Member Since 2016
New York City Area
Zac Johnson is one of the widely respected leaders in the blogging and internet marketing communities. Through his popular blogs, bloggingtips.com and zacjohnson.com, he has helped thousands of readers grow their brands and make money online. A self-taught entrepreneur, Zac’s been making money online for over 15 years and has been involved in nearly every facet of internet marketing while also finding great success in the world of blogging. In 2007 Zac launched his first blog at ZacJohnson.com, which is focused on his successes and failures, case studies, industry news and guides on how to make money online. In addition to his own personal experiences, Zac also writes about the latest online marketing trends and informs his readers on how and where they could be creating new revenue online. Zac’s personal blog currently has thousands of daily readers and has referred over $5,000,000 in new business to his advertisers and network partners since launching the blog. In addition to all of the above, I am also serving on the Board of Advisors with Brand.com and also consulting with their team to improve their day to day operations and reach while also managing their blog, social media and news team. Specialties: blogging, ppc, media buying, site production.
Now more than ever, people are skeptical about the products and services they want to purchase. Prospects will spend a lot of time researching everything there is to know about a brand before they commit.
Podcasts offer a convenient, time-saving way for entrepreneurs to keep up with current events and gain new insights about business and finance. Most business owners likely have a list of go-to podcasts that they tune into regularly to get advice on everything from hiring people to managing a team and other important aspects of running a business efficiently. In order to spread the wealth of knowledge they've obtained from their favorite podcasts, a panel of Young Entrepreneur Council (YEC) members answered the following question:
When a business posts a job online, it aims to garner the interest of the most qualified professionals in the field. Just like advertising, getting the job in front of the right eyes is crucial to its success. But with thousands upon thousands of job postings out there, what can a business do to ensure that their online job listing doesn't get buried under the clutter? To share their insights, nine experts from Young Entrepreneur Council (YEC) answered the following question:
The face of social media has changed significantly in a short time, and today short video content is dominating user news feeds. While some social media platforms use video as a feature, like Instagram Stories, others, such as TikTok, use short videos as their main form of communication. Businesses can then leverage this content on their own social media pages to help improve their customer engagement and boost sales. To share insights on how to do just that, 12 experts from Young Entrepreneur Council (YEC) answer the following question:
Members of Young Entrepreneur Council share their best tips for combating the discouraging thoughts that plague many entrepreneurs.
Members of Young Entrepreneur Council explain the tactics they've used to encourage customer downloads of their branded mobile apps.
Without the support of employees, a company’s branding efforts can only be so successful. It’s when the whole team comes together to promote the business, and your employees have all become effective brand ambassadors, that your business’s brand is able to truly shine. But forcing employees to take part in branding efforts can seem demanding and may not have the same result as when they contribute voluntarily.
When posting a job listing, businesses generally have their go-to, established platforms that they know are frequented by potential candidates. Sometimes, however, a company needs to think outside the box when sourcing talent. Occasionally, the least obvious places to post vacancies may result in the most remarkable outpouring of candidates. That’s why these 12 entrepreneurs from Young Entrepreneur Council (YEC) reflect on the following question:
Occasionally, a business may require a part-time chief financial officer because their full-time employee has left or transitioned to a new portfolio. A part-time CFO doesn't need to have the same skill set as the original office-holder. However, to be successful in their endeavors on behalf of the company, they need to have a series of qualities making them suitable for the position.
These 20 entrepreneurs discuss the best features for remote management of a displaced workforce.
Members of Young Entrepreneur Council discuss some of the past year's most pressing technology concerns and how we should address them.
Members of Yount Entrepreneur Council offer their tips for effectively growing a service-based company.
Young Entrepreneur Council members share some of the most exciting trends and developments they've seen in digital marketing this year.
Disagreements and conflicts are inevitable in the workplace. As a leader, it’s your job to mediate any issues between workers so your company culture remains positive and productive. However, this is often easier said than done: It takes a truly empathetic and effective leader to listen to each side and help both parties come to a mutually-beneficial solution.
As an entrepreneur, it’s important to create and implement a branding strategy for your business. This will help you better connect with your customers and share your company’s story/personality with your target audience.
Members of Young Entrepreneur Council explain how companies can optimize their mobile shopping experience.
17 professionals from YEC share the best websites for locating fresh talent.
Your relationship with your customers shouldn’t exclusively be transactional. To build a bond that leads to customer loyalty, you have to thoughtfully connect with them and continue the conversation with them.
Using media buying and affiliate marketing in tandem can be extremely profitable.
The job of a project manager comes with a world of responsibility attached. As the point-person in an organization responsible for the completion of tasks on time and within budget, their information must be precise and accurate. While many project managers have been trained in the traditional methodology of project management, the field has evolved a lot. Even today, new project managers start the job and have to adapt their knowledge to the current working environment.
A great digital marketing strategy can drive potential customers to your website. But high traffic doesn't always translate into revenue. Once you get people on your site, you need to ensure they have a reason to follow through on their purchase. To help you do this, we asked members of Young Entrepreneur Council how they optimize and convert web traffic into real dollars. Their best tips and insights are below.
Today’s consumers demand transparency and honesty in brands they buy from. They expect their voices to be heard, which means attracting and retaining customers is all about listening to your audience.
It’s important to consider the interests of your consumers and, more importantly, implement their feedback into your products or business model. To help you do this, we asked a panel of Young Entrepreneur Council members for their best advice on how to truly listen to your customers. Their best responses are below.
Use these steps to secure the first page of organic listings in Google for your personal name.
Each day is different for each person. For entrepreneurs, a string of disappointments or rejections can lead to a significant impact on your psyche and your confidence. Many business coaches maintain that the best way to keep motivated is to stay positive and to keep a firm sight of what your goals are and how you intend to attain them. Ensuring that this works hinges on your confidence. These three things are essential contributors to your overall motivation.
Fundraising for a startup is an involved process. At any step of the way, the system may falter and lead to the company missing out on significant funding. There's no step-by-step methodology for developing a startup funding plan. Each startup is unique, both in the ideas they present and the promise that they make to customers.
Progressive web apps will revolutionize mobile UX in the months and years to come. Here's a look at why and how.
Are you using these tactics to your advantage when it comes to social?
Facebook’s declining reach is a reminder that marketers must always adjust to the times.
Consider adopting a comprehensive approach to identifying a suitable web host provider by looking at all the factors acting upon the optimal functionality of your website.
No matter what method you choose, just make sure it’s easy to follow and provides value to your audience.
Always make sure any type of monetization on your website is relevant to the content you provide.
Blogging is one of the best ways to continually come out with new content that not only reaches new audiences and ranks in the search results, but also helps grow customer and fan loyalty in the process.
Zac Johnson is an entrepreneur with two decades of experience in the online marketing and business space, as well as the founder of blogging.org.
Marketing & Advertising