Member Since October 2015
About
Zach Binder is an experienced COO, Marketer, Consultant, and Speaker. He is the Co-Founder and President of Bell + Ivy, former COO of RankLab, former VP of Marketing for American Addiction Centers, a member of the Young Entrepreneur Council, and a council member of the Forbes Agency Council, an invite-only group comprised of some of the world’s most successful entrepreneurs. Zach’s recent work can be seen in Forbes, Huffington Post, Entrepreneur and Inc Magazine. In 2012, Zach joined RankLab, a small boutique marketing firm, and helped it grow into a thriving full-service marketing agency, tripling it’s staff, and serving clients nationwide. Serving as Chief Operating Officer, Zach and his partners at RankLab achieved a coveted position in Inc Magazine’s Top 5000 fastest growing private companies in 2015. As a result of the rapid growth and success of the agency, RankLab was acquired by American Addiction Centers in July of 2015. Zach went on to serve as VP of Marketing, where he was responsible for integrating all marketing offices and operations to lift performance, achieve greater scale and oversee production fulfillment. Zach has a B.A. from the University of Wisconsin.
Zach Binder
Published content
expert panel
Ensuring employees are engaged is key in business, as it leads to higher company morale and improved quality of work. Further, a lack of engagement can be a telltale sign that something is wrong. For companies finding that their employees aren’t engaged—whether it’s during meetings, feedback sessions or fun social outings—there are ways leaders can drive motivation. Below, 10 members of Young Entrepreneur Council discuss some simple things companies can do to get employees more engaged and involved.
expert panel
A large part of the personal branding process relies on speaking with others, presenting new ideas to digital and in-person audiences, and establishing connections. To a self-described introvert, these tasks can seem like big hurdles on the way to success. But there are ways for introverts to get their names out there and create strong relationships within their network. Whether it's becoming more active on LinkedIn or publishing articles on sites within your discipline, introverts have many opportunities to be involved in the business community while still leaving space to recharge with solo activities. Below, 13 Young Entrepreneur Council members shared their keys to personal branding success as an introverted leader.
expert panel
As a business owner, you want your customers to be satisfied with your service or product. When they aren't, and decide to leave a negative review, it's easy to take that personally—but it's also a potential learning opportunity. It's important to respond to bad reviews in a respectful manner and to learn from what your customers are trying to communicate. Sometimes, you may learn that you just can't please everyone with your business or that you might need to let go of some customers. Below, eight Young Entrepreneur Council members shared some of the lessons they've learned from negative reviews and how those experiences helped them become better leaders.
expert panel
As a new small business, engaging your community is crucial to getting your business off the ground. The goal is to nurture lasting relationships that will drive your revenue and increase brand awareness; however, forming genuine connections with members of your community requires strategy and patience. To help you do this, 15 members of Young Entrepreneur Council answered the following question: