Patrick Barnhill

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If you're like the hundreds of content marketers out there that have invested in blog content, you want people to read it. If you've been watching your metrics for visits, you might realize that many visitors don't even bother with your blog. Sure, they might follow a social post from your media to your blog, and possibly read a single entry, but they won't engage further than that. So how do you get readers to come back to read about the amazing things you post? These 15 professionals from YEC expound on the methods that work for them to get return visitors and further explain why those techniques are so successful at maintaining user engagement.

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For online businesses, a high-performing website that encourages engagement and conversions is the key to successful growth. It often takes time to build up a steady stream of website visitors and consistent buyers. However, there are some things you can do to help accelerate the process. If you want to scale your site visits and engagement, try these 13 growth hacks recommended by the experts of Young Entrepreneur Council.

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Free advertising has leveled up, as there are now more alternatives to paid ads than ever. The world's economy has taken a massive hit, which means that companies will be looking to cut down on different expenses to stay afloat. Unfortunately, many of these businesses will look at their advertising budget when considering what to cut. While advertising can be a significant expense to a business, it's necessary if the company intends to reach out to new and existing customers.  Eradicating advertising could spell disaster for a company, but luckily, there are ways to reach out to clients even if you cut the ad budget completely. Several channels exist that businesses can explore that give them a chance to advertise without the added budget. Many companies overlook them because they associate "free" with "low quality," but that isn't necessarily the case. Businesses concerned about spending on marketing and advertising should explore these channels since they offer a unique way to interact with clients.  Even if your advertising budget hasn't been slashed, these channels still provide massive value for money if you use them right. Twenty associates of YEC discuss some of the best channels and explain how they can help boost the signal of an advertising campaign, even though they cost nothing or very little to use.

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17 professionals from YEC share the best websites for locating fresh talent. There has been a change in how companies approach the idea of outsourcing. In recent years, businesses have grown less fond of doing everything in-house and more open to hiring freelancers to lend them a hand. This new reality in the world of employment has spawned a massive explosion of websites that cater specifically to professionals providing talent to companies. Searching for local expertise, in particular, can help to enhance the region and support the local community. Additionally, local contractors are easy to get in touch with, either though message or by direct phone call. Occasionally, you may need someone familiar with the region you're operating in, which is why outsourcing to a local freelancer is the right call. Many companies overlook local talent because they have the misconception that imported talent is automatically better. Knowing where to look to find the best in local talent might encourage you to reconsider your opinion on hiring locals to work for your company. Many of these websites offer businesses access to a wide pool of qualified candidates, as well as the possibility of fine-tuning their search so as to identify the most relevant candidates. Filters you can get access to include the location (for local or regional talent), ratings, and expertise. All of these are critical factors in determining whether a freelancer or professional will fit the business's needs. However, not all of these websites are built in the same vein. Seventeen professionals from YEC share valuable advice on the best websites for finding outside talent -- local or not – and explain why those resources are vital to their own businesses.

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When you're negotiating a deal, misinterpreted tone or poorly-chosen words could ruin an otherwise-successful conversation. Sometimes you may not know even which phrases might turn a deal sour. That's why we asked 16 members of Young Entrepreneur Council the following question:

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Americans have grown up in a society that has drilled into them the need for hard work to guarantee success. An unfortunate consequence of these constant messages is a skewed mindset toward working long hours in the hopes of "making it" in the industry they've settled on. However, instead of ensuring a long, happy life, the focus on long hours could lead to severe health problems, as numerous studies have shown. How can Americans start working around the grind-till-you-die mindset and live healthier lives? These eight associates of Young Entrepreneur Council offer their best advice on how to escape this mindset and the troubling health problems associated with it, while still maintaining a driven attitude to success.

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Internal meetings can be a fantastic strategic tool to help a business get all stakeholders of a project on the same page, but they can easily turn into massive time sinks if they are not properly scheduled and managed. Unfortunately, many companies don't strategize their meetings. The result is a once-weekly report that doesn't have any noticeable impact on the business.  There are ways to leverage meetings to be more efficient and practical, however. To help, 12 experts from Young Entrepreneur Council offer several strategies for using corporate meetings more efficiently to help business growth and productivity.

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In the age of remote work and social distancing, try these video conferencing tools for your company's online meetings. Even before the COVID-19 pandemic, a growing number of businesses had already embraced remote work and conducted online meetings with participants in different geographic locations. Today, nearly every company that could switch to work-from-home has done so, and groups that once met in person are now logging into virtual meeting rooms for their everyday business conversations. Even one-on-one calls are being held over video conferencing software to replicate that "face-to-face" interaction people are missing in the age of social distancing. While the majority of the business world has adopted Zoom as their preferred video conferencing platform, there are countless other choices for businesses that need to conduct online meetings. If you're not as familiar with the different tools out there, it can be challenging to determine which fits your company best. To help you explore your options, we asked members of Young Entrepreneur Council which online meeting software they recommend and what sets it apart from the others. Try out some of their recommendations to find your new favorite meeting platform.

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Working remotely has become the new standard in the COVID-19 era. Companies that followed a traditional in-office model have had to adjust to how they presently work, and soon have to learn how to hire remotely. It's possible to find the right candidate via online screening and video interviews, but a fully virtual hiring and onboarding process can seem like a daunting proposition for companies that haven't done it before. To help, we asked members of Young Entrepreneur Council to share some insights from their personal experiences with bringing on remote hires. Follow their advice when you're ready to hire your first remote team member.

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Despite the overwhelming preference for digital media among modern marketers, traditional advertising methods are still being implemented today and driving great results. Newspaper, TV and radio spots can offer tons of potential for businesses looking to reach a local market -- if they're used the right way. To help with your next traditional media campaign, we asked members of Young Entrepreneur Council the following question:

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A solid company culture is one that supports employees' efforts to grow and develop professionally so they can reach their full potential within the organization. Sometimes, these efforts may help the employee realize that they could learn more or would be a much better fit in a different department than they're currently in. Great leaders want their employees to succeed -- even in a different department -- but if the transition isn't done thoughtfully, transferring workers to other departments can cause disruptions and destabilize team morale. To help, these six entrepreneurs offer their best advice on how to effectively move employees to a new department so as to help them continue their growth and development, with minimal disruption to the organization.

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As your business develops over time, you may find its original purpose changing as well. Whether you’re incorporating a new service or changing industries completely, trying a new direction for your company can be risky. Fortunately, taking the steps to ensure a smooth transition can set the stage for success, as well as make the process easier for all involved. Below, 10 members ofYoung Entrepreneur Council shares their best strategies for companies looking to pivot to something new.

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A leader is someone who takes the initiative and drives the business forward to fulfill its goals. Within a company, leaders are responsible for guiding and inspiring those whose departments they lead. Many leaders get to their positions after years of experience and learning what their jobs entail. Knowledge is only half of the equation, with the other being an innate sense of leadership. If managers can spot this sense early, they may be able to guide those young leaders while they gain the necessary experience. To help, eight members of Young Entrepreneur Council examine the key traits that they look for to identify potential future leaders within the hierarchy of the business.

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