Samuel Thimothy

August 15th, 2022

Lead Generation: How To Create And Execute A Successful Strategy

Having several lead generation strategies in place is much more effective than having just one.

August 10th, 2022

Leaders: Eight Ways To Prevent Work From Piling Up During Staff Vacations

When it comes to employees taking vacations, it’s all about achieving balance. Too many staff members off at once can cause heavy workloads and stress for the remaining team, but too few staff members taking time off can also mean your team isn’t getting the rest and relaxation they need to do their best work. 

August 9th, 2022

Building a Business? Remember These 12 Tips.

Members of Young Entrepreneur Council offer tips that first-time founders might forget to think about.

August 5th, 2022

11 Ways To Be More Convincing When Pitching An Idea To Your Manager

When you have an idea—whether it’s a simple tweak to an ongoing project or a major overhaul to an ineffective work process—and you want to share it with your manager, pitching it can be as simple as walking into their office or messaging them on Slack and explaining the idea. However, if you want to ensure your pitch is successful, you may need to think through your overall strategy first.

July 21st, 2022

Taking On A Major Project? Keep Your Team Organized With These Nine Strategies

It's often said that “the devil is in the details”—and getting them wrong could mean the difference between a successful and unsuccessful project.

July 7th, 2022

Entrepreneurs Recommend Their Top Cold Calling Strategies (That Actually Work)

With so many forms of digital communication available, the traditional cold phone call may seem like a lesser form of gaining a sale or finding a business partnership. Some people may believe that cold calling will only lead to rejection—or worse, mid-call hang-ups. However, there are still ways to effectively cold call about prospective business transactions that will lead to success. 

June 29th, 2022

Eight Smart Tips For Creating A Balanced, Effective Sales Strategy

An effective sales strategy involves a precise plan explicitly crafted to sell products and meet consumer demand. When planning an optimized sales strategy with your team, it's essential to reach for a well-balanced option that satisfies your consumers while driving profit.

June 29th, 2022

Advertising And Marketing Tips From My Three-Year-Old Kid

You can improve your customers' lives and their businesses by following these small pieces of advice.

June 2nd, 2022

Engaging And Relatable B2B Brand Voice: How To Discover It

Your brand’s voice is already there. You don’t have to worry about creating it—you only need to uncover it.

May 11th, 2022

How To Tell Compelling Stories In B2B Marketing

If you manage to tell a good story about your product/service, you’ll be able to communicate its value without listing all the features explicitly—and clients will love it. 

April 27th, 2022

11 Ways To Ensure You're Always Bringing Value To Your Customers

With so many competing companies in today's marketplace, customers have countless options when it comes to patronizing a business. To influence their decision-making, customers look for companies that they believe will add value to their lives.  

April 27th, 2022

14 Ways to Ensure Your Employees Get the Most Out of Workshops

When you invest in ongoing education and professional development for your employees, it shows them that you value their contributions to the company and, in doing so, it may also bolster morale and loyalty. To support this development, many companies will host speakers or workshops, but it's important to ensure your employees are feeling engaged — especially if it's a virtual meeting.

April 26th, 2022

Nine Promising Career Fields For New Grads To Consider In 2022

Graduation season is quickly approaching, and many soon-to-be grads are now being inundated with advice from advisors, professors and family members about their chosen career paths.

April 21st, 2022

12 Ways to Use Technology to Upgrade Your Sales Processes

Members of Young Entrepreneur Council discuss the ways businesses can leverage technology to improve their sales strategies.

April 14th, 2022

10 Salary Negotiation Tips For Professionals Who Have Never Done It Before

Many employees are intimidated by salary negotiation, especially if they don’t have any prior experience with it. However, managers are more open to negotiation than you might think. In fact, 75% of managers expect to negotiate when making a job offer; however, workers often don’t take them up on the opportunity.

April 4th, 2022

Introverted? Here Are 13 Ways to Make Your Personal Brand Shine

A large part of the personal branding process relies on speaking with others, presenting new ideas to digital and in-person audiences, and establishing connections. To a self-described introvert, these tasks can seem like big hurdles on the way to success. But there are ways for introverts to get their names out there and create strong relationships within their network.

March 29th, 2022

Use These Tips to Combat ‘Zoom Fatigue’ During Your Next Meeting

From team meetings to one-on-ones to virtual happy hours, Zoom has become a key tool for dealing with the challenges of remote work and communication. Even though Zoom has become an asset for companies, many remote and hybrid employees battle “Zoom fatigue,” especially if constantly having to meet on screen is a big part of their jobs.

March 17th, 2022

Nine Essential Security Steps To Keep Your E-Commerce Customers Safe

Online safety is critical when you’re serving e-commerce customers. If proper protocols aren’t followed, e-commerce sites can easily fall prey to cybersecurity breaches, which may expose private customer information. 

March 16th, 2022

New to SEO? 10 Rules to Follow as You Get Started

Members of Young Entrepreneur Council share the rules they think all entrepreneurs new to SEO should know.

March 14th, 2022

Eight Elements Every Manager Onboarding Process Needs To Be Successful

Helping employees understand and acclimate to your company’s culture is a critical part of any new hire onboarding process. But when it comes to onboarding new managers, there are additional considerations to keep in mind. 

March 14th, 2022

Six Key Elements For A Solid Brand Foundation

Every business has a story to tell, and for your company's heritage to endure and grow, you must have core values.

March 7th, 2022

12 Ways You Can Leverage Your First Book to Grow Your Business

There's a story behind the start of every business, and many entrepreneurs write books to share their own. Whether it's a motivating story of overcoming challenges, an inspiring story of passion or a story full of practical lessons and advice, an entrepreneur's first book can be used to help them grow their business. 

March 4th, 2022

Want A C-Suite Promotion? Nine Things Aspiring Execs Need To Do First

Many employees set out with dreams of climbing the company ladder and someday becoming part of the executive leadership team. But the journey to the C-suite is filled with obstacles that young professionals might not expect when they first start out. 

February 28th, 2022

Nine Ways To Act As An Informal Mentor To Your Employees

Many leaders grow and advance in their careers with the help of a mentor. Because of this, it’s natural to want to "pay it forward" by helping up-and-coming industry professionals find their way.

February 25th, 2022

11 Ways To Ensure The Success Of A Collaborative Business Campaign

Partnering with another business in your industry on a campaign or promotion is an effective and mutually beneficial way to market your product or service. Not only does it bring brand awareness for your company, but you'll also expand your reach by tapping into your partner company's existing audience.

February 18th, 2022

10 'Spring Cleaning' Tips To Streamline Your Business Operations This Year

During the first quarter of the year, businesses often start to notice what’s been working and what hasn’t, what goals have been accomplished and which haven't quite yet. Maybe an initiative started in the first few weeks of the year still hasn't gotten off the ground or a campaign launched at the end of January didn't show the results you expected.

February 11th, 2022

Eight Lessons Entrepreneurs Can Learn From Super Bowl Commercials Of Years Past

Super Bowl commercials are known for capturing their audience’s attention in an extreme way, whether through humor, storytelling or the star power of their commercial cast. It seems that everyone has a favorite Super Bowl commercial that, no matter how many years have passed, they still remember.

February 9th, 2022

How To Find A Business Niche That Hasn't Already Been Dominated

In the era of information overload, we're surrounded every day by new ideas, technology and innovation. Finding a niche that hasn't already been dominated may seem impossible for the aspiring entrepreneur. Yet every day someone creates something new to reach a market that hasn't yet been saturated.

February 8th, 2022

How To Promote Your Manufacturing Business With Digital Marketing

To keep growing, you need to establish a solid online presence for your manufacturing business — and you need a proven and measurable marketing approach to make it happen. 

January 24th, 2022

10 Email Marketing Mistakes That Might Be Hurting Your Brand

Email marketing is an essential component of any strong marketing strategy. This form of marketing gives businesses the chance to convert their audience members into long-time customers and provide value in a convenient way.

January 20th, 2022

The Tasks Every Entrepreneur Should Automate If They Want To Scale Their Business

In recent years, automation has become a common tech solution for many aspects of business operations, from marketing to data analytics and reporting. Automating monotonous and repetitive tasks gives you and your team that chance to focus on other duties in need of your undivided attention. Business automation is also a tool you can leverage to scale your company and promote growth.

January 14th, 2022

What Brand Positioning Is And Why It’s Important For Your Business

You need an engaging customer experience across all of your channels for that advantage you're trying so hard to achieve to really shine through and be noticed by your customers.

January 11th, 2022

11 Ways Leaders Can Show Their Employees Gratitude

Members of Young Entrepreneur Council suggest ways leaders can thank their teams for all their hard work.

December 22nd, 2021

12 Ways to Breathe New Life into Your Social Media Strategy Next Year

December 15th, 2021

How To Create A New Category In The Market

When it works, it makes you invincible.

December 14th, 2021

Nine Impactful Customer Service Lessons That Can Change Your Business Approach

Great customer service is easy to spot but difficult to master. While some tactics are obvious, like treating the customer with respect and fairness, the very best techniques for improving customer service might not be what you expect.

December 8th, 2021

11 Common Work Habits That Might Be Sabotaging Your Productivity And Focus

We live in a world of constant distractions and interruptions. While it's easy to blame these external factors for our lack of focus, it's often our own reactions to and bad habits around those distractions that are truly sabotaging us.

December 1st, 2021

14 Simple Ways To Practice Gratitude In Your Everyday Professional Life

With so many work stressors, it can often feel difficult to feel grateful for your professional life. Long days and difficult co-workers can be hard to handle, and these factors may sometimes overshadow your job’s positive benefits in your mind. However, intentionally looking for the good can help you feel more gratitude for the opportunity you’ve been given and improve your overall mental state.

November 30th, 2021

12 TECH SOLUTIONS TO MAKE REMOTE WORK MORE EFFECTIVE FOR YOUR TEAM

Members of Young Entrepreneur Council share the top tools that will help any company improve their remote work process.

November 30th, 2021

Before You Start Fundraising, Consider These Eight Important Valuation Factors

Businesses may need to participate in fundraising efforts to secure additional capital, fund research efforts or expand their market reach. Before they can begin, however, leaders must determine their company's valuation.

November 23rd, 2021

10 Creative And Effective Ways To Give Your Team Regular Performance Feedback

Performance feedback is an important way for your employees to know how well they are doing in their role, especially in a growing company. While annual reviews help your employees see how they’ve been doing throughout the course of the year, they could also benefit from receiving regular performance feedback. 

November 22nd, 2021

Struggling To Work With A Team? Try These Eight Helpful Strategies

Working on a team can be challenging for those accustomed to working alone. Teams bring different opinions, ideas and ways of working, which can be incredibly helpful for collaborative projects. However, this environment can sometimes be difficult for those used to independent thinking and solo projects.

November 16th, 2021

14 FACTORS TO CONSIDER WHEN REDESIGNING YOUR WEBSITE'S UX

Members of Young Entrepreneur Council list the factors companies will want to consider if they want to improve their website UX.

November 16th, 2021

How Your Whole Team (Including You) Can Truly Unplug And Enjoy The Holidays This Year

As the holidays quickly approach, it's almost time for you and your team to set your “out of office” auto-replies and get some well-deserved rest and relaxation. However, this is easier said than done when many professionals continually feel the need to be productive.

November 15th, 2021

14 Activities to Keep Your Team Motivated When They're Stuck in a Rut

When your team is feeling uninspired, try these activities and initiatives designed to boost morale.

November 10th, 2021

10 Important Questions To Ask Yourself To Determine The Next Step In Your Career

At one point or another, most professionals face a crossroads in their career. Whether they simply want to change jobs, pursue a different career path or still don't know what their true calling in life is, there are a lot of questions a person can ask themselves before choosing a direction.

November 10th, 2021

13 Major Problems Entrepreneurs Face in Digital Marketing

Members of Young Entrepreneur Council list some struggles business leaders face with digital marketing and how to overcome them.

November 8th, 2021

12 Local Marketing Tactics to Attract More Customers This Holiday Season

Competition between businesses gets fierce during the holiday season. This means your marketing game needs to be on point if you want to steal the spotlight from your competitors and attract more customers during this busy time of year — especially if you're a small- and medium-sized business operating on a limited budget.

November 5th, 2021

Leaders: How To Respond To Negative Employee Feedback

Employees aren’t the only ones who can receive feedback about their performance at work. As a manager or business leader, it’s important to receive feedback from your employees so you can understand how you’re doing and what you need to do to improve. While every manager hopes for positive feedback, they may still receive negative feedback from time to time, and it’s how they respond to that feedback that can really make the difference.

November 4th, 2021

10 Entrepreneurs Share The Digital Marketing Trend They're Most Excited About

The digital marketing industry has seen an influx of growth over the past few years. More businesses than ever are adapting to the digital arena brought on by the global pandemic. This change of pace has spurred new digital marketing trends that have replaced previous outdated strategies.

November 2nd, 2021

10 Software Tools to Keep Your New Business Documentation Organized

November 2nd, 2021

13 STEPS YOU SHOULD ALWAYS TAKE BEFORE USING A PIECE OF USER-GENERATED CONTENT

Members of Young Entrepreneur Council recommend taking these steps before using content made by your audience.

November 1st, 2021

8 Surprising Skills Critical to Succeeding in Tech Roles Today

November 1st, 2021

14 Ways to Get Comfortable With Conflict (and Succeed as a Leader)

In business, conflict is bound to be a daily occurrence.

October 29th, 2021

15 Warning Signs Your New Hire May Not Pan Out As Expected

Accurately gauging the fit of a job candidate can be difficult, and sometimes new hires who seemed great during the interview process don't pan out as expected. In situations like this, a leader must take action to course-correct and figure out the problem before the whole team suffers.

October 27th, 2021

Five-Point Checklist For Analyzing Marketing Performance

Not sure if you’re effective in trying to reach your audience?

October 26th, 2021

10 Stale Mobile Advertising Strategies

Members of Young Entrepreneur Council discuss the methods they wish companies would stop using to advertise on mobile.

October 25th, 2021

Eight Simple And Beneficial Ways To Support Your Fellow Entrepreneurs

In business, making an active effort to support the entrepreneurial community can be game-changing for your company’s growth. After all, these individuals have been through similar experiences and challenges as business owners themselves, and can often help you navigate them.

October 22nd, 2021

How To Set Realistic Business Goals That Will Still Help Employees Grow

As the leader of a growing business, you might be tempted to set your goals high and hold your employees to meeting them. You and your team likely have a ton of great ideas and are eager to pursue each of them, but aiming too high can actually be detrimental to your business's growth and success.

October 20th, 2021

14 Actionable Tips to Better Your Public Speaking Skills

October 18th, 2021

Follow These 15 Strategies for Better, More Transparent Communication About Big Company News

The secret to a successful and efficient company culture is transparent communication. This is especially true when you need to announce big news to your team in a way that will make them feel confident about the company's direction and decisions.

October 11th, 2021

15 Steps You Can Take Right Now to Become a Lifelong Learner

You don’t have to wait to start your journey toward success.

October 1st, 2021

Eight Signs That Your Business May No Longer Be Worth Your Time

When an entrepreneur starts a new business, it's never with the intention to give up on it one day. The sad truth, however, is that running a business unfortunately doesn't always equate to success, and a particular business venture may not work out how you’d planned.

September 29th, 2021

How To Get Your 'A' Players Back On Track When They're Bored Or Burned Out

No employee is immune to burnout—not even your "A" players—and especially not during trying times. As an employer, you may sometimes notice that the employees who are always on their game have been reaching a point of exhaustion. Some employees may even seem bored with their work and like they are craving something new.

September 24th, 2021

10 Entrepreneurs Share Their Top Writing Tips For Aspiring Thought Leaders

Getting your voice out there is an important part of becoming a successful thought leader. However, it can be difficult to know the right way to convey your perspectives on different topics without a strong writing foundation.

September 22nd, 2021

12 Steps You May Not Know You Need to Take In Order to Start a Business

September 16th, 2021

Want A More Inclusive Work Culture? Try These 10 Simple Leadership Strategies

Employees want to feel valued, included and represented at work. Not only do they want to receive encouragement from supervisors and support from upper management, but they also want to be able to express themselves and their opinions freely with colleagues without fear of retribution.

September 13th, 2021

B2B Buying Process Explained: How To Help Your Customers Make Buying Decisions

To succeed in this B2B buying environment, you must develop a clear understanding of your customer’s buying centers and their roles.

September 9th, 2021

Is A New Job Opportunity Right For You? Nine Questions To Ask Yourself

Few people stay in the same exact role at just one company for their entire career. At some point in your professional journey, you'll likely seek out change, whether it's moving up in your organization or finding a job elsewhere.

August 30th, 2021

Eight Ways To Mediate Conflict And Generate Positivity Within Your Team

When you work in a team setting, conflict is inevitable. However, when members of your team aren't getting along, the negative energy can be toxic for the entire team and the business can suffer as a result. 

August 23rd, 2021

14 Ways Employers Can Support Positive Mental Health in the Workplace

The happiness of its employees can make all the difference in a company's success.

August 17th, 2021

What 'Short-Termism' Is In Marketing And Why It Hurts Your Brand

Hoping that short-term success will persist in the long run is a bad idea.

August 9th, 2021

12 Big Pain Points Companies Need to Solve for Their E-Commerce Customers

Members of Young Entrepreneur Council discuss some major issues with the e-commerce experience.

August 2nd, 2021

9 REASONS WHY OPEN-SOURCE SOFTWARE IS BETTER FOR SMALL BUSINESSES

Members of Young Entrepreneur Council discuss why open-source software meets small business needs better than tech from major corporations.

July 26th, 2021

Are You Being The Best Leader You Can Be? 10 Questions To Ask Yourself

An individual who factors self-reflection into their everyday development is on their way to becoming a great leader. To advance, managers have to ask themselves regularly if their performance is in line with their leadership goals. The evidence can be in how well their team is performing and the results they have achieved.

July 26th, 2021

10 Unique Ways To Thank Customers For Their Loyalty

In a world filled with uncertainties, businesses want to be able to rely on customer loyalty. Many businesses know they wouldn’t be successful without their customers, but they may not be sure how to best thank them for their loyalty.

July 19th, 2021

11 WAYS COMPANIES CAN ENSURE DATA SECURITY FOR IOT DEVICES

Members of Young Entrepreneur Council explain how companies can better manage the safety of their customers’ data.

July 19th, 2021

10 Tips to Making Employee Retention a Priority as Your Business Scales

Scaling a business usually means employees will be taking on new tasks and responsibilities and new rules or processes may be put in place. Depending on how fast the company grows, the employees may become frustrated with all the changes, leading to disengagement and low team morale. If not addressed, this lack of connection with the business and its goals can be the first step to losing those employees.

July 13th, 2021

Can Leaders Ever Be Too Transparent?

Transparency is often boasted as a defining quality of successful business leaders. Oftentimes it helps team members feel valued and comfortable enough to share their own opinions. But can too much transparency have negative effects on company operations and employee morale?

July 13th, 2021

10 Documents Business Leaders Should Always Keep Physical Copies Of

Digital receipts, online bank statements and cloud-based document storage are the norm in today's business world. Some business owners may wonder whether they truly need physical copies of any documents at all these days. However, some important documents should always exist in both physical and digital form. 

July 12th, 2021

Brand Equity: Why It Matters And How To Build It

What makes customers want to pay more for some brands than others? The answer is two words: brand equity.

June 23rd, 2021

Business Owners: 9 Things to Stop Doing When Creating Marketing Content

June 21st, 2021

12 Characteristics All Top Recruiters Share (and Why They Get Results)

June 18th, 2021

How To Maximize Your Business Growth With The Right Marketing Tactics

You don’t have to know every marketing tactic out there, but if you want to become the best in your niche, you have to be aware of the little things that make a big difference. 

June 16th, 2021

10 TECH INNOVATIONS CURRENTLY WOWING BUSINESS LEADERS

Members of Young Entrepreneur Council share the best technology innovations they've seen recently and why each is so impressive.

June 15th, 2021

Eight Major Signs Your Company Might Need Additional Support Staff

For new business owners, it may not always be clear when to move beyond core employees and begin bringing on some new teammates. Growing pains are normal for a startup that is doing well, so until you see your employees are struggling, you may not realize that it’s time to bring on additional help.

May 28th, 2021

Eight Content Marketing Secrets To Successfully Promote A Brand

Content marketing is one of the most effective methods of gaining exposure for a brand and bringing potential customers into the sales funnel. By integrating strategic distribution, search engine optimization and inbound tactics as part of this approach, most businesses see excellent returns on their investments in content marketing.

May 28th, 2021

11 Traits You’ll Need if You Want to Succeed as an Entrepreneur

May 28th, 2021

First Time Firing an Employee? Advice for New Business Owners and Managers

Sometimes an employee just doesn’t work out within an organization and needs to be let go. Firing an employee is a task that needs to be handled with delicacy and care, and the process can be intimidating for someone who has never been responsible for terminating an employee before.

May 28th, 2021

Eight Lesser-Known Red Flags Of A Toxic Work Environment

Some work environments are healthy and result in an open sharing of ideas and techniques. Unfortunately, others can be decidedly more toxic, but it’s not always easy to notice when it’s your everyday reality. Because a daily work environment can be fluid and dynamic, it's sometimes hard to spot the red flags that denote a toxic environment. Most entrepreneurs may not even realize one is forming around them.

May 25th, 2021

11 Smart Ways For Leaders To Assess Accomplishments Each Quarter

One of the best ways to keep a business innovative and growing healthily is for leaders to set tangible goals for teams. To motivate teams to accomplish their goals, it helps to assess the progress toward meeting them on a quarterly basis. This way, at the end of every quarter, the whole team can look back and track the progress they’ve made, see what still needs to happen and prepare for the quarter ahead.

May 24th, 2021

10 Ways To Leverage Technology For A Successful Home-Based Business

With so many people accustomed to working in remote environments, businesses no longer need a centralized location to find success. If they make strategic choices about which technologies to adopt, ambitious entrepreneurs can launch, run and grow a successful business right from their own home.

May 21st, 2021

10 Important Customer Service Metrics To Help You Better Understand Your ROI

Return on investment is one of the most critical metrics any company can track. Knowing the ROI of each company function makes it easier to make key business decisions. Measuring the return on customer service investments can be especially helpful in improving your service and experience.

May 21st, 2021

13 ESSENTIAL LESSONS FOR LEADERS FROM THE REMOTE-WORK ERA

Members of Young Entrepreneur Council share the most important lessons they've learned about leading from afar.

May 19th, 2021

Got An Angry Customer? Nine Techniques To Keep Your Conversation Productive And Positive

It's an inevitability in any business; you can't please every customer and, eventually, someone will get upset. But what matters is how you deal with their expectations and come to a common solution.

May 14th, 2021

How to Increase Productivity as a Home Business Entrepreneur

Running a business from your home brings with it a whole host of benefits, including being an extremely cost-effective option, but it also has its cons. When your business takes place at home, it's very easy for household demands to overshadow business needs. 

May 12th, 2021

Eight Ways Employers Can Set Their Introverted Employees Up For Success

While introversion should not be considered a negative trait, in the world of business, where so many daily tasks require people-to-people interaction, introverts can quickly find themselves drained of energy. Figuring out methods to cope with this issue isn’t always easy. Employers can help, however, by ensuring their work environment and duties are introvert-friendly.

May 3rd, 2021

Nine Tips to Convince an Investor to Fund Your Startup (Even When You Have No Experience)

April 29th, 2021

14 STRATEGIES FOR CREATING SEO CONTENT THAT LASTS

Members of Young Entrepreneur Council explain how to craft SEO content that will withstand trends.

April 27th, 2021

Eight Important Things These Entrepreneurs Gave Up To Advance Their Careers

As a new entrepreneur, you might battle limiting beliefs or unrealistic expectations that you’ve yet to flag or identify. However, as you progress in your business, you’ll learn there are certain ideas and habits you’ll need to shed in order to reach your fullest potential. 

April 21st, 2021

12 Smart Ways to Transform Your In-Store Experience for the Post-Pandemic World

From ramping up online offerings to implementing new health and safety protocols, the Covid-19 pandemic has transformed the way people do business—especially for physical retail stores navigating the future of post-pandemic shopping. While it can be challenging for companies to pivot their operations based on customers’ changing needs and expectations, it can also serve as a unique opportunity for growth.

April 19th, 2021

12 Effective Ways to Use Short Video Content for Your Small Business

The face of social media has changed significantly in a short time, and today short video content is dominating user news feeds. While some social media platforms use video as a feature, like Instagram Stories, others, such as TikTok, use short videos as their main form of communication. Businesses can then leverage this content on their own social media pages to help improve their customer engagement and boost sales. To share insights on how to do just that, 12 experts from Young Entrepreneur Council (YEC) answer the following question:

April 18th, 2021

8 Tips for Crafting the Perfect Business Email

Writing a business email? Don't hit "send" until you've completed these key steps.

April 12th, 2021

Eight Key Strategies To Overcome Your Competition And Stand Out In A Crowded Market

In a market with hundreds (maybe thousands) of competitors, it becomes more challenging for businesses to make a mark that'll impact the core audience they’re aiming for. This is why it’s so important for a business to develop a strategy that will give them an edge over the rest.

April 12th, 2021

How To Create A Memorable Brand Persona

Your brand persona humanizes your business and creates a story that your customers can connect with.

April 8th, 2021

Eight Top Personal Brands And The ‘X’ Factors That Make Them Stand Out

When you think about outstanding personal branding, at least one person comes to mind. This person displays all the elements of what a personal brand should be, but they also have a little something more—an “X” factor.

April 7th, 2021

15 SMART STRATEGIES FOR HANDLING NEGATIVE CUSTOMER REVIEWS

Members of Young Entrepreneur Council explain the first steps a business should take upon discovering a negative review.

April 5th, 2021

15 CRM Tools To Help Businesses Build Positive Customer Relationships

Building positive relationships with your customers is essential to running a successful and sustainable business. That’s why many business owners rely on customer relationship management (CRM) tools to connect with clients and nurture ongoing interactions.

March 30th, 2021

13 Essential Lessons About How to Manage Well

March 30th, 2021

Eight Ways Companies Can Educate Customers About Cybersecurity Threats

For many companies, it’s not always clear whether or not they should be responsible for educating their customers about the dangers of cyber attacks and malware. But as cybersecurity becomes a greater threat, even non-tech companies are considering the best ways to communicate these dangers to their customers.

March 30th, 2021

Won an Award? 9 Smart Ways to Leverage It to Boost Your Brand

March 26th, 2021

12 TIPS TO TAKE YOUR E-COMMERCE ADS TO THE NEXT LEVEL

Members of Young Entrepreneur Council offer tips for developing effective, sales-boosting e-commerce ads.

March 22nd, 2021

10 Entrepreneur-Recommended Bookkeeping Tools For Small Businesses

Bookkeeping is a tedious but necessary process for all businesses. But for small businesses with limited resources, streamlining the process becomes of even greater importance. One way to do this is to invest in a reputable accounting software or tool that keeps you organized and on track.

March 19th, 2021

10 Tips to Make a Good First Impression and Authentically Connect

First impressions set the stage for how someone sees you. Most human beings draw conclusions about others from the first thing they do or say. In business, that means that initial meeting is especially important. 

March 18th, 2021

14 RESOURCES TO HELP YOU KEEP UP WITH THE FAST-MOVING TECH INDUSTRY

Members of Young Entrepreneur Council share their favorite resources to help you stay abreast of industry changes.

March 9th, 2021

Five Components Of A Strong Brand

When building your brand strategy, make sure to include these five elements.

March 4th, 2021

11 STRATEGIES TO ENCOURAGE MOBILE APP DOWNLOADS

Members of Young Entrepreneur Council explain the tactics they've used to encourage customer downloads of their branded mobile apps.

February 24th, 2021

9 Expert Tips to Supercharge Your Business LinkedIn Page

February 22nd, 2021

13 STRATEGIES TO EFFECTIVELY COMMUNICATE A COMPLEX IDEA TO YOUR AUDIENCE

Members of Young Entrepreneur Council share some foolproof ways to break down a complicated concept for your target market.

February 19th, 2021

Have You Tried Video? And 8 Other Strategies for Narrowing Down a Mountain of Resumes

February 16th, 2021

What Is Brand Preference And How Do You Build It?

Brand preference, like brand loyalty, won’t build up overnight. It’s developed over time and with product and brand consistency. Although there are no silver bullets to build brand preference quickly, there are some things you can do to help develop it.

February 11th, 2021

10 Ways To Be There For The Team And Still Meet Managerial Goals

Managers have the difficult responsibility of achieving their own goals to meet the business objectives of their company while simultaneously overseeing the performance of its employees.

February 9th, 2021

IN A FUNK AT WORK? 13 SIGNS IT’S TIME FOR A CAREER CHANGE.

Members of Young Entrepreneur Council discuss how you’ll know when it’s time to consider a career switch.

February 8th, 2021

Want a Candidate to Accept Your Job Offer? 12 Things to Include in Their Offer Letter

If you’re trying to attract highly qualified professionals to your company, it’s likely that they’re mulling over multiple offer letters in addition to yours. To incentivize a top job candidate to accept your offer, you have to find a way to make it stand out. To help, a panel of Young Entrepreneur Council (YEC) members answered the following question:

February 4th, 2021

Nine Techniques For Structuring A More Productive Workday

Entrepreneurs typically have long, nonstandard workdays, with some even working more than 15 hours at a time. Yet even though they may be spending all this time working on their business, there's no guarantee that their days are truly as productive as they could be.

January 21st, 2021

13 Tips for Attracting Top Candidates When They’re Already Employed

January 19th, 2021

12 PREDICTIONS FOR THE MOST IMPACTFUL IOT DEVICES OF 2021

Young Entrepreneur Council members look ahead at consumer IoT device trends they expect we’ll see more of this year.

January 15th, 2021

Fight Distractions and Stay on Task With These 13 Productivity Strategies

January 14th, 2021

17 Creative Ways to Bring Together Company Leaders for Productive Conversation

17 members of YEC share effective tactics for gathering together leaders in a way that will lead to actual productivity and strategizing.

January 14th, 2021

10 Ways to Optimize Your Virtual Hiring Process

January 12th, 2021

13 Self-Care Activities to Get You Through the Dark, Dreary Winter Months

The dark and dreary months of winter often take a toll on people’s mental health. Thankfully, there are ways to keep your spirits bright through this season so you can stay motivated and inspired in your business and life.

January 11th, 2021

Eight Key Strategies To Get Investors Interested In Your Business

Finding funding is typically one of the most challenging parts of starting a new business. The risks versus rewards of investing in new companies can usually have investors worried about jumping in. The responsibility is then on the entrepreneur to make their business idea exciting and attractive enough to warrant investors' attention.

January 11th, 2021

11 Ways Entrepreneurs Can Start Their Day on the Right Note

January 6th, 2021

Overnight Success? Nine Effective Tips To Scale Your Business Fast

While it's not a common thing, some businesses do explode into popularity overnight. For the companies that do, it can be a completely new landscape to navigate. Suddenly, consumers want your product and they can't get enough of it. Your supply lines and logistics may not be able to handle the traffic at its new demanding level.

January 4th, 2021

11 Tips for Hiring a Part-Time Employee to Help With Your Business’s Finances

Small businesses, like any business, have finances that need to be kept in order. Owners can deal with these duties to a point; however, small businesses tend to grow, and hiring an employee dedicated to keeping the company's finances in check is often a necessary next step. Luckily, many small business owners can hire someone on a part-time basis. This route carries a lot less overhead in terms of time and money compared to hiring a full-time employee, but it also comes with its own challenges. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:

December 28th, 2020

Confront Adversity Head-On With These 15 Steps

Facing adversity can help you grow in ways you never imagined.

December 28th, 2020

What Is The Difference Between Brand Awareness And Brand Recognition?

When it comes to building a brand, both brand awareness and brand recognition are important. 

December 17th, 2020

Want to Boost Your Team's Programming Skills? Try These 15 Expert-Recommended Tools

Programming is highly in demand in today's digital-first world. Try these tools, courses and platforms recommended by business leaders.

December 15th, 2020

No Product Reviews? Here's How to Encourage Amazon Sales Anyway

December 10th, 2020

Switching Industries? 11 Ways To Figure Out The Right Fit

Whether it’s frustration from limitations in their current industry or being shaken by the instability of the job market during COVID-19, many professionals are starting over in their careers, possibly in a new industry entirely. 

December 8th, 2020

Avoid a Boring Branded Giveaway With These 13 Creative Ideas

December 3rd, 2020

14 Ways to Achieve Personal Goals While Successfully Running a Company

November 30th, 2020

7 Expert Tips for Acquiring Your Startup’s First Customer

LONG-FORM ARTICLE EMAILED TO KELSEY

November 23rd, 2020

14 Traits That Will Get Employers to Notice You

November 23rd, 2020

 11 Critical Qualities Your Part-Time CFO Should Have

Occasionally, a business may require a part-time chief financial officer because their full-time employee has left or transitioned to a new portfolio. A part-time CFO doesn't need to have the same skill set as the original office-holder. However, to be successful in their endeavors on behalf of the company, they need to have a series of qualities making them suitable for the position.

November 23rd, 2020

11 Best Methods for Achieving Uninterrupted Focus

Entrepreneurs can be easily distracted. Whether it's new ideas popping into their heads or the demands of their businesses, distractions abound and can easily steal away your focus.

November 23rd, 2020

12 Ways Service-Based Businesses Can Take Advantage of the Holiday Season

The holiday season is usually a goldmine of opportunities for product-based businesses that deploy specific marketing strategies to make their offering stand out and be relevant for that time of the year. While service-based businesses typically find it more difficult to capitalize on this season’s business opportunities, there are still several creative strategies they can deploy to make holiday marketing work in their favor. To help, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

November 18th, 2020

12 SMART WAYS TO KEEP CORPORATE FILES SAFE WHEN YOU WORK FROM HOME

With most people working from home and away from their office’s internal server, data security is a pressing concern for employers. Companies and employees must make security a priority and understand how to keep their data safe when they’re working outside of their business’s secure network.

November 18th, 2020

11 Elements to Consider Before Deciding to Offer an Employee a Raise

November 17th, 2020

11 Ways “Boring” Industries Can Create Compelling Lead-Gen Content Creating effective lead-generation content can be especially challenging in an industry perceived as “boring” or generating low engagement rates. But with the right strategy and a talented copywriter, even a less-exciting industry can create content or products that would successfully boost engagement and generate leads. Here are some of the best ways to do it:

November 16th, 2020

Choose The Right Cause For Your Business To Support With These 10 Tips

Once your company has achieved financial success, you may find yourself in a position to give back to your community. By donating time or money to a good cause, you’ll not only become a more socially responsible company, but you’ll also feel more fulfilled as a business owner and potentially strengthen the loyalty your clients feel for your organization. 

November 13th, 2020

10 Ways To Stay In Touch With Your Growing Team About Their Performance

Keeping up with your employees on an individual level makes for good leadership. As you hire more and more people to your team, it can be difficult to maintain that one-on-one time with each employee. However, doing so is crucial to ensuring everyone is on the same page and performing their best.

November 12th, 2020

What's The Difference Between Sales Activation And Brand-Building?

If you confuse sales activation tactics with brand-building, you could be holding yourself back from sustainable growth.

November 11th, 2020

10 Genius Questions That Will Help Your Staff Generate Ideas And Solutions

Innovation is the key to a successful and progressive business, and your staff should constantly be looking for ways to grow your brand. As a leader, it’s your responsibility to keep your workers engaged and motivated.

November 9th, 2020

10 Ways To Use LinkedIn's New Tools To Boost Your Outreach

LinkedIn is often thought of as the go-to social network for professionals, but it’s more than just a social media platform. It’s a powerful marketing tool for brands to engage with customers, employees and business partners.

November 2nd, 2020

Want Loyalty From Your Team? Here's How To Earn It

A business is only as good as its employees. In order to thrive, you have to ensure our workers are on the same page and willing to grow with you. A truly loyal team will stand with your business during the ups and downs and dedicate themselves to the business’s overall success.

October 28th, 2020

10 Key Steps That Will Help You Make Less Biased Decisions

We all have biases that affect our decision-making. These biases can sometimes be minor and have minimal impact, but other times they can have an outsized and potentially negative influence on your business and how it’s run.

October 27th, 2020

12 Critical Marketing Skills in Today’s Digital Landscape As today’s digital landscape has shifted, with more companies switching to almost-entirely online operations, marketers’ roles and responsibilities are also changing. So which are some of the newest skills and competencies that are now critical for marketers to succeed in today’s increasingly digitized world?

October 21st, 2020

12 BIG UPCOMING TECH TRENDS ENTREPRENEURS PLAN TO LEVERAGE

Members of Young Entrepreneur Council share the upcoming technology trends they're most excited about and how they plan to jump on board.

October 12th, 2020

11 Things About Success No One Will Tell You

Everyone wants to be successful, but not many people understand what success brings with it or what it means exactly. Success is a personal thing -- where one person may see achievement, another may see settling for what they can get. Success is a goal, and there are many roads to get there, but not everyone's version of success is the same.

October 9th, 2020

10 Reasons a Press Release Is Still a Valuable Business Tool Once widely used by businesses as a way to boost visibility even if they did not have any relevant news to share, press releases are now believed to be an outdated approach, according to many industry professionals. However, when used right and timed appropriately, they can still be valuable tools for an organization. Here are 10 reasons why the press release still matters:

October 7th, 2020

Want To Create A Timeless Brand? Here's How To Do It

A truly timeless brand sticks with people for a long time, no matter how many trends emerge or how the world around them changes. Not every business ever reaches this stature, but it’s something your brand should work and strive toward if you want to be memorable.

October 7th, 2020

11 IMPORTANT TRAITS TO LOOK FOR IN A SENIOR CREATIVE DIRECTOR FOR PRINT AND WEB

Members of Young Entrepreneur Council explain which qualities a hiring manager should seek out in a senior creative director who's working on both print and web campaigns.

October 6th, 2020

10 Brilliant Strategies For Maximizing Your Commute Time And Improving Your Life

Many companies that shifted to remote work during the COVID-19 pandemic have helped employees eliminate their daily commute. However, some professionals do still need to make regular trips into the office – and spending time commuting to work can feel stressful and counterproductive. If you use your time wisely, though, there are plenty of ways to maximize your commute and make it a productive one.

October 5th, 2020

14 MAJOR TECH ISSUES OF 2020 (AND THE INNOVATIONS THAT WILL RESOLVE THEM)

Members of Young Entrepreneur Council discuss some of the past year's most pressing technology concerns and how we should address them.

October 2nd, 2020

Eight Creative Ways To Sort Viable Applications When You’re Short On Time And Funds

When a business advertises for a position, you can be assured that there will be a flood of applications coming in. If you're a young entrepreneur with a small company, you'll be doing most of the application sorting yourself. The first step is determining which applications suit the character, demeanor, and qualifications you're looking for.

October 1st, 2020

11 Major Productivity Disruptions and How to Overcome Them

September 24th, 2020

Move Your Career Forward By Making Your Core Strengths Even Stronger

Whether you’re job hunting or starting a business, it’s important to play to your strengths throughout your career. By zeroing in your natural interests and aptitudes, you’re more likely to find the right opportunities and achieve success. That’s why it’s a good idea to continually refine and improve upon your core strengths.

September 23rd, 2020

10 Strategies To Generate Word-Of-Mouth Through Digital Marketing

Word-of-mouth marketing is one of the best ways to achieve organic growth for your business. Having people advocate for your services can help you attract new customers and increase loyalty among your existing customer base.

September 21st, 2020

Stressed Out? 15 Practical Actions to Combat Doubt, Fear and Anxiety

Today's world is more stressful than ever. The fast-paced, always-on environment many of us operate in is enough to cause anxiety among even the most organized leaders. Throw in the current global pandemic and an economic recession, and it's no surprise that many people are experiencing doubts and fears in their personal and professional lives.

September 18th, 2020

12 Effective Recruitment Methods to Help You Find Your Next Best Hire

September 17th, 2020

Eight Critical Factors To Keep In Mind When Considering A Business Partnership

When you start a business, one of the first questions you ask yourself if you should be doing this alone, or if you need help. This decision determines whether your company is a solopreneurship or a partnership. Some entrepreneurs work better by themselves, but others realize the benefit of having a partner.

September 15th, 2020

Feeling Unmotivated at Work? Here Are 11 Ways to Refuel Your Drive

Motivation works cyclically. There are moments when you feel as though you can take on the world, punctuated by moments when you feel like it makes no sense to do anything. If you've been feeling unmotivated at work recently, you're not alone. Workers worldwide go through the same moments of "boom and bust" when it comes to their motivation.

September 11th, 2020

10 Tried-And-True Email Marketing Tactics That Actually Work

Despite the numerous digital communications channels available today, email is still one of the best ways to get and stay in touch with your customers. Email marketing is notorious for its high return on investment, and with nearly 4 billion active email users, there’s a huge potential audience waiting to receive your messages.

September 10th, 2020

10 Entrepreneurs Share What They Wish They'd Known Before They Launched

Entrepreneurship is a journey that no one is fully prepared to take. No matter how much time you spent researching and learning things before you started, there are always things you’ll wish you had done differently in hindsight.

September 10th, 2020

12 E-Commerce Marketing Elements That Need to Change E-commerce marketing practices vary significantly based on industry, customer habits and what you’re selling, but there are some key aspects that stay the same across the entire sector. To stay relevant and competitive, businesses need to regularly review and adjust their e-commerce marketing strategies for optimal engagement and results. Here are 12 critical aspects of e-commerce marketing that are long due an overhaul.

September 4th, 2020

14 Smart Ways to Leverage a Virtual Assistant for Productivity

September 3rd, 2020

12 Critical Elements to Consider When Looking for a Mentor

September 2nd, 2020

Pitched An Investor? Nine Ways To Keep The Conversation Going

Congratulations! You’ve just had a great pitch meeting with an investor. But holding an investor’s attention during your pitch is only the beginning of securing a deal. The real challenge lies in staying top-of-mind afterward. 

August 28th, 2020

10 Clear Signs You Need To Make A Mobile App For Your Customers

Many businesses see a major shift in their success once they establish a website that lets them provide new information and tools to their customers. However, some may see even greater success if they develop a mobile app.

August 27th, 2020

20 Free Advertising Platforms for Increased Visibility on a Budget

Free advertising has leveled up, as there are now more alternatives to paid ads than ever.

August 26th, 2020

10 Smart Ways To Ensure Your Employee Wellness Program Succeeds

Businesses are increasingly focusing on wellness in the workplace to increase employee productivity and overall satisfaction. Choosing a wellness program for your company is an important first step, but you’ll also need to ensure that it runs smoothly and that your employees get the most out of it.

August 20th, 2020

10 Smart Ways To Keep Up With Ever-Changing Social Media Functions

Social media is constantly evolving, as are the ways people use it. What was once primarily used for connecting with old friends and family has morphed into a platform for sharing perspectives and launching campaigns.

August 18th, 2020

17 Valuable Recruitment Resources for Your Next Project

17 professionals from YEC share the best websites for locating fresh talent.

August 11th, 2020

Ten Successful Ways To Incorporate Philanthropy Into Company Culture

Helping your community doesn't mean that your need to dedicate your company to philanthropic works. Even profit-based companies can give back to their communities in a significant way if they start incorporating philanthropy into their company culture or develop a community-focused approach to business operations.

July 30th, 2020

10 Leadership Habits That Will Set A Great Example For Your Employees

Great leaders don’t simply tell their team what to do; they lead by example and “walk the talk.” Staff members are much more willing to listen to instructions and respect leadership if their boss is doing the same. 

July 27th, 2020

17 Small Business Legal Tools to Make Your Life Easier

Business legal matters can be intimidating, but these tools can help you understand and streamlining the process.

July 15th, 2020

14 Essential Lessons for Young Entrepreneurs

Learning from others is vital to your success.

July 13th, 2020

How To Create A Simple Lead Scoring System To Prioritize Prospects

Use a lead scoring system to help identify your strongest leads. 

July 10th, 2020

Is Your Side Hustle Idea Worth It? 10 Questions To Ask Yourself

Having a side hustle is a great way to develop a creative outlet outside of your regular career. However, these projects can consume a lot of your time, energy and money. That's why it's important to consider the required commitment and effort – and the potential return – before going all-in on your idea.

July 10th, 2020

11 Strategies to Make Your Voice Heard in a Crowd

It takes more than just raising your voice

June 17th, 2020

Why Brand Reputation Is More Important Than Marketing

Customers tend to remember experiences, so your reputation after a positive or negative one will be likely to stick.

June 15th, 2020

15 Key Traits Entrepreneurs Should Cultivate to Improve Themselves

May 27th, 2020

The Importance Of Thinking Strategically, Not Transactionally

Rather than just focusing on the sale, look at your target audience and the challenges they’re facing.

May 21st, 2020

How to Improve Your Brand Reputation After a Crisis

It's wishful thinking to hope that you'll never face a reputation crisis within your company, so be prepared.

April 16th, 2020

10 Underrated Business Skills That Every Entrepreneur Should Have

As an entrepreneur, it’s useful to have strong business acumen -- an almost intuitive skill that can and must be honed. However, good business sense alone isn’t enough; there are several other traits an entrepreneur needs in order to succeed. As some of the top leaders in their respective industries, the members of Young Entrepreneur Council know what skills are required to succeed in the business world. Below, they share 10 underrated skills that all entrepreneurs should possess, but often don't.

April 16th, 2020

How to Measure Marketing ROI Over Time

Marketing ROI involves more than just looking at what you get for what you give.

March 4th, 2020

How to Develop a Unique Brand Voice

Look at your brand voice as a dynamic tool and get your team members and customers involved.

February 11th, 2020

Why Only Focusing On Immediate ROI Is Hurting Your Marketing

Look at how each campaign improves your brand in the long run.

January 24th, 2020

How to Use Conversational Marketing to Build Customer Relationships

Build authentic relationships with each and every customer.

January 8th, 2020

4 Link-Building Ideas to Boost Your SEO

Don't resort to spammy backlinking strategies.

August 16th, 2019

6 Ideas to Diversify Your Content Strategy

August 3rd, 2019

How to Evaluate Your Marketing Goals Midway Through the Year

July 26th, 2019

Is Your Company Ready for Content Marketing?

July 3rd, 2019

Is Paid Search Right for Your Business?

June 13th, 2019

How to Generate Awareness About Your Brand

May 16th, 2019

Four Things You Should Never Withhold From A Salesperson

Give your sales rep all the information they need to do their job effectively and ensure you walk away with the right product or service.

April 12th, 2019

4 Marketing Goals Every Entrepreneur Should Have in 2019

March 30th, 2019

When Less Is More: Scheduling Techniques to Get More Work Done in Less Time

Although new priorities may come up throughout the day, a to-do list gives you an opportunity to see just what you need to do.

March 22nd, 2019

4 Lessons in Scaling Every Entrepreneur Should Know

Your content strategy needs to serve a purpose.

March 13th, 2019

5 Things to Do When Expanding Your Sales Team

March 7th, 2019

4 Ways You’re Smothering Business Growth (Without Even Realizing It)

Bad content marketing and SEO practices can smother your business growth before it really gets started.

January 30th, 2019

The Importance of Creating a Multichannel Marketing Strategy

December 28th, 2018

How to Properly Allocate Your Marketing Budget in 2019

December 13th, 2018

The Real Reason Why Google Ads Might Not Work For Your Business

To create successful Google Ads campaigns, you really need to understand how the system works, as well as how much it will realistically cost.

December 5th, 2018

Why Lifetime Value Is The Most Important Metric For Measuring Clients

Calculating LTV consistently allows you to evaluate if your marketing is moving in the right direction.

August 30th, 2018

Why The Growth Formula Is Crucial For Your Company’s Success

When you apply the growth formula to your marketing strategy, you might be surprised at the results.

July 25th, 2018

How Fleeting Content Is Changing Content Marketing

How can you most successfully get your content in front of your target audience?

July 18th, 2018

Why There Shouldn't Be A Distinction Between Your Brand And Your CEO

A door-always-open policy has far-reaching advantages.