expert panel

When you start a business, not only do you have to convince potential customers you can solve their particular problem, but you also have to convince them that your business can solve their problem better than any other company can. Differentiating yourself from your competition in this way is essential if you want to succeed in your niche and build a loyal following of customers. But what steps do you need to take to do so? Here, 12 business leaders from Young Entrepreneur Council share their insights on what new entrepreneurs should do when it comes to differentiating themselves from their competition and what steps they’ll need to take to ensure their success.

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Whether you're considering a pivot to meet personal or professional goals or to keep up with the changes in a fluctuating job market, pivoting takes a fair bit of finesse to pull off successfully.

expert panel

As a business leader, you can sometimes make hundreds—maybe even thousands—of decisions a day. When you first start your business, the decisions you make then can often have a real impact on the way your business will function in the future, even if it seemed trivial or unimportant at the time.  As entrepreneurs themselves, the members of Young Entrepreneur Council have certainly made their fair share of decisions, and below, they each share one important decision they made during the first few years of their company that impacted the way it functions today, as well as the important lessons other business owners can learn from these experiences.