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Ali Payani

Chairman, CEO & FounderPayani Group

Los Angeles, CA

Member Since May 2021

Skills

Leadership
Marketing Strategy
Business Intelligence

About

Ali Payani, Co-Founder and CEO of LookinLA, a leading digital marketing agency recognized by Clutch as one of the best marketing firms in Los Angeles. The fast success of LookinLA speaks to Payani’s skill as both a digital marketer and as an entrepreneur. Though he came to the U.S. from Dubai in 2016 with vast experience in business and technology, he had no contacts, no leads, and no income stream to support him as he built his new California-based business. Nevertheless, LookinLA made six figures in six months. LookinLA’s authority marketing model helped triple their client base, double their full-time staff and expand their clients’ success amid a global pandemic—tripling clients’ metrics across the board while compressing their marketing costs. Payani has become a sought-after business mentor and coach, as well as the host of the podcast “The Leading Mindset with Ali Payani.” Much of his success with LookinLA can be traced back to Payani’s skill for computer technology. As the world of marketing grows increasingly digital, his advanced expertise with artificial intelligence has helped him master digital marketing executions using data-driven marketing techniques. He holds a Bachelor of Computer Science in Digital Systems Security, a Master of Information Technology Management, and numerous international awards celebrating his achievements in technology. He has been recognized for his Auto Phishing Detector (Best Innovation Gitex Award in Dubai) and has won the Du InfoSec Award and the AI Algorithm Gulf Programming Contest. Payani has also authored a research paper on a behavioral model to improve information security policies implantation and engineered an AI-based air quality measuring technology that is widely celebrated for the innovation’s life-saving potential among those who suffer from asthma.In addition to his passion for science and technology, Payani has a wide range of interests. He is a pianist, a former national basketball player, and a chess champion.

Published content

expert panel

When it comes to creating a successful marketing strategy, you don’t always need to reinvent the wheel. Sometimes a few small changes can have a huge impact on your ROI.  To that end, a panel of Young Entrepreneur Council members shared their top eight tips to help business leaders quickly level up their marketing strategy. Below, they discuss what makes these simple strategies so effective.

Your Exit Strategy: Five Marketing Strategies To Maximize Valuation

article

Increase sales, brand awareness and brand authority, all of which will maximize the value of your company so you can gain the highest valuation when you sell.

10 Key Questions To Ask Before Making Any Major Business Decision

expert panel

Every decision you make in business will have its consequences. While you always want to make decisions that will result in positive outcomes, things don't always go as well as you hoped they would. In this way, it's important for a leader to take the time to think through a potential decision before committing to it.  Thankfully, there are some important questions you can ask yourself to help you gain clarity on a decision before you make it. Below, members of Young Entrepreneur Council share the questions they always ask before making any major business decisions for their companies and how those questions help them make better decisions overall.

What Do Millennials Want? Time To Revamp Your Business For Future Decision-Makers

article

Making necessary changes to your marketing and sales strategies with Millennials in mind will undoubtedly help you outperform the competition.

Five B2B Marketing Predictions For Business Owners

article

The B2B world is changing fast, making once tried-and-true marketing best practices obsolete.

Company details

Payani Group

Company bio

Payani Group is a dynamic and forward-thinking conglomerate comprised of three distinct divisions: Payani Private Equity, Payani Media, and Payani Advisory. At the core of our ethos lies a commitment to fostering growth in businesses and industries, shaping the present, and building a sustainable future.

Industry

Investment Management

Area of focus

marketing strategy
Digital Marketing
Business Intelligence

Company size

11 - 50