Zac Johnson

May 3rd, 2021

9 Tips to Boost Your Job Posting’s Visibility While Targeting The Applicants You Really Want

When a business posts a job online, it aims to garner the interest of the most qualified professionals in the field. Just like advertising, getting the job in front of the right eyes is crucial to its success. But with thousands upon thousands of job postings out there, what can a business do to ensure that their online job listing doesn't get buried under the clutter? To share their insights, nine experts from Young Entrepreneur Council (YEC) answered the following question:

April 19th, 2021

12 Effective Ways to Use Short Video Content for Your Small Business

The face of social media has changed significantly in a short time, and today short video content is dominating user news feeds. While some social media platforms use video as a feature, like Instagram Stories, others, such as TikTok, use short videos as their main form of communication. Businesses can then leverage this content on their own social media pages to help improve their customer engagement and boost sales. To share insights on how to do just that, 12 experts from Young Entrepreneur Council (YEC) answer the following question:

March 9th, 2021

13 STRATEGIES FOR OVERCOMING SELF-CRITICISM

Members of Young Entrepreneur Council share their best tips for combating the discouraging thoughts that plague many entrepreneurs.

March 4th, 2021

11 STRATEGIES TO ENCOURAGE MOBILE APP DOWNLOADS

Members of Young Entrepreneur Council explain the tactics they've used to encourage customer downloads of their branded mobile apps.

February 9th, 2021

Tweeting Through It: 11 Things to Look for on a Candidate’s Social Media Profiles

February 1st, 2021

10 Ways to Turn Employees into Brand Ambassadors for Your Business

Without the support of employees, a company’s branding efforts can only be so successful. It’s when the whole team comes together to promote the business, and your employees have all become effective brand ambassadors, that your business’s brand is able to truly shine. But forcing employees to take part in branding efforts can seem demanding and may not have the same result as when they contribute voluntarily.

January 15th, 2021

12 Uncommon Yet Effective Places You Should Post Job Listings

When posting a job listing, businesses generally have their go-to, established platforms that they know are frequented by potential candidates. Sometimes, however, a company needs to think outside the box when sourcing talent. Occasionally, the least obvious places to post vacancies may result in the most remarkable outpouring of candidates. That’s why these 12 entrepreneurs from Young Entrepreneur Council (YEC) reflect on the following question:

November 23rd, 2020

 11 Critical Qualities Your Part-Time CFO Should Have

Occasionally, a business may require a part-time chief financial officer because their full-time employee has left or transitioned to a new portfolio. A part-time CFO doesn't need to have the same skill set as the original office-holder. However, to be successful in their endeavors on behalf of the company, they need to have a series of qualities making them suitable for the position.

November 10th, 2020

20 Innovative Apps Ideal for Managing a Team Remotely

These 20 entrepreneurs discuss the best features for remote management of a displaced workforce.

October 5th, 2020

14 MAJOR TECH ISSUES OF 2020 (AND THE INNOVATIONS THAT WILL RESOLVE THEM)

Members of Young Entrepreneur Council discuss some of the past year's most pressing technology concerns and how we should address them.

September 30th, 2020

15 TIPS FOR SCALING UP YOUR SERVICE-BASED BUSINESS

Members of Yount Entrepreneur Council offer their tips for effectively growing a service-based company.

September 16th, 2020

13 Valuable Resources for Learning New Work-Related Skills

September 15th, 2020

THE 14 MOST EXCITING DIGITAL MARKETING DEVELOPMENTS OF 2020 (SO FAR)

Young Entrepreneur Council members share some of the most exciting trends and developments they've seen in digital marketing this year.

September 10th, 2020

12 E-Commerce Marketing Elements That Need to Change E-commerce marketing practices vary significantly based on industry, customer habits and what you’re selling, but there are some key aspects that stay the same across the entire sector. To stay relevant and competitive, businesses need to regularly review and adjust their e-commerce marketing strategies for optimal engagement and results. Here are 12 critical aspects of e-commerce marketing that are long due an overhaul.

September 4th, 2020

Nine Effective Ways To Mediate Workplace Conflict

Disagreements and conflicts are inevitable in the workplace. As a leader, it’s your job to mediate any issues between workers so your company culture remains positive and productive. However, this is often easier said than done: It takes a truly empathetic and effective leader to listen to each side and help both parties come to a mutually-beneficial solution.

September 4th, 2020

10 Top-Notch Personal Brands Leaders Should Emulate

As an entrepreneur, it’s important to create and implement a branding strategy for your business. This will help you better connect with your customers and share your company’s story/personality with your target audience.

September 3rd, 2020

15 WAYS TO CREATE A MOBILE-FIRST E-COMMERCE EXPERIENCE YOUR CUSTOMERS WILL LOVE

Members of Young Entrepreneur Council explain how companies can optimize their mobile shopping experience.

August 18th, 2020

17 Valuable Recruitment Resources for Your Next Project

17 professionals from YEC share the best websites for locating fresh talent.

August 11th, 2020

12 Critical Elements of a Successful Rebranding Strategy Companies considering a rebrand need to carefully weigh the reasons behind the need for change, as well as potential risks. If not properly implemented or communicated to the target audience, a rebrand can misfire and end up hurting the business more. To help develop a successful rebranding strategy, here are 12 critical elements any organization should keep in mind.

June 5th, 2020

Nine Tips For Keeping Customer Conversations Productive And Positive

Your relationship with your customers shouldn’t exclusively be transactional. To build a bond that leads to customer loyalty, you have to thoughtfully connect with them and continue the conversation with them.

May 18th, 2020

Affiliate Marketing Versus Media Buying 101

Using media buying and affiliate marketing in tandem can be extremely profitable.

April 28th, 2020

Eight Game-Changing Tips For Improved Project Management

The job of a project manager comes with a world of responsibility attached. As the point-person in an organization responsible for the completion of tasks on time and within budget, their information must be precise and accurate. While many project managers have been trained in the traditional methodology of project management, the field has evolved a lot. Even today, new project managers start the job and have to adapt their knowledge to the current working environment.

April 15th, 2020

12 Ways to Boost Your Following on LinkedIn LinkedIn remains one of the most valuable resources for a business in terms of building industry connections, finding talent and attracting new potential customers. So how can a new business make the most of its LinkedIn page to boost its following and gain more visibility?

April 15th, 2020

10 Smart Strategies To Convert Web Traffic Into Sales

A great digital marketing strategy can drive potential customers to your website. But high traffic doesn't always translate into revenue. Once you get people on your site, you need to ensure they have a reason to follow through on their purchase. To help you do this, we asked members of Young Entrepreneur Council how they optimize and convert web traffic into real dollars. Their best tips and insights are below.

April 13th, 2020

Here's How To Listen To Your Customers And Give Them What They Want

Today’s consumers demand transparency and honesty in brands they buy from. They expect their voices to be heard, which means attracting and retaining customers is all about listening to your audience.

It’s important to consider the interests of your consumers and, more importantly, implement their feedback into your products or business model. To help you do this, we asked a panel of Young Entrepreneur Council members for their best advice on how to truly listen to your customers. Their best responses are below.

March 30th, 2020

Personal & Brand Reputation Management Tips For 2020

Use these steps to secure the first page of organic listings in Google for your personal name.

March 24th, 2020

15 Vital Approaches to Staying Positive, Tenacious and Confident

Each day is different for each person. For entrepreneurs, a string of disappointments or rejections can lead to a significant impact on your psyche and your confidence. Many business coaches maintain that the best way to keep motivated is to stay positive and to keep a firm sight of what your goals are and how you intend to attain them. Ensuring that this works hinges on your confidence. These three things are essential contributors to your overall motivation.

November 26th, 2019

12 Big Mistakes To Avoid When Raising Funds For A Startup

Fundraising for a startup is an involved process. At any step of the way, the system may falter and lead to the company missing out on significant funding. There's no step-by-step methodology for developing a startup funding plan. Each startup is unique, both in the ideas they present and the promise that they make to customers.

October 23rd, 2019

How Progressive Web Apps Will Change Online Business

Progressive web apps will revolutionize mobile UX in the months and years to come. Here's a look at why and how.

May 11th, 2018

4 Strategies For Explosive Social Media Growth In 2018

Are you using these tactics to your advantage when it comes to social?

February 16th, 2018

How To Grow Your Brand's Organic Reach When Facebook No Longer Can 

Facebook’s declining reach is a reminder that marketers must always adjust to the times.

February 9th, 2018

Seven Factors To Consider When Choosing A Reliable Web Hosting Company

Consider adopting a comprehensive approach to identifying a suitable web host provider by looking at all the factors acting upon the optimal functionality of your website.

December 28th, 2017

Four Ways To Grow Your Business With Online Video In 2018

No matter what method you choose, just make sure it’s easy to follow and provides value to your audience.

October 26th, 2017

Seven Ways To Generate Money Using Your Website Or Blog Content

Always make sure any type of monetization on your website is relevant to the content you provide.

October 10th, 2017

How Top Bloggers Are Boosting Their Revenue Streams

Blogging is one of the best ways to continually come out with new content that not only reaches new audiences and ranks in the search results, but also helps grow customer and fan loyalty in the process.