Member Since 2020
Los Angeles Area
My passion for building impact DTC businesses can be traced back to my young days. Whether as a Starting my entertainment company in High School or part of the Head of DTC at Q-See., I've been on a entrepreneurial path from the start. The reason? I like getting people excited about the things I'm excited about. Right now, that's Mallama Skincare & Q-See. Outside of the office, I'm committed to charitable causes through 1% Percent for planet and Soon be Pencils with Promises . I’m as looking to challenge myself with new activities and hobbies, recently I picked up Guitar, Surfing, and Improv . If you challenge me to Lakers trivia, I will win. I'm currently trying my hand at [very amateur] podcasting . I live the sweaty life and will probably invite you to join me for a Mediation at the beach or Game of one on one . Connect with me over LinkedIn for networking, career opportunities, and more!
2020 brought a plethora of changes to consumer behavior. Many of these changes will serve as inspiration for new product ideas and functions that will help businesses better serve their customers in the year ahead.
Follow-ups ought to be done on a consistent basis. Why? Because you want to build relationships with prospects and ensure they know what your business is all about.
As an entrepreneur, it’s important to keep an eye on your competition and find ways to set yourself apart from others in your industry. Especially in a saturated market, it's vital to stand out with a strong personal brand.
These 20 entrepreneurs discuss the best features for remote management of a displaced workforce.
[long-form emailed to Kelsey]
These 20 entrepreneurs from YEC discuss their favorite market research tools and why you should be using them.
Social media following is an integral part of executing a successful marketing strategy. Engagement on social media is far higher than other channels. However, despite their constant presence, social media networks aren't the only way for a company to do outreach and connect to their core audience.
It’s easy to have an “always-on” mentality when you’re an entrepreneur. You own a business that depends on you to survive, so you never really get a day off – right?
These tools and strategies can make email marketing more efficient and less time-consuming.
Do you want to start a podcast to complement your blog, find new leads for your business, connect with like-minded people, or just for fun?
As a budding young entrepreneur, you're likely to meet a lot of people telling you, "no." While some of these people are well-meaning, the constant negativity will eventually impact your self-confidence.
Employees who work on small teams may need to play multiple roles to ensure everything runs smoothly. With such limited resources, you may not be able to have a dedicated full-time marketing person to help you reach your full potential as a brand. That's why we asked members of Young Entrepreneur Council the following question:
All entrepreneurs are excited to see their businesses grow, but this growth isn't infinitely exponential. Occasionally, the company's growth may become stalled. This contraction might happen due to any number of factors affecting either the business itself or the industry as a whole.
As a leader, you know your workplace dynamic directly impacts employee morale and, in turn, your bottom line. No matter how great your company culture might be, there is always room for improvement. But to make impactful changes, you’ll have to first understand which areas warrant the most attention.
The only way a business can garner new customers and retain current ones is by laying out the benefits that its product or services present to the consumer. In the past, all it took was a flashy headline and a few bullet points that punched home the usefulness of the product or service. Today's world has evolved to a point where traditional advertising no longer makes the same impact. Even newer, more modern methods of advertising are having a hard time getting traction among some demographics.
[long-form emailed to Kelsey]
Professionals, regardless of their work environment, sometimes find their focus flagging. If you're someone who has to deal with divided attention between multiple tasks, the amount of effort you put into a job will start telling on your psyche before too long. To deal with this situation, you'll have to figure out how to retain your focus and discipline within the workplace.
Within any company, the ambitions of individual team members should aid the overall organization. However, it takes a leader to fuel, direct, and inspire this ambition into a way that helps both the team members and the organization as a whole. One way leaders can get their team members to realize their ambitions is by guiding them toward self-teaching and taking initiative, as a way of expanding their knowledge and skills while also seizing new opportunities within the company. To help, we asked 15 members of Young Entrepreneur Council the following:
In all walks of life, there will be pitfalls that plague professionals. For an entrepreneur, especially, it may occasionally feel like nothing is working out, no matter what you do. There's a saying that success only comes to those who get back up each time they get knocked down. The problem is that the saying doesn't detail how you get back up from a fall. Some leaders can find themselves falling over and over, and each time the recovery takes more out of them.
18 leaders from YEC discuss what elements business leaders should keep in mind before selling their company.
Managing your time, delegating and practicing self-care are key.
Mallama exists solely to make skincare more seamless and more enjoyable for today’s generation of men. Every decision that we make has our customers in mind because our team of skincare professionals not only love our products, but they love giving back to others as well, which is why we’ve made sustainability part of our efforts. Each and every day, our skincare professionals work to craft natural skincare solutions that leverage the power of safe, natural, Earth-found ingredients to bring our customers the experience that they deserve. Our formulas are 100% natural, free of toxins and parabens, and specifically designed to make our customers not only feel good but look good too. With more products and subscriptions planned for the future, this is merely just the beginning.