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Members of Young Entrepreneur Council suggest ways leaders can thank their teams for all their hard work. Workplace happiness is a major topic of discussion in today’s employment landscape. Employees now more than ever are discovering that their happiness is a priority when it comes to where and when they work, and many are no longer willing to compromise in favor of anything else. In order to keep current (and future) employees happy, then, employers will need to approach retention differently than they may have in the past. Luckily, the strategy behind this effort doesn’t need to be complicated, as there’s no better way to ensure your team is happy and fulfilled than by showing your gratitude for all the hard work they do. Consider the following steps recommended by Young Entrepreneur Council leaders to help get you started.

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A business website is an important and essential way to establish your company’s digital presence, share your message and display your brand. However, designing a website from scratch requires a lot of planning and consideration. As successful business leaders, many members of Young Entrepreneur Council have experience creating effective business websites from the bottom up. Below, 10 of them shared what they believe should be the first considerations you should make when designing a new website for your business.

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Remote work arrangements used to be few and far between, but ever since the pandemic, more and more companies are operating fully remotely. Although those who adopted a remote model early on have likely fallen into a rhythm, those new or established businesses that are now deciding to go fully remote may still be struggling to adapt to and manage remote teams—especially if they operate on a global scale. Different time zones, varying employee locations and a lack of a centralized physical office space can be difficult to contend with, let alone all the other factors that come into play with remote work. To help business leaders get a better handle on things, a panel of Young Entrepreneur Council members share their best advice for companies working remotely with a global team.

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Members of Young Entrepreneur Council list the factors companies will want to consider if they want to improve their website UX. While your business’s first attempt at creating a website may have focused on necessary product information, your logo and color scheme and basic functionality, it may not have truly considered how your visitors use the site and, therefore, may not have produced the positive results you were hoping for. To get the most out of your website, it’s vital that you take a look at the full user experience first. To help guide you, the members of Young Entrepreneur Council offer 14 factors all companies should consider when redesigning their websites and why these particular factors can have such an impact on the way your users experience your business.

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When you start a new business, one of the first things you need to do is create your social media pages and start building an online presence. Many entrepreneurs make the mistake of expecting to have thousands of followers the moment they set up their page only to get discouraged when they have a hard time getting recognition. Sometimes all it takes to gain momentum in building an audience is one post to go viral. However, this is easier said than done, and you may find yourself feeling more often than not that you're just sharing posts into a void. Here, eight experts from Young Entrepreneur Council share their best pieces of advice on how a new business can gain those first few followers and start building an audience.

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Members of Young Entrepreneur Council recommend taking these steps before using content made by your audience. One of the easiest ways for any business to produce content is to make smart use of the content their audience members have already made. This user-generated content (UGC) not only is a great way to get your audience engaged with your brand, but it’s also an effective strategy to find free content for your business’s social channels. According to a panel of Young Entrepreneur Council members, however, there are a few things you’ll want to be sure you do before you use any UGC. Below, they’ve listed 13 of the steps you’ll want to take and explain why taking them is so important.

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The secret to a successful and efficient company culture is transparent communication. This is especially true when you need to announce big news to your team in a way that will make them feel confident about the company's direction and decisions. To help you do this, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Pinpointing a target audience is one of the most crucial steps in launching any successful business effort, including creating marketing campaigns and increasing sales. However, determining your audience is often much easier said than done. Before you can narrow down your ideal customer, you need to know how to do it correctly. To that end, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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When starting a business, entrepreneurs are likely to encounter many barriers to success. Discoverability can be difficult, as companies may struggle to find new customers or clients at first. Cultivating an audience can then be an even larger challenge when it involves a new product or service. Customers are sometimes hesitant to spend money on something new.  But these and many other entrepreneurial challenges all relate to actually selling that first product to your first customer and building sales from there—and convincing someone to actually purchase your product isn’t always as straightforward as it sounds. Below, nine experts from Young Entrepreneur Council share the key facts every company founder should know about sales and how that knowledge can lead to greater success down the road.

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Starting a new job can be difficult for anyone, but it can be especially daunting for someone hired for a managerial position. Integrating yourself into an established culture and work environment as a leader can be nerve-wracking and raise a lot of doubts and fears. Will your new employees accept you? How can you earn their trust and respect? To help start the job on the right foot, 10 Young Entrepreneur Council members each detail one step a new manager can take to establish strong relationships with their team. Here are their recommendations and why it’s so important to follow these steps when you're starting out. 

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While introversion should not be considered a negative trait, in the world of business, where so many daily tasks require people-to-people interaction, introverts can quickly find themselves drained of energy. Figuring out methods to cope with this issue isn’t always easy. Employers can help, however, by ensuring their work environment and duties are introvert-friendly. To accomplish this, employers should keep a few helpful tips in mind. Below, eight members of Young Entrepreneur Council share some strategies for helping introverted employees succeed in the workplace and achieve their goals, and how that may benefit the entire team over the long term.

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Members of Young Entrepreneur Council explore some user experience trends every app developer should be implementing. When you're developing a mobile app, there are many features to consider during your creation process. However, the most important thing to prioritize is the app’s overall usability and design. You may have a great marketing campaign to drive downloads, but if you don't create a user-friendly experience, consumers are unlikely to keep using your app. To that end, 11 members of Young Entrepreneur Council shared some of the UX trends developers should consider implementing. Here’s why these user experience elements are so helpful in creating a successful mobile app.

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Members of Young Entrepreneur Council explain how to craft SEO content that will withstand trends. In a world of changing algorithms and content trends, it’s important to prioritize search engine optimization (SEO) to keep up with competitors and get found by your audience. When creating content, you’ll want to appeal to current trends so you’re actually able to reach your target audience. However, it's also important to follow proven best practices that give your content staying power, no matter how many times search algorithms are updated. To help, members of Young Entrepreneur Council shared tips for creating long-lasting, SEO-friendly content. Follow their advice to publish pieces that stand the test of time.

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Organizations may carry with them a long history, but sometimes, it may be necessary to revamp the way a brand appears to the public. Successful rebranding keeps the core promise of the business but reinvents how the consumer sees them. While some companies may benefit from that traditional appeal, many others realize that consumers prefer a business that they see as modern and innovative. Businesses who choose to rebrand can breathe new life into their enterprise and change how consumers view their products or services. However, rebranding is a risky choice since it could backfire if poorly done. To help, eight experts from Young Entrepreneur Council suggest several critical steps businesses should take to ensure successful rebranding.

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Members of Young Entrepreneur Council share their favorite resources to help you stay abreast of industry changes. The tech industry is notorious for moving quickly and abruptly. If you want to stay relevant in the field, you’ll have to be able to identify and adapt to changes and new trends.  However, keeping up is a daunting task, even for the most seasoned tech professionals. For newcomers, it’s important to build up a collection of reliable resources to help maintain industry knowledge.  For guidance on where to start, a panel of Young Entrepreneur Council members shared their favorite platforms and resources to help you stay up to date with industry changes.

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19 entrepreneurs delve into where online freelance talent is most readily found Businesses have changed their approach to hiring in recent years. More and more companies are relying on freelance talent as opposed to in-house contracts. It's not surprising that the paradigm has shifted in this way, however. Freelancers can be less of a drain on company resources, but they can also be more efficient than in-house hires. Even so, businesses need to find freelance sites that offer talented individuals, accessible search functions, and escrow services in some cases. All of these factors contribute to developing a long-lasting relationship with a freelancer. The rise of freelancing has seen several different locations open up around the internet that offer businesses a chance to interact with professionals. Unfortunately, there are many freelance sites to sort through, and finding the right fit for your needs may take some trial and error. Businesses need to be careful about sourcing their freelancers to avoid hiring someone who is not good for the project or who may have a nonprofessional behavior. How does a company narrow down the best places to source a freelancer online? We consulted 19 entrepreneurs from YEC about the best places to source freelance talent online. Here's what they told us.

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Each day is different for each person. For entrepreneurs, a string of disappointments or rejections can lead to a significant impact on your psyche and your confidence. Many business coaches maintain that the best way to keep motivated is to stay positive and to keep a firm sight of what your goals are and how you intend to attain them. Ensuring that this works hinges on your confidence. These three things are essential contributors to your overall motivation. Determining how to maintain these crucial elements in your search for success seems like an uphill battle sometimes. Here, 15 associates of Young Entrepreneur Council examine how you can approach staying positive and retaining your confidence, all the while holding on to your goals.

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Time management is one of the most challenging parts of being an entrepreneur. When you're a business owner, you don't have the luxury of getting all your tasks laid out for you. You have to formulate those tasks, assign importance to them, and schedule them so that they can get done in a reasonable window, all while finding ways to keep the entire business running and growing. For an entrepreneur to maximize their productivity, they need to set strategies in place to help them manage their time effectively. To help, eight contributors to Young Entrepreneur Council share their most effective strategies for putting a clear framework in place to maximize productivity during a work day.

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