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Meghan Sharkus's avatarPerson

Meghan Sharkus

Founder & CEOExpressionMed

Minnesota

Member Since January 2022

Skills

Leadership
Public Speaking
Entrepreneurship

About

Building a multimillion dollar medical adhesive business without investors has taught me a lot. For the first 3 years I was growing the business on my own or with one friend. Today I have a team of 16. I have learned about and personally executed -Automating file edits and organizational systems using adobe scripts. -Fundraising through Business plan competitions: $114k won in one year -Product development and supply chain -Manufacturing contract negotiations -Social media branding and strategy -Hiring and team building at both a $70k/yr business to a $13M/yr business -Fulfillment systems and optimization -International sales and distribution systems -High Level Strategy Management

Published content

13 Content Marketing 'Don'ts' To Avoid At All Costs

expert panel

Success in content marketing requires a deep knowledge of existing and prospective customers and successful, tailored campaigns to reach them all. But while reaching those customers and making the sale can be achieved with the right plan, there is still the possibility of making a lot of mistakes along the way. To see positive results from your content marketing efforts, there are some important "dos," but there are also some very important "don'ts" that should be considered. Below, 13 Young Entrepreneur Council members share their top actions to avoid in content marketing and why.

expert panel

Many aspiring entrepreneurs start their businesses as "side hustles" so they can keep a steady income from their day jobs while still working on what inspires them. Still, they may dream of the day when that side hustle can become their main hustle. To ensure the growth you need to take your business full time, there are a few things you can start doing now, even while only working on it part time. Below, Young Entrepreneur Council experts each share one thing you can do right now to turn your business dream into a reality in the not-too-distant future.

expert panel

When you're just starting out as an entrepreneur, you may have big growth aspirations. However, it takes a lot of work to get there: According to the Small Business Administration, only about half of small businesses with employees make it to the five-year mark. To survive those critical early years of your startup, it's important to keep your skills sharp and seek assistance from others when needed. Below, nine members of Young Entrepreneur Council each discuss one resource that helped them as an up-and-coming entrepreneur and the difference it made in their future endeavors.

How To Be Taken Seriously As A Young Entrepreneur

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So long as you are giving it your best shot by showing your track record and industry knowledge, you will find the right person to work with.

Company details

ExpressionMed

Company bio

ExpressionMed creates designed medical adhesives to secure infusion sets and continuous glucose monitors. Our company focuses on adding safety, confidence and education to diabetic care routines. ExpressionMed began in the Summer of 2015 with the mission to create adhesives for wearable devices that were as fun as they were functional. After two years of research we found the perfect tape for longevity and comfort. Our company began sales in November in 2016 by offering patches for Insulin Pumps, and shortly after we introduced Dexcom tapes into our product line. We are excited to have expanded our product mix to include adhesives for Enlite, Libre, Pod and Medtronic CGMs. According to our customer surveys, our adhesives will stay on for 10 days to "3+ weeks" without fraying or lifting. Our material is thin and breathes with your skin so you don't feel it as you move throughout the day. Our tape has been worn on everyone from a busy dad of five to a competitive swimmer. More inspiring than the product itself, the people I've met through this process have been amazing. Every parent who knows that diabetes isn't a lifestyle change for a child, but a whole family; every energetic kid that doesn't let a disease stop them from doing what they want to do; and every person who has faced difficult times and bounced back more confident and happy than people who can't imagine what diabetes is. ExpressionMed was built for you, and you are the reason our staff continues to work tirelessly everyday to bring this product to life, spread your message, and educate the world. We are happy that ExpressionMed is a part of your family, and invite you to join ours.

Industry

Consumer Goods

Area of focus

Diabetes
Diabetes Supplies
Adhesives

Company size

2 - 10