Member Since July 2012
Skills
About
As a strategy leader and brand consultant, Ryan helps companies develop strategies, lead teams, explore growth opportunities, and fill gaps in their organization wherever it's needed. His experience ranges from building consumer brands like HP and T-Mobile, to leading entertainment campaigns including the Academy Awards and Eminem, to launching two of his own startups. Highlights of his career include various high-profile branding initiatives from driving the brand development of many big brands including Academy Awards, Activision, HP, and Microsoft among others to launching two startups (MoPix and Switchcam). Ryan is often the go-to person for advice on building effective brands with the best messaging, growth strategies, startup tips, and introductions. Outside of work, Ryan is a mentor for several startups, exploring his passion for adventure through scuba diving, travel, CrossFit, and being a dad.
Ryan Stoner
Published content
expert panel
Ensuring your brand is recognizable to potential customers, no matter where they find you, is one of the most important parts of building a loyal audience. If the messaging a customer receives from your brand on Instagram differs from the messaging they receive in their email inbox, how can the customer trust what your brand is trying to say or sell? Similarly, if logos, fonts, colors or other design choices for your brand vary by platform, you may be giving off a disjointed, unprofessional look that can be off-putting to customers. To prevent this from happening, you should always strive for brand consistency across all marketing platforms. To share their expert advice on how to do so, the members of Young Entrepreneur Council discuss the top tips they think all entrepreneurs should know about creating a consistent image for a brand.
expert panel
It can be said that no professional is ever truly done learning—even ones with years of experience. This is especially true for marketing professionals, as the interests and behaviors of consumers are constantly changing, meaning the way companies must market to them must change as well. In order to keep up, marketers must continue to hone a number of skills throughout their careers, whether that’s through online courses or continued on-the-job training. While not every skill or trait should be given the same amount of attention, there are a few that should make the top of your list. Here, the business leaders of Young Entrepreneur Council share nine skills or traits even the best marketing leaders should continue to work on and why.
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Aug 7, 2023
A signature move indirectly or directly communicates a message about the organization's values or brand purpose.
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There are many reasons why you might be considering hiring a fractional chief brand officer (CBO). Here's how to determine whether you need one and how to choose the right CBO for your company.
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The strategies and tactics that got us here today are not the ones that will get us ahead tomorrow.