Member Since 2016
Koester & Bradley, LLP / White River Consulting, LLC
Urbana-Champaign, Illinois Area
I own and manage a civil litigation law firm, Koester & Bradley, LLP and consulting practice, White River Consulting, which allows me to work with clients from tech companies to political campaigns. Along with my partner at Koester & Bradley, we are continuing a tradition that dates back to 1895. The primary thrust of the cases I handle involve serious injuries or death, Class Actions / Mass Torts, Consumer Fraud and Financial Fraud as well as general litigation. Additionally, we work with small to medium sized business to handle difficult civil legal situations such as litigation and arbitration. As part of growing the law firm, I dove head first into the world of digital marketing along the way tackling SEO, Social Media, and Branding. In 2015, I launched White River Consulting with the goal of helping small to medium sized business realize that they CAN conquer marketing on their own and still know when to call in for back-up. Helping business grow is my therapy from a contentions job as a litigator, and I frequently work with early-stage companies and well-established brands to iron out the kinks in their respective processes. Formerly I founded along with renowned watch and gear designer Jerommie Smith, Smith & Bradley watches. We design and build sport and tactical watches and outdoor products. In keeping with the lean start-up model, Smith & Bradley relies heavily on social media and viral marketing to preach the gospel of watches and crowdfunding for equity. We have successfully funded five projects on Kickstarter. I exited the company in 2017 but it is still raging on today and I serve an an advisor. I genuinely love what I do, so I am always working. I also spend some time chasing my four kids (three girls and a boy) and playing golf, tennis, skiing.
One of the biggest challenges of getting a new business off the ground is gaining traction in your target market. Building awareness requires an effective public relations strategy that can create a steady stream of positive news about your company.
When it comes to writing it down, think of two buckets: "Get it in writing" and "Have a conversation."
Members of Young Entrepreneur Council explain what every prospective smart home system owner should think about before making an investment.
Whether through branded content on social media or print ads for specific products, consumers often first encounter a company through its marketing efforts, and reaching target customers both online and offline is integral to a brand’s success today.
Thanks to the explosion of tech, there are many new skills a small business owner must learn in order to be successful in the modern world. However, there are also a whole host of necessary basic skills that stand the test of time.
As a new business owner, it isn't easy to sort out which business strategies work and which ones don’t. There's no standardized roadmap that guarantees success. Instead, success in business is a series of trial-and-error tests that result in a positive outcome, with plenty of mistakes along the way.
An effective internal communications strategy is essential when trying to build a cohesive team working together toward the same goal. Especially when it comes to announcing important news to your team, using the right internal communications approach is of utmost importance. The right communications strategy ensures the communicated message is clear and easily understood, leaving no room for error. That’s why we asked 15 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Some entrepreneurs who want to scale their companies and fast-track their growth hire a business coach to help them get there. These professionals often have years of business experience themselves and can help you take your business to new heights with their insights.
As a manager, you likely have a long list of responsibilities and many demands on your time. This may leave you with little time for unplanned meetings or additional questions from your team members, let alone time to complete your own work.
Not every mistake is unavoidable. Here are some things leaders should watch out for.
The premise is simple: Protect your company's data along with your customers' data. But the execution is complex.
Platforms and strategies are now available for entrepreneurs to take a bite out of large expenses, and the first step is avoiding the billable hour.
A civil litigation and business consulting firm. We concentrate on complex injury and financial cases and Class Actions and Mass torts. Additionally Koester & Bradley offers a full suite of consulting services from marketing to business formation and acquisition. The billable hour is dying, and we are helping to kill it.