Shu Saito

Member Since 2017

Shu Saito


Godai Soaps

Salt Lake City Area

Shu Saito established All Filters in 2009, Fact Retriever in 2016, and Godai Soaps in 2018. When developing a business plan for All Filters, Saito believed that none of the current major e-commerce software applications available at the time met the needs of most online retailers. As a result, he decided to design new software from the bottom up. His results were an easy-to-navigate, SEO friendly website and robust software with high capabilities that included a state-of-art order processing and fulfillment tool, highly targetable and customizable marketing tools, an accurate inventory tracking system, and an easy-to-use back-end administration system for employees. Saito attributes most of his success to his creativity and out-of-the-box thinking. With a background in music composition, Saito never ceased to infuse his work with his creative vision -- a vision that led to a creative, efficient way to process orders and market products. Saito is also an inherently compassionate person who not only always strives to help others but also aims to provide well-paying, rewarding jobs to those involved in his business. His three core values are to be honest, ethical, and positive.


  • Technical Innovation
  • Creative Problem Solving
  • Creative Strategy


October 18th, 2021


Members of Young Entrepreneur Council share the innovative apps and software that help them better manage their work.

October 13th, 2021

Nine Steps Every Entrepreneur Can Take To Scale Up Their E-Commerce Business

In the first half of 2021, the e-commerce industry hit $408.51 billion, which is up nearly 22% from the previous year. With so much room for growth and a promising future in a digital-first world, e-commerce continually attracts entrepreneurs and their business ideas. Before launching a new venture, however, it's important to have the right strategy in place. 

October 12th, 2021

10 Questions to Help Small Businesses Narrow Down Their Target Audiences

Pinpointing a target audience is one of the most crucial steps in launching any successful business effort, including creating marketing campaigns and increasing sales. However, determining your audience is often much easier said than done. Before you can narrow down your ideal customer, you need to know how to do it correctly.

October 4th, 2021

Eight Effective Strategies For Identifying Your Target Customers

Before a new business can set up a marketing strategy, the very first thing it must do is determine who its target customers are. While it may seem simple to pinpoint your ideal customer, sometimes you can end up making assumptions that aren’t actually true, and if you don't get your target customer base right, your marketing efforts will be focused on the wrong people.


Godai Soaps

Godai Soaps is an online skin and hair care company, offering soaps made with certified organic ingredients. We strive to go above and beyond, not only offering quality products, but also education about the industry and the benefits of natural living. Our products are all vegan, GMO-free, cruelty-free, and made in the USA.


  • Brand Marketing
  • Web Development
  • Sales