Shilpi Sharma

Kvantum Inc.

CEO

Plano, TX

MEMBER BADGE2015SINCE

Shilpi is Co-Founder & CEO of Kvantum, a marketing performance and consumer insights company, working with top CPG & Retail brands. Shilpi raised $1M seed round from strategic investors in 2013 and since then she has grown Kvantum from $0 to multi-million dollar business while creating a high performance driven & customer focused culture. Kvantum is headquartered in SF Bay Area and works with top Retail, CPG and eCommerce brands across US, Canada, Australia, Europe, and Asia. Over the past years, Kvantum has helped clients increase their digital ROI from 30% to 60%, while maintaining spend levels. Brands can work with Kvantum in two ways: by licensing either of the platforms - Kvantum Element (for data management and visualization only), Kvantum Evolve (for marketing optimization & scenario planning), and Kvantum Leap (for Marketing Mix+Attribution), or by working with Kvantum to solve your toughest media measurement challenge (Custom Solution). Prior to Kvantum, Shilpi spent 15+ years in strategic consulting, M&A and product development. While advising companies like Adobe, Microsoft, McAfee, Teradata. Shilpi built a foundation of what it takes to scale the operations globally and sell software as-a service. Shilpi has also helped various startups in building their operations ground up.    Shilpi mentors/advises many startups globally and is a Director of StartupGrind Fremont chapter. She is a regular contributor to Inc., TheNextWeb, Women2.0, and SmallBizTrends. Shilpi is an active leader at PANIIT (an alumni organization of Indian Institute of Technology) at San Francisco Bay Area. Shilpi holds a M.S. in Physics from the Indian Institute of Technology (IIT) Delhi and MBA from UC Davis.

MEMBER BADGE2015SINCE

Skills

  • Lean Startups
  • Product Management
  • Go to Marketing Strategy

Kvantum Inc. develops, deploys and commercializes Mathematics and Artificial Intelligence-based products to solve complex business problems in marketing analytics and consumer insights. Kvantum is the marketing performance analytics company, building technology that fundamentally changes the way brands measure the marketing impact on sales. Kvantum has combined the machine learning and econometric modeling into its proprietary Marketing Performance Analytics Platform that can measure the short term and long term incremental effect of marketing with minimum possible data points. Brands can work with Kvantum in two ways: by licensing either of the platforms - Kvantum Element (for data management and visualization only), Kvantum Evolve (for marketing optimization & scenario planning), Kvantum Leap (for MMM+Attribution), Kvantum Vector (for Consumer Insights) or by working with Kvantum to solve your toughest measurement challenge (Custom Solution). The company is headquartered in Plano, Texas and works with top Retail, CPG and eCommerce brands across US, Canada, APAC, MENA, South America, Mexico, Europe, and Africa. Over the past years, we have helped clients increase their digital ROI from 30% to 60%, while maintaining spend levels.

Industry

  • Marketing & Advertising

Area of Focus

  • Artificial Intelligence
  • Consumer Insights
  • Marketing Measurement