Member Since June 2016
Shirin Oreizy is the founder and president of Next Step, an award-winning marketing agency that uses behavioral science to drive user behavior. Since starting Next Step in 2004, she has helped more than 300 clients crystalize their messages and expand their customer base. Her clients include Stanford University, Cal Water, and Tedx to name a few. Shirin has a degree in engineering from UC Berkeley and holds accreditations from Duke University and UC Berkeley on irrational behavior and positive psychology. She has been featured on Forbes.com, is a guest speaker at Stanford University and is a member of Entrepreneurs' Organization (EO) San Francisco.
Even if you start miles apart, listening with empathy can bring you closer.
When it comes to those mission-critical strategy sessions, you can’t afford to ignore the hidden influence of executive biases.
Seek to understand the “why” behind decision-making because you can only influence human behavior once you understand it.
Approach behavioral science with necessary controls, rigorous testing and respect.
What steps can you take to remove barriers? The more you can ease their way, the likelier it is they’ll stay.
Instead of following the intervention of the week, put time into figuring out what works best for your unique user.
Next Step operates at the intersection of marketing & behavioral science. By infusing your marketing with the latest insights on how people really make decisions, we're able to influence your customers' hidden decision-making process. We go beyond on-target messaging, distinctive branding and user-friendly interfaces. For over 10 years, we’ve implemented research based design methodologies that measurably influence human behavior in our clients favor.