Umaimah Mendhro

Member Since 2020

Umaimah Mendhro

Founder & President

One League

San Francisco Bay Area

Umaimah is the Founder and CEO of VIDA, a global platform that connects creatives and producers from around the world to produce and sell original, quality products - at scale. Prior to founding VIDA, Umaimah was a Director at West, where she led product strategy for some of the most promising pre-IPO tech startups. She spearheaded West’s early-stage business unit and served as the loaned VP of Product for a consumer wearable initiative. Previously, Umaimah was Director of Product in Microsoft’s Startup Business Group where she led the division’s efforts around incubation on Xbox Kinect. Umaimah has managed P&L for a $60M business, which she increased sales for by over 2x. She has launched new consumer businesses and led growth from zero to millions of users. She holds 13 Patent Awards in media and entertainment. Umaimah is also the Founder of, a global initiative connecting communities in conflict around common causes with presence across four countries touching over 5,000 lives. dreamfly kickstarts seed initiatives that are 100% financially sustainable within one year. Umaimah has spoken at two TEDx events and multiple panels on Entrepreneurship, Social Enterprise, and Marketing. She has written several Op-Ed pieces, Harvard Business School case studies, and the opening chapter for the hardcover, Passion & Purpose. Umaimah has an MBA from Harvard Business School, where she was a Baker Scholar, and a BSc from Cornell University in Human Development with coursework in Computer Science.


December 21st, 2022

How To Use Data To Drive Business Forward In The New Year

Data can tell a business owner a lot about the decisions they should be making or the paths they should be following if they want to grow their business. However, with so many metrics to keep track of and so many variables at play at all times, understanding exactly what data to collect and what to do with it can be confusing, especially for new or inexperienced entrepreneurs. 

December 13th, 2022

Found Overnight Success? Nine Tips For Scaling Your Business Quickly

Becoming an overnight success is every entrepreneur's dream, but when it actually does happen, it can rapidly turn into an overwhelming nightmare if you aren’t prepared for the influx of new customers and orders. Rather than allowing yourself to be buried by the consequences of your success, finding a way to scale your business quickly can ensure you keep up with rising demand.

December 13th, 2022

Is Growth Becoming The Enemy Of Growth?

Despite companies’ increasing consciousness and desire to attract and motivate the best talent, employees today are feeling more and more disenfranchised.

November 16th, 2022

How Do We Get More Than 1% Of Us Solving The Most Complex Challenges Of Our Time?

Let's look at what can change, how it can happen and how you might be able to contribute to it.


One League

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