Piyush Jain

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A cornerstone of any thriving business’s operations, a company’s human resources department plays a key role in the success of its people. And yet, it can be easy for CEOs to think of their HR departments like their own self-sustaining departments, recruiting and hiring employees without much need for additional assistance. However, just like any other department, HR can experience their own challenges and require the full support of the leadership team (and the company as a whole) if they are to function well. So what can CEOs do to provide that support? Below, the business leaders of Young Entrepreneur Council share their thoughts and outline 10 different ways company leaders can better support their HR teams and why it's so important to the overall health of a business.

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In today's digital era, where an online presence can make or break a company's success, search engine marketing (SEM) has emerged as a powerful tool to enhance visibility and attract potential customers. From keyword optimization to compelling ad copy and a seamless user experience, understanding the fundamentals of SEM can pave the way for a flourishing online presence and long-term success. Here, Young Entrepreneur Council members explore practical and actionable strategies to help businesses enhance their search engine marketing game.

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While creating a website for your small business is a great first step to expanding your audience and catering to your customers’ needs, building a website alone is often not enough to attract new visitors to your online store. One effective tactic is to improve your website’s SEO, or optimize your site to rank at the top of search engine results. This will not only allow current and potential customers to find your website with ease, but it will also ensure they have a more positive user experience once on your site. Even if you’ve never delved into SEO before, there are many simple yet effective steps you can take to improve your site’s ranking. Here, nine business leaders from Young Entrepreneur Council recommend the easiest ways small-business owners can give their SEO efforts an impactful boost.

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In both personal and professional realms, growth and progress are often the outcomes of embracing challenges and pushing beyond our comfort zones. Within the workplace, this means professionals who actively seek to challenge themselves may be more likely to experience accelerated development and fulfillment in their careers. Below, Young Entrepreneur Council members explore various strategies for stepping outside the confines of your comfort zone and delving into uncharted territories within the work environment. By venturing into new areas, taking on unfamiliar tasks and embracing discomfort, professionals can unlock their full potential, acquire valuable skills, cultivate resilience and foster innovation.

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In today's digital age, data privacy has become a top priority for individuals and businesses alike. Small businesses in particular need to ensure that they are taking the necessary steps to protect their customers' personal information. By doing so, they not only comply with data protection regulations but also build trust and loyalty with their customer base. While implementing robust data privacy measures can be challenging for small businesses with limited resources, even small steps can make a significant impact. To that end, the members of Young Entrepreneur Council (YEC) weighed in on the following question:

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When it comes to finding funding for a new business, aspiring entrepreneurs have a wealth of options to select from—from completely bootstrapping the business themselves to bringing on investors who can act as business partners in addition to providing funds, to everything else in between. The trouble doesn’t necessarily lie in the lack of opportunities but instead in weighing the pros and cons of each and choosing the right one for you and your business. To help provide some clarity, the members of Young Entrepreneur Council discuss some of the more common funding sources for startups, what disadvantages they see in them and what they personally recommend you consider instead. Consider their points of view to help determine the best course of action for your business.

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With the U.S. alone exceeding $1 trillion in e-commerce sales in 2022, it’s no surprise that businesses are looking to innovate in the online shopping space. From more eco-friendly packaging options to implementing technology such as augmented reality and artificial intelligence, there are a number of growing trends that entrepreneurs and industry leaders are excited to see take off in the near future. To share their own insights into the world of e-commerce, 10 members of Young Entrepreneur Council discuss some of the top e-commerce trends or innovations they're excited about lately, as well as the impact they see those trends having on their businesses or other businesses in the future.

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For many modern businesses, tech teams are the backbone of operations. Business leaders can support their IT staff in many different ways, from allocating an adequate IT budget to recognizing and acknowledging tech employees. Here, 10 Young Entrepreneur Council members share ways to set up your tech department for success.

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When an employee succeeds at work, leaders should make sure that employee feels recognized for their efforts. Rewarding your staff members for a job well done not only motivates them to continue to work hard, but it also inspires others to reach the same goal. To help you reward hardworking employees for excellent performance, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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Making your investors happy can always be a tricky task, but the situation can grow even more complex when your investors are your friends and family. Those new to entrepreneurship may not have the experience or opportunities necessary to seek out investments from traditional investors, which means they may turn to their loved ones to help them fund their dreams. While this is certainly a viable solution, it’s not without its risks to your relationships. To help you avoid any bad feelings should something go awry, nine members of Young Entrepreneur Council each share one piece of advice they’d offer an entrepreneur for how to keep things cordial when the relationship with their family and friends is on the line.

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Businesses are made up of a lot of moving parts, so running one can often be a complex endeavor. Without a plan or a strategy for keeping all these moving parts in line, it can be easy to fall into stress, overwhelm and a general sense of unhappiness during your workday. For the members of Young Entrepreneur Council, figuring out what methods work for them has been an ongoing process. Here, they each discuss one specific strategy they’ve found works well for simplifying their day and allowing them to tackle their duties without added stress and overwhelm.

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Choosing an investor for your business is like choosing a business partner: Their resources and input are going to have a major impact on the way your business functions and the potential it has for success. Determining the right investor for you, then, is not an endeavor to take lightly. As business leaders, the members of Young Entrepreneur Council have experience seeking investors and weeding out the bad from the good. Below, they provide a list of nine questions you can ask yourself to gain insight into your needs and wants, and help you determine your ideal business investor.

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Employers look for a variety of qualities and traits in job candidates. While you’ll always want to highlight the hard skills that are relevant to the position you’re applying for, there are also soft skills that could help you land a job, even if you’re a little less qualified than the other candidates. Because it’s so important to develop these skills to impress potential employers, the members of Young Entrepreneur Council offer their insights on the soft skills they think are key to succeeding in any career and why you should develop them if you want to get hired.

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Considering all the emails consumers receive on a daily basis, email marketing can be a tricky form of marketing to undertake. However, when done right, it can be an effective communication tool to gain new clients and customers. This also means that, with a little strategic planning and creative thinking, businesses can leverage their email marketing to increase brand loyalty and keep customers. But how do they do it? Here, a panel of Young Entrepreneur Council members share pointers on how businesses can improve their email marketing to boost brand loyalty and why this marketing tactic works so well.

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Members of Young Entrepreneur Council discuss the keys to success when it comes to corporate social responsibility. With today’s consumers becoming more and more socially conscious about where and how they spend their money, their expectations for the brands they support have risen. To continue to succeed, brands are putting greater emphasis on corporate social responsibility, looking for ways to have a positive impact on their local and global communities beyond just making a profit. For brands that haven’t yet started this journey, or for those looking to level up their current efforts, taking a few key steps can help jump-start their success. Below, 10 members of Young Entrepreneur Council elaborate on those steps and why they’re so vital to getting started.

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One of the quickest and easiest ways to gather applicants for an open position is to post an ad on a job board. There are several popular boards out there today, and each has its benefits and drawbacks.  But while job boards offer a quick and easy hiring solution, they aren't the only place to find the best talent. Many companies are looking for alternatives to posting on job boards in order to find the most suitable, high-quality candidates. To help, 10 members of Young Entrepreneur Council recommend some alternatives to posting on job boards when looking to hire the right talent.

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In a competitive labor market, many companies are striving to put their best foot forward during job candidate interviews. However, some interviewers may stretch the truth a bit or omit certain information to better appeal to potential employees. Instead, it’s important to remember that transparency during job interviews will help companies find the best hire for the position while also maintaining company values. To share more insights, nine members of Young Entrepreneur Council detail below how interviewers can be more "real" when talking to candidates and how this will help them find the right hire.

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For many professionals, having the option to work from home has brought significant benefits, like cutting commuting costs or working in a more comfortable setting. However, it can be even easier to lose time at work when sharing that space with responsibilities in the home, whether it’s the laundry sitting in the corner of the room, the kids’ homework or the dog needing to go outside.  No matter if you’re improving your own time management or your whole team’s, it's important to make sure that your working hours are spent productively, and there are many apps and software solutions for that. Below, 10 Young Entrepreneur Council members share their top recommendations for apps that help boost your productivity and your company's overall efficiency.

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The first few years of a company can be the most critical for its overall growth trajectory. This early stage will set the tone for the business and determine how potential pitfalls will be handled.  As a business owner, you'll have to make a multitude of important decisions during this time, from determining your product's viability to setting company values. Below, 10 members of Young Entrepreneur Council detail the most important business decisions they made during the first few years of their own businesses and why they feel they were so important in getting them where they are today.

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Choosing the right software-as-a-service (SaaS) product is like choosing a new car or buying a new house — you want to make sure that it's high quality and meets all your wants and needs. However, if you're not used to shopping for software, it can be hard to know how to choose the best option for you. To help, a group of Young Entrepreneur Council (YEC) members answered the following question:

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When you're starting a new business, there are a lot of priorities to juggle and a lot of learning curves to overcome. Maybe you're great at marketing, but need to work on your finance skills. Maybe you have enough capital but aren't sure where to begin with production. Learning from others who have been through this process is one of the greatest tools to use to your advantage as a new entrepreneur. Here, eight Young Entrepreneur Council members each share the one piece of business advice they received as a new entrepreneur that most impacted their entrepreneurial journey.

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Determining the right price for a product or service is one of the most important elements in a business's formula for success. If the price is too low, you'll be losing out on well-deserved profits, but if the price is too high, you'll be losing out on potential customers and clients. There are several factors to take into consideration when setting a fair price for a product or service. To share insights into what these factors are and why they're important, nine professionals from Young Entrepreneur Council (YEC) answered the following question:

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Launching a new product on social media can be a great way to go to market, but that’s only if you design an effective social media campaign. From creating content to scheduling, building awareness of your new product on social media requires a lot of careful planning and consideration. To help get you started, 14 members of Young Entrepreneur Council offer their best tips for successfully launching a new product on social media.

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Every business that's been created was built by the entrepreneur taking some sort of risk. Some risks are obvious, such as taking out a large loan from a family member. Others are more subtle and harder to recognize as they're happening. As an entrepreneur, you may be taking risks right now that you don't even realize. To help you recognize and prepare for those risks, eight members of Young Entrepreneur Council described some of the risks they unknowingly took when they first started their business journeys and how their experiences have shaped where they are today.

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Firing an employee for the first time in your career can be a difficult and emotional process. But whether an employee’s performance has been consistently subpar or a difficult downsizing decision has been made, sometimes it has to be done. To help you do it in the most effective, kindest way possible, a panel of Young Entrepreneur Council (YEC) members weighed in on the following question:

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As a new business owner, it's wise to work with someone who has been in your shoes and possesses the experience to help you navigate any uncertainty you might face. Launching and running a successful business requires time, energy and seasoned insight. However, many budding entrepreneurs tend to shy away from spending money on a consultant. If you're unsure whether it's worth investing in a business consultant, there are some clear indicators that might suggest you could benefit from one. Below, a panel of Young Entrepreneur Council members shared 10 signs you should hire a consultant for your business.

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Seeking a mentor is a crucial step to success, especially if you're a young person just starting out in your career journey. Mentors can help their mentees learn from their own mistakes, widen their networks and encourage them to pursue their dreams. Entrepreneurs often make great mentors, as they can speak from experience on the trials and tribulations of entrepreneurial success. However, it's not always easy to find and convince an entrepreneur to be your mentor. Below, 10 members of Young Entrepreneur Council shared what young professionals should know about seeking mentorship from a business owner.

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One of the most intimidating things about starting a business is having to pitch your idea to a room full of investors. Sometimes a pitch will go great—and then sometimes it won’t. When you start breaking a sweat and feeling like you’re about to mess up, it may seem like your presentation is on its way to becoming a train wreck. However, with some expert advice and a little bit of confidence, you can salvage an investor pitch meeting that’s going downhill. To help, 13 successful entrepreneurs from Young Entrepreneur Council share key steps you can take to turn things around and get investors to take a chance on your business.

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No matter if your company has been remote since the start or if you’re new to the remote working environment, you can always learn new remote employee onboarding tips to improve your virtual onboarding process. From potential technical difficulties to struggles connecting with your team, the issues associated with virtual onboarding can be smoothed over with the right strategies in place. Here, 10 members of Young Entrepreneur Council list out what those strategies should include in order to be successful.

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Communication is extremely important in the business world, especially when it comes to customers and clients. Without transparent communication, customers might feel disconnected from your brand and like they lack any support from your business. To help you avoid some of the more common communication issues, a panel of YEC members shared the mistakes many companies make when communicating with their customers and what you should do instead to improve your overall communications process.

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Entrepreneurs and business leaders are often filled with ideas, but that doesn't mean they should always move forward with them. It’s first important to determine if that new product or service idea is actually a viable option for your business. Asking yourself some initial questions can help you validate your idea before taking the next steps to see it through to fruition. As business leaders themselves, these eight members of Young Entrepreneur Council have also tossed plenty of ideas around, wondering if they will be successes or failures. Below, they've provided a set of questions you can ask yourself before investing any more time, money or resources into a product or service idea. Spend time thinking on these eight questions to determine if you should move forward with the idea or not.

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Work can be a distracting place. You have questions and requests from your co-workers or boss interrupting your workflow. You have your cellphone to distract you—emails and texts you feel compelled to answer, social media messages you need to respond to and calls you need to pick up. Without a doubt, maintaining focus is a challenge if you're not strategic about how you spend your time. But achieving a state of deep work is important if you want to maximize your creativity and solve complex problems. For insights on how to achieve this state, consider the following advice from the members of Young Entrepreneur Council. These tips can help you set boundaries with your time and take back control of your schedule so you can make the most of your day.

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Just because a piece of advice is common doesn't mean it applies to every entrepreneur. Follow your passion. Always be hustling. Don’t be afraid to take risks. Every new and aspiring entrepreneur has likely heard common pieces of business advice like this repeated over and over again. The problem is that these types of tips are rarely universal; each business is unique and needs to find its own path to success, regardless of what has worked for other entrepreneurs. Below, eight successful entrepreneurs shared some common business principles that they believe are overrated. Here's why they think you shouldn't necessarily follow these tips, and what they would advise doing instead.

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Running a business from your home brings with it a whole host of benefits, including being an extremely cost-effective option, but it also has its cons. When your business takes place at home, it's very easy for household demands to overshadow business needs.  So what’s the best way to run a business from the comfort of your home while ensuring productivity and a healthy work ethic? Eleven members of Young Entrepreneur Council share their insights by responding to the following question:

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With all the channels businesses can use to communicate with their core audience, it's now easier than ever to get feedback from consumers. And whether it’s direct or indirect feedback, many consumers are more than willing to give it. But with so many channels to choose from, how can leaders decide what the most effective ways to stay informed of customer opinions are? Here, nine leaders from Young Entrepreneur Council examine the solutions they use to gather and respond to customer feedback and explain why these solutions work so well.

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In addition to the position itself, company benefits are one of the most important elements that candidates carefully consider when gauging whether they want to join a company. Once an employee is on board, these perks can also play a role in whether or not an employee chooses to stay and whether they get the sense that the company values their contributions. To help leaders determine which benefits to offer, 10 members of Young Entrepreneur Council (YEC) explore the following question:

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Business partnerships can be valuable tools to help business leaders dissipate risk, share ideas and earn more money. However, some entrepreneurs only see the benefits and don’t stop to think through all the details of a partnership before they decide to set it up. There are some elements that should require a bit more consideration. Below, nine experts from Young Entrepreneur Council discuss what they believe business owners should be thinking about when considering setting up a partnership and why these points can be key to its potential success (or potential failure).

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First impressions count for a lot, especially with a prospective business partner or client. When you're selling something, the first impression you make is so important. If a prospective customer isn’t immediately intrigued, they’ll be unlikely to revisit or consider your brand in the future. To ensure you capture your audience’s attention, you’ll want to find ways to wow them from the start. To help, a group of successful entrepreneurs shared their best tips for making a great first impression with a potential new business partner or client. Follow their recommendations to make yourself unforgettable.

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When it comes to small and large businesses, not every encounter has to be about competition. Sometimes, interactions could result in a mutually beneficial partnership. The path to getting there, however, isn’t always so clear. For small businesses to ensure they are heard and that they don't get the short end of the stick in the deal, there are certain steps they should take. To provide some insight on exactly which steps you should consider taking first, 10 professionals from Young Entrepreneur Council weigh in on what a smaller company should do to get noticed and strike a beneficial partnership with a larger company.

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When a client signs on with your business, they have certain expectations about what your performance will be. The best way to end up with a happy client, however, is to manage these expectations early on. If you don't, and a client feels as though they should have gotten more from your business but didn't, their testimony could severely damage your future business and your reputation. To ensure you don’t end up in this situation, 12 experts from Young Entrepreneur Council (YEC) share their insights on the following question: “What's one rule you'd suggest for better managing client expectations early in a business relationship, and why?” Follow this advice to avoid disappointing your client and instead provide even better service.

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Without the support of employees, a company’s branding efforts can only be so successful. It’s when the whole team comes together to promote the business, and your employees have all become effective brand ambassadors, that your business’s brand is able to truly shine. But forcing employees to take part in branding efforts can seem demanding and may not have the same result as when they contribute voluntarily. To offer some ideas on how business leaders can transform their team members into eager, authentic brand ambassadors, 10 successful entrepreneurs from Young Entrepreneur Council answered the following question: What's one specific way you can encourage employees to help contribute to a company's branding efforts? How do you do this without seeming demanding?

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As a new business owner, it isn't easy to sort out which business strategies work and which ones don’t. There's no standardized roadmap that guarantees success. Instead, success in business is a series of trial-and-error tests that result in a positive outcome, with plenty of mistakes along the way. When it comes to marketing, many business owners make mistakes without even knowing they’re doing so. If not addressed, these issues can lead to failed campaigns, unjustified expenses and very few results. Below, nine members of Young Entrepreneur Council look at some of the most common mistakes new entrepreneurs make when planning their marketing efforts and the best ways to remedy them.

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You can't avoid the occasional upset customer, but you can quickly and effectively smooth things over. A business depends on happy customers for lasting success. Unfortunately, no matter what steps you take to prevent customer service issues, not every client is going to be happy. Whether their reason for anger is justified or not, you’ll need to address the situation and the person’s concerns. The way you respond can make the difference between a customer who’s ultimately satisfied and one who refuses to do business with your company again. To help you assuage angry customers, these successful entrepreneurs share their top tried-and-true tactics for conflict resolution.

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16 entrepreneurs from YEC share their favorite sales automation tools and strategies and explain why they work. Businesses have all embraced the reality of a technologically advanced society. Emerging technology has made it easier than ever before to interact with customers and shorten the time it takes to get processes done. A significant amount of businesses have embraced cutting-edge technology because they see it as a way of making their systems more efficient. One of the best examples is the adoption of artificial intelligence bots in customer service scenarios. However, as widespread as this usage is, it's not the only way companies have engaged emerging tech to make their business operate better. Sales automation is another practical use of emerging technology that businesses have managed to latch on to. Automating the sales department requires a bit more involvement, but it covers several different areas. Sales automation covers automatic lead generation and sequencing, development of automated reports using analytics guidelines, and alerts for data coming in that affects the sales process. These areas are crucial in determining the viability of prospects and in generating new leads. Throughout the business community, the idea of sales automation has pushed individual companies to look at many different methods of doing this task. Thanks to the demand, there are a vast number of sales automation tools available for businesses nowadays. We asked 16 experts from YEC to talk about the software suites and strategies they use for sales automation and explain why tools suites work so well for their own companies.

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Resumes are the first look that business owners get at potential hires. As a result, they must use these resumes as a basis to figure out if that person is worth bringing in for an interview or not. Each business has its own demands for potential employees and therefore looks for specific elements in candidates’ resumes to determine possible fit. How can job seekers optimize their resumes to include these essential elements? To help, we asked we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

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These 20 entrepreneurs discuss the best features for remote management of a displaced workforce. Remote working isn't anything new. Many businesses have been leveraging the power of remote workers for years. Industries have replaced onboard hires with freelance workers who operate from anywhere globally, where they can have an uninterrupted internet connection. But with this year’s shift toward an almost entirely displaced workforce, many businesses are struggling to find the best strategies and tools for managing a fully remote team. Industries around the world have grappled with a change in the status quo before. Those businesses that had managers able to adapt to these changes were the ones that survived. With change on this scale, it's impossible to keep holding onto the traditional way of interacting with employees. The office has changed, and managers need to change with it or be replaced by those that do. Typically, upper management develops techniques that they can use in person-to-person interactions. As global offices have moved online, many of those techniques no longer work. As a result, managers are frantically searching for the right technology solutions that can allow them to run a virtual office with the same efficiency as a physical one. To help, 20 members of YEC discuss the innovative software they use to interact and manage their teams and why it's suitable for any company facing the challenges of a displaced workforce.

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A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming. Business blogs need to have a strategy behind them and clearly defined goals before the first post even hits distribution. But what exactly do these companies get wrong about their blogging? Below, 16 professionals from YEC explore some of the most common mistakes and issues they’ve seen with company blogs and suggest ways to address those problems and help ensure blogging success.

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A website can be a critical marketing tool as long as you manage to keep your audience engaged. Marketing can drive traffic to your website in several ways, with video, text, or image content. But once they get there, how do you keep them there? Website analytics uses a metric known as "bounce rate" to figure out how many visitors to the site remain there and how many leave within a few seconds of their visit. And if the bounce rate is high, you can be certain your website isn't engaging enough. To help, we asked nine members of YEC to share their best strategies for making a website more attractive and engaging to incoming visitors and explain why these techniques are so successful. Here’s what they had to say.

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These 20 entrepreneurs from YEC discuss their favorite market research tools and why you should be using them. Without a proper view of the market, a business has no chance to resonate with the consumers most likely to buy their product. In the past, the best way of interacting with consumers was to simply put out an ad in the most-seen public medium at the time and hope it would land on fertile ground. Thankfully, the approach has changed in modern days, and now we have a lot more tools to offer us in-depth insights into what our ideal customers like and dislike. Using this as a basis, we can adapt our marketing attempts to appeal to those customers. The question now is, how do we obtain that data? Market research tools go hand-in-hand with e-commerce and internet marketing. Visitors to a website provide the best and most accurate picture of the kind of people the website already attracts. Using this data as a baseline, a business can feed it into an analytics engine and get back valuable information about the kind of customers already coming to its site. Based on those results, the business can then adjust its marketing push to reach out to a broader demographic or drill down into converting more of those visitors to buyers. There are many layers that marketing data reveals that can be priceless to a business looking to raise its conversion rates. Today, a business that doesn't depend on market research to guide its advertising and marketing is at a distinct disadvantage to other companies that do. The companies that make the best use of available tools will be more successful in reaching out to their ideal customers. Here, 20 associates of YEC discuss their favorite market research tools and explain how those solutions can help any business achieve its marketing goals.

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The internet of things (IoT) has given consumers and businesses the ability to make their homes and offices "smart." Because IoT devices can communicate and exchange data with one other, they have vast potential for streamlining workflows and making us more efficient. However, with all the data each internet-connected device collects, stores and uses, there's also an inherent security risk. The companies that make IoT products have a responsibility to ensure the security of its users' personal data. That's why we asked members of Young Entrepreneur Council to share some often-overlooked ways IoT companies can make their newest products more secure. Their best insights are below.

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You don't need to spend a ton of money to build a great business website. A high-quality website can attract customers and give them a positive experience with your company. If you don't have much web design experience, you may be concerned about the cost and time it might take for someone else to build the site for you. Fortunately, there are tons of website building tools that allow you to create your own business website, even if you don't know how to code. Many of these platforms offer plenty of sophisticated features without the hefty price tag, while also being user-friendly. To help you explore your options, we asked the members of Young Entrepreneur Council share their favorite low-cost, high-quality website builders. Check out these DIY tools before you outsource the job.

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Leaders should seek out ways to consistently express appreciation and ask for feedback.

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While every mentor is unique, the truly great ones will check certain boxes.

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The rate of technological advancement has seen the world change almost entirely in just a single decade. In a short space of time, humanity has managed to develop advances that people only 50 years ago would be unable to fathom. The march of tech isn't slowing anytime soon, either. From fully connected homes to self-driving cars, we are in an age where technology has changed the way we interact with the world around us as well as each other. Each year we get even more tech to experiment with. We asked 10 members of Young Entrepreneur Council what technological advances they were excited to see this year and their immediate implications, as well as why they think these advances are so significant.

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The rate of technological advancement has seen the world change almost entirely in just a single decade. In a short space of time, humanity has managed to develop advances that people only 50 years ago would be unable to fathom. The march of tech isn't slowing anytime soon, either. From fully connected homes to self-driving cars, we are in an age where technology has changed the way we interact with the world around us as well as each other. Each year we get even more tech to experiment with. We asked 10 members of Young Entrepreneur Council what technological advances they were excited to see this year and their immediate implications, as well as why they think these advances are so significant.

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The good news for small restaurants is that they don’t need to be intimidated about competing with large restaurants when it comes to mobile technology.