Member Since 2013
Robi Ganguly co-founded Apptentive, Inc. in 2011 and serves as its Chief Executive Officer. Robi spent 3 years at WebEx Communications, where he built one of the industry’s first SaaS pricing strategies. He then joined Yahoo!, where he created the Supply Management practice and set many of today’s ad standards. Since leaving Yahoo! In 2008, he has advised several global CPG brands on their digital communications strategies, which led him to create Apptentive. He attended Pomona College, graduating with a degree in Politics, Philosophy and Economics. Robi is a frequent writer and speaker on topics related to mobile customer retention, relationship management, and lifetime value. Recently Robi has spoken at Salesforce’s annual Dreamforce Conference, presented an online seminar on “Measuring Mobile Customer Lifetime Value” with the Application Developers Alliance, and delivered keynote talks at 360iDev and Mobile Commerce World conferences. He also frequently provides his perspective to the mobile, wireless, and software technology trade press. Please visit the Apptentive site “Press & Events” page for examples of his speaking and trade press coverage. Follow Robi on twitter @rganguly.
Leaders often fall prey to and mistakenly share myths about sales with their team. Believing these misconceptions can hurt their ability to sell.
Return on investment is one of the most critical metrics any company can track. Knowing the ROI of each company function makes it easier to make key business decisions. Measuring the return on customer service investments can be especially helpful in improving your service and experience.
As a newcomer to a team, you may initially feel a bit out of place. This feeling isn't something strange, however, as everyone is likely to go through it at one point in time. The first step to eliminating that feeling at a new job is to try to establish yourself in your role. For some, this is as simple as reaching out to other team members and offering your help.
Remember what you're working toward, and that it's OK to show your vulnerable side every now and again.
Software doesn't create relationships -- you do.
Negative customer reviews aren't all bad. Interpreted correctly, they can give you all the data you need to improve your product or service.
Apptentive’s Mobile Customer Experience software empowers companies to build brands customers love by understanding their behavior and expectations. The product gives brands the opportunity to listen to, engage with, and retain their customers through intelligently timed surveys, messages, and prompts. Integrated into thousands of mobile apps, Apptentive helps companies proactively engage customer segments, track customer sentiment, boost app ratings, drive downloads, and earn loyalty. The company powers millions of customer interactions every month for companies including Buffalo Wild Wings, eBay, Intercontinental Hotels Group, Philips, Saks Fifth Avenue, and Viacom.
Information Technology & Services