Member Since 2022
I'm the CEO of Brainstorm Force, a software company that focuses on building tools for small and medium businesses so that they can grow online. My core skills are design, business strategy, business development, hiring, and marketing. I know that sounds like a jack of all trades/master of none. And maybe, that is true ;)
Whether it’s an unhappy complaint or a five-star review, customer feedback can be an invaluable resource for company leaders looking to improve upon their products, services or business operations. This feedback can spark either minor or major changes, but both can have a big impact on customer satisfaction and overall sales if implemented correctly.
Speaking at events can be a great way to build thought leadership and promote your brand. But when you’re new to the business game, or even just the thought leadership space, knowing how to find, narrow down and sign up for these events can seem a little overwhelming at first. The pressure of not knowing where to begin may even prevent you from getting started at all.
Obtaining an accurate valuation of your business isn’t just about determining how much your company is worth; it’s about figuring out where your business stands today and the potential it has for the future. In this way, accurately valuing your company is a vital first step in growing your business and bringing on board investors who can help you do just that.
In an effort to be unique, informative and persuasive, many businesses can end up with overly complicated and wordy websites that may be doing more to push customers away than pull them in. When it comes to building an effective website, often simplifying its content and design is the most effective approach, giving visitors the space they need to find the answers to their problems.
All businesses need some sort of investment to get started. Whether that money comes from the entrepreneur, their family and friends, an investor or some other solution, if you don’t have experience raising money, it can be easy to fall into certain traps or attempt certain strategies that may seem like smart moves at the time but actually end up sabotaging your efforts later on.
Expanding your business can be exciting and a real show of success. However, there are many factors to consider when deciding on a second location for your brick-and-mortar store.
Achieving the right balance between new features, bug fixes, performance improvements and backward compatibility requires careful planning and an outlook that’s not easily compromised.
Many people dream of becoming entrepreneurs, but not everyone knows how to get there. What steps should you take? What skills should you learn? The path to entrepreneurship is rarely easy, but getting started on the right foot can help you succeed along the way.
While waiting until an employee leaves the company may not be the ideal way to receive feedback about your business, exit interviews can provide a wealth of vital knowledge that can help business leaders make changes to their company processes and policies for the better. Employees are often more honest and open when leaving their positions, and their feedback can shed light on issues leaders may not have even known existed.
When it comes to work and getting things done, effective communication is about more than getting along with your teammates. In a business context, communication can affect not only the interpersonal relationships of the people who work there, but also the speed at which a project is completed, the quality of a product and even the rate at which employees leave the company. Effective communication, then, acts as a solid foundation necessary for any business to thrive.
Many entrepreneurs start new businesses while also balancing full-time jobs. When there’s limited time to work on developing a new company, you need to pick and choose what tasks to focus on first. Here, a panel of Young Entrepreneur Council members each share one task that should take priority over all others when you have limited time to work on your startup.
Sharing bad news with your company's employees or stakeholders is never easy, especially when the bad news may directly affect them. Because of this, it's important to strike the right balance between remaining calm and professional while delivering the news in an empathetic manner.
Resolving conflicts in the workplace is imperative to a healthy workplace culture. Leaving conflicts unsolved builds resentment among team members and creates a toxic environment that can be distracting from the work that needs to be completed.
Maintaining good relationships with your vendors helps ensure that you consistently receive the goods and services you need and achieve mutually beneficial goals. But when the buyer-supplier relationship begins to sour for whatever reason, it may be best for your business to cut ties and move on.
Tech startups have a reputation for being innovative, scrappy and constantly evolving to get ahead of the competition. However, these qualities aren't just useful in the technology industry. Companies in any sector can apply the "tech startup mentality" to their operations and keep improving.
One of the biggest challenges of getting a new business off the ground is gaining traction in your target market. Building awareness requires an effective public relations strategy that can create a steady stream of positive news about your company.
As technologies advance, companies collect more data and the trust consumers once had for those companies wanes, new laws surrounding consumer privacy are going into effect, constantly changing the way businesses learn about and sell to their customers. Such laws would put customers back in the driver’s seat, giving them control over what data they would like to share and when.
When a professional’s goal is to be an industry thought leader, the natural first step is to get their ideas out into the world. For many, this means writing an article. But once you’ve written an article—or many, many articles—what else can you do to show off your expertise and connect with others in your space?
As with many aspects of business, implementing a new digital marketing strategy can sometimes feel like a risky endeavor. When you’re new or have limited experience in business ownership, testing out new tactics and investing money in projects and initiatives that may or may not fail can feel like a waste of money and resources.
Your website’s landing page gives customers their first impression of your business. Customers will notice if your page has a slow load time, too many calls to action, broken links, or if it’s just too confusing to use—and they will likely click out of your page before viewing your products or services.
Here are a few things you should keep in mind while developing a scalable solution for your client’s web design needs.
When it comes to brand building, consistency is key. If your brand is humorous and witty one day and then stark and serious the next, or if your logo has a certain look on your product packaging but a completely different look on your website, your customers may struggle to identify who you are and what you stand for—and that can translate into fewer sales and less interest overall.
Members of Young Entrepreneur Council share their insights on what makes effective ad copy.
Marketing is one of the most vital aspects of business, as without any marketing efforts, your target market won’t ever hear about or find your product or service. But because of its importance, that also means marketing can come with some tough decisions. Whether it’s about what direction to take, who to work with, what your messaging should be or where to allocate your resources, these choices can have a major impact on the potential success of your product or service.
CartFlows is a sales funnel builder for WordPress. It allows you to quickly and easily build sales funnels using WooCommerce and boost sales.