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Shu Saito's avatarPerson

Shu Saito

CEOAll Filters

Salt Lake City, UT

Member Since August 2017


Technical Innovation
Creative Problem Solving
Creative Strategy


Shu Saito established All Filters in 2009, Fact Retriever in 2016, and Godai Soaps in 2018. When developing a business plan for All Filters, Saito believed that none of the current major e-commerce software applications available at the time met the needs of most online retailers. As a result, he decided to design new software from the bottom up. His results were an easy-to-navigate, SEO friendly website and robust software with high capabilities that included a state-of-art order processing and fulfillment tool, highly targetable and customizable marketing tools, an accurate inventory tracking system, and an easy-to-use back-end administration system for employees. Saito attributes most of his success to his creativity and out-of-the-box thinking. With a background in music composition, Saito never ceased to infuse his work with his creative vision -- a vision that led to a creative, efficient way to process orders and market products. Saito is also an inherently compassionate person who not only always strives to help others but also aims to provide well-paying, rewarding jobs to those involved in his business. His three core values are to be honest, ethical, and positive.

Published content

expert panel

Yes, it's hard to "no." However, saying "no" to opportunities is part of finding a work-balance balance. To reveal strategies of how to properly turn down new opportunities, we asked YEC members for how they say "no" in high-pressure situations to help protect their work-life balance.

expert panel

Feb 28, 2024

14 Ways to Boost Your Discoverability on Social Media

expert panel

As the online marketplace grows increasingly competitive, businesses must put in strategic effort to stand out from their competitors. Social media can serve as a powerful and cost-effective tool in achieving this goal by getting a brand's products and services in front of the right audience. To help small businesses make the most of their social media efforts, the members of Young Entrepreneur Council (YEC) answered the following question:

13 Strategies For Offering Professional Development On A Budget

expert panel

When searching for the right company to join, hopeful job seekers often consider professional development opportunities to be a major incentive to apply. However, for businesses with budget limitations, providing employees with the best development opportunities can be a challenge. Fortunately, some savvy businesses have found ways to create a culture of continuous learning and employee growth without breaking the bank. To that end, 13 Young Entrepreneur Council members weigh in with their best budget-friendly strategies for employee professional development.

Company details

All Filters

Company bio

All Filters LLC is a premier online air and water filtration company, offering a wide range of quality, affordable filtration products for your home and business. Our wide range of products include sediment, carbon, furnace, pool & spa, and refrigerator filters. In addition, we also provide speedy shipping and a knowledgeable customer service team to answer all of your filtration questions.



Area of focus

Brand Marketing
Web Development

Company size

11 - 50