Ali Payani, Co-Founder and CEO of LookinLA, a leading digital marketing agency recognized by Clutch as one of the best marketing firms in Los Angeles. The fast success of LookinLA speaks to Payani’s skill as both a digital marketer and as an entrepreneur. Though he came to the U.S. from Dubai in 2016 with vast experience in business and technology, he had no contacts, no leads, and no income stream to support him as he built his new California-based business. Nevertheless, LookinLA made six figures in six months. LookinLA’s authority marketing model helped triple their client base, double their full-time staff and expand their clients’ success amid a global pandemic—tripling clients’ metrics across the board while compressing their marketing costs. Payani has become a sought-after business mentor and coach, as well as the host of the podcast “The Leading Mindset with Ali Payani.” Much of his success with LookinLA can be traced back to Payani’s skill for computer technology. As the world of marketing grows increasingly digital, his advanced expertise with artificial intelligence has helped him master digital marketing executions using data-driven marketing techniques. He holds a Bachelor of Computer Science in Digital Systems Security, a Master of Information Technology Management, and numerous international awards celebrating his achievements in technology. He has been recognized for his Auto Phishing Detector (Best Innovation Gitex Award in Dubai) and has won the Du InfoSec Award and the AI Algorithm Gulf Programming Contest. Payani has also authored a research paper on a behavioral model to improve information security policies implantation and engineered an AI-based air quality measuring technology that is widely celebrated for the innovation’s life-saving potential among those who suffer from asthma.In addition to his passion for science and technology, Payani has a wide range of interests. He is a pianist, a former national basketball player, and a chess champion.