Sunny Bonnell


CEO & Co-Founder

New York, NY


Described as a visionary thinker, Sunny Bonnell teaches leaders how to build rare and remarkable brands. She is the co-founder and creative director at Motto, a branding agency that works with ambitious companies who are eager to build bold brands with meaningful stories. Sunny thrives on inspiring others to pursue their passions and pushes both herself and her clients to reach beyond their threshold to achieve success. Sunny is a member of the YEC and Forbes Agency Council and was named one of GDUSA’s "25 People to Watch." She has also been featured on Forbes, Inc., MSN Business, CBS News, CNBC, AMEX, and numerous other business and design publications.



  • Leadership
  • Branding
  • Entrepreneurship

Motto is an award-winning branding agency that works with visionary leaders and companies to build brands that stand out from the pack. For over a decade, we’ve seen every brand challenge imaginable and are leaders at solving strategic problems, creating differentiation, and aligning your business and culture around a clear narrative. From consumer goods to food/bev, tech and entertainment, our clients are the rare breed, the disruptors—brands who don’t play by the rules but change them.


  • Design

Area of Focus

  • Branding
  • Brand Building