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Rob Hoffman's avatarPerson

Rob Hoffman

COOVyu

Colombia

Member Since October 2022

Skills

Journalism
Editorial
Creative Writing

About

In the past 3 years I've helped scale more than 10 companies from 6 to 7-figures for both myself and my clients. Here's a little bit about my company Contact Studios, what we do, and why we do it. Content is every marketer's best asset for driving sustainable, scalable growth. But for most marketers, scaling content is a nightmare. These are the problems faced by Directors of Marketing, Marketing Managers, CMOs, Content Managers, and others, and how we can help: MOST MARKETERS FACE THE FOLLOWING PROBLEMS: No bandwidth or budget to produce SEO content in-house or to hire internally. Agencies and production companies are slow and expensive. Freelance marketplaces put the burden on you with endless notes and revisions. Between hiring editors, writers, videographers, producers, photographers, motion designers, and SEO experts…building an internal team just isn’t feasible for most organizations. BY IGNORING THESE PROBLEMS, MARKETERS RISK: Missing out on tens if not hundreds of thousands of dollars a month to your marketing-savvy competitors. Losing the opportunity to rank for industry-defining keywords to competitors that get their first. Failing to build trust in your consumers, leaving them to align their loyalties to another company in your industry that appears to be a greater authority. HOW I CAN HELP: We help marketers increase their content production without increasing their headcount. We virtually automate the content creation process for you—whether you're creating video content, or SEO blog content—so you can just sit back and watch your content go live. Our content is designed to work while you sleep, targeting your most desired prospects, and converting them into customers. We specialize in creating video and article content quickly, reliably, and cost-effectively. We give marketers time back to focus on the big stuff and get more done.

Published content

expert panel

For businesses, TikTok is a platform with potential beyond participating in the latest dance craze or humorous trend. With over 1 billion monthly active users, TikTok is full of potential customers for your brand, and its easy-to-use video-sharing capabilities make it the perfect platform for increasing transparency with your followers and building the trust necessary to attract new consumers. But how should you get started? Here, eight members of Young Entrepreneur Council offer a few of their recommendations. Consider implementing one or all of these creative ideas into your video marketing strategy to build a better relationship with your current customers and draw in new ones as well.

expert panel

One of the first steps entrepreneurs should take after starting their business is getting word out to the public and attracting potential customers via marketing. A customer can’t find and make a purchase from a business unless they first hear about it, and this means marketing should be top of mind for any entrepreneur looking to grow their business. But when you’re new to entrepreneurship, you may not know the most effective ways to market to your audience, which could cause you to make a mistake that might unintentionally damage your efforts. Here, nine members of Young Entrepreneur Council share some of the mistakes new entrepreneurs might commonly make when it comes to marketing their business, why they fall into these traps and what they should do instead.

How to Manage Client Expectations as a New Freelancer

expert panel

When you're a freelancer, it's crucial to set client expectations upfront to ensure a mutually beneficial relationship. Not setting realistic boundaries and outcomes at the start can lead to critical misunderstandings. Over time, this can lead to burnout or even negatively impact your professional reputation. To help you avoid this outcome, 10 members of Young Entrepreneur Council (YEC) answered the following question:

expert panel

Convincing your employees to read through pages of dry policy and procedure—especially on a regular basis—is never the easiest of tasks. While documenting your business processes is important for consistency and clarity, this documentation only becomes valuable if your team members actually reference it. So what’s the key to making your standard operating procedures (SOPs) more interesting to your team? Below, 10 members of Young Entrepreneur Council explore this question and share their best tips for making your business's SOPs something your employees actually want to use and read.

expert panel

Many aspiring entrepreneurs seek to get into business because they're passionate about their idea. However, strong passion for an idea may not always be enough to ensure profitability, and in order to succeed long term in the business world, making enough money to both survive and thrive is vital.  But for those not willing to compromise their idea for another they’re less passionate about, the members of Young Entrepreneur Council have a few tips. Below, they each share one piece of advice they would give an aspiring entrepreneur for ensuring their passion will also be profitable and why you don’t necessarily have to give up your dream to make more money.

The Top 8 Biggest Mistakes New Bosses Make, and How to Avoid Them

expert panel

There's a strong learning curve to leadership, but newly promoted managers should aim to avoid these key mistakes. When you’re starting out as a new boss, there are a lot of priorities to balance and decisions to make. Often, it can feel like you're being pulled in several different directions throughout the day, so much so that it can be difficult to focus on just one thing. As a result, new bosses often make mistakes. They may struggle when it comes to delegating work, communicating or even hiring the right people. Below, a group of successful entrepreneurs shared the biggest mistakes they made as first-time bosses and what they would do differently if given the opportunity.

Company details

Vyu

Company bio

Contact Studios is how the fastest-growing brands supercharge their marketing with high-converting Ads and SEO content. We help teams scale their marketing without the burden of increasing headcount. Every competent marketer knows that if your brand isn't running high-converting ads or claiming the top spots on Google, you're literally giving away customers to competitors. Lousy ads or infrequent content is a recipe for soaring customer acquisition costs and shrinking profit margins.‍ But for most teams, publishing consistently is a logistical nightmare. Most internal marketing teams don't have the bandwidth to produce video ads or SEO content at the level needed to be competitive. Most agencies are expensive, slow, deliver underwhelming results, and only solve part of your marketing problem. Contact Studios is how high-performing teams produce profitable Social Ads, YouTube Ads, and SEO content— and still have time to focus on the big picture. Publish more. Learn faster. Win more customers. Start publishing high-converting video ads and SEO content like clockwork. Top-tier talent. Totally managed. No hassles.

Industry

Marketing & Advertising

Area of focus

SEO
Video Production
Content Writing

Company size

11 - 50

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