Shirin Oreizy

Member Since 2016

Shirin Oreizy

Founder & President

Next Step

San Francisco Bay Area

Shirin Oreizy is the founder and president of Next Step, an award-winning marketing agency that uses behavioral science to drive user behavior.  Since starting Next Step in 2004, she has helped more than 300 clients crystalize their messages and expand their customer base. Her clients include Stanford University, Cal Water, and Tedx to name a few. Shirin has a degree in engineering from UC Berkeley and holds accreditations from Duke University and UC Berkeley on irrational behavior and positive psychology. She has been featured on, is a guest speaker at Stanford University and is a member of Entrepreneurs' Organization (EO) San Francisco.


  • Digital Marketing
  • Behavioral science
  • Design Strategy


November 25th, 2019

How To Disagree Productively At The Thanksgiving Table

Even if you start miles apart, listening with empathy can bring you closer.

September 26th, 2019

Three Cognitive Biases Undermining Executives’ Strategic Decision Making Ability

When it comes to those mission-critical strategy sessions, you can’t afford to ignore the hidden influence of executive biases. 

August 8th, 2019

Bringing Behavioral Science Out Of Academia And Into The Real World

Seek to understand the “why” behind decision-making because you can only influence human behavior once you understand it.

May 29th, 2019

When Behavioral Economics Backfires: Three Dangers To Avoid

Approach behavioral science with necessary controls, rigorous testing and respect.


Next Step

Next Step operates at the intersection of marketing & behavioral science. By infusing your marketing with the latest insights on how people really make decisions, we're able to influence your customers' hidden decision-making process. We go beyond on-target messaging, distinctive branding and user-friendly interfaces. For over 10 years, we’ve implemented research based design methodologies that measurably influence human behavior in our clients favor.


  • Digital Marketing
  • Behavioral science
  • Website design


Marketing & Advertising