeful business owner must defeat if they want to prove they have what it takes to succeed in the business world. And while some obstacles are easier to overcome than others, there are those which can be lifelong hurdles entrepreneurs will need to work to climb in order to find true success and happiness.  To share their own insights into this journey, 10 members of Young Entrepreneur Council discuss the biggest hurdles most new entrepreneurs struggle to overcome, why and what they recommend doing to come out victorious on the other side.

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As technologies advance, companies collect more data and the trust consumers once had for those companies wanes, new laws surrounding consumer privacy are going into effect, constantly changing the way businesses learn about and sell to their customers. Such laws would put customers back in the driver’s seat, giving them control over what data they would like to share and when. But even so, one responsibility of every business leader is safeguarding the data and privacy of their customers, and this means they must pay attention to these changing laws in order to best protect any data they do have. Here, eight Young Entrepreneur Council members share the key points every business leader should know about changing consumer privacy regulations and why they’re so important to understand.

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Whether your business is still just an idea or you're in the research phase, it's never too early to think about determining market need. It's essential to figure out what consumers need from your product and pinpoint a target audience. However, there are many ways to effectively determine market need for your particular product or service. To help you do this, eight members of Young Entrepreneur Council explain some specific strategies for uncovering the need for your idea. Follow their recommended tips to complete this essential part of your business research.

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Success in content marketing requires a deep knowledge of existing and prospective customers and successful, tailored campaigns to reach them all. But while reaching those customers and making the sale can be achieved with the right plan, there is still the possibility of making a lot of mistakes along the way. To see positive results from your content marketing efforts, there are some important "dos," but there are also some very important "don'ts" that should be considered. Below, 13 Young Entrepreneur Council members share their top actions to avoid in content marketing and why.

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Data is a key factor in determining many critical business decisions. As a business owner, you're most likely tracking multiple points of data each day, from transactions and payroll to projected profits. While there are many metrics out there that are important to track for business growth, there are a few high-level metrics that can uplevel your business operations. To that end, eight members of Young Entrepreneur Council discuss some high-level metrics your business should be tracking and why.