PartnerKoester & Bradley, LLP / White River Consulting, LLC
Member Since December 2016
I own and manage a civil litigation law firm, Koester & Bradley, LLP and consulting practice, White River Consulting, which allows me to work with clients from tech companies to political campaigns, people injured in car accidents, to small Midwest businesses. Along with my partner at Koester & Bradley, we are continuing a tradition that dates back to 1895. The primary thrust of the cases I handle involve serious injuries or death, Class Actions / Mass Torts, Consumer Fraud and Financial Fraud as well as general litigation. Additionally, we work with small to medium sized business to handle difficult civil legal situations such as litigation and arbitration. As part of growing the law firm, I dove head first into the world of digital marketing along the way tackling SEO, Social Media, and Branding. In 2015, I launched White River Consulting with the goal of helping small to medium sized business realize that they CAN conquer marketing on their own and still know when to call in for back-up. Helping business grow is my therapy from a contentions job as a litigator, and I frequently work with early-stage companies and well-established brands to iron out the kinks in their respective processes. Formerly I founded along with renowned watch and gear designer Jerommie Smith, Smith & Bradley watches. We design and build sport and tactical watches and outdoor products. In keeping with the lean start-up model, Smith & Bradley relies heavily on social media and viral marketing to preach the gospel of watches and crowdfunding for equity. We have successfully funded five projects on Kickstarter. I exited the company in 2017 but it is still raging on today and I serve an an advisor. I genuinely love what I do, so I am always working. I also spend some time chasing my four kids (three girls and a boy) and playing golf, tennis, skiing.
The value of mentorship has become increasingly evident. Many young professionals recognize that having a mentor can be a transformative experience, propelling their careers to new heights and offering the kind of guidance, insight and wisdom that textbooks simply cannot provide. However, the process of approaching a successful entrepreneur about becoming a mentor can seem daunting, leaving many unsure about where to begin. Here, Young Entrepreneur Council members share tips for how young individuals can secure entrepreneurs as mentors, starting them off on their own paths toward successful entrepreneurship.
One of the biggest challenges of getting a new business off the ground is gaining traction in your target market. Building awareness requires an effective public relations strategy that can create a steady stream of positive news about your company. When you're on a small startup budget, you may not have the immediate resources necessary to hire a PR firm. Fortunately, there are some simple strategies you can employ to drum up publicity yourself. Here are 10 ways to encourage positive press for your business, as recommended by the members of Young Entrepreneur Council.
When it comes to writing it down, think of two buckets: "Get it in writing" and "Have a conversation."
Members of Young Entrepreneur Council explain what every prospective smart home system owner should think about before making an investment. From video doorbells to smart locks to thermostats, smart home systems can be incredibly beneficial for homeowners. They can make tasks simpler and make your home run more efficiently. However, there are a few things homeowners should know before installing one. To help you prepare for this investment, 13 members of Young Entrepreneur Council discuss what they believe all consumers should know before purchasing a smart home system. Keep these insights in mind as you're shopping for your next device.
Whether through branded content on social media or print ads for specific products, consumers often first encounter a company through its marketing efforts, and reaching target customers both online and offline is integral to a brand’s success today. However, if these strategies aren’t aligned, the messaging at different touch points can be diluted and inconsistent, which could end up confusing consumers rather than tempting them to learn more about the company’s offerings or make a purchase. Below, nine leaders from Young Entrepreneur Council discuss ways to seamlessly unify online and offline marketing strategies and explain why connecting the two is critical to a business’s success.
Thanks to the explosion of tech, there are many new skills a small business owner must learn in order to be successful in the modern world. However, there are also a whole host of necessary basic skills that stand the test of time. Every small business owner who wants to succeed in managing their organization’s day-to-day operations needs to have a proper grasp of these skills. But which ones are the most vital ones to focus on? Here, nine leaders from Young Entrepreneur Council examine the skills they consider the most important for proper small business management and why they're essential to keep a company running efficiently.
Koester & Bradley, LLP / White River Consulting, LLC
A civil litigation lawyer with a business consulting firm. We concentrate on complex injury and financial cases and and offer a full suite of consulting services from marketing to business formation and acquisition as well as employee engagement. The billable hour is dying, and we are helping to kill it. White River Consulting is project-based and results driven. It is about time that underrepresented markets have a voice. If you are a small to medium sized business in the middle of the United States...let's talk.