Umaimah Mendhro

Umaimah is the Founder and CEO of VIDA, a global platform that connects creatives and producers from around the world to produce and sell original, quality products - at scale. Prior to founding VIDA, Umaimah was a Director at West, where she led product strategy for some of the most promising pre-IPO tech startups. She spearheaded West’s early-stage business unit and served as the loaned VP of Product for a consumer wearable initiative. Previously, Umaimah was Director of Product in Microsoft’s Startup Business Group where she led the division’s efforts around incubation on Xbox Kinect. Umaimah has managed P&L for a $60M business, which she increased sales for by over 2x. She has launched new consumer businesses and led growth from zero to millions of users. She holds 13 Patent Awards in media and entertainment. Umaimah is also the Founder of thedreamfly.org, a global initiative connecting communities in conflict around common causes with presence across four countries touching over 5,000 lives. dreamfly kickstarts seed initiatives that are 100% financially sustainable within one year. Umaimah has spoken at two TEDx events and multiple panels on Entrepreneurship, Social Enterprise, and Marketing. She has written several Forbes.com Op-Ed pieces, Harvard Business School case studies, and the opening chapter for the hardcover, Passion & Purpose. Umaimah has an MBA from Harvard Business School, where she was a Baker Scholar, and a BSc from Cornell University in Human Development with coursework in Computer Science.