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Shirin Oreizy

Founder & PresidentNext Step

San Francisco Bay Area

Member Since June 2016


Digital Marketing
Behavioral science
Design Strategy


Shirin Oreizy is the founder and president of Next Step, an award-winning marketing agency that uses behavioral science to drive user behavior.  Since starting Next Step in 2004, she has helped more than 300 clients crystalize their messages and expand their customer base. Her clients include Stanford University, Cal Water, and Tedx to name a few. Shirin has a degree in engineering from UC Berkeley and holds accreditations from Duke University and UC Berkeley on irrational behavior and positive psychology. She has been featured on, is a guest speaker at Stanford University and is a member of Entrepreneurs' Organization (EO) San Francisco.

Published content

How To Disagree Productively At The Thanksgiving Table


Even if you start miles apart, listening with empathy can bring you closer.

Three Cognitive Biases Undermining Executives’ Strategic Decision Making Ability


When it comes to those mission-critical strategy sessions, you can’t afford to ignore the hidden influence of executive biases. 

Bringing Behavioral Science Out Of Academia And Into The Real World


Seek to understand the “why” behind decision-making because you can only influence human behavior once you understand it.

When Behavioral Economics Backfires: Three Dangers To Avoid


Approach behavioral science with necessary controls, rigorous testing and respect.

Help Users Overcome Psychological Barriers Around Spending


What steps can you take to remove barriers? The more you can ease their way, the likelier it is they’ll stay.

Why You Should Be Cautious About Behavioral Science


Instead of following the intervention of the week, put time into figuring out what works best for your unique user.

Company details

Next Step

Company bio

Next Step operates at the intersection of marketing & behavioral science. By infusing your marketing with the latest insights on how people really make decisions, we're able to influence your customers' hidden decision-making process. We go beyond on-target messaging, distinctive branding and user-friendly interfaces. For over 10 years, we’ve implemented research based design methodologies that measurably influence human behavior in our clients favor.


Marketing & Advertising

Area of focus

Digital Marketing
Behavioral science
Website design

Company size

2 - 10

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