Member Since May 2013
Skills
About
J.T. Allen is the co-founder and Chief Executive Officer of myFootpath, a prominent Inc. 500 company headquartered in Chicago. myFootpath specializes in offering comprehensive marketing, enrollment, and retention services to colleges and universities, with a particular focus on recruiting and supporting adult, online students in their pursuit of higher education. With two decades of dedicated experience, the company has honed its expertise in breaking down the barriers that hinder adults on their journey to completing their degrees. Allen currently leads myFootpath - defining its strategic direction, building its team, setting the priorities of the organization, and driving growth. Among his other notable achievements, Allen spearheaded the design and development of Prep HeadQuarters, “PrepHQ,” an innovative web-based tool that streamlines the college planning process for high schools. Under his leadership, the concept evolved from a mere concept on a whiteboard to serving daily needs for nearly 1,000 high schools, benefiting over half a million students across the United States. In 2008, myFootpath successfully sold the PrepHQ asset. Then, from 2008-2016, Allen built a 100-seat call center, strategically focused on high volume inquiry generation for college partners. This endeavor ultimately culminated in the sale of the call center in 2016. Beyond his role at myFootpath, Allen extends his expertise as a strategic, board-level advisor to select companies. He leverages his insights to facilitate leadership and talent development, assess market opportunities, spearhead digital marketing initiatives, and formulate overarching business strategies. He also informally consults fellow entrepreneurs, and loves discussing new business concepts whenever he has the chance. Prior to myFootpath, Allen contributed his strategic acumen as a member of the Strategic Advisory Services group at Ernst & Young. He is a proud alumnus of the University of Michigan.
JT Allen
Published content
expert panel
When searching for the right company to join, hopeful job seekers often consider professional development opportunities to be a major incentive to apply. However, for businesses with budget limitations, providing employees with the best development opportunities can be a challenge. Fortunately, some savvy businesses have found ways to create a culture of continuous learning and employee growth without breaking the bank. To that end, 13 Young Entrepreneur Council members weigh in with their best budget-friendly strategies for employee professional development.
expert panel
To stand out from other candidates, job seekers are increasingly called on to earn certifications, learn new skills and develop their personal brands. However, these rapidly shifting expectations have led to common misconceptions among job seekers about what it takes to get hired. Here, 11 Young Entrepreneur Council members share their perspectives on these common misbeliefs and the advice they would give to job seekers instead. Consider their insights to gain clarity on how prospective job candidates can develop the right strategies to land the jobs of their dreams.
expert panel
Bringing on a business advisor can be a great way to get you or your business out of a rut, both financially and creatively. Not only can they help you rework any failing processes or initiatives, but they can also provide inspiration and insights into what might be the “next big thing” for your growing business. However, like with any new hire you make, you’ll want to be thoughtful about your choice and avoid rushing into a decision based on desperation. To help you find the best fit for you and your business, nine members of Young Entrepreneur Council each discuss one factor entrepreneurs should keep in mind before seeking out a business advisor and why.
expert panel
There's no shortage of business masterminds offering their expertise, and there’s plenty of business-focused events billed as "must-attend" functions. However, no leader has time to access them all and, depending on your goals, many aren't even worth your time. But if you’re a high-achieving professional who is eager to learn and grow in your role or advance your business, how do you determine which events are right for you? The members of Young Entrepreneur Council have a few suggestions. Below, they each share one factor they look at to determine whether or not a business mastermind or certain networking event is worth their time—and how you can do the same.
expert panel
A healthy company culture is critical for fostering employee engagement, productivity and overall success. However, creating a positive culture is easier said than done, and even the best efforts can fall short. When an employee comes to you with negative feedback about the company's culture, it's essential to handle the situation with care and sensitivity. To help you do this, 12 members of Young Entrepreneur Council (YEC) share their best approaches for addressing employee feedback by responding to the following question: “When an employee approaches you with negative feedback regarding the company's culture, what's the best approach for handling it? What should be a leader's first step?” Here’s how they recommend you turn this negative situation into an opportunity for growth.
expert panel
Many aspiring entrepreneurs seek to get into business because they're passionate about their idea. However, strong passion for an idea may not always be enough to ensure profitability, and in order to succeed long term in the business world, making enough money to both survive and thrive is vital. But for those not willing to compromise their idea for another they’re less passionate about, the members of Young Entrepreneur Council have a few tips. Below, they each share one piece of advice they would give an aspiring entrepreneur for ensuring their passion will also be profitable and why you don’t necessarily have to give up your dream to make more money.
Company details
myFootpath LLC
Company bio
myFootpath provides marketing, enrollment, and retention services to college and university clients. Over the past 20 years, we have built deep expertise in recruiting adult, online students and in reducing the barriers adults face on the path to degree completion. Our Operation Graduate (https://operationgraduate.com) solution brings new, supplemental, online, adult students to our college and university partners. Our student pipeline is “always on”, and reaches students through unique partnerships that can be difficult for an individual university to replicate on its own. Our team works with adult students from the first phone call all the way to graduation, often achieving retention rates 20% higher than existing cohorts. Operation Graduate is a no-risk, tuition share bundled service. Our Operation ReEngage (https://operationreengage.com) solution brings back students that stopped out from your institution – adult, traditional, transfer, graduate, any group that has a prior affiliation with your college or university. We help students re-enroll, get back on track, and graduate. Our solution consists of three components, (i) data management techniques and analysis to create a super-charged “house list”, (ii) our dedicated staff that specialize in handling stop-out students, and (iii) collaboration with you to develop and enhance the processes needed to successfully re-recruit students to your institution. Our goal is build capacity for re-recruitment at your institution, and to hand over Operation ReEngage to an internal team at the conclusion of our work. Operation ReEngage is a no-risk, tuition share bundled service. Operation Graduate: https://operationgraduate.com Operation ReEngage: https://operationreengage.com