Robert De Los Santos

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No matter what business you run, when you’re designing your website, you’re not really designing it for your business—you’re designing it for your customers. Users of your website need to be able to easily find your website and navigate it to find the solution to their problem. This process is all part of their user experience (UX), and providing them with a positive experience should be your main motivation behind every design choice you make. As business leaders themselves, the members of Young Entrepreneur Council understand what it takes to produce a thoughtful website that keeps the user experience in mind, and here, they each share the one rule or lesson they think about when trying to create a better user experience for their website visitors and how this thinking helps shape their final design.

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Cyber Monday and Black Friday are great opportunities to attract customers to your small business, but there is often a lot of competition from major retailers during the holiday season. While your small business may not be able to compete on the same level as a major retailer, there are a lot of strategies you can use to sell more products or services through the end of the year. To help you plan ahead for the big holiday sale days and beyond, the members of Young Entrepreneur Council (YEC) answered the following question:

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From ramping up online offerings to implementing new health and safety protocols, the Covid-19 pandemic has transformed the way people do business—especially for physical retail stores navigating the future of post-pandemic shopping. While it can be challenging for companies to pivot their operations based on customers’ changing needs and expectations, it can also serve as a unique opportunity for growth. To help you thoughtfully transform your in-store experience, 12 members of Young Entrepreneur Council answered the following question:

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When you think about outstanding personal branding, at least one person comes to mind. This person displays all the elements of what a personal brand should be, but they also have a little something more—an “X” factor. But what are these factors and how can other entrepreneurs tap into those same skills or traits for their own benefit? Below, eight professionals from Young Entrepreneur Council discuss their favorite examples of amazing personal branding and the particular elements that make them so outstanding.

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Many entrepreneurs learn early in their careers that they are never going to be the best at everything. When it comes to running a business, most entrepreneurs do some things really well but can be terrible at something else. However, strengths and weaknesses are all part of the human condition, and even the most seasoned business owner is not without weakness. However, you can always be more intentional with how you approach your weaknesses. With the right plan, entrepreneurs can shed some light on their weaknesses and work to improve them. To offer a few strategies, eight leaders from Young Entrepreneur Council discuss some of their tips for turning weaknesses into strengths and how that can positively affect your business.

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No matter what type of business you're in, your team will undoubtedly encounter problems with creativity and inspiration sooner or later. It’s difficult for any human being to always be “on” creatively, and these uninspired moments can happen during the most inopportune times. If deadlines are looming and work is piling up, leaders can take it upon themselves to help their teams get reinspired. However, this is easier said than done, especially without the right techniques. Below, eight members of Young Entrepreneur Council examine some techniques they've used to motivate and inspire their teams to reignite their creativity.