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Traci Beach

Co-founder, CEO, Change CommunicationsCraft Impact

Tampa/St. Petersburg, Florida Area

Member Since January 2020

Skills

Business Consulting
Content Creation
Communications

About

Traci's company, Craft Impact, partners with C-Level executives to build communication strategies that engage top talent and customers during organizational change. Traci has a diverse background in finance, journalism and marketing. Her experience in these various arenas has made her a valuable, well-rounded consultant to both large and small businesses. A former Bloomberg News reporter, Traci is a strong believer in the power of a story. Every person, every business has a story to share. The first step of effective storytelling is truly understanding the audience, what they care about and what's at stake for them. The second key to success is ensuring a consistent story is being told—throughout marketing, customer interactions and internal communications. As a content journalist and communications strategist, Traci helps companies understand how to best connect with target audiences, delivering the right messages in the right ways to ensure engagement. The power of creative storytelling can be used to boost motivation, operational excellence and retention at an evolving business. Traci is a proponent of sharing stories through multiple formats—be it through pictures, video, words or data. She knows how to effectively package information to make it understandable, objective, educational and most of all, relevant to the audience, speaking to the “so what” or “why should I care”. She works alongside executives to develop the right stories, messages and strategic plans for communicating with impact to internal and external stakeholders.

Published content

expert panel

Anyone can create a website, and every business needs one. However, creating a website that actually turns a profit can be a challenge.  From design and ease of use to your marketing message, there are many elements to consider and organize in order to make your website profitable. Below, 12 members of YEC weigh in with their best pieces of advice to help business leaders create more profitable websites.

expert panel

Every business needs to market its products and services, but there's a lot of competition out there. When you're creating a content marketing campaign for your brand, the last thing you want to do is use precious time and resources to create content that doesn't measure up to your direct competitors'. In order to differentiate your content from theirs — and gain more consumer attention — you’ll need to take certain purposeful measures. Below, 15 professionals from YEC share their best tips for creating unique content that stands out against the competition.

expert panel

Email marketing is a great way for small businesses to stay connected with their customers and encourage more sales. The problem is that because of their size they often have limited resources for growing their subscriber lists. So to help small business owners expand their email audience (even on a budget), the members of Young Entrepreneur Council weighed in on the following question:

expert panel

A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming. Business blogs need to have a strategy behind them and clearly defined goals before the first post even hits distribution. But what exactly do these companies get wrong about their blogging? Below, 16 professionals from YEC explore some of the most common mistakes and issues they’ve seen with company blogs and suggest ways to address those problems and help ensure blogging success.

expert panel

Every successful business leader needs to know how to communicate effectively. Both written and verbal communication skills are crucial if you want to build and maintain strong relationships with your employees, customers and partners. These essential communications insights are often learned throughout an entrepreneur’s journey, and sometimes they can come to you through unexpected career situations. That’s why we asked the members of Young Entrepreneur Council to share the best communication lessons they’ve learned during their careers so far. Here are their top 10 lessons and why each was so impactful.

How to Communicate Important News Internally: 15 Best Tips

expert panel

An effective internal communications strategy is essential when trying to build a cohesive team working together toward the same goal. Especially when it comes to announcing important news to your team, using the right internal communications approach is of utmost importance. The right communications strategy ensures the communicated message is clear and easily understood, leaving no room for error. That’s why we asked 15 entrepreneurs from Young Entrepreneur Council (YEC) the following:

Company details

Craft Impact

Company bio

Craft Impact partners with clients to build communication strategies that engage and retain top talent and customers during organizational change.

Industry

Marketing & Advertising

This member is no longer active.

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