Member Since 2014
West Palm Beach, Florida Area
I am an online marketer with design & development skills. I've been in the online industry for over a decade. I'm the founder of Awesome Motive, a successful digital company. Our products include: WPBeginner - the largest free WordPress resource site. List25 - a popular entertainment site with over 2.2M subscribers. OptinMonster - most powerful conversion optimization software. WPForms - most powerful WordPress form plugin. MonsterInsights - the most popular Google Analytics plugin for WordPress.
Members of Young Entrepreneur Council share simple, cost-effective ways companies can build credibility and trust with their customers.
By understanding the audience’s "why" or main emotions during the holidays, you’ll be able to build marketing strategies that boost trust and keep sales on track.
Regular pay raises can show employees how much you appreciate their hard work and can also prevent them from feeling dissatisfied in their current environment. However, it's important to know when a raise will be the most effective and well-earned.
Your customers can be an invaluable business resource if you know what to ask.
In recent years, technological advances and the Covid-19 pandemic have paved the way for many companies to go completely or partially remote. This type of work environment means professionals are now more responsible for protecting confidential company data, no matter where they're working.
Members of Young Entrepreneur Council offer their advice on how to stop chasing an imaginary perfection and move forward with your business.
As the holiday season draws near, so does the chance to market your offerings to holiday shoppers. To ensure successful end-of-year sales, it's important to plan effective campaigns that will entice shoppers to buy from your business. This means getting innovative and thinking beyond the "traditional" holiday ad campaigns and promotions consumers are used to seeing.
Though a company's internal planning process is important, an outside perspective can also be equally beneficial. An advisory board, composed of experts who provide valuable insight and strategic advice, can offer that perspective to directors and higher-level managers.
During the pandemic, consumers who couldn't safely shop in brick-and-mortar stores turned to online shopping instead. Whether it be for mundane tasks like grocery shopping or picking up prescriptions, or more leisurely activities like clothes shopping, these errands could be done efficiently from the comfort of home.
Few people stay in the same exact role at just one company for their entire career. At some point in your professional journey, you'll likely seek out change, whether it's moving up in your organization or finding a job elsewhere.
A strong manager can inspire loyalty and guide their team toward reaching their goals, helping the company reach new heights. Conversely, a manager who is ineffective or difficult to deal with can drive away talented employees, leading to high turnover rates and the subsequent loss of time and capital.
In the world of business, leaders aren’t only giving advice—they’re getting it too. Whether it’s tips from books, movies, friends, family or other leaders, leaders are often surrounded by others with well-intentioned advice on how they should run their businesses or how they can succeed in top leadership positions. However, not all of it is advice that should be followed.
With so many other ways to keep in touch digitally and so many other places businesses can compete for attention, email may not seem like a good first choice for communicating with your customers. And yet, while it's no secret that many people ignore their emails these days, email marketing is still one of the most effective ways to reach customers.
One of the most intimidating things about starting a business is having to pitch your idea to a room full of investors. Sometimes a pitch will go great—and then sometimes it won’t. When you start breaking a sweat and feeling like you’re about to mess up, it may seem like your presentation is on its way to becoming a train wreck. However, with some expert advice and a little bit of confidence, you can salvage an investor pitch meeting that’s going downhill.
Every decision you make in business will have its consequences. While you always want to make decisions that will result in positive outcomes, things don't always go as well as you hoped they would. In this way, it's important for a leader to take the time to think through a potential decision before committing to it.
Members of Young Entrepreneur Council list some common missteps companies make with social media engagement.
Influencer marketing has become one of the primary ways brands advertise their products since the rise of social media. However, when celebrities and influencers become embroiled in scandal, the brands they represent end up dropping them. In addition, the pandemic has changed the way customers have been interacting with brands, forcing many to rethink their strategies.
Members of Young Entrepreneur Council offer their best advice for switching career fields to technology.
As your company grows, you might face challenges maintaining the same level of transparency across departments and teams as you had when your company was small. However, doing so is crucial to cultivating a healthy company culture with every employee on the same page.
In the growing gig economy, there's fierce competition in many freelance markets. Far too often, contractors will try to earn repeat work from a client by going the extra mile and taking on extra work only to not get properly compensated for it.
No matter if your company has been remote since the start or if you’re new to the remote working environment, you can always learn new remote employee onboarding tips to improve your virtual onboarding process.
For those working within a small business or team, it can be difficult to take time off. No one wants to go on vacation at the expense of their company and peers—especially during periods of rapid business growth. Still, employees and leaders need to establish healthy work-life boundaries, even when their team is small and the work is plentiful.
Getting involved in your local community is an easy way to build relationships and find loyal customers for your business. Hosting a community event can help you kick-start these relationships, but events can be expensive, and a new small business may not have the resources necessary to host one.
Members of Young Entrepreneur Council share strategies for making your sales pitch over Zoom more effective.
Garnering tons of social media engagement sometimes requires an out-of-the-box approach.
As intimidating as discomfort is, it’s something that you can learn to cope with and, as a result, transfer your ability to deal with discomfort in one situation to another.
A critical aspect of gaining recognition online is mastering the all-important blog post. While blogging has been around for decades, many people still struggle with understanding how to utilize blog posts to attract readers and gain more recognition.
Now more than ever, people are skeptical about the products and services they want to purchase. Prospects will spend a lot of time researching everything there is to know about a brand before they commit.
Content is the key to reaching and engaging new and existing customers. But after you've been creating content for so long, it can start to feel like you've covered everything you can possibly cover about your brand or in your niche.
Business leaders have a lot of responsibilities to juggle, which often lead to non-stop workdays and sleepless nights. The overwork culture naturally drives entrepreneurs to burn out, whether in the short or long term.
There are many reasons why a person's career idles, but it will likely happen to just about everyone at some point. Personal issues, an economic crisis, a creativity block or financial trouble are just a few factors that might cause a person to lose their passion for work.
Podcasts offer a convenient, time-saving way for entrepreneurs to keep up with current events and gain new insights about business and finance. Most business owners likely have a list of go-to podcasts that they tune into regularly to get advice on everything from hiring people to managing a team and other important aspects of running a business efficiently. In order to spread the wealth of knowledge they've obtained from their favorite podcasts, a panel of Young Entrepreneur Council (YEC) members answered the following question:
It’s a common tenet of American culture that with a little hard work and determination, you can make your greatest dreams come true. While being a hard worker is an admirable trait, it can quickly turn into a negative one if your everyday life is consumed by work.
As companies look ahead to the post-pandemic world, many are struggling with whether or not to bring employees back into the office. Some have opted to stay remote full time, some will bring employees back to the office and others have considered embracing a hybrid workforce with a mix of in-office and remote work.
Members of Young Entrepreneur Council discuss why open-source software meets small business needs better than tech from major corporations.
When starting a business, entrepreneurs are likely to encounter many barriers to success. Discoverability can be difficult, as companies may struggle to find new customers or clients at first. Cultivating an audience can then be an even larger challenge when it involves a new product or service. Customers are sometimes hesitant to spend money on something new.
School looked very different for many students this past year and a half due to the Covid-19 pandemic. For recent college grads, the future of work may seem like it’s filled with even more of the same uncertainty as the job market evolves and heals in the aftermath of 2020.
A public relations crisis is a common incident many companies face at some point. The lasting impact of the incident is not so much about the crisis itself, but the way it’s handled.
Businesses have access to a treasure trove of valuable customer data, from how their audience is engaging with a social media post to their feedback on a product or service. When properly collected and analyzed, this data is invaluable for improving the customer experience — but you need to be collecting the right data.
Popular television shows, books, movies and the media in general often paint an idyllic picture of entrepreneurship, but it’s not until you’re actually in the thick of business that you fully understand what it means to be a business owner.
Members of Young Entrepreneur Council explore some possible negatives of shifting your entire business model to the cloud.
Starting a new job can be difficult for anyone, but it can be especially daunting for someone hired for a managerial position. Integrating yourself into an established culture and work environment as a leader can be nerve-wracking and raise a lot of doubts and fears. Will your new employees accept you? How can you earn their trust and respect?
The Internet of Things (IoT) has been gaining more and more traction over the past few years as connected devices and smart home and office gadgets dominate the market. According to Statista, the IoT market revenue worldwide is projected to climb to over 1 trillion dollars by 2030.
As social media becomes a go-to communication platform for consumers across all demographics, it’s important for companies to increase their brand awareness on the platforms their audiences use. Leveraging these social media platforms effectively can help create strong connections with customers, draw them to your business, and build brand loyalty.
Searching for a new job can be a huge challenge. Modern recruiters have an influx of applications to sift through and judge, and it can be difficult to stand out from the crowd.
Members of Young Entrepreneur Council explain how companies can better manage the safety of their customers’ data.
Fear is a paralyzing emotion and can stop even the most experienced business owners in their tracks. For entrepreneurs — who count on moving forward as a way to keep their businesses thriving — letting fear get out of hand can be debilitating.
With social media, businesses have a unique tool to get firsthand insights from customers in an environment which allows them to interact with their audience, ask questions, highlight new products and share information.
In any type of face-to-face or video meeting, your body language can set the tone for the direction of the conversation. Depending on how you present yourself, the other person may be able to tell if you’re tense, worried or even closed off.
So, you have a great business idea and a basic foundation of your vision. Your next step, before pitching to investors or even thinking about launch day, is to write a solid business plan.
Members of Young Entrepreneur Council discuss characteristics all top tech companies share and why.
One of the most common complaints in the business world is about being forced to attend unnecessary meetings. Nobody wants to sit through an in-person meeting or video conference to hear things that could have instead been summed up in an email message. To help business leaders run more purposeful meetings, we asked 15 members of Young Entrepreneur Council to share their best tips for how to make meetings more efficient and useful.
New entrepreneurs start businesses every day with great ideas and visions for success. However, many of these ideas never materialize and up to 20% fail within the first year.
We can apply the principles of stoicism to leadership practices and, as a result, make better decisions faster.
Many employees are familiar with receiving feedback from their managers. However, few are as familiar or comfortable with giving feedback to their managers. Whether it’s because, as an employee, you don’t feel like it’s your place to offer criticism or because you just aren’t sure how to go about doing it, approaching a superior with a critique can be a frightening prospect.
Members of Young Entrepreneur Council share their best tips for marketing your newly launched mobile app.
Entrepreneurs and business leaders are often filled with ideas, but that doesn't mean they should always move forward with them. It’s first important to determine if that new product or service idea is actually a viable option for your business. Asking yourself some initial questions can help you validate your idea before taking the next steps to see it through to fruition.
With the rich educational value podcasts often provide their listeners, it’s no surprise that the business community turns to this popular form of content to improve their skills and strategies. Some entrepreneurs even make major business decisions based on the information they’ve learned and the stories they’ve listened to on podcasts.
Members of Young Entrepreneur Council share the best technology innovations they've seen recently and why each is so impressive.
Members of Young Entrepreneur Council predict which industries AI is likely to have a major impact on in the near future.
Startup accelerators and incubators are great opportunities for new businesses to grow and scale their operations quickly. These programs are pivotal for the startups who participate in them, as they often provide access to exclusive business resources and funding opportunities.
One of the best ways to learn how to manage your employees is to ask them questions. If you pose the right questions, you'll get to know what motivates your employees and what their goals are. You can then use this information to manage them more effectively and help them succeed in their jobs.
The key to success for most startups is having adequate funds for growth. In many cases, this means finding investors and raising capital to get your business off the ground.
Business leaders often think they need to have all the answers. It's true that a manager or executive should be a trusted source of information when employees or clients need something. However, it can be difficult to know how to proceed when someone asks a question you don't know the answer to.
First impressions are everything, especially when you’re first starting out on the job. When you’re trying to make a name for yourself within a new role or company, it’s important to know how to make an excellent impression.
Hiring talented new employees can help a company grow. Young employees, in particular, often bring fresh perspectives, new skills, and lots of creative energy to the businesses they join. However, it can be difficult to attract young talent, especially in today’s competitive hiring environment. Here, 10 members from Young Entrepreneur Council share how your business can attract the best young professionals.
Members of Young Entrepreneur Council share their best tips for overcoming self-doubt when starting out in business.
As a new small business, engaging your community is crucial to getting your business off the ground. The goal is to nurture lasting relationships that will drive your revenue and increase brand awareness; however, forming genuine connections with members of your community requires strategy and patience.
Newcomers to the world of business ownership may have a hard time navigating all the requirements and challenges of setting up their first company. If you’re just starting out, finding another founder who has been through it and can provide sound advice may be worthwhile. With industries evolving so quickly these days, though, it could be difficult to find someone who understands your target market very well.
Major changes are often necessary for a company that wants to keep growing and scaling. When critical moments occur, however, (such as a merger or landing a major client) leaders need to set the tone for the rest of their employees. How they respond to them will trickle down and set the example for how everyone else will work.
One of the best ways to keep a business innovative and growing healthily is for leaders to set tangible goals for teams. To motivate teams to accomplish their goals, it helps to assess the progress toward meeting them on a quarterly basis. This way, at the end of every quarter, the whole team can look back and track the progress they’ve made, see what still needs to happen and prepare for the quarter ahead.
With so many people accustomed to working in remote environments, businesses no longer need a centralized location to find success. If they make strategic choices about which technologies to adopt, ambitious entrepreneurs can launch, run and grow a successful business right from their own home.
Return on investment is one of the most critical metrics any company can track. Knowing the ROI of each company function makes it easier to make key business decisions. Measuring the return on customer service investments can be especially helpful in improving your service and experience.
Members of Young Entrepreneur Council share the most important lessons they've learned about leading from afar.
These are just a few ways that psychology can help you as a leader. You already use it in marketing, whether you realize it or not. But with regular learning, by listening to audiobooks or following experts in the area of behavioral psychology, you’ll make better decisions.
Tracking the progress of your company goals is the best way to ensure they get accomplished.
A journal can be a valuable tool to an entrepreneur. Being able to sit down and reflect on your thoughts throughout the day can provide a much-needed dose of perspective and can help you to improve your focus.
Getting recognized by peers can significantly increase a business’s exposure, potentially resulting in increased visibility and more customers. However, not all awards are worth the time and effort to apply to them. Some of them don't carry a lot of weight with other experts in the field, some you may not even qualify for and others try to get businesses to pay them for consideration. But which ones are worth it? To offer their best advice, 10 professionals from Young Entrepreneur Council (YEC) respond to the following question:
The pandemic has made remote and hybrid work arrangements mainstream. But it has also given managers a unique opportunity to bring different talent to their teams from all over the country and the globe. That being said, it's also important to think about how those new hires will work and be managed in a remote setting.
Disagreements will happen from time to time, regardless of how well a team works together. However, conflicts shouldn’t result in destroyed relationships or grudges. It’s important for professionals to know how to prevent a situation from escalating and get their point across without becoming rude or arrogant in their words and actions.
While introversion should not be considered a negative trait, in the world of business, where so many daily tasks require people-to-people interaction, introverts can quickly find themselves drained of energy. Figuring out methods to cope with this issue isn’t always easy. Employers can help, however, by ensuring their work environment and duties are introvert-friendly.
When examining the habits and routines of successful people, specific patterns start to emerge. While they may approach their morning schedules differently, successful business leaders all include essential steps that help them prepare for their day. The small details may vary from time to time, but the overall sense of preparation remains.
Not every method is going to work the same for every person.
When it comes to creating a valuable email newsletter for your customers, you need to consider the value of the content within it. For the newsletter to create real impact, it should include a wide range of topics and content types, as some readers will respond to certain types of content differently than others.
When a business posts a job online, it aims to garner the interest of the most qualified professionals in the field. Just like advertising, getting the job in front of the right eyes is crucial to its success. But with thousands upon thousands of job postings out there, what can a business do to ensure that their online job listing doesn't get buried under the clutter? To share their insights, nine experts from Young Entrepreneur Council (YEC) answered the following question:
Ethical dilemmas are commonplace in society, but when a business experiences one, the impact (and potential fallout) can have a wide reach.
Members of Young Entrepreneur Council explain how to craft SEO content that will withstand trends.
For many professionals, making a mistake at work can be a big hit to their self-confidence. The scenario can weigh on your mind and cause you to feel like you’re bad at your job or that you’re not cut out for your particular profession. Recovering your self-confidence after a mistake takes some time, but it can be done, and the faster you do so, the more effective you'll be in the future.
Effective task management can be quite a challenge for many professionals and businesses, especially when dealing with complex assignments or a large volume of projects, each with its own specific requirements, deadlines and deliverables.
Working from home has become the norm for many professionals during the pandemic. However, not every remote employee has found the ideal way to plan their workday. It can be difficult to focus when handling your tasks from home, especially if there are other family members or distractions present during your working hours.
Members of Young Entrepreneur Council explain what every prospective smart home system owner should think about before making an investment.
Motivating and guiding a team of employees toward innovation can be difficult even for the most seasoned leaders. You want to instill confidence in your employees, but giving up control and allowing them to embrace their creativity can be difficult.
Entrepreneurs can face obstacles from many different areas, but when you’re young and new to the business, there always seem to be extra hurdles to jump over. Both external and internal pressures can wear down on you, and before long, you can start feeling overwhelmed. But these pressures shouldn’t deter you from becoming an entrepreneur, and there are steps you can take to overcome them.
Building a brand is an essential part of starting a business. The brand should accurately reflect what the company is, what it offers, its values and more.
As it has with many other parts of running a business, technology has granted business leaders the tools that can make recruiting a much simpler process. Today’s tech can help gather and sort applications, offer communication tools to ensure recruiters have a safe and secure location to speak with their potential hires and many of them even provide contract services that can help speed up onboarding.
The face of social media has changed significantly in a short time, and today short video content is dominating user news feeds. While some social media platforms use video as a feature, like Instagram Stories, others, such as TikTok, use short videos as their main form of communication. Businesses can then leverage this content on their own social media pages to help improve their customer engagement and boost sales. To share insights on how to do just that, 12 experts from Young Entrepreneur Council (YEC) answer the following question:
Members of Young Entrepreneur Council share their predictions for upcoming advances in encryption tech.
Make the decision to make fewer decisions.
The concept of internal resistance is also known as self-sabotage. Most people experience resistance in some form or the other but aren’t aware of what it is.
Many entrepreneurs learn early in their careers that they are never going to be the best at everything. When it comes to running a business, most entrepreneurs do some things really well but can be terrible at something else. However, strengths and weaknesses are all part of the human condition, and even the most seasoned business owner is not without weakness.
Getting quality guest posts on your website is one of the most effective ways to ensure that your brand gains added visibility. The more high-quality sites post to yours, the better search engines will rank you and the more positive relationships you’ll build.
Search engine optimization is a prominent concern for marketers across all industries and for any business with an online presence. Having good SEO habits is likely to get your website ranked on search engines above your competitors. However, poor SEO habits likely won’t produce the results you’re looking for and can potentially lead to your site getting heavily penalized.
Members of Young Entrepreneur Council explain the first steps a business should take upon discovering a negative review.
No matter what type of business you're in, your team will undoubtedly encounter problems with creativity and inspiration sooner or later. It’s difficult for any human being to always be “on” creatively, and these uninspired moments can happen during the most inopportune times.
Whether you’re a business leader or just someone trying to improve their life, surrounding yourself with positive people can be an important part of personal development. Aside from offering support when you most need it, positive people can also challenge you to grow and evolve as an individual, all while giving you the confidence you need to take action.
Building positive relationships with your customers is essential to running a successful and sustainable business. That’s why many business owners rely on customer relationship management (CRM) tools to connect with clients and nurture ongoing interactions.
Organizations may carry with them a long history, but sometimes, it may be necessary to revamp the way a brand appears to the public. Successful rebranding keeps the core promise of the business but reinvents how the consumer sees them. While some companies may benefit from that traditional appeal, many others realize that consumers prefer a business that they see as modern and innovative.
If you want to lead, you may want to nurture these traits first.
Public relations can be a delicate balancing act. If your business does PR right, it could skyrocket in popularity overnight. If, however, you run afoul of public opinion, you may find your company falls as fast as it grew.
Devastating occurrences sometimes happen in business without a lot of forewarning. Entrepreneurs can leverage insurance to protect themselves from things such as fire or theft, but there are other less obvious disasters that are more difficult to prepare for.
Members of Young Entrepreneur Council offer tips for developing effective, sales-boosting e-commerce ads.
Putting together a book takes time, energy and a lot of effort. And while it accounts for a lot of the book's labor, writing isn't the only thing an entrepreneur needs to concern themselves with. Publishing the book and the marketing associated with it also have a place in the overall success equation. But not all new writers know what to expect from the writing process. To help, 11 experts from Young Entrepreneur Council (YEC) answer the following question:
No matter how stressed or busy you get, the right habits can keep you moving forward.
Bookkeeping is a tedious but necessary process for all businesses. But for small businesses with limited resources, streamlining the process becomes of even greater importance. One way to do this is to invest in a reputable accounting software or tool that keeps you organized and on track.
As with other marketing efforts, social media can sometimes be a challenge because it has to balance customer appeal with staying true to its brand promise. But with so many social media platforms, trends and opportunities for innovation, it can be easy to let the brand message get lost along the way. So how does a company keep all of its different social media profiles and content on brand with each and every post? Below, 11 experts from Young Entrepreneur Council (YEC) examine the following question:
Video remains one of the most popular marketing formats that companies can use to reach out to their customers, and with so many online platforms adding live video capabilities, more companies than ever are able to interact with their customers in real time.
Members of Young Entrepreneur Council share their favorite resources to help you stay abreast of industry changes.
Sensitive information is stored and accessed digitally by businesses every day. While it's a lot more convenient for companies to have data stored digitally, unfortunately this also means these files are more vulnerable to attacks from hackers. Malicious users can gain access to a company’s data in several ways, including phishing, a method which takes advantage of unsuspecting employees as a gateway.
There may come a time for certain employees when they notice that their skills or interests are better suited to another part of the company and they ask to switch to a different department to better serve their goals. When this happens, managers may not know how to react as the request may come out of the blue or it could be taken as a slight on their current department.
When an entrepreneur starts a business, the immediate concern is how much it will cost to set up. Cost can sometimes seem like a barrier to entry for those hopeful business owners looking to get started on a budget. Luckily, evolving tech has provided many free alternatives to the paid tools other professionals use.
Many businesses are aware that they need to have a website so they create one out of necessity. They don’t want to be left behind in the digital age and believe that creating an online presence is all they need to do.
Members of Young Entrepreneur Council share their best tips for combating the discouraging thoughts that plague many entrepreneurs.
In business, time is money, and it can be easy for entrepreneurs to overload themselves with work. But with so many demands on their schedules, every task can begin to seem important and too much information can get out of hand. In these cases, it’s vital that entrepreneurs pause and take a moment to figure out how to best manage their time.
Entrepreneurship is an exciting and fulfilling career path, but there might be times when you’ll feel discouraged and riddled with self-doubt. Combating these emotions isn’t always easy and takes patience and continued practice.
For many people, networking is not a skill that comes naturally—even to entrepreneurs. But without this skill, entrepreneurs may end up developing bad networking habits that could hinder their ability to form new business relationships.
Members of Young Entrepreneur Council explain the tactics they've used to encourage customer downloads of their branded mobile apps.
Many businesses rely on software-as-a-service (SaaS) companies to help them run their everyday operations. However, with so many specialized vendors, it's easy to lose track of the number — and price tag — of the SaaS providers you're working with. To help, members of Young Entrepreneur Council weighed in on the following question:
Finding a core audience to market to is a crucial part of making a business profitable. Many marketing departments spend thousands of dollars building a picture of their ideal customer to inform how and where they should market. Once they do that, it's just a matter of unifying their content and media planning to target their product's most viable buyers.
As machine learning becomes more prevalent in business, it has the potential to affect a company’s day-to-day interactions with its customers, whether positively or negatively. Many businesses have already invested heavily in machine learning and have found great success. However, new tech can always be intimidating, scary or potentially difficult to implement.
Members of Young Entrepreneur Council offer their firsthand insights on leveraging social media effectively this year.
Email marketing is a great way for small businesses to stay connected with their customers and encourage more sales. The problem is that because of their size they often have limited resources for growing their subscriber lists. So to help small business owners expand their email audience (even on a budget), the members of Young Entrepreneur Council weighed in on the following question:
During the interview process, there are some red flags that will be immediately apparent to an employer. Unfortunately, there are also a few of them that may slip by unnoticed, and it's only after the hire starts working that the company realizes they may have made an error.
Marketing is a crucial element of any successful business, and even small business startups will need to begin building their marketing department as soon as possible. However, some marketing roles are more critical to your business’s success than others. To help you determine which role you need to hire for first, 13 experts from Young Entrepreneur Council (YEC) answer the following question:
At a time when in-person meetups are typically off the table, virtual networking platforms like LinkedIn can be valuable resources for business owners. The opportunity to connect regardless of location can open doors that just aren’t possible without these online tools. But while LinkedIn has some of the same features as traditional social media sites, its purpose, and therefore its use, should differ.
For any aspiring business owner or entrepreneur, establishing the right practices and habits as part of your normal behaviors can set you on a path toward career success. However, there are a few habits that might actually be hindering your entrepreneurial journey rather than helping it. These habits might be things you consider to be completely harmless in the grand scheme of your total behaviors, and many entrepreneurs might not even see them as significant hurdles to overcome.
When you're a busy entrepreneur, there never seems to be enough time in a day. You likely have long lists of tasks that require your full attention, but little time to sit down and focus on them. This can be overwhelming and, in turn, send your productivity levels into a slump.
Whether through branded content on social media or print ads for specific products, consumers often first encounter a company through its marketing efforts, and reaching target customers both online and offline is integral to a brand’s success today.
Business advice can come from anywhere, even from those who have never owned a business. But if you’re a new entrepreneur just starting out, you tend to soak up all the information that you can. The most significant problem is there’s no simply way to tell the lousy advice from the good advice. Sometimes experience is the only way to figure out the difference.
Many companies set goals for the year, but can often lose track of them as other problems and priorities arise. Ensuring each department has its own goals to work toward is one way to help prevent this issue. But how can a leader figure out if each department is on track with its goals?
When it comes to small and large businesses, not every encounter has to be about competition. Sometimes, interactions could result in a mutually beneficial partnership. The path to getting there, however, isn’t always so clear.
Entrepreneurs typically have long, nonstandard workdays, with some even working more than 15 hours at a time. Yet even though they may be spending all this time working on their business, there's no guarantee that their days are truly as productive as they could be.
Email lists are fantastic tools for keeping in contact with consumers, sharing information and generating leads. But putting together an email list and figuring out how to attract customers to your list can take a lot of time and effort if not done thoughtfully.
Members of Young Entrepreneur Council share some basic how-to tips for small businesses that want to use cloud computing.
Without the support of employees, a company’s branding efforts can only be so successful. It’s when the whole team comes together to promote the business, and your employees have all become effective brand ambassadors, that your business’s brand is able to truly shine. But forcing employees to take part in branding efforts can seem demanding and may not have the same result as when they contribute voluntarily.
Strength and adaptability have never been more important than right now.
Every day, new devices pop onto the scene promising change and innovation. For an entrepreneur who's focused on the expansion of their organization, staying up to date with the latest technology that can support personal and business growth is essential. Whether it’s in a simple or a major way, some of these technologies carry with them the power to change how we do business altogether.
As a new business owner, it isn't easy to sort out which business strategies work and which ones don’t. There's no standardized roadmap that guarantees success. Instead, success in business is a series of trial-and-error tests that result in a positive outcome, with plenty of mistakes along the way.
Members of Young Entrepreneur Council share how to prepare your company for greater integration of artificial intelligence and automation.
Inclusion and diversity have certainly become buzzwords in recent years, but they are more than just a passing fad; They are vital elements to a business's success. A diverse, inclusive workforce leverages the knowledge and experiences of a broader cross section of society and helps bring the business closer to the people it serves.
Everyone feels down from time to time, even entrepreneurs. Constantly surrounded by others who are seemingly experiencing success, business leaders can sometimes have a hard time reminding themselves of their own potential.
You can't avoid the occasional upset customer, but you can quickly and effectively smooth things over.
For many companies, maintaining a high level of engagement and motivation among employees during the dark winter months can be quite a challenge. And with a growing remote work environment, it is even more difficult to make sure your team stays engaged and productive while also ensuring they make time for self-care. To help, 11 entrepreneurs from Young Entrepreneur Council reflect on the following question:
Establishing a personal brand is something many professionals do to get noticed by the right people and make themselves available to the right opportunities. Unfortunately, with all the different information sources out there, it's easy to get confused about how exactly to do that. Where one source would advise you to do one thing, another article may recommend the complete opposite.
Being an entrepreneur and owning your own business is an end goal for most people. It's a thrilling end result -- the fact that you're your own boss, you set your own hours, and remain accountable only to yourself can be a heady mix. Yet, the benefits of the position usually overshadow the more pertinent considerations that would-be entrepreneurs overlook. Although there are significant benefits to being a business owner, there's also a considerable amount of background work that rarely gets highlighted but needs to be done.
Communication is one of the most essential skills that a business leader needs to master to be successful. Great leaders may develop their communication skills early on in their careers, but they also have created and maintained habits that help them communicate more effectively.
Young Entrepreneur Council members look ahead at consumer IoT device trends they expect we’ll see more of this year.
Hiring for a senior position at a company usually requires a lot more time and effort than hiring for other positions. In many cases, business owners may have a hard time finding the most effective way to source senior talent for their organization. You don't want to lose out on great talent, but you also need to spot the best talent out of the field of applicants, because making a wrong hire at this level can spell disaster for the organization.
When posting a job listing, businesses generally have their go-to, established platforms that they know are frequented by potential candidates. Sometimes, however, a company needs to think outside the box when sourcing talent. Occasionally, the least obvious places to post vacancies may result in the most remarkable outpouring of candidates. That’s why these 12 entrepreneurs from Young Entrepreneur Council (YEC) reflect on the following question:
As the new year signifies new beginnings, most people come up with things they want to change as the January rolls around. If these resolutions stick, they could lead to an entirely new way of life. Yet so many people let these goals falter, and within the first few weeks of the new year, these resolutions are relegated to the proverbial garbage heap.
Social media has changed how businesses and entrepreneurs interact with their audiences. In the past, you were required to go out and meet in person with your customers to establish a rapport with them. The internet has mostly simplified this, making it much easier to engage an audience on a social media platform.
Finding funding is typically one of the most challenging parts of starting a new business. The risks versus rewards of investing in new companies can usually have investors worried about jumping in. The responsibility is then on the entrepreneur to make their business idea exciting and attractive enough to warrant investors' attention.
Last year's challenges were too many to count, but one of the most ever-present ones was the shift to an online workforce. Remote workers are nothing new—they've been around for at least a decade in some form or another. However, they've been mostly contractors and freelancers, not full-time employees.
Members of Young Entrepreneur Council offer some effective ways to keep users coming back to your mobile app.
Small businesses, like any business, have finances that need to be kept in order. Owners can deal with these duties to a point; however, small businesses tend to grow, and hiring an employee dedicated to keeping the company's finances in check is often a necessary next step. Luckily, many small business owners can hire someone on a part-time basis. This route carries a lot less overhead in terms of time and money compared to hiring a full-time employee, but it also comes with its own challenges. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Social media is a place for anyone to express their opinions and beliefs, and often that means talking about controversial topics. Sometimes, a business may post something that sparks a heated debate, or its social media followers might bring up these touchy issues on the business’s page, leaving the brand to come up with a response that won't offend or alienate its audience.
Members of Young Entrepreneur explain how hands-on CEOs can get more comfortable with delegation.
18 entrepreneurs from YEC look at the main reasons why an organization should get insurance.
Facing adversity can help you grow in ways you never imagined.
[LONG FORM EMAILED TO KELSEY]
Being able to continue writing even when you don’t feel good about it is an experience that you need to learn to contend with if you do any kind of writing at all.
If 2020 has taught us anything, it's that the workforce can be adaptable and deal with many challenges as they arise. From pivoting into remote work to changing their priorities from real life to the digital realm, employees have had to evolve their practices to remain competitive.
Prices can make or break a business, and deciding on what to charge for a particular good or service varies by the company. Finding the "sweet spot" for your pricing takes a bit of market research and a lot of trial and error, especially for new entrepreneurs. Sometimes, their approach to pricing structure can change over time, evolving to account for further information they learn in their journeys as business owners and new key considerations that affect a company’s pricing model. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Businesses are in an unenviable position of having to find the most talented individuals in their field and entice them to work at their organization. In many cases, finding qualified candidates has come down to creating the right ads and vetting candidates properly.
Programming is highly in demand in today's digital-first world. Try these tools, courses and platforms recommended by business leaders.
It’s a myth that successful leaders never make mistakes – even the best leaders have slip-ups from time to time. It’s crucial to learn from those mistakes so they aren’t repeated and equally important to be transparent with your employees when remedying the situation.
If you've been around the marketing world at all lately, you'd realize how much of a game-changer social media can be for a business. Setting up posts, scheduling them to come out, and engaging with those who follow your social media feeds can help you cultivate your audience.
Whether it’s frustration from limitations in their current industry or being shaken by the instability of the job market during COVID-19, many professionals are starting over in their careers, possibly in a new industry entirely.
With the holidays approaching quickly, many are ready to set their “out of office” messages and relax and recharge. It’s important for employers to encourage this balance and promote the use of paid time off around the holidays. However, if everyone takes off at the same time, it may leave you with a skeleton crew and piles of work for when employees return, making for a not-so-happy start to the new year.
Everyone online shopper has added items to their cart, only to close out of the website before completing the purchase. This behavior has led to an average online cart abandonment rate of 60% to 80% for many e-commerce sites.
When you first start your business, every member of the “founding team” -- i.e. you and your first employees -- is crucial to its early success. As your business grows and changes, there may come a time when you feel yourself starting to outgrow your original employees.
LONG-FORM ARTICLE EMAILED TO KELSEY
New entrepreneurs sometimes fall into the trap of thinking that they can make their hobbies profitable through their business. When you're putting together a company, the first thing you may want to consider is whether you're doing this as a passion or for profit.
There's no question that retail is a challenging industry to master. However, for investors or manufacturers, the challenges it presents are more than worth the rewards. Retail distribution allows a business to serve its offerings up to a much broader population than direct distribution, thus increasing an enterprise’s visibility and revenue.
Occasionally, a business may require a part-time chief financial officer because their full-time employee has left or transitioned to a new portfolio. A part-time CFO doesn't need to have the same skill set as the original office-holder. However, to be successful in their endeavors on behalf of the company, they need to have a series of qualities making them suitable for the position.
Track the data and make improvements on what you see.
Resumes are the first look that business owners get at potential hires. As a result, they must use these resumes as a basis to figure out if that person is worth bringing in for an interview or not. Each business has its own demands for potential employees and therefore looks for specific elements in candidates’ resumes to determine possible fit. How can job seekers optimize their resumes to include these essential elements? To help, we asked we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:
When you set out to pitch your idea to an investor, you usually go through the most common questions that they're likely to ask. Discerning investors are careful about where they put their money, but a well-prepared entrepreneur can quickly answer a surprising amount of what they ask.
With most people working from home and away from their office’s internal server, data security is a pressing concern for employers. Companies and employees must make security a priority and understand how to keep their data safe when they’re working outside of their business’s secure network.
Once your company has achieved financial success, you may find yourself in a position to give back to your community. By donating time or money to a good cause, you’ll not only become a more socially responsible company, but you’ll also feel more fulfilled as a business owner and potentially strengthen the loyalty your clients feel for your organization.
With the current corporate focus on remote work, file-sharing and syncing services have become an essential part of the modern office. While some companies have bespoke designed solutions that meet their needs, these can be complicated and clunky to implement, requiring cybersecurity and IT administration input.
Innovation is the key to a successful and progressive business, and your staff should constantly be looking for ways to grow your brand. As a leader, it’s your responsibility to keep your workers engaged and motivated.
Members of Young Entrepreneur Council share their best tips for getting things back on track when your business is going through a turbulent period.
A website can be a critical marketing tool as long as you manage to keep your audience engaged. Marketing can drive traffic to your website in several ways, with video, text, or image content. But once they get there, how do you keep them there?
A business is only as good as its employees. In order to thrive, you have to ensure our workers are on the same page and willing to grow with you. A truly loyal team will stand with your business during the ups and downs and dedicate themselves to the business’s overall success.
Staying motivated as an entrepreneur takes a lot of effort. In several situations, business owners find themselves struggling to point themselves in the right direction, whether in their profession or in their personal life. In both of these cases, your inspiration dictates the drive you have to accomplish your goals.
As a business owner, it’s important to know who your competitors are so you can keep up with the market. However, it’s just as beneficial to show your support for other small businesses, regardless of their industry. This is especially true in today’s economic climate, when many entrepreneurs are struggling to stay afloat.
Members of Young Entrepreneur Council share some creative ideas for tech companies that want to leverage more user-generated content.
As entrepreneurs, we understand how powerful the classification of personality types can be in recruitment. From Myers-Briggs to Enneagram, the number of ways to gauge a person's innate traits can be measured in a hundred different ways. Several companies use one or more of those personality tests to develop their employees' potentials.
Every successful business leader needs to know how to communicate effectively. Both written and verbal communication skills are crucial if you want to build and maintain strong relationships with your employees, customers and partners.
Members of Young Entrepreneur Council share the upcoming technology trends they're most excited about and how they plan to jump on board.
You may measure your effectiveness with several metrics. However, not everyone has the time to dedicate to figuring out their level of daily effectiveness and productivity. As professionals, most of us have to learn how to spot the red flags indicating that we are being ineffective.
To improve one’s video marketing, it’s vital to use video marketing metrics that show you how your marketing efforts are going.
Working from home requires paying attention to many small details regarding your mental and physical well-being, with work-life balance tending to be significantly higher among remote workers compared to traditional office workers.
There's some merit to the adage of working hard to play hard. With workers devoting their all to a business, especially when it's just getting off the ground, it can be easy for them to lose sight of their need for relaxation. Therefore, it is up to the leaders to intervene and help employees realize that their peace and mental health are just as important as the valuable work they do.
Members of Young Entrepreneur Council offer suggestions for entrepreneurs that want to change up their mobile ad campaigns.
Being able to close a deal is a crucial part of an entrepreneur’s skill set, but sometimes, vendor agreements and partnerships can fall through due to unavoidable circumstances. Knowing that a deal is about to fall through before that actually happens can be quite beneficial for a company, as it gives the opportunity to choose its next steps in advance: pursue the agreement more aggressively, back off and let it fail, or do nothing and see if it corrects itself. However, before the business can take any action, it must be able to identify the telltale signs of a deal collapsing. To help, we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Artificial intelligence is an extremely valuable tool that can save your business time, energy and money. However, implementing AI can be a big challenge for any company. From choosing the right AI-powered tool to setting up the right data inputs and workflows, the process of adopting AI can be stressful and cumbersome, especially if you’re unfamiliar with the inner workings of this technology.
A truly timeless brand sticks with people for a long time, no matter how many trends emerge or how the world around them changes. Not every business ever reaches this stature, but it’s something your brand should work and strive toward if you want to be memorable.
Members of Young Entrepreneur Council explain which qualities a hiring manager should seek out in a senior creative director who's working on both print and web campaigns.
Many companies that shifted to remote work during the COVID-19 pandemic have helped employees eliminate their daily commute. However, some professionals do still need to make regular trips into the office – and spending time commuting to work can feel stressful and counterproductive. If you use your time wisely, though, there are plenty of ways to maximize your commute and make it a productive one.
Young Entrepreneur Council members share some upcoming tech trends they believe will have an important impact on business leaders.
Members of Young Entrepreneur Council discuss some of the past year's most pressing technology concerns and how we should address them.
When you set up your startup and start hiring your first few people to staff, not all of them will be tech workers. Non-tech professions such as sales, marketing, etc. are also crucial to the success of a product. Some companies don't offer these hires any equity, but this may be a huge mistake. You can lose talented professionals if you don't sweeten the deal enough.
As a business owner, you know your company can't remain stagnant and stuck in its ways if it hopes to grow. That growth requires innovation and creativity, both of which are best sourced from everyone on your team.
Members of Yount Entrepreneur Council offer their tips for effectively growing a service-based company.
If you're like the hundreds of content marketers out there that have invested in blog content, you want people to read it. If you've been watching your metrics for visits, you might realize that many visitors don't even bother with your blog. Sure, they might follow a social post from your media to your blog, and possibly read a single entry, but they won't engage further than that.
Social media following is an integral part of executing a successful marketing strategy. Engagement on social media is far higher than other channels. However, despite their constant presence, social media networks aren't the only way for a company to do outreach and connect to their core audience.
After a user likes or shares one of your posts on social media, you've got them interested in your brand or product. But how do you leverage this engagement and keep it going?
[long-form emailed to Kelsey]
Sales is a challenging industry that takes a unique combination of traits and skills to succeed. When we examine the truly memorable salespeople we know, a few things become immediately apparent -- most notably, that there are certain features all successful salespeople share.
For online businesses, a high-performing website that encourages engagement and conversions is the key to successful growth. It often takes time to build up a steady stream of website visitors and consistent buyers. However, there are some things you can do to help accelerate the process.
If your company has a blog and social media presence, you know how challenging it can be to keep up with the constant demand for new content. Recycling and updating existing content is a great way to put a fresh spin on what you’ve previously published without the hassle of coming up with a brand-new idea.
17 leaders from YEC share the tools and processes they use and why they work.
The entire marketing world knows how powerful a well-funded social media campaign can be when growing a brand image. It can be challenging for smaller entrepreneurs to determine how much money should go into this part of your marketing, as there are several dozen social media channels that you can invest in. How do you determine how much money to dedicate to one or more of those social media accounts?
You’ll get insights that may help you make peace with the week that’s passed and meet the following Monday with gusto.
Young Entrepreneur Council members share some of the most exciting trends and developments they've seen in digital marketing this year.
When you’re overworked, it’s easy to burn out. The extra hours and workload can cause you to become stressed and ultimately less productive at work.
“Thought leadership” is a big buzzword in the business world right now, and it’s easy to see why it’s become such an important focus for leaders. When others look to you for your expertise and insight, you can become a leading, recognized voice in your industry.
Members of Young Entrepreneur Council explain how companies can optimize their mobile shopping experience.
Congratulations! You’ve just had a great pitch meeting with an investor. But holding an investor’s attention during your pitch is only the beginning of securing a deal. The real challenge lies in staying top-of-mind afterward.
Plans are crucial to success in any endeavor. It doesn't matter if that project is building a business or writing a book. Without planning, even the most well-intentioned projects can hit a roadblock and stop. Developing a success plan takes time and effort. It also requires a certain level of experience, and newcomers are unfortunately hit with this realization after they start their projects.
Once seemingly confined to the spheres of gaming and technology, virtual reality (VR) and augmented reality (AR) are becoming increasingly common in both personal and professional ventures. In fact, VR and AR can be used to great effect in one’s personal branding strategy, especially if it's giving your audience a deeper connection or more intimate look at your business.
Businesses thrive on interaction with large clients. They form the most significant inflow of money to the enterprise and help you meet your obligations from month to month. With so many companies closing down, it's not far-fetched to think that one of your massive clients might face bankruptcy. When that happens, you will need to have a clear plan in place to recover any overdue payments and soften the blow until you find new customers. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Free advertising has leveled up, as there are now more alternatives to paid ads than ever.
Businesses are increasingly focusing on wellness in the workplace to increase employee productivity and overall satisfaction. Choosing a wellness program for your company is an important first step, but you’ll also need to ensure that it runs smoothly and that your employees get the most out of it.
Being part of a creative team is an exciting job. However, it’s difficult to always be in an innovative, inspired mindset. Often, creatives experience burnout and roadblocks that hinder their performance.
Entrepreneurs have some bad habits, one of which is not knowing when they need a break. With many young entrepreneurs, it's almost impossible to take a step back and relax. Yet studies have shown that entrepreneurs that don't take time out to smell the roses risk serious health problems later on in life.
When you approach habit-building with determination, you’re certain to succeed.
Content marketing has become a cornerstone marketing approach in the world of business and for good reason. It's a cost-effective method of getting new clients to notice the company while keeping current customers engaged with valuable information. However, for the bloggers, it can be a pain to come up with new ideas. With content so widespread on the internet, it's challenging to develop new topics or new spins on old issues.
No business’s recruiting process is the same, largely because of the fact different organizations look for different things in their candidates. Each company has a particular skill or set of abilities it values above others.
In today's world, every business knows that consistent, quality content is the key to engaging consumers. Publishing giants like BuzzFeed have mastered the art of drawing people in with engaging headlines and interactive features, and encouraging repeat visitors with well-researched, valuable articles.
A marketer's job is a challenging one in today's always-on, digital-first world. Not only do they have to come up with an appealing brand image and message, but they have to figure out how to adapt marketing collateral to countless different channels and learn best practices for each one.
Within an organization, some skills are far more valuable than others. If your business is looking at hiring new employees, then these skills should be a primary focus for your interviews. Knowing what skills are crucial for an enterprise to grow and thrive helps you figure out if an employee may be worth hiring, even if they don't fit the ideal. Sometimes the company needs more than just the right qualifications for their employees.
Every job candidate’s goal is to stand out from the rest. However, it’s not enough to talk about your education and work experiences, which may be very similar to other qualified applicants. Great candidates shine by saying things that are truly unique.
Electronic wearables were an exciting new concept just years ago. Now, they’ve slowly become the norm, with gadgets like smart watches and sleep trackers overwhelming the market.
Business legal matters can be intimidating, but these tools can help you understand and streamlining the process.
One of the most significant elements in helping a business get to know its customers is their data. Over recent years, consumers have started to take notice of how businesses use their data. While many aren't bothered, a few are against a company getting its hands on their information. As a result, they are averse to sharing access to their data.
Americans have grown up in a society that has drilled into them the need for hard work to guarantee success. An unfortunate consequence of these constant messages is a skewed mindset toward working long hours in the hopes of "making it" in the industry they've settled on.
Leadership is a battle for constant improvement.
Learning from others is vital to your success.
Renew your love for learning; it's one of the best gifts you can give to yourself.
The internet of things (IoT) has given consumers and businesses the ability to make their homes and offices "smart." Because IoT devices can communicate and exchange data with one other, they have vast potential for streamlining workflows and making us more efficient. However, with all the data each internet-connected device collects, stores and uses, there's also an inherent security risk.
All entrepreneurs are excited to see their businesses grow, but this growth isn't infinitely exponential. Occasionally, the company's growth may become stalled. This contraction might happen due to any number of factors affecting either the business itself or the industry as a whole.
You don't need to spend a ton of money to build a great business website.
As a leader, you know your workplace dynamic directly impacts employee morale and, in turn, your bottom line. No matter how great your company culture might be, there is always room for improvement. But to make impactful changes, you’ll have to first understand which areas warrant the most attention.
Customer feedback is an invaluable asset to any company. Without this information, businesses would struggle to figure out what’s working, what isn’t and how they can improve their processes. But how exactly do you get your customers to share their honest opinions – and what do you do with that information once you have it?
Social media is becoming an increasingly important part of every business’ marketing strategy. Making the right move with your social content at the right time can help bring positive attention and new customers to your business.
Stress is common when you’re in a management position. With countless tasks to complete, employees to manage and business operations to oversee, it’s no surprise many leaders end up feeling overwhelmed at one point or another.
[long-form emailed to Kelsey]
Winning a business or industry award can be a great honor for your business, as well as a highly effective PR opportunity. However, to be considered, you'll first need to submit an application to be reviewed by the award committee. To help you with this process, we asked the members of Young Entrepreneur Council the following question:
Businesses have seen a period of massive growth, especially those that deal solely with online sales and services. While this development is promising, it also opens up a business to another problem -- that of having their growth outscale their ability to communicate.
Since the internet has permeated business to such an extent, PR crises are becoming far more common for companies. Many of those PR faux-pas are due to misuse or misunderstanding of social media interaction. However, as much as social media can be a tool to cause a PR crisis, it can also be useful in helping to manage it. Social media is still the best way to create a rapport and interact with a particular demographic of customers directly.
[long-form emailed to Kelsey]
A strong creative team can help your business develop great ideas and soar to new heights. However, simply having the most talented or innovative people on board isn’t enough. They must not only be willing to make unconventional moves, but they must also place trust in their other team members.
Professionals, regardless of their work environment, sometimes find their focus flagging. If you're someone who has to deal with divided attention between multiple tasks, the amount of effort you put into a job will start telling on your psyche before too long. To deal with this situation, you'll have to figure out how to retain your focus and discipline within the workplace.
Develop empowering beliefs about yourself by focusing on the bright side.
Leading a business can be like a roller coaster: There will always be ups and downs. No matter how smoothly things run most of the time, the occasional problem is inevitable, and when one pops up, your team will turn to you for guidance.
[long-form emailed to Kelsey]
An employee referral program is a win-win for you and your team. Referral candidates tend to be well-qualified, since they're pre-vetted by staff members you know and trust, and hiring referrals shows you value your employees' input. To help you build a great referral program, we asked the members of Young Entrepreneur Council the following question:
[long-form article emailed to Kelsey]
In all walks of life, there will be pitfalls that plague professionals. For an entrepreneur, especially, it may occasionally feel like nothing is working out, no matter what you do. There's a saying that success only comes to those who get back up each time they get knocked down. The problem is that the saying doesn't detail how you get back up from a fall. Some leaders can find themselves falling over and over, and each time the recovery takes more out of them.
[LONG-FORM EMAILED TO KELSEY]
Working remotely has become the new standard in the COVID-19 era. Companies that followed a traditional in-office model have had to adjust to how they presently work, and soon have to learn how to hire remotely.
Entrepreneurs can be so busy in today's business world that they lose sight of themselves. Introspection has an essential place in an entrepreneur's mindset. Understanding one's goals and motivations can help one come to terms with what one wants out of life.
In today's always-on, digital-first world, consumers increasingly expect companies to offer fast and convenient channels for customer support. To this end, many brands now offer live chat so customers can reach them faster than an email or phone call.
As the up-and-coming generation of consumers, Gen Z has become a hot target demographic for many brands. This generation of true digital natives is even more entrenched in the world of technology than the millennials who came before them. Therefore, companies that want to reach them need to go all-in on social media, Gen Z's preferred place to "hang out" online.
19 entrepreneurs delve into where online freelance talent is most readily found
18 leaders from YEC discuss what elements business leaders should keep in mind before selling their company.
The COVID-19 pandemic has disrupted nearly every business and industry in some capacity. Some non-essential employees have taken to remote work, while many others have faced reduced hours or layoffs.
Although social media can seem like a harmless way to pass time, it can creep up and significantly affect you.
Despite the overwhelming preference for digital media among modern marketers, traditional advertising methods are still being implemented today and driving great results. Newspaper, TV and radio spots can offer tons of potential for businesses looking to reach a local market -- if they're used the right way.
One of the most common complaints that professionals have in the 21st century is how little time there is in a day. The truth of the matter is that the day hasn't changed, but how we manage our time has. Losing time on frivolous activities is nothing new. However, with the advent of attention-stealing applications, we lose more time than ever before without even realizing it.
**NOTE: This is a long-form piece for Inc, edited off-platform and emailed to Kelsey. I selected the wrong export format by mistake!**
Effective teamwork is important to any business, but not everyone will be on the same page 100% of the time. Disagreements, big or small, seem to be inevitable when working with others – but that doesn’t mean your team is doomed. It is possible to work through a dispute and move forward as a team, with better understanding than before.
Focus on building what’s good in your life.
As an entrepreneur, it’s useful to have strong business acumen -- an almost intuitive skill that can and must be honed. However, good business sense alone isn’t enough; there are several other traits an entrepreneur needs in order to succeed.
As some of the top leaders in their respective industries, the members of Young Entrepreneur Council know what skills are required to succeed in the business world. Below, they share 10 underrated skills that all entrepreneurs should possess, but often don't.
Making a major spending decision in your business, whether that be a new hire or a new marketing campaign, is often intimidating. You want to make sure you’re investing your money wisely, in a way that will yield a worthwhile return. To help you, we asked a panel of Young Entrepreneur Council members how to make financial decisions with confidence.
Accessing capital is one of the biggest challenges many new entrepreneurs face. From loans to investments, securing the proper financing is a long and taxing process, but it can be overcome. Members of Young Entrepreneur Council explained how they worked through their funding challenges.
Making your communication more human shows that there are real people behind your brand.
Build relationships with your audience and win loyal customers by investing in your social media presence.
As your business develops over time, you may find its original purpose changing as well. Whether you’re incorporating a new service or changing industries completely, trying a new direction for your company can be risky.
Fortunately, taking the steps to ensure a smooth transition can set the stage for success, as well as make the process easier for all involved. Below, 10 members ofYoung Entrepreneur Council shares their best strategies for companies looking to pivot to something new.
Many a company had to reinvent themselves and especially their customer interactions in order to stay in business. Listening closely to your target audience is often the first and best step your organization should take when planning a major shift.
The world's most successful entrepreneurs are often fiercely independent and self-reliant. They have the courage to keep going when things get difficult and know how to push themselves to overcome even the most challenging of situations.
However, no one becomes a success completely on their own. Entrepreneurs also need a strong support network of peers and mentors who can offer them sage advice and wisdom throughout their journey.
Below, 10 members of Young Entrepreneur Council share the one piece of advice that has stuck with them over the years and helped them get where they are today.
Developing your emotional intelligence is key to empowering your diverse organization to grow.
Being a productive writer is its own reward.
When you own a small business, you have to take on many of the day-to-day responsibilities yourself -- at least in the beginning. Having some basic knowledge across all aspects of business operations can go a long way to making your business flourish, and ultimately turn you into a more well-rounded manager when you do eventually hire staff.
But which skills are the most important to develop from the get-go? We asked 11 members of Young Entrepreneur Council which fundamental skill – tech, operations, leadership, etc. – all small business owners should have to manage day-to-day operations. They shared their answers below.
A New Year’s resolution is a great way to kickstart the year on the right foot, while setting the stage for continued growth. However, most people struggle with sticking to their resolutions beyond the first few weeks (or days) of the new year.
So how can you beat the odds and meet your goals in 2020? We asked the members of Young Entrepreneur Council to share how they make their New Year’s resolutions work in the long term. Their best answers are below.
Having an active social media presence is a great way for leaders to grow their business. It helps you establish your personal brand and authority, as well as reach a wider audience of potential customers. However, it also requires you to expend time and energy, which can be especially draining for an introverted or introspective business owner.
Fortunately, you can use your introspection to your advantage while engaging on social media. Below , 10 Young Entrepreneur Council members share their best tips for introverted leaders who want to stay active on social media without burning out.
The winter months mean less sunlight, colder temperatures and often, dampened moods. It’s common for people to feel more tired and less motivated in the winter, which can negatively impact work performance. However, a winter slump is not inevitable -- it may require a bit of extra effort, but you and your teams can stay just as motivated during those colder months.
To help you out this winter, we asked members of Young Entrepreneur Council to share how they raise spirits in the workplace throughout the season. Follow their recommendations to keep your team feeling productive until spring arrives again.
Businesses today struggle to get noticed in a sea of online content. Your business needs to focus on building customer loyalty.
Technology advances rapidly, and business owners need to keep pace with it, or they risk losing their best talent. Thanks to connectivity in all parts of the world, entrepreneurs no longer need to have employees inside their offices at all points in time. Many businesses outsource work to professionals around the globe and leverage specialized technology that makes it easy to plan meetings and manage teams and projects from a centralized office.
As digital payments evolve and become more commonplace, an increasing number of businesses are accepting them, with some businesses rejecting cash payments entirely. While digital payments can certainly be convenient for customers and businesses alike, it’s important to understand the process and avoid any potential pitfalls.
We asked the members of Young Entrepreneur Council for their takes on digital payments. They shared 10 things you should keep in mind as digital payment options evolve, and how those offerings will impact your business in the future.
Risk is often inherent in business, especially when you’re running your own. However, there are steps you can take to manage that risk.
As highly successful entrepreneurs in their industries, the members of Young Entrepreneur Council have learned a lot about effectively mitigating risk and minimizing its impact on their businesses. We asked them to share some practical tips for new business owners who are also new to risk management. Read on for their best answers.
Office culture doesn't stagnate, and there will always be a constant change around how a business operates. Instituting new office procedures and policies as the company culture changes may mean taking some chances. Not all new plans are guaranteed to succeed, and some of them require considerable risk on behalf of the company.
Successful thought leaders know how to build credibility with high-quality, nonpromotional content across various channels.
In the age of social media, a controversy -- and a potential public relations crisis -- is always lurking. It's impossible to completely avoid controversial issues and conversations if your business is on social media, but knowing how to handle them with grace and professionalism can save you from landing your brand in hot water. To help you, we asked members of Young Entrepreneur Council the following question:
Online videos are one of the most successful marketing materials that a business has at its disposal. However, crafting an online video to draw people in takes a bit more skill than merely recording something and adding branding to it.
The world has been enamored with the use of virtual reality ever since the movie “Tron” came out in the 80s. Today's VR is a bit different from the fancy world of the silver screen, but the technology has a lot of practical uses.
The rate of technological advancement has seen the world change almost entirely in just a single decade. In a short space of time, humanity has managed to develop advances that people only 50 years ago would be unable to fathom.
The rate of technological advancement has seen the world change almost entirely in just a single decade. In a short space of time, humanity has managed to develop advances that people only 50 years ago would be unable to fathom.
Drip content allows you to share material with your users while keeping it protected.
Chatbots aren't stealing jobs from your support team; in fact, they can make their lives easier.
No matter the distance between you and your team members, you can foster connections.
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