Member Since January 2014
Skills
About
Described as a visionary thinker, Sunny Bonnell teaches leaders how to build rare and remarkable brands. She is the co-founder and creative director at Motto, a branding agency that works with ambitious companies who are eager to build bold brands with meaningful stories. Sunny thrives on inspiring others to pursue their passions and pushes both herself and her clients to reach beyond their threshold to achieve success. Sunny is a member of the YEC and Forbes Agency Council and was named one of GDUSA’s "25 People to Watch." She has also been featured on Forbes, Inc., MSN Business, CBS News, CNBC, AMEX, and numerous other business and design publications.
Sunny Bonnell
Published content
expert panel
In any work environment, new teammates or employees need to be picked with careful consideration as a wrong hire risks threatening office balance and even worse, affecting the entire team’s morale and productivity. After all, the temperament and emotional intelligence of each team member can be crucial to how efficient and effective the business is as a whole. As a young entrepreneur who does not have a wealth of experience weeding out potentially bad candidates, it’s essential to know what traits and skills to look for in order to identify the right fit for the team. To aid younger professionals, eight business owners from Young Entrepreneur Council explain the nonnegotiable traits they look for in their employees or teammates and why they are so important.
article
Apr 24, 2015
Branding is both science and art, and the most enduring brands develop their allure through a highly strategic process.
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Dec 3, 2014
A war cry, a motto, a mission statement -- whatever you call it, every startup needs one.
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How Sunny Bonnell took the fire in her belly and turned it into one of the most buzzworthy design companies of 2014
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Motto's creative director Sunny Bonnell offers 12 principles that set extraordinary companies apart from the merely good ones.
Company details
Motto
Company bio
Motto is an award-winning branding agency that works with visionary leaders and companies to build brands that stand out from the pack. For over a decade, we’ve seen every brand challenge imaginable and are leaders at solving strategic problems, creating differentiation, and aligning your business and culture around a clear narrative. From consumer goods to food/bev, tech and entertainment, our clients are the rare breed, the disruptors—brands who don’t play by the rules but change them.