Member Since 2015
PaperStreet Web Design
Miami/Fort Lauderdale Area
Peter Boyd is a Florida attorney who practiced in the area of intellectual property law. Mr. Boyd has worked on over 1,000 web site projects since 1996. He founded PaperStreet, a web marketing company, during law school when he realized that many firms did not have a web site, or had a poorly designed site. Mr. Boyd is a jack-of-all-trades and can design the initial web site concepts, incorporate database technology, write custom code, and, of course, manage projects. PaperStreet Web Design assists attorneys with web design, SEO, and internet marketing.
The future of your business relies on finding the best candidates to hold senior positions. Making the right choice can spell the difference between success and failure for your company, but it isn’t always easy finding the best fit to lead your company to the next stage.
Are there specific traits of great managers, personal qualities that are crucial to success in any managerial role? It seems that there are, and while some of these traits are innate, others can be learned. In this article, 13 professionals from Young Entrepreneur Council list a few of the most vital traits you should possess if you want to thrive in a managerial position.
Instead of obsessing over the details, it is helpful for law firms to take a look at the big picture to discern how to get the biggest return on investment in social media.
An effective, collaborative team is the backbone of any successful organization. But when you're in the midst of hiring a lot of new players, it can be difficult to bring them all together and ensure they’re connecting as a true team. Figuring out a way to help them feel comfortable with each other and with the existing team, therefore, should be a top priority for any leader.
Opening a small business isn't easy, even when you have plenty of money to do it. Getting a small business off the ground with little to no budget is an even more challenging feat. However, with the right amount of passion and strategic planning, anything is possible.
Marketing is necessary for firms that want to keep their business on a steady or increasing pace.
Firing an employee for the first time in your career can be a difficult and emotional process. But whether an employee’s performance has been consistently subpar or a difficult downsizing decision has been made, sometimes it has to be done. To help you do it in the most effective, kindest way possible, a panel of Young Entrepreneur Council (YEC) members weighed in on the following question:
Law firms and legal marketers investigating the process of developing and using explainer videos will find it easier to succeed if they have some idea of what to expect.
Accurately gauging the fit of a job candidate can be difficult, and sometimes new hires who seemed great during the interview process don't pan out as expected. In situations like this, a leader must take action to course-correct and figure out the problem before the whole team suffers.
Anyone who’s hired an employee knows that a resume is not the only indicator of whether or not a job candidate will be a good fit. However, there are some key elements to look for in a resume that usually signal that a candidate may be the right person to join your team.
The secret to a successful and efficient company culture is transparent communication. This is especially true when you need to announce big news to your team in a way that will make them feel confident about the company's direction and decisions.
Pinpointing a target audience is one of the most crucial steps in launching any successful business effort, including creating marketing campaigns and increasing sales. However, determining your audience is often much easier said than done. Before you can narrow down your ideal customer, you need to know how to do it correctly.
When you want your business to stand out online, it's crucial to have a never-ending supply of new and creative ideas. Sometimes new ideas come naturally, but every business owner or entrepreneur will go through times when the creative juices aren't flowing when they need them to the most.
Technology can be an incredible asset for a small business when its uses are carefully considered and researched. Some business owners, however, may feel overwhelmed by the amount of technology they do or don’t need to succeed. To help you avoid making poor decisions around business tech, we asked Young Entrepreneur Council members to weigh in on the common business technology mistakes startups make that you should definitely steer clear of.
Paying attention to SEO updates can be a win-win proposition.
As social media evolves, so should your social media marketing budget. Changing trends and platforms may mean putting some advertising dollars behind your campaigns and investing in creative talent to help you create and manage content.
The legal field is very crowded. So it’s important to shine bright above all the other dim bulbs.
At a time when consumers crave authenticity in messaging, personal branding strategies have never been more important. Celebrities and big brands tend to make headlines often in this regard, offering the rest of the world valuable opportunities to learn and grow from their mistakes or successes.
As your company grows, you might face challenges maintaining the same level of transparency across departments and teams as you had when your company was small. However, doing so is crucial to cultivating a healthy company culture with every employee on the same page.
After more than a year of staying at home, many people are excited to travel again -- including entrepreneurs. In fact, getting some space from your business can really help clear your mind and prevent burnout. However, many business owners are still facing lingering challenges due to the pandemic, and it can be difficult to find time to step away from work.
For those working within a small business or team, it can be difficult to take time off. No one wants to go on vacation at the expense of their company and peers—especially during periods of rapid business growth. Still, employees and leaders need to establish healthy work-life boundaries, even when their team is small and the work is plentiful.
Getting involved in your local community is an easy way to build relationships and find loyal customers for your business. Hosting a community event can help you kick-start these relationships, but events can be expensive, and a new small business may not have the resources necessary to host one.
A critical aspect of gaining recognition online is mastering the all-important blog post. While blogging has been around for decades, many people still struggle with understanding how to utilize blog posts to attract readers and gain more recognition.
When you are interviewing job applicants, there are certain “soft skills”—that is, non-technical skills that relate more to how you work with others and solve problems—that you should be on the lookout for, as these attributes are not usually spelled out on a candidate’s resume. Here, members from Young Entrepreneur Council share 13 underrated but important soft skills they look for when they are hiring new employees.
Communication is extremely important in the business world, especially when it comes to customers and clients. Without transparent communication, customers might feel disconnected from your brand and like they lack any support from your business.
A public relations crisis is a common incident many companies face at some point. The lasting impact of the incident is not so much about the crisis itself, but the way it’s handled.
Businesses have access to a treasure trove of valuable customer data, from how their audience is engaging with a social media post to their feedback on a product or service. When properly collected and analyzed, this data is invaluable for improving the customer experience — but you need to be collecting the right data.
Digital receipts, online bank statements and cloud-based document storage are the norm in today's business world. Some business owners may wonder whether they truly need physical copies of any documents at all these days. However, some important documents should always exist in both physical and digital form.
Chatbots can enhance the customer experience on your company website if they’re designed well. But all too often, these little bots have features that disrupt the user experience, resulting in bounces and a feeling of poor customer service.
Thanks to search engines leveling the marketing playing field, even the smallest business can today benefit from the reach that search engine marketing (SEM) offers. But when you’re short on money, time, and resources, learning all about SEO and SEM—and how to leverage them effectively in your digital marketing strategy—can be a challenge. Here, 13 leaders from Young Entrepreneur Council share SEO and SEM tips that work for them, and that won’t break the bank.
With the rich educational value podcasts often provide their listeners, it’s no surprise that the business community turns to this popular form of content to improve their skills and strategies. Some entrepreneurs even make major business decisions based on the information they’ve learned and the stories they’ve listened to on podcasts.
As a new small business, engaging your community is crucial to getting your business off the ground. The goal is to nurture lasting relationships that will drive your revenue and increase brand awareness; however, forming genuine connections with members of your community requires strategy and patience.
Small businesses have several benefits over larger companies, but resources aren’t usually one of them. This limitation can significantly impact the way a small business deals with new hires. While a larger company can dedicate weeks or months to training a new employee under an experienced team, smaller businesses don't always have that luxury. The result is that these smaller enterprises have to be more creative with their onboarding. Below, 13 professionals from Young Entrepreneur Council (YEC) delve into this topic by answering the following question:
As an entrepreneur, you're likely to face adversity, rejection and low self-confidence at some point in your journey. These are bound to happen over time, and how you deal with them can define the success of you and your business.
It's an inevitability in any business; you can't please every customer and, eventually, someone will get upset. But what matters is how you deal with their expectations and come to a common solution.
Getting recognized by peers can significantly increase a business’s exposure, potentially resulting in increased visibility and more customers. However, not all awards are worth the time and effort to apply to them. Some of them don't carry a lot of weight with other experts in the field, some you may not even qualify for and others try to get businesses to pay them for consideration. But which ones are worth it? To offer their best advice, 10 professionals from Young Entrepreneur Council (YEC) respond to the following question:
Search engine optimization is a prominent concern for marketers across all industries and for any business with an online presence. Having good SEO habits is likely to get your website ranked on search engines above your competitors. However, poor SEO habits likely won’t produce the results you’re looking for and can potentially lead to your site getting heavily penalized.
Every business wants to be at the top of the Google search, and with a Local Service Ad, you have this chance.
To appeal to today’s on-the-go world, many businesses have considered the value in creating a branded mobile application for their customers. In theory, it's a great idea—but app fatigue is very real, and if you don't want users to delete your app after a few uses, you need to give them a good reason to keep coming back.
During the interview process, there are some red flags that will be immediately apparent to an employer. Unfortunately, there are also a few of them that may slip by unnoticed, and it's only after the hire starts working that the company realizes they may have made an error.
Every great project starts with information gathering. When you hire a marketing company to complete a task for you, it can only do a good job if it knows important details about your business. What are your goals? Why are you in the marketplace? What are your pain points?
Encouraging and maintaining a high level of audience engagement is critical for any brand keen on building a loyal following and a tight-knit community of reliable customers. Engagement serves as a foundational pillar to growing a business’s presence in the broader market, and those happy customers are often your best form of advertisement.
As an entrepreneur, it’s important to keep an eye on your competition and find ways to set yourself apart from others in your industry. Especially in a saturated market, it's vital to stand out with a strong personal brand.
Building a brand takes a lot of time, effort and resources—but so does monitoring the competition. No business can perform both at the maximum possible effectiveness, and so compromises must be made. Companies must balance their time and other resources to ensure they can achieve both.
If you plan on investing in videos as part of your law firm marketing strategy, consider starting with explainer videos to maximize your budget and time. The format is cost-effective and can easily be used to market your firm through your website, social media and newsletters.
An effective internal communications strategy is essential when trying to build a cohesive team working together toward the same goal. Especially when it comes to announcing important news to your team, using the right internal communications approach is of utmost importance. The right communications strategy ensures the communicated message is clear and easily understood, leaving no room for error. That’s why we asked 15 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Social media following is an integral part of executing a successful marketing strategy. Engagement on social media is far higher than other channels. However, despite their constant presence, social media networks aren't the only way for a company to do outreach and connect to their core audience.
Many businesses see a major shift in their success once they establish a website that lets them provide new information and tools to their customers. However, some may see even greater success if they develop a mobile app.
Businesses thrive on interaction with large clients. They form the most significant inflow of money to the enterprise and help you meet your obligations from month to month. With so many companies closing down, it's not far-fetched to think that one of your massive clients might face bankruptcy. When that happens, you will need to have a clear plan in place to recover any overdue payments and soften the blow until you find new customers. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Free advertising has leveled up, as there are now more alternatives to paid ads than ever.
These tools and strategies can make email marketing more efficient and less time-consuming.
Within an organization, some skills are far more valuable than others. If your business is looking at hiring new employees, then these skills should be a primary focus for your interviews. Knowing what skills are crucial for an enterprise to grow and thrive helps you figure out if an employee may be worth hiring, even if they don't fit the ideal. Sometimes the company needs more than just the right qualifications for their employees.
Business legal matters can be intimidating, but these tools can help you understand and streamlining the process.
Even the most effective web designs need periodic refreshing and updates.
Since the internet has permeated business to such an extent, PR crises are becoming far more common for companies. Many of those PR faux-pas are due to misuse or misunderstanding of social media interaction. However, as much as social media can be a tool to cause a PR crisis, it can also be useful in helping to manage it. Social media is still the best way to create a rapport and interact with a particular demographic of customers directly.
Within any company, the ambitions of individual team members should aid the overall organization. However, it takes a leader to fuel, direct, and inspire this ambition into a way that helps both the team members and the organization as a whole. One way leaders can get their team members to realize their ambitions is by guiding them toward self-teaching and taking initiative, as a way of expanding their knowledge and skills while also seizing new opportunities within the company. To help, we asked 15 members of Young Entrepreneur Council the following:
It's all about setting a process and sticking to it.
Office culture doesn't stagnate, and there will always be a constant change around how a business operates. Instituting new office procedures and policies as the company culture changes may mean taking some chances. Not all new plans are guaranteed to succeed, and some of them require considerable risk on behalf of the company.
Find a content marketer who can handle the creative side and free you up to run your firm.
These design, development, content, SEO and PPO trends are making a splash this year.
Don't write and post content just for the sake of creating content.
There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people to their pages.
By following these helpful tips, you can decrease your overall costs, increase your interactions, focus on the users who you want interacting with your ads and continue to keep them in your pipeline.
As your business grows, so will your ability to identify difficult clients.
PaperStreet knows what works for busy lawyers and firms. Founded by a lawyer, for lawyers, we understand - and anticipate - your needs. Our founder and president is an attorney. We have worked on over 1,000 legal internet marketing campaigns and websites. Based in our Fort Lauderdale, Florida office we've created some of the best web designs and have many top ranked SEO and Internet marketing campaigns that generate results. If you are in need of a web design or internet marketing program, give us a call for a free consultation.
Marketing & Advertising