Member Since March 2021
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About
A seasoned entrepreneur with over $250 million dollars presold & crowdfunded for products across multiple categories. Hello, I’m Kaitlyn Witman, Co-Founder & COO at Rainfactory. Rainfactory is a digital marketing agency that provides end-to-end product launch marketing services for new tech products and crowdfunding campaigns. We are the best agency in the world for launching Kickstarter and Indiegogo campaigns, and then transitioning to Shopify, Amazon, and retailers across the US. Rainfactory is the ideal marketing department for growing brands. Kaitlyn lives in Seattle, WA with her husband and two daughters. She holds an MBA in Entrepreneurship and Finance from the University of Washington, and a BA in Political Science and Economics from the University of Virginia. A writer, speaker, and angel investor, Kaitlyn often writes about parenthood and the workplace, growth mindset management, and startup marketing. She is a guest lecturer on entrepreneurship and marketing. She coaches direct-to-consumer eCommerce startups on how to finance their growth with presales.
Kaitlyn Witman
Published content
expert panel
Any successful business has at least one thing that sets them apart from their competitors and that makes customers choose them over anyone else—their core strengths. Determining what those strengths are may require some reflection on the leader’s part, or even some feedback from the team. However, once you’ve determined your core strengths, you’ll likely want to make them even stronger, as doing so will put your company at an even greater advantage over others in your space. But what steps can you take to get there? Below, 12 business leaders from Young Entrepreneur Council offer their expertise and recommend just a few of the paths you can take toward improving your company’s core strengths and setting you, your team and your business apart from the competition.
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While email marketing remains a popular and viable way to reach customers, it also has the potential to cause annoyance or get flat out ignored if not handled in the right way. Emails frequently hitting customers’ inboxes that follow the same stale format or provide little or no value often won’t inspire readers to click through—if they even open the email at all. So what should email marketers do? Here, the experts of Young Entrepreneur Council discuss some of the strategies businesses can use to breathe new life into their email marketing efforts and keep their emails from being sent directly to “Trash.”
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expert panel
Imposter syndrome can affect anyone—regardless of age, gender or background. However, these feelings of self-doubt can often hit a little harder for young female entrepreneurs, as they may feel they are less qualified or have more to prove than their male counterparts. As entrepreneurs, they may lose out on vital business deals or opportunities to advance their careers if they are unable to overcome these hurdles. To help, nine women from Young Entrepreneur Council draw from their experiences as entrepreneurs and offer their best advice for how to overcome imposter syndrome, succeed as a business leader and forge ahead in one’s career with confidence.
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The value of mentorship has become increasingly evident. Many young professionals recognize that having a mentor can be a transformative experience, propelling their careers to new heights and offering the kind of guidance, insight and wisdom that textbooks simply cannot provide. However, the process of approaching a successful entrepreneur about becoming a mentor can seem daunting, leaving many unsure about where to begin. Here, Young Entrepreneur Council members share tips for how young individuals can secure entrepreneurs as mentors, starting them off on their own paths toward successful entrepreneurship.
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When a member of the C-suite leaves their position, it can have a ripple effect throughout the whole company. Because they’re a key leader of your business, their departure may leave employees wondering whether they were let go or left of their own accord, whether their own jobs will be affected, whether there will be significant changes to the company culture or whether new policies and procedures will be put in place. While change is often necessary in order for companies to grow, key changes in leadership must be handled thoughtfully to help quell these fears and answer employees’ questions. To do so, consider the following advice from the members of Young Entrepreneur Council. Here, they offer their best tips for how to ensure a smooth transition and avoid any negative impacts after a C-suite exec leaves your company.
Company details
Rainfactory
Company bio
Rainfactory is a digital marketing agency that provides end-to-end marketing and product launch services for new tech products and crowdfunding campaigns. We are the best agency in the world for launching Kickstarter and Indiegogo campaigns, and then transitioning to Shopify, Amazon, and retailers across the US. Unlike other crowdfunding agencies, Rainfactory is the only one that operates as an in-house marketing department for the entire lifecycle of the product. Simply put, we're the ideal marketing department to help eCommerce brands grow. Products that we work on include: technology and hardware, Audio, speakers and headphones IoT, mobile accessories, Health & fitness, Kitchen appliances, Outdoor gear, Photography, And Micro-Mobility such as eBikes, scooters and skateboards. We have a battle-tested and proven process to understand the core features & benefits of the product, and then a multi-layered social media advertising strategy to match those benefits with the right audiences.