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Matt Diggity

CEO and FounderDiggity Marketing

Thailand

Member Since December 2019

Skills

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Facebook Advertising

About

I'm a fulltime SEO specialist focusing on agency services, affiliate marketing, productized services, infoproduct training and conferences. Founder of Diggity Marketing, The Search Initiative, LeadSpring LLC, Authority Builders, The Affiliate Lab, and The Chiang Mai SEO Conference.

Published content

expert panel

With each passing year, demographics change. Where a company's core demographic might have been millennials a few years ago, today it's shifted to Generation Z. Unfortunately, there's a marked difference in values between generations, and businesses need to revamp their marketing strategy to reach out to their newest client base without alienating their other followers. If the wrong strategy is applied and a company’s messaging reaches the wrong part of its audience, it can cost the business valuable sales. To help avoid such situations, these 11 entrepreneurs from YEC share their insight into how companies can reach out to their Gen Z audience while remaining marketable to their existing clientele.

expert panel

Social media following is an integral part of executing a successful marketing strategy. Engagement on social media is far higher than other channels. However, despite their constant presence, social media networks aren't the only way for a company to do outreach and connect to their core audience. Several other companies have delved into different methods of connecting and advertising to their core audience -- with surprising results. We asked 12 entrepreneurs from YEC to help us understand what nontraditional media channels they've seen work, and why those strategies were so beneficial to the parent companies.

expert panel

Word-of-mouth marketing is one of the best ways to achieve organic growth for your business. Having people advocate for your services can help you attract new customers and increase loyalty among your existing customer base. However, it isn’t always easy to generate referrals naturally, especially as a service provider. That’s why we asked 10 members of Young Entrepreneur Council how a service-based business can use digital marketing to drive more positive word-of-mouth. Their recommendations are below.

17 Utilities to Automate Marketing for Better ROI

expert panel

17 leaders from YEC share the tools and processes they use and why they work. In the digital age, a company not tapping into automation is losing time and productivity. Relying on human contributors to produce content is still the best approach. However, in distributing this content, automated processes, tools, and strategies are always more efficient. In marketing, efficiency means a better return on investment because it speeds up turnover time and costs less than manual methodologies. Companies can ill-afford to waste time on manual methods when automated means of getting the message out to an audience exist. In the world of marketing, time is money. Automation utilities save time, and as a result, increase the company's ROI on their marketing budget. How does a business automate its marketing? Some entrepreneurs think automation is complicated, requiring a long process of learning how to use new tools. Others fear it requires adding a specialized IT department to their company, which might be a considerable upfront cost to the company. Neither of these things is true. In fact, some of the best automation tools that you need to use are both simple and cost-effective. Even those with an associated price tag usually pay for themselves in the savings the business makes through its automation. Automation doesn't have to be a scary, unknown landscape. To help, we consulted 17 entrepreneurs from YEC about the marketing automation tools, strategies, and processes they utilize to make life easier and increase their marketing ROI.

Company details

Diggity Marketing

Company bio

Diggity Marketing includes the full range of search engine optimization services; including done-for-you rankings, white labeling, one-on-one coaching, course training, backlinks and conferences.

Industry

Marketing & Advertising

Area of focus

Search Engine
Digital Marketing

Company size

51 - 200

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