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Shu Saito

CEOAll Filters

Salt Lake City, UT

Member Since August 2017


Technical Innovation
Creative Problem Solving
Creative Strategy


Shu Saito established All Filters in 2009, Fact Retriever in 2016, and Godai Soaps in 2018. When developing a business plan for All Filters, Saito believed that none of the current major e-commerce software applications available at the time met the needs of most online retailers. As a result, he decided to design new software from the bottom up. His results were an easy-to-navigate, SEO friendly website and robust software with high capabilities that included a state-of-art order processing and fulfillment tool, highly targetable and customizable marketing tools, an accurate inventory tracking system, and an easy-to-use back-end administration system for employees. Saito attributes most of his success to his creativity and out-of-the-box thinking. With a background in music composition, Saito never ceased to infuse his work with his creative vision -- a vision that led to a creative, efficient way to process orders and market products. Saito is also an inherently compassionate person who not only always strives to help others but also aims to provide well-paying, rewarding jobs to those involved in his business. His three core values are to be honest, ethical, and positive.

Published content

11 Common Misconceptions About How To Land A Dream Job

expert panel

To stand out from other candidates, job seekers are increasingly called on to earn certifications, learn new skills and develop their personal brands. However, these rapidly shifting expectations have led to common misconceptions among job seekers about what it takes to get hired. Here, 11 Young Entrepreneur Council members share their perspectives on these common misbeliefs and the advice they would give to job seekers instead. Consider their insights to gain clarity on how prospective job candidates can develop the right strategies to land the jobs of their dreams.

10 Key Tips For Public-Speaking Novices Hoping To Deliver A Stellar Performance

expert panel

Public speaking is an invaluable tool for personal and professional growth, but it often strikes fear into the hearts of even the most seasoned professionals. The task can be daunting, especially for those new to the experience. But despite the nerves and anticipation, there are ways that any public-speaking newbie can put their best foot forward, showcase their brand or company and get the word out while on stage. Below, 10 Young Entrepreneur Council members share the best advice they have for nailing a first-time public speaking event.

Eight Key Communication Lessons That Can Improve Your Customer Relationships

expert panel

When it comes to communicating with customers, every company has their own way of doing things. Whether it’s following the “the customer is always right” rule or following a pre-written script designed to deescalate conflict, each customer service team draws on their past experiences to communicate with customers in the most effective way. But as this is a process that evolves over time, the practices you follow now may not be the same ones you used when you started. To shed some light on their own experiences with customer communication, eight members of Young Entrepreneur Council each share the best lesson they ever learned about communicating with customers and the impact that lesson has had on how they do business now.

10 Ways Employers Can Help Their Teams Feel Less Lonely At Work

expert panel

In his 2023 report, the U.S. Surgeon General reported that millions of Americans are lonely, not just at home, but also at work—and this continues to be an ongoing issue. While this trend began before the pandemic isolated millions of individuals from their families and friends, these feelings of loneliness have only increased since. As one’s work makes up a significant part of a person’s life, finding ways to seek connection with co-workers and build a sense of belonging and camaraderie is key to addressing this ongoing problem. So how can employers help? Here to share their insights, 10 business leaders from Young Entrepreneur Council weigh in on what employers can do to ensure their teams feel connected and supported at work, and discuss why doing so is so important for everyone’s well-being.

12 Strategies For Hiring Employees Invested In The Long Run

expert panel

The modern work landscape is dotted with transient employees hopping from job to job, making the recruitment and onboarding journey a costly affair for employers. With the rise of the gig economy and the allure of diverse experiences, retaining talent has become an uphill task. Yet, within this trend, there are candidates seeking stability and a lasting professional journey—you just have to find them.  Here, 12 Young Entrepreneur Council members explore the strategies businesses can leverage to ensure they're selecting candidates eager to establish long-lasting professional roots.

Company details

All Filters

Company bio

All Filters LLC is a premier online air and water filtration company, offering a wide range of quality, affordable filtration products for your home and business. Our wide range of products include sediment, carbon, furnace, pool & spa, and refrigerator filters. In addition, we also provide speedy shipping and a knowledgeable customer service team to answer all of your filtration questions.



Area of focus

Brand Marketing
Web Development

Company size

11 - 50