Member Since 2022
I'm the CEO of Brainstorm Force, a software company that focuses on building tools for small and medium businesses so that they can grow online. My core skills are design, business strategy, business development, hiring, and marketing. I know that sounds like a jack of all trades/master of none. And maybe, that is true ;)
One of the biggest challenges of getting a new business off the ground is gaining traction in your target market. Building awareness requires an effective public relations strategy that can create a steady stream of positive news about your company.
As technologies advance, companies collect more data and the trust consumers once had for those companies wanes, new laws surrounding consumer privacy are going into effect, constantly changing the way businesses learn about and sell to their customers. Such laws would put customers back in the driver’s seat, giving them control over what data they would like to share and when.
When a professional’s goal is to be an industry thought leader, the natural first step is to get their ideas out into the world. For many, this means writing an article. But once you’ve written an article—or many, many articles—what else can you do to show off your expertise and connect with others in your space?
As with many aspects of business, implementing a new digital marketing strategy can sometimes feel like a risky endeavor. When you’re new or have limited experience in business ownership, testing out new tactics and investing money in projects and initiatives that may or may not fail can feel like a waste of money and resources.
Your website’s landing page gives customers their first impression of your business. Customers will notice if your page has a slow load time, too many calls to action, broken links, or if it’s just too confusing to use—and they will likely click out of your page before viewing your products or services.
Here are a few things you should keep in mind while developing a scalable solution for your client’s web design needs.
When it comes to brand building, consistency is key. If your brand is humorous and witty one day and then stark and serious the next, or if your logo has a certain look on your product packaging but a completely different look on your website, your customers may struggle to identify who you are and what you stand for—and that can translate into fewer sales and less interest overall.
Members of Young Entrepreneur Council share their insights on what makes effective ad copy.
Marketing is one of the most vital aspects of business, as without any marketing efforts, your target market won’t ever hear about or find your product or service. But because of its importance, that also means marketing can come with some tough decisions. Whether it’s about what direction to take, who to work with, what your messaging should be or where to allocate your resources, these choices can have a major impact on the potential success of your product or service.
CartFlows is a sales funnel builder for WordPress. It allows you to quickly and easily build sales funnels using WooCommerce and boost sales.