Scott Levy

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Video is big for consumers—in fact, video watching has doubled since 2018—so those businesses that are not yet taking advantage of this key marketing tool are missing out on potential opportunities and leads. As the top video-sharing platform across the globe, YouTube is a great place to get started. But what exactly should businesses do? To offer some insight, the members of Young Entrepreneur Council discuss unique ways to use video-sharing platforms like YouTube that most companies are not doing and why taking advantage of these strategies can help grow your business.

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Email marketing campaigns can be a cost-effective way to reach a lot of people in a very short period of time. However, many companies rely on ineffective practices, like clichéd subject lines and recycled “limited-time offers.” These practices can be annoying to readers and cause your email to end up in the trash. Here, members of Young Entrepreneur Council share their biggest email marketing pet peeves and why you should avoid them.

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A business website is an important and essential way to establish your company’s digital presence, share your message and display your brand. However, designing a website from scratch requires a lot of planning and consideration. As successful business leaders, many members of Young Entrepreneur Council have experience creating effective business websites from the bottom up. Below, 10 of them shared what they believe should be the first considerations you should make when designing a new website for your business.

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E-commerce has steadily risen in popularity among aspiring entrepreneurs who want a simple business model with less overhead than a traditional retail store. Selling online is a great way for inexperienced entrepreneurs to make money, test their business acumen and interface with customers online. However, like any business, creating an e-commerce site isn't as easy as paying for a domain and letting the website sit. You have to ensure a positive customer experience with great products and excellent service. Below, 10 members of Young Entrepreneur Council give their best advice for building a successful e-commerce site for those with no or limited business experience.

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Entrepreneurs can come from any background, any place and with any experience level. Yet because entrepreneurs task themselves with starting companies to develop solutions and generate value, it’s vital that they have a specific set of skills that help them get the job done. These skills are a necessary part of the entrepreneur’s tool belt. However, there are some skills that are more valuable than others and some that are highly underrated. Here, nine members of Young Entrepreneur Council examine some of the underrated skills that they think entrepreneurs should cultivate, even if others aren’t.