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Maren Hogan's avatarPerson

Maren Hogan

CEORed Branch Media

San Diego Area

Member Since April 2013

Skills

B2B Marketing
Artificial Intelligence
Content Strategy

About

Changing the world of B2B Marketing, one industry at a time, from Omaha, Nebraska...I really hate writing bios, they sound so boring, when most people's life story is anything but. Here's mine: A military brat, I dropped out of high school in Santa Cruz, California and moved to San Francisco to pursue emancipation (or something like that). After I moved back to Nebraska to be near my four sisters, I got back into school with the goal of becoming a fiction writer. Child #1 changed that goal to marketing and communications. I've been working to make product and services sound better to companies for over 13 years now. I began my career by sending out articles and writing samples to every local paper I could think of, and it worked! I quickly amassed a portfolio and learned the ropes of business reporting and writing at the local and regional business journals. After a stint in investment management communications, I turned to the world of HR and Recruiting Technologies (or Human Capital Management). During a year long hiatus from a series of executive marketing positions in the HR and Recruiting space, I started a fledgling network of travel bloggers called TravelBlogExchange.com which in turn spawned an international conference franchise and a PR software tool. The former was sold in 2012 to New Media Expo. Red Branch Media, my B2B marketing consultancy, through all of the above (at least since 2006) has grown exponentially. RBM is now a full service agency with clients in North America, the United Kingdom, the MIddle East and Africa. We are at 22 and growing rapidly (call us if you are brilliant, we're always looking) and my main mission in life is to manage myself out of a job, so I can try something new. Maybe write a book... Maybe start a speaking career... Maybe start using that treadmill in the corner…

Published content

expert panel

Every business faces setbacks at some point. Whether it’s a campaign that didn’t perform as well as you expected or a product that experienced major delays in production, setbacks seem to be part of the everyday entrepreneurial experience. What really makes a difference is how you respond to them. Here, 11 members of Young Entrepreneur Council share how they respond when they experience setbacks in their businesses and what steps they take to effectively reset and move forward.

expert panel

Few customers actually enjoy being sold to, yet companies still have to be able to sell their products or services in order to survive. The trick comes in finding the balance between pitching your product and fulfilling the needs of your customers. If you find yourself unsure of how to get started, however, the members of Young Entrepreneur Council have a few essential tips. Here, they share their advice for how to balance both the need to sell and the customer's desire not to be sold to when creating marketing content and why doing so will be the key to your business’s success.

Seven Effective Ways To Implement Data-Driven Decisions

expert panel

A business can learn a lot from data. Business intelligence is the methodology that takes data and derives actionable results from it. When a company utilizes those suggestions, it can lead to higher efficiency and productivity. However, there has been a reluctance in some businesses to give data-driven results a chance. Many feel as though data can't provide the 'human element' that leads to positive change. Despite this, other entrepreneurs have brought data-driven decision-making to the foreground, and below, seven members of Young Entrepreneur Council share their best advice and stories about how data has allowed them to make smarter decisions and drive their business success.

Five Lessons Learned From Failing In Business

article

The most important part of success is learning to identify failure and turn it into a win.

How To Fix Three Of The Biggest Project Management Problems Your Business Faces

article

The improper execution of project management could derail your business.

The Seven Qualities That Make Great Managers So Effective

article

The best managers are hard to come by -- but they do share certain key qualities.

Company details

Red Branch Media

Company bio

Red Branch Media is a B2B full-service Marketing Agency. Located in Omaha, Nebraska, Red Branch is a Midwestern agency with a work ethic to match. In business since 2006, our clientele has rapidly grown and so has the industries we serve; including HR technology, recruitment marketing, enterprise software, finance, travel and Oil & Gas. From sales to design and everythign in between, we love what we do!

Industry

Marketing & Advertising

Area of focus

Digital Marketing
B2B
Embedded Systems

Company size

11 - 50