Member Since 2015
Bell + Ivy
Santa Barbara, California Area
Zach Binder is an experienced COO, Marketer, Consultant, and Speaker. He is the Co-Founder and President of Bell + Ivy, former COO of RankLab, former VP of Marketing for American Addiction Centers, a member of the Young Entrepreneur Council, and a council member of the Forbes Agency Council, an invite-only group comprised of some of the world’s most successful entrepreneurs. Zach’s recent work can be seen in Forbes, Huffington Post, Entrepreneur and Inc Magazine. In 2012, Zach joined RankLab, a small boutique marketing firm, and helped it grow into a thriving full-service marketing agency, tripling it’s staff, and serving clients nationwide. Serving as Chief Operating Officer, Zach and his partners at RankLab achieved a coveted position in Inc Magazine’s Top 5000 fastest growing private companies in 2015. As a result of the rapid growth and success of the agency, RankLab was acquired by American Addiction Centers in July of 2015. Zach went on to serve as VP of Marketing, where he was responsible for integrating all marketing offices and operations to lift performance, achieve greater scale and oversee production fulfillment. Zach has a B.A. from the University of Wisconsin.
As a new small business, engaging your community is crucial to getting your business off the ground. The goal is to nurture lasting relationships that will drive your revenue and increase brand awareness; however, forming genuine connections with members of your community requires strategy and patience.
Members of Young Entrepreneur Council explain what every prospective smart home system owner should think about before making an investment.
Building positive relationships with your customers is essential to running a successful and sustainable business. That’s why many business owners rely on customer relationship management (CRM) tools to connect with clients and nurture ongoing interactions.
In business, it's only natural that you'll be called on to present to an audience. However, the stakes of some of these presentations can be relatively high, which can lead to anxiety and heightened nerves for the person giving them. Not everyone is naturally cool under pressure, yet so many business professionals manage to give these pitches effortlessly, or so it seems.
The dark and dreary months of winter often take a toll on people’s mental health. Thankfully, there are ways to keep your spirits bright through this season so you can stay motivated and inspired in your business and life.
Social media is a place for anyone to express their opinions and beliefs, and often that means talking about controversial topics. Sometimes, a business may post something that sparks a heated debate, or its social media followers might bring up these touchy issues on the business’s page, leaving the brand to come up with a response that won't offend or alienate its audience.
18 entrepreneurs from YEC look at the main reasons why an organization should get insurance.
Resumes are the first look that business owners get at potential hires. As a result, they must use these resumes as a basis to figure out if that person is worth bringing in for an interview or not. Each business has its own demands for potential employees and therefore looks for specific elements in candidates’ resumes to determine possible fit. How can job seekers optimize their resumes to include these essential elements? To help, we asked we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:
A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming.
Every successful business leader needs to know how to communicate effectively. Both written and verbal communication skills are crucial if you want to build and maintain strong relationships with your employees, customers and partners.
You may measure your effectiveness with several metrics. However, not everyone has the time to dedicate to figuring out their level of daily effectiveness and productivity. As professionals, most of us have to learn how to spot the red flags indicating that we are being ineffective.
When you create a company with someone else, the initial stages require you to work closely together. Eventually, a bond forms, as it usually does when people work closely together. However, as a business grows, you and your co-founder may decide to work on separate parts of the business. Sometimes this may lead to disagreements between founding members -- whether caused by lack of communication or different views on how to expand the organization.
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Today's world is more stressful than ever. The fast-paced, always-on environment many of us operate in is enough to cause anxiety among even the most organized leaders. Throw in the current global pandemic and an economic recession, and it's no surprise that many people are experiencing doubts and fears in their personal and professional lives.
Education is a gift that remains relevant, no matter how old you get. Businesses that encourage their employees to experience new things and educate themselves stand to benefit from the new insights their workforce will come up with as a result.
Motivation works cyclically. There are moments when you feel as though you can take on the world, punctuated by moments when you feel like it makes no sense to do anything. If you've been feeling unmotivated at work recently, you're not alone. Workers worldwide go through the same moments of "boom and bust" when it comes to their motivation.
Plans are crucial to success in any endeavor. It doesn't matter if that project is building a business or writing a book. Without planning, even the most well-intentioned projects can hit a roadblock and stop. Developing a success plan takes time and effort. It also requires a certain level of experience, and newcomers are unfortunately hit with this realization after they start their projects.
Every job candidate’s goal is to stand out from the rest. However, it’s not enough to talk about your education and work experiences, which may be very similar to other qualified applicants. Great candidates shine by saying things that are truly unique.
As a budding young entrepreneur, you're likely to meet a lot of people telling you, "no." While some of these people are well-meaning, the constant negativity will eventually impact your self-confidence.
Americans have grown up in a society that has drilled into them the need for hard work to guarantee success. An unfortunate consequence of these constant messages is a skewed mindset toward working long hours in the hopes of "making it" in the industry they've settled on.
Getting any business off the ground requires sufficient capital. However, all the financial stress doesn't have to fall on you as the entrepreneur – there are other ways to secure funding for your startup without assuming 100% of the risk yourself. That's why we asked the members of Young Entrepreneur Council the following question:
All entrepreneurs are excited to see their businesses grow, but this growth isn't infinitely exponential. Occasionally, the company's growth may become stalled. This contraction might happen due to any number of factors affecting either the business itself or the industry as a whole.
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Winning a business or industry award can be a great honor for your business, as well as a highly effective PR opportunity. However, to be considered, you'll first need to submit an application to be reviewed by the award committee. To help you with this process, we asked the members of Young Entrepreneur Council the following question:
Marketers have to be ready for strategic changes and to tactically respond when they occur.
With so many remote working teams in the world today, productivity requires utilizing tools that can connect the team through voice, chat and video. Slack rules the roost as the team collaboration software, but it’s far from being the only reliable one. Dozens of team collaboration tools have gained growing popularity over the last two months. Some of them offer similar functionality to Slack and might even be better at some things. Others are sorely lacking in utilities to help a team get organized.
It's no surprise that cold calling remains one of the most effective means of getting leads. Unfortunately, people tend to be averse to getting calls out of the blue. Some people even reject unknown numbers to avoid cold calls altogether. Despite this, user engagement with phone calls remains high, and the number of people you connect with increases your chance of success.
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A good leader must be able to clearly articulate ideas, goals and needs in a way that engages and excites an audience.
Despite the overwhelming preference for digital media among modern marketers, traditional advertising methods are still being implemented today and driving great results. Newspaper, TV and radio spots can offer tons of potential for businesses looking to reach a local market -- if they're used the right way.
One of the most common complaints that professionals have in the 21st century is how little time there is in a day. The truth of the matter is that the day hasn't changed, but how we manage our time has. Losing time on frivolous activities is nothing new. However, with the advent of attention-stealing applications, we lose more time than ever before without even realizing it.
The culture of the modern workplace has changed drastically, and far more businesses are looking favorably at work-from-home arrangements. Industries that have traditionally depended on employees coming in no longer need to conform to the archaic principle of in-office work. The result is a lot more freedom for workers, as well as potentially increased productivity.
Accessing capital is one of the biggest challenges many new entrepreneurs face. From loans to investments, securing the proper financing is a long and taxing process, but it can be overcome. Members of Young Entrepreneur Council explained how they worked through their funding challenges.
A New Year’s resolution is a great way to kickstart the year on the right foot, while setting the stage for continued growth. However, most people struggle with sticking to their resolutions beyond the first few weeks (or days) of the new year.
So how can you beat the odds and meet your goals in 2020? We asked the members of Young Entrepreneur Council to share how they make their New Year’s resolutions work in the long term. Their best answers are below.
Being your own boss isn't as easy as it sounds, but it's also incredibly rewarding.
The internet will continue to provide a bridge between the healthcare industry and those in need of medical care, transforming how we engage with and receive care.
Your future mentor could be the person on the elliptical near you, or at the next conference you attend.