Member Since 2020
Tampa/St. Petersburg, Florida Area
Traci's company, Craft Impact, partners with C-Level executives to build communication strategies that engage top talent and customers during organizational change. Traci has a diverse background in finance, journalism and marketing. Her experience in these various arenas has made her a valuable, well-rounded consultant to both large and small businesses. A former Bloomberg News reporter, Traci is a strong believer in the power of a story. Every person, every business has a story to share. The first step of effective storytelling is truly understanding the audience, what they care about and what's at stake for them. The second key to success is ensuring a consistent story is being told—throughout marketing, customer interactions and internal communications. As a content journalist and communications strategist, Traci helps companies understand how to best connect with target audiences, delivering the right messages in the right ways to ensure engagement. The power of creative storytelling can be used to boost motivation, operational excellence and retention at an evolving business. Traci is a proponent of sharing stories through multiple formats—be it through pictures, video, words or data. She knows how to effectively package information to make it understandable, objective, educational and most of all, relevant to the audience, speaking to the “so what” or “why should I care”. She works alongside executives to develop the right stories, messages and strategic plans for communicating with impact to internal and external stakeholders.
Email marketing is a great way for small businesses to stay connected with their customers and encourage more sales. The problem is that because of their size they often have limited resources for growing their subscriber lists. So to help small business owners expand their email audience (even on a budget), the members of Young Entrepreneur Council weighed in on the following question:
A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming.
Every successful business leader needs to know how to communicate effectively. Both written and verbal communication skills are crucial if you want to build and maintain strong relationships with your employees, customers and partners.
An effective internal communications strategy is essential when trying to build a cohesive team working together toward the same goal. Especially when it comes to announcing important news to your team, using the right internal communications approach is of utmost importance. The right communications strategy ensures the communicated message is clear and easily understood, leaving no room for error. That’s why we asked 15 entrepreneurs from Young Entrepreneur Council (YEC) the following:
If your company has a blog and social media presence, you know how challenging it can be to keep up with the constant demand for new content. Recycling and updating existing content is a great way to put a fresh spin on what you’ve previously published without the hassle of coming up with a brand-new idea.
Being part of a creative team is an exciting job. However, it’s difficult to always be in an innovative, inspired mindset. Often, creatives experience burnout and roadblocks that hinder their performance.
Content marketing has become a cornerstone marketing approach in the world of business and for good reason. It's a cost-effective method of getting new clients to notice the company while keeping current customers engaged with valuable information. However, for the bloggers, it can be a pain to come up with new ideas. With content so widespread on the internet, it's challenging to develop new topics or new spins on old issues.
These tools and strategies can make email marketing more efficient and less time-consuming.
Businesses have seen a period of massive growth, especially those that deal solely with online sales and services. While this development is promising, it also opens up a business to another problem -- that of having their growth outscale their ability to communicate.
[long-form emailed to Kelsey]
Transparency in business has become a practice that’s favored by not only consumers, but by employees as well. When leaders are transparent with their team about the business, it builds a sense of trust and equips employees to make informed decisions. However, sharing more information than necessary can be distracting at best, and detrimental to company culture at worst.
**NOTE: This is a long-form piece for Inc, edited off-platform and emailed to Kelsey. I selected the wrong export format by mistake!**
Effective teamwork is important to any business, but not everyone will be on the same page 100% of the time. Disagreements, big or small, seem to be inevitable when working with others – but that doesn’t mean your team is doomed. It is possible to work through a dispute and move forward as a team, with better understanding than before.
Instill a sense of calm in the chaos.
Craft Impact partners with clients to build communication strategies that engage and retain top talent and customers during organizational change.
Marketing & Advertising