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As a new business owner, it isn't easy to sort out which business strategies work and which ones don’t. There's no standardized roadmap that guarantees success. Instead, success in business is a series of trial-and-error tests that result in a positive outcome, with plenty of mistakes along the way. When it comes to marketing, many business owners make mistakes without even knowing they’re doing so. If not addressed, these issues can lead to failed campaigns, unjustified expenses and very few results. Below, nine members of Young Entrepreneur Council look at some of the most common mistakes new entrepreneurs make when planning their marketing efforts and the best ways to remedy them.

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As the new year signifies new beginnings, most people come up with things they want to change as the January rolls around. If these resolutions stick, they could lead to an entirely new way of life. Yet so many people let these goals falter, and within the first few weeks of the new year, these resolutions are relegated to the proverbial garbage heap. However, some people really do manage to attain their goals. Some entrepreneurs have developed great success by sticking to their New Year’s resolutions, but what's their secret? Here, nine members of Young Entrepreneur Council share some helpful tricks to ensure that you can achieve your own New Year’s resolutions this year.

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Is 2020 the year brands behave like they care as opposed to merely wanting data-driven results?

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As more people are working from home and staying in, online shopping has become the dominant means of commerce. It’s more important than ever for small brick-and-mortar retailers to get their products online and accessible to their customers. However, with so many large e-commerce competitors like Amazon, it can be hard to stand out from the crowd. To give these smaller businesses a leg up, we asked members of Young Entrepreneur Council how brick-and-mortars can still thrive in today's digital landscape. Here’s what they had to say.

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Having the right clients can make all the difference in your business’s success. Of course, finding those ideal clients isn’t always easy. You don’t want to be too selective and turn down a good business opportunity, but you also don’t want to overextend yourself for a client who won’t stick around in the long run. We asked members of Young Entrepreneur Council how they’ve managed to attract -- and more importantly, keep -- the right clients in their roster. Here are their best strategies.

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Building your brand is an important part of running a business. To truly connect with your audience, you must define and express who you are and your goals as a business. Often, the best way to do this is by telling your story. Your brand story encompasses your journey to and reason for starting your company, and the way you tell it can greatly impact the way consumers view your brand. We asked members of Young Entrepreneur Council to share some strategies for communicating your chosen brand story to your audience. Here’s what they had to say.

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There are more accurate (and less overused) ways to tell the world what you do.

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The culture of the modern workplace has changed drastically, and far more businesses are looking favorably at work-from-home arrangements. Industries that have traditionally depended on employees coming in no longer need to conform to the archaic principle of in-office work. The result is a lot more freedom for workers, as well as potentially increased productivity. However, that benefit only happens if teams manage to coordinate appropriately within the online space. Luckily, other groups have succeeded as remote teams before remote working became a necessity and can share their experiences. Eight contributors to Young Entrepreneur Council explain how companies or industries new to the remote working paradigm can ease the process of shifting into a non-office-based approach.

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The job of a project manager comes with a world of responsibility attached. As the point-person in an organization responsible for the completion of tasks on time and within budget, their information must be precise and accurate. While many project managers have been trained in the traditional methodology of project management, the field has evolved a lot. Even today, new project managers start the job and have to adapt their knowledge to the current working environment. Project management is a fluid field, with changes required for a constant reevaluation of how a company does things. We asked eight experts from Young Entrepreneur Council what they would advise project managers to do to make sure projects stay on track and within budget. Here's what they said.

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Now is the time to take care of your employees and your community as much as possible.