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Ty Morse

CEOSongwhale

Milwaukee, WI

Member Since September 2013

About

Ty Morse is an American composer, documentary film producer, and entrepreneur whose technology startup, Songwhale has become a leader in mobile marketing both in the U.S. and internationally. Since 2007, Morse has expanded Songwhale from its offices in Pittsburgh, PA to several overseas markets, including Japan, Thailand, the Philippines, Indonesia, Singapore, and Malaysia. A two time Ernst and Young Entrepreneur of the Year finalist, Ty has been featured as an expert in digital strategy for direct response marketing, especially in the Asian market, in NY Times, Forbes, Huffington Post, Wired Magazine, NPR, PBS, Discovery Channel, and several other leading media outlets.

Published content

Is SMS Marketing An Affordable Small Business Growth Booster?

article

SMS is a great tool to consider for higher engagement and efficient communication in an ever-evolving marketing realm.

Best Advice I Ever Got: Don't Burn Bridges, Build Them

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Leading with respect and listening carefully are traits every entrepreneur can benefit from.

If You're Expanding Your Business Globally, Don't Make This Mistake

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Ty Morse was eager to explore opportunities to expand in Asia. An embarrassing presentation fail and a few communication breakdowns later, he realized that entering a new market was more complex than he'd imagined.

Maximize Your Team's Productivity Through Technology

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Until recently, adding SaaS on top of SaaS could accidentally derail productivity. Newer, more intuitive tools make starting up (from anywhere) a reality.

Is Your Startup Hiring? Look For Diamonds In The Rough

article

Sometimes the best startup employees are the ones no recruiter would ever stop to look at.

Company details

Songwhale

Company bio

Songwhale is an interactive technology company that enables brands and companies to reach consumers with their message across multiple touch-points. We design. We engineer. We connect... For every device. Songwhale will design and engineer every aspect of your desktop and mobile site including SEO planning and integration, user-interface optimization, web application engineering, and talented design to reflect your message. Mobile technology creates a unique opportunity for business and consumer interaction. Brands can make direct contact with consumers, present offers, encourage participation, and continue relationships beyond initial contact. Mobile payment technology solutions often require dedicated hardware or apps to begin, but Paywhale only requires one text message to get started. After users text the unique keyword for the product to the shortcode, they receive a link embedded in the text leading to the mobile site to complete their order. Songwhale's direct solutions combine Paywhale, web creation, and texting for direct response (DR) products. Songwhale specializes in transforming brief contact with potential consumers into long-term communication. Today, we have successful operations in North America and Asia with aggressive plans for new market expansion. We are focused on making key strategic developments to enhance our technology platform, carrier partnerships and value-added services, enabling us to continue empowering direct to consumer businesses.

Industry

Computer Software

Company size

51 - 200