expert panel

expert panel

Many companies begin their diversity, equity and inclusion (DEI) efforts with the best of intentions. They want to ensure that their employees feel included and supported, that the company has diverse points of view at the table and that customers feel represented in their marketing. But this doesn’t always mean these efforts are going to be successful. To help shed some light on why that is, the members of Young Entrepreneur Council share their insights on why many companies’ DEI efforts fail and what leaders can do to ensure they actually succeed.

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It can be argued that any company that collects and handles customer data has the responsibility of leveraging strong methods to protect it, but a similar point can also be made about the company’s responsibility to educate consumers about malware and cyberattacks. Safe customers are happy customers, and helping to ensure your customers follow cybersecurity best practices can help keep them that way. There’s no one way of going about this task, however. Below, the members of Young Entrepreneur Council discuss eight effective methods for educating consumers about cybersecurity and why these methods are so beneficial for your customers and your company.

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Curating a strong support network of fellow business owners and leaders can be a helpful endeavor for any entrepreneur, but especially women in business. While still an underrepresented group in the business world—especially in executive positions—women who are able to lean on the advice and support of other women in business can not only increase their odds of success, but can also find themselves more fulfilled at the end of the day. But how should they go about forming this group? Below, seven members of Young Entrepreneur Council share their best advice as well as the impact such a network has had on them in their journeys as women in business.

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Seasonal e-commerce businesses, such as those specializing in holiday decorations or summer clothing, rely heavily on specific seasons or holidays to drive their sales. However, when the off-season rolls around, these businesses can often struggle to maintain their customer base and generate revenue. Finding ways to attract customers during the off-season can be challenging, but it is essential for the long-term success of these businesses. Below, a panel of Young Entrepreneur Council members share effective strategies that seasonal e-commerce businesses can use to keep their customers engaged and generate sales throughout the year.

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Podcasting has become an increasingly popular medium for businesses to build their brand and connect with audiences. However, launching a successful podcast requires more than just recording and uploading episodes. Many podcasts fail to gain traction and reach their target audience, leaving business owners wondering what went wrong. Below, a panel of Young Entrepreneur Council members share essential tips for podcasting successfully. By following these tips, businesses can maximize the potential of podcasting as a marketing tool to achieve their goals.

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expert panel

There's no shortage of business masterminds offering their expertise, and there’s plenty of business-focused events billed as "must-attend" functions. However, no leader has time to access them all and, depending on your goals, many aren't even worth your time. But if you’re a high-achieving professional who is eager to learn and grow in your role or advance your business, how do you determine which events are right for you?  The members of Young Entrepreneur Council have a few suggestions. Below, they each share  one factor they look at to determine whether or not a business mastermind or certain networking event is worth their time—and how you can do the same.

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Social media has become an integral part of modern-day marketing strategies, enabling companies to reach out to their target audiences more efficiently than ever before. With the proliferation of different social media platforms, it's crucial for companies to maintain a consistent brand voice across all channels. This not only helps in establishing a strong brand identity, but it also enables companies to effectively engage and inform their audiences. To share their insights on how to do this, a panel of Young Entrepreneur Council (YEC) experts reacted to the following question:

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Marketing and branding experts have long touted the power of live video content to build genuine, long-lasting relationships with target audiences. Not only does this help you improve your follower count, but it can also help you boost your brand recognition among new viewers. But to do so, you’ll need to focus on how to make your live videos interesting and engaging.  To help, 10 members of Young Entrepreneur Council discuss their best tips for successfully leveraging live video content to improve your brand recognition and grow your brand’s following on social media and beyond.

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An entrepreneur with a fresh and successful idea might consider establishing a franchise, but it's not always the best move. To give them confidence in their decision, they’ll want to consider an industry which is already showing success with the franchise model.  There are a number of industries and focuses that lend themselves well to this particular business model, but below, the members of Young Entrepreneur Council share nine industries that they think entrepreneurs would do well to think more about and why.

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If any business is to not only survive but also thrive, it's essential to develop simple, repeatable systems for handling common business tasks and functions. Rather than dealing with inconsistencies and the need to make up new processes as various situations or problems arise, having a set system in place for how things are done can speed up work completion and improve overall productivity—and, in many cases, customer satisfaction. There are many aspects of business that entrepreneurs should be systemizing, but below, the members of Young Entrepreneur Council share some of the most impactful. Consider developing systems for these areas of your business and start improving your team’s productivity today.

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With preparation, businesses can survive and thrive in inflation cycles.

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Rebranding is a significant, but sometimes necessary, step in a business's journey; however, if it's not done right, it may backfire. What an entrepreneur thought may have been a great way to update their brand to something more modern and in alignment with their company’s values could end up being a nightmare of confused customers and lost sales.  To prevent this situation from happening, consider the following advice from the members of Young Entrepreneur Council. Here, they each share one critical yet common rebranding mistake businesses tend to make and what their leaders should do instead if they want to come out successful on the other side.

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For entrepreneurs, publishing a book can be an excellent opportunity to share their expertise, experiences and perspectives with a broader audience. However, for first-timers, the process of writing and publishing a book can be daunting, and they may not know where to start or what to expect.  To help entrepreneurs who happen to be aspiring authors, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Climbing the corporate ladder all the way to the top is a common goal of many high-achieving professionals. No matter which rung you’re on, there’s always steps you can take to help you achieve that goal. From building a positive track record to taking leadership development training, there are a number of ways you can build the skills and the experience necessary to succeed in the C-suite. Here, nine members of Young Entrepreneur Council share this advice and more, recommending some of the steps a professional can take now if they want to be a desirable future candidate for the C-suite and why doing these things will help set them up for success.

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expert panel

As your business grows, it's important to regularly assess whether your current software-as-a-service (SaaS) vendor is meeting your needs. Some factors you can evaluate periodically are whether the vendor is able to scale with your business, provide necessary features and offer the level of support that you require — and if the answer is “no,” it may be time to move on to a new provider. To help you understand whether you've outgrown your current SaaS vendor, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Networking is a scary prospect for a lot of people. Seeking out events, speaking to new people and trying not to feel imposter syndrome while doing so can be intimidating for new entrepreneurs (and even seasoned ones). And while many entrepreneurs will give networking their best effort, they may end up accidentally sabotaging their efforts if they’re not careful. To help, 10 members of Young Entrepreneur Council discuss some of the seemingly harmless habits or actions that could actually be hindering new entrepreneurs’ networking success. Consider their advice for what to do instead in order to get the most from your networking experiences.

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As any seasoned entrepreneur knows, building a strong leadership team is critical for the success of any organization. When it comes to hiring C-suite executives, there are many factors to consider, including experience, expertise and cultural fit. However, there are certain nonnegotiable traits that should be at the top of every leader's list when evaluating candidates.  Below, seven Young Entrepreneur Council members explain which traits are critical for C-suite hires and how those traits can impact their ability to lead effectively. By looking for these traits during the interview process, leaders can make better hiring decisions and build stronger, more resilient organizations.

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For brands that are trying to better their diversity, equity and inclusion efforts, there’s no better partner to help you than your own customers. Often a diverse group themselves, your customers are a valuable resource to help you learn what they’d like to see from your company, what you can do to ensure their happiness and how you might improve your initiatives moving forward.  To best tap into their insights, there are a number of different strategies you can use. Below, nine members of Young Entrepreneur Council discuss what companies can do to get their customer base involved in their DEI efforts and how this kind of engagement ultimately improves their relationship with their customers.

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expert panel

Defining what makes your business unique is one of the most important tasks you can do to help answer the question of why customers should buy from you. Without a differentiating factor separating you and your competition, you ultimately give customers no reason to choose your business over another—which isn’t a helpful strategy when looking to grow your company. But if you’re new to business or haven’t considered your brand’s niche before, how do you go about determining it? The members of Young Entrepreneur Council can help. Below, they offer up 10 questions you can ask yourself that will help you define what is unique and different about your brand and explain why these are such effective questions to ask.

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Certain business trends may be popular among the entrepreneurial crowd, but that doesn't mean they're all worth pursuing. As the business world continues to evolve, it can be difficult to keep up with the latest trends. It can be even harder to identify which of those fads will help your business and which just aren't worth your time. To that end, a group of successful entrepreneurs shared their thoughts on seven trends they believe business owners should steer clear of in the coming year. These insights can help small-business owners make informed decisions and set themselves up for success while avoiding common pitfalls that could stem from following these trends.

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Every business needs strong leadership to survive and grow. As a small-business owner, you may start out being the sole leader, but as your company evolves, you'll likely need to hire additional managers as you delegate oversight of the day-to-day operations. Hiring your first leadership roles can be difficult, but it helps to learn from those who have done it before. Below, seven Young Entrepreneur Council members offer their best advice for business owners who are looking to build a strong leadership team. Follow their recommendations before bringing your new leaders on board.

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In today's digitally driven world, tech departments are often the ones driving companies forward. It makes sense, then, that organizations would want to prioritize this team's hiring budget and build out a robust department with distinct roles and skill sets. While it may take some time to add all the positions you need to your tech department, there are a few key roles every business should focus on filling first. To that end, a panel of Young Entrepreneur Council (YEC) members weighed in on the following question:

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With advanced technology like virtual reality (VR), it can sometimes be difficult to fathom all the potential applications it can have in the business world. However, nearly every day there seems to be new and exciting innovations in the VR space that can impact both businesses and their customers.  Below, several members of Young Entrepreneur Council discuss some of the cool, unique ways they’ve seen virtual reality being used recently—from immersive training experiences to global collaboration—and how these use cases might inspire any entrepreneur to leverage virtual reality for their own business.

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Though TikTok may be receiving a lot of press as of late, steadfast platforms like Instagram still reign supreme, with around 4.25 billion visits per month and 1.39 billion daily global active users alone. This means marketers and social media managers should always be thinking of ways to engage their followers and create meaningful content that will garner attention. But for new businesses especially, gaining traction on social media can be an uphill battle. To help, the members of Young Entrepreneur Council recommend eight tips for increasing engagement on your business’s Instagram and explain why these tactics are so effective no matter how large your following.

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The goal of customer success is revenue growth, but it is also worth noting that customer success is customer-focused.

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When it comes to your professional life or your business, leveraging technology can have a major impact on how quickly and how well you’re able to get things done. But technology doesn’t have to be limited to work software or mobile apps. Often it’s the latest gadget you find yourself unable to live without. Here, the members of Young Entrepreneur Council consider their top tech purchases of late and discuss why these eight gadgets are indispensable to their day-to-day lives. If you’re looking for something to boost your productivity and improve your morale during the workday, consider one of the following leader-recommended gadgets.

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As businesses recover from the pandemic-fueled events of the last few years, as well as grapple with the uncertainty of today’s economic climate, entrepreneurs are likely to feel cautious and unsure of how to plan for the success of their businesses going forward. After all, how can you plan for something you don’t know is going to happen? Mistakes may be made and line items may be missed, but thoughtful planning is still the best way to ensure your business continues to thrive in uncertain times. As business leaders themselves, the members of Young Entrepreneur Council have given extra consideration to the issue and below share particular expenses every CEO should budget for this year and why doing so is extra important during this time.

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During difficult economic times, “layoffs” are often one of the first fears that enter professionals’ minds. Whether it’s a sudden economic downturn or a looming recession, many business leaders resort to laying off staff in a desperate attempt to keep their companies afloat. Even successful tech companies and large financial corporations sometimes exercise this type of cost-cutting measure. However, layoffs don’t have to be the only solution. Below, eight members of Young Entrepreneur Council each discuss one thing companies can do to avoid laying off staff when times are tough and why it may be a better solution for the future.

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Entrepreneurship is all about looking for new opportunities. Whether that means opportunities to make more money or opportunities to make a difference in a new way, entrepreneurs often keep a close eye on the business world at large, taking note of what ideas are succeeding and which need to go back to the drawing board. When a business or whole industry makes an impact, savvy entrepreneurs take notice. As business leaders themselves, the members of Young Entrepreneur Council also like to take advantage of new opportunities. Here, six members speculate about the industries they would start businesses in today if they weren’t involved in their current businesses and discuss why they believe these industries are so promising for the future.

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Convincing your employees to read through pages of dry policy and procedure—especially on a regular basis—is never the easiest of tasks. While documenting your business processes is important for consistency and clarity, this documentation only becomes valuable if your team members actually reference it. So what’s the key to making your standard operating procedures (SOPs) more interesting to your team? Below, 10 members of Young Entrepreneur Council explore this question and share their best tips for making your business's SOPs something your employees actually want to use and read.

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While increasing the number of visitors to your site is always the goal of any e-commerce business, it’s a goal that can quickly become overwhelming if your site isn’t properly set up first. As your e-commerce business and your customer base grows, a sudden spike in traffic or just a gradual increase in purchasers over time can result in slower load times, unprepared customer service agents, irritated customers and even a total website crash. To prevent this situation from happening, it’s vital to take steps ahead of time that can help prepare you and your site for more and more traffic. Here, nine members of Young Entrepreneur Council each share one step you should take to ensure your online store can handle an increasing number of visitors and shoppers and why that strategy is so effective.

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Hiring the right people to join your team is one of the toughest challenges business owners may face. Not only do you want to find someone who believes in your mission, but you also need someone who fits into your company culture and has the necessary skills to succeed. There are many considerations business leaders should take into account when hiring someone new, including previous success rates, enthusiasm and clarity on the role. To ensure you're bringing on the right team members, follow these seven steps outlined by Young Entrepreneur Council business leaders.

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When you focus on the customer and what they want, you're not just shunting leads down a funnel that leads them to the product or service. Instead, you are meeting customer needs on your terms and according to your preferences.

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When you’re an entrepreneur, the way you start your day can greatly influence the rest of your workday, giving you the motivation you need to stay productive or setting you up for failure before you’ve even started. Rather than leave your morning to chance, finding ways to prepare for your morning the night before can help you ensure you have the right mindset and tools for a positive next day. To offer a few ideas on how to do just that, seven members of Young Entrepreneur Council share the routines that they’ve implemented for the end of their workdays and the individual habits they have that help set them up for successful mornings.

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No matter what industry you're in, it's important to ensure that you have enough capital to maintain your business year-round. However, this is especially important if demand for your products or services ebbs and flows based on seasonality, such as with pool accessories or holiday decorations. To that end, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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expert panel

For many entrepreneurs, experience can have a major impact on the way they conduct business. Whether it’s changing a marketing strategy after an unexpected failure or pivoting a product after getting more acquainted with their target audience’s needs, leaders must constantly evolve alongside their businesses if they’re to succeed long term. This can also mean changing the way they interact with their customers, their employees and their peers on a regular basis.  As business leaders themselves, these 10 members of Young Entrepreneur Council have evolved in their own ways over the course of their careers. Here, they each share how becoming a more experienced leader has changed the way they speak to others and what impact this has had on their business overall.

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Here is how to incorporate coaching into team operations to level them up.

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Despite female entrepreneurship trending upward—especially in recent years—on a global scale, male entrepreneurs still outnumber their female counterparts three to one. Statistics like this one, paired with feelings of doubt and a sense of imposter syndrome any aspiring entrepreneur is sure to feel when starting out, can often leave young female entrepreneurs with one or more limiting beliefs that can hold them back from accomplishing everything they’re capable of. However, according to the members of Young Entrepreneur Council, the following seven beliefs are unfounded and wrong, and below they share why a change in mindset can set you on a better path toward success and give you the boost of confidence you’ll need to thrive as an entrepreneur.

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While companies continue to adapt to hybrid and remote work environments and operations, finding and managing the ideal people for this setup remains the biggest hurdle.

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A new business won't survive long if it doesn't have solid cash flow and a good accounting system in place. Unfortunately, some of the most common financial problems stem from simple mistakes new entrepreneurs may make the first time they're tasked with keeping the books. Luckily, there are ways to avoid or fix most of these common mistakes and save your business's bottom line. To that end, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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When a company’s growth seems to be slowing down or hitting a plateau, it may be indicative of a bigger problem. However, it’s how you address the problem that can make or break your business. To help, nine Young Entrepreneur Council members share their strategies for regaining momentum in your business, and explain why these strategies work so well to help reignite your growth.

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Every team needs someone who they can turn to for guidance, inspiration and motivation. Without a great leader, a business may quickly find itself directionless and producing poor results. As successful business leaders themselves, the members of Young Entrepreneur Council have learned a lot about effective leadership during their careers. Below, nine of them share some of the lessons they’ve learned recently, and explain how these lessons have helped them improve their leadership skills and, ultimately, their businesses.

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Innovation comes from teams working together to collaborate on projects and share ideas. However, when ideas aren’t flowing as they should, a little friendly competition can offer a boost of creativity and innovation. Healthy competition is good for a team and its productivity, but it’s important to do it right. To help, a panel of Young Entrepreneur Council members offer some ways leaders can foster healthy competition at work, and explain how doing so can benefit the company.

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Increasing productivity and focus is something most professionals strive for. But while there are different tricks and tips for being more productive and focused on your work, the tips don’t always work for every person. The key is to find advice that works for you and your lifestyle. Here, nine Young Entrepreneur Council members share the habits they try to instill in their teams to help them be more productive and focused. Try out their recommendations and see which is most effective for you.

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expert panel

Taking up a side hustle has become increasingly popular and easier to achieve in the modern digital age. While there are countless side hustles people can take advantage of, there may be a few opportunities that are more lucrative than others. If you're looking for your next side hustle idea, it helps to get inspiration from individuals who have successfully launched and grown businesses themselves. Below, members of Young Entrepreneur Council each share one side hustle they believe will be popular in the coming years and why each one is such a good opportunity.

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Members of Young Entrepreneur Council share advice for creating a solid internal communications strategy for remote businesses. The key to the smooth running of any company — remote, hybrid or in person — is getting everyone in the company on the same page and ensuring they have access to the same resources. With a remote company, however, this is especially vital, as team members can be in different locations and even different time zones, making effective communication an even more challenging task.  This is where having a solid internal communications strategy comes into play. According to the members of Young Entrepreneur Council, the following eight tips can help you and your team create an effective internal communications strategy and ensure everyone has the information they need to succeed.

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During job interviews, prospective hires strive to put their best foot forward and provide thoughtful, impressive answers to the interviewer's questions. While there are countless interview questions an interviewer can ask during the meeting, it's crucial for interviewees to ensure the answers they give aren't stale. No matter whether a prospective hire is only saying what they think the interviewer wants to hear or they've searched how to answer a question "correctly," some interviewers can get tired of a seemingly rehearsed answer. Below, 10 members of Young Entrepreneur Council share the rehearsed interview answers they're tired of hearing and what candidates should say instead.

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Small businesses starting from scratch have a long road ahead of them when it comes to building a brand. Defining a mission, finding your voice and building trust all take time to develop, but luckily there are a few key steps new entrepreneurs can take to get there a little faster.  To help get you started, a panel of Young Entrepreneur Council (YEC) members responded to the following question:

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It’s not uncommon to hear the phrase, “Well, that could’ve been an email,” when leaving a meeting the attendees considered to be a waste of time. Whether it’s because the discussion fell off track or the intent was never all that clear, there are a number of reasons why nearly three quarters of meetings are considered to be unproductive.  So when those meetings occur that simply can’t be resolved with a simple note or email, how can leaders ensure that they’re making the best use of everyone’s time? Below, a panel of Young Entrepreneur Council members discuss some of the steps leaders can take to make sure their next meeting is actually useful and productive for all involved.

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Business plans are often considered an essential tool to help set a new entrepreneur up for success. This document typically encompasses the vision for your company, including your mission statement, while also pinpointing your target audience, sales projections and growth goals. If you're a new entrepreneur, developing a business plan can be intimidating and you might not know where to start. You may also be prone to making some common errors that business owners tend to make on their first plan. To that end, nine members of Young Entrepreneur Council each share one mistake new entrepreneurs often make in their business plans and what they should be doing instead.

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An effective sales strategy involves a precise plan explicitly crafted to sell products and meet consumer demand. When planning an optimized sales strategy with your team, it's essential to reach for a well-balanced option that satisfies your consumers while driving profit. When developing your sales approach, it's important to consider both new leads and the loyal customers or clients who have helped get you where you are. Below, eight members of Young Entrepreneur Council discuss their advice for developing an effective strategy that addresses both audiences.

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After the Covid-19 pandemic hit and lockdown was in full swing, many businesses were forced to figure out how to run their operations remotely in order to stay afloat. Although business is regaining a sense of normalcy now, many job applicants continue to look for hybrid work environments when seeking potential job opportunities.  Many companies have thus realized the benefits of operating under a hybrid work model, but they still need to ensure their hybrid work environment is appealing to candidates. Here, 11 members of Young Entrepreneur Council discuss various ways for business owners to ensure they’re providing what potential hires are looking for.

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Modern automation capabilities can free up workers’ valuable time to help them be more productive and focus on big picture tasks that will further a company’s vision. With so many tools available, how can you determine which automation technologies would be best for your company? To help you decide, 10 members of Young Entrepreneur Council share a few of their favorite tools that have helped them automate their work and boost productivity.

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Whether it's your first launch, a relaunch or the introduction of an add-on feature, a product launch is an exciting time for any business. Because every launch is unique, there's a lot of preparation that goes into it, and you and your team may have spent weeks, months or even years perfecting the product for this very moment. It's easy to get swept up in launch day excitement, but it's important to take steps to ensure the big reveal goes off without a hitch. To help, seven members of Young Entrepreneur Council discuss some surefire ways to ensure your product launch goes smoothly.

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It can be easy to assume that a sign of being a great leader is having all the answers; however, often the opposite is true. No leader knows everything, but great leaders are always willing to learn and grow in their knowledge, and often have ways of finding the answers they need.  As successful leaders themselves, the members of Young Entrepreneur Council understand these points, as well as how hard it can be to admit when you don’t know something as an entrepreneur. Below, they share their insights on how you can respond to someone when asked a question you don’t know the answer to and why these are the best responses you can give.

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The whole concept of the Metaverse appears ready to transform various business sectors through wearable devices that can transport users to a virtual world separate from the physical.

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Dealing with conflict is no easy feat — especially when it’s coming from an upset customer. Whether it’s problems finding information on your website or frustrations with a particular product or service, any issue has the potential to turn into a major conflict if not handled properly from the start. For customer support professionals, keeping the tone of conversations with customers both productive and positive can go a long way in ensuring situations don’t escalate. To help you achieve this, a panel of Young Entrepreneur Council experts each share their best advice for keeping customer support conversations positive and explain why these tips work so well.

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As a leader, you likely have a hand in many different sectors of your business, whether it's overseeing employees or directing specific projects. Because of the amount of time you have to devote to so many different activities, you may be losing time jumping from project to project. But there are ways that you can optimize your workflow without risking burnout and still get the same amount of work done—if not more—with time to spare. One of the first steps can be learning how to delegate or automating processes that don't need your direct supervision. Below, eight Young Entrepreneur Council members share these tips and more to give you back a few hours of your time each week.

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As your startup grows and you hire more employees, you may find it's time to make your first human resources hire. Founders often take on this role early on in their business journey, but with more employees comes more HR administration and responsibilities, and it's important to find a well-qualified professional. To help you with your hiring process, eight members of Young Entrepreneur Council share what they think startup founders should seek out in an HR candidate. From leadership skills to decision-making abilities, here's what these business leaders recommend looking for.

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Data and metrics are critical drivers of a business's overall success. The more data streams you have, the better you can understand your customers, their needs, what works and what doesn’t. But collecting data doesn’t necessarily give you all this information. You still have to interpret it and use it to take actionable steps toward bettering your business. To help you do that, eight members of Young Entrepreneur Council offer their best tips for turning data into action items for your business.

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Mid-year checks are a great time to reevaluate the goals your company made at the beginning of the year and ensure employees and metrics are on the right track. When conducting these check-ins, it's crucial to look at a few pertinent areas that could hinder your company's success. To that end, 10 members of Young Entrepreneur Council (YEC) weigh in on the following question:

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When done thoughtfully, internships can have major benefits for both the interns and the companies who host them. Interns are able to get valuable hands-on experience in their chosen field, and companies are able to get to know and evaluate potential employees before committing to hiring them. But while the basic premise is the same, the dynamic changes when the environment shifts to a virtual setup. When interns are instead behind a screen instead of in the office, managing them and their program requires extra consideration and intention. To help make this task a little easier, the members of Young Entrepreneur Council list some of their top tips for setting up and running a virtual internship program and share how you can ensure its success.

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Members of Young Entrepreneur Council discuss their favorite tech that's come about in response to ongoing culture changes. The ongoing pandemic has permanently changed the way we behave. Working remotely more and leaving the house less means that our whole culture has had to adjust in order to meet new and ongoing needs. As a result, a whole host of innovative technologies have been created or improved upon, giving people the chance to more easily adapt to a world turned upside down. Below, the members of Young Entrepreneur Council share a few of their favorite new or improved technologies that came about in response to the pandemic and why they’re excited to see them grow in the future.

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There are a few key ways women leaders and entrepreneurs can use their strengths to create a competitive advantage in digital marketing.

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When you’re in a position of authority, and when you have the livelihoods of not only yourself but also your teams to consider, it can be easy to develop certain mindsets around yourself, your work and the way your business should be run. While many of these mindsets can be positive, many can also be toxic, threatening to overwhelm you and, ultimately, your team’s morale if left unchecked. As successful business leaders themselves, the members of Young Entrepreneur Council are familiar with the toxic thoughts that can sometimes cross your mind when you run a business. Below, they list a few of those toxic mindsets as well as share what you can do to eliminate them when you feel them start to take over.

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No matter how good you are at your job, you’ll still have stressful days. However, it’s how you handle the stress that can make a positive or negative impact on your mindset and abilities.  For professionals who have their well-being in mind, maintaining daily habits can be beneficial to their success. Below, a panel of Young Entrepreneur Council members share the daily practices they adhere to in order to set their day up for success. They explain why these habits are worth sticking to no matter how busy or stressed you are and how they can motivate you to keep going, even when work gets tough.

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Great leaders are constantly evolving, gaining additional skills and finding new ways to effectively manage and guide their teams. This proactive style of leadership comes with practice and self-awareness of any weaknesses or blind spots you may have. To help hone these skills, nine Young Entrepreneur Council members discuss how entrepreneurs can boost their leadership abilities. Below, they share their top-recommended exercises to help leaders take stock of their skills and find out where they can improve.

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Sales challenges are unavoidable in any business, regardless of industry. From curating an effective sales process to pinpointing your ideal customer, solving these sales challenges is crucial during the early stages of your company. As business leaders themselves, the members of Young Entrepreneur Council have faced their fair share of sales obstacles when starting their companies. Below, nine members discuss challenges new businesses often face in selling their product or service and how they can work  to overcome those difficulties.

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Members of Young Entrepreneur Council discuss the software or hardware that has helped them succeed while working from home. Many professionals know that having the right tools can really make a difference in your ability to get work done — and get it done well. The same is true while working from home. In addition to dealing with a different environment from a traditional office, working from home also means you may be contending with decreased focus or a lack of communication, so having the right tools in place can be paramount to your success. Below, a panel of Young Entrepreneur Council experts share some of their favorite tech tools that have helped them succeed every day while working from home and why they think others should take note.

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Millions of people have fresh ideas for new products every year, but not all of them do well in the market. In fact, only a small percentage of entrepreneurs with new product ideas become successful with them—and sometimes that success comes after pivoting from their original idea.  If a new product isn't doing as well in the market as you planned, a simple pivot may be all you need to revive it. But how do you know whether or not it's the right time to make a change? Here, eight members of Young Entrepreneur Council discuss the signs to look out for to help you determine if it's time to pivot your product idea and what to do next.

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Attending an MBA program provides chances to develop problem-solving skills and how you see the bigger picture when faced with complex decisions.

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Equality in work and business is something that women have been striving toward for many years. While great strides have been made in recent years, women still have to work hard in most situations to find themselves on equal footing with their male counterparts. As such, it's crucial for female entrepreneurs to know their worth and to feel empowered as leaders and role models in business. Here, eight leading women from Young Entrepreneur Council share the books that have made them feel empowered as female entrepreneurs and why.

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Many business leaders may make the mistake of assuming that a well-designed desktop website will translate into a well-designed mobile website—and will quickly learn that’s not the case. With a different screen size, different applications and varying user behaviors, mobile requires separate consideration when it comes to design and function. But you don’t necessarily have to start from scratch if you want to make sure your existing website is mobile-friendly. For easy changes any business can make, consider the following tips from the members of Young Entrepreneur Council. Making even just one of these changes could have a positive impact on the way your users engage with your business.