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As a new small business, engaging your community is crucial to getting your business off the ground. The goal is to nurture lasting relationships that will drive your revenue and increase brand awareness; however, forming genuine connections with members of your community requires strategy and patience. To help you do this, 15 members of Young Entrepreneur Council answered the following question:

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Newcomers to the world of business ownership may have a hard time navigating all the requirements and challenges of setting up their first company. If you’re just starting out, finding another founder who has been through it and can provide sound advice may be worthwhile. With industries evolving so quickly these days, though, it could be difficult to find someone who understands your target market very well. When planning to open your new business, the first steps you take are crucial. Doing the right thing from the get-go can give entrepreneurs an advantage, as they can get up and running that much sooner. To help, 12 experts from Young Entrepreneur Council shared key first steps to take to ensure that your company achieves long-term success.

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Small businesses have several benefits over larger companies, but resources aren’t usually one of them. This limitation can significantly impact the way a small business deals with new hires. While a larger company can dedicate weeks or months to training a new employee under an experienced team, smaller businesses don't always have that luxury. The result is that these smaller enterprises have to be more creative with their onboarding. Below, 13 professionals from Young Entrepreneur Council (YEC) delve into this topic by answering the following question:

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As an entrepreneur, you're likely to face adversity, rejection and low self-confidence at some point in your journey. These are bound to happen over time, and how you deal with them can define the success of you and your business. The secret to bouncing back from these challenges is building your resilience. To help you, 10 members of Young Entrepreneur Council reflected upon their own entrepreneurial stories and shared their insights. Below they discuss their tips for developing a "thicker skin" to handle adversity with grace.

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It's an inevitability in any business; you can't please every customer and, eventually, someone will get upset. But what matters is how you deal with their expectations and come to a common solution. Dealing with an angry customer doesn't necessarily have to mean the end of your relationship with them. In fact, with the right techniques and strategies, you may be able to steer the conversation in a positive and productive direction. Below, nine members of Young Entrepreneur Council shared their best advice for doing just this.

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Writing a business email? Don't hit "send" until you've completed these key steps. Crafting an effective business email has become something of a lost art. More and more professionals are receiving correspondences with misspellings, lack of structure, and unclear content. These poorly-written emails may reflect badly on the sender or even discourage someone from doing business with them.  That’s why it’s so important to pay attention to best practices when communicating with business contacts, colleagues and employees via email. Below, a group of business leaders shared their tips for writing the perfect business email and why each is so effective.

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Getting quality guest posts on your website is one of the most effective ways to ensure that your brand gains added visibility. The more high-quality sites post to yours, the better search engines will rank you and the more positive relationships you’ll build. However, if you want to get a top publication’s name on your website, you’ll need to convince them your site is worth their effort. So how does a marketer best approach a site to write a guest post? Below, 10 experts from YEC discuss the best techniques for reaching out to a popular publication to guest post on your website and explain why their methods work so well.

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Public relations can be a delicate balancing act. If your business does PR right, it could skyrocket in popularity overnight. If, however, you run afoul of public opinion, you may find your company falls as fast as it grew. Startups, especially, may be at a disadvantage. They don't have dedicated PR firms behind them and have to develop unique ways to engage the public that get them noticed and ensure their relevance. For a discussion on some of the methods startups may not have considered, eight members of Young Entrepreneur Council share what they’d recommend to boost PR efforts and how these approaches can result in a better company image.

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Good web design can make or break a modern business. If your website is smooth and easy to navigate, it will attract more users and is a vote of confidence for your organization. A poorly designed site can have the opposite effect, turning users away no matter how good the product is. Below, 12 members of YEC shared what they believe is the most important design element to incorporate into your company’s homepage to increase traffic. Try out their recommendations to start bringing in more website visitors.

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First impressions count for a lot, especially with a prospective business partner or client. When you're selling something, the first impression you make is so important. If a prospective customer isn’t immediately intrigued, they’ll be unlikely to revisit or consider your brand in the future. To ensure you capture your audience’s attention, you’ll want to find ways to wow them from the start. To help, a group of successful entrepreneurs shared their best tips for making a great first impression with a potential new business partner or client. Follow their recommendations to make yourself unforgettable.

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Staying tuned in to the pulse of your industry is key to becoming a successful entrepreneur. Public groups, online forums and the like are among the most valuable resources for gathering and contributing industry information. But if someone is looking for in-depth insight into their business niche, locating the right groups where this discussion occurs is the first step. To help you find them, 12 members of Young Entrepreneur Council (YEC) respond to the following question:

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The world of work has changed significantly over the last year, with many companies moving to fully remote work. With this new environment comes a new way of managing. As teams are physically separated, it becomes even more important for leaders to find ways to bring them together. To offer some ideas on how to build such camaraderie, 11 members of Young Entrepreneur Council share their thoughts on the following question:

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Sometimes, even employees who have a track record of excellent work can have bad days. But when bad days become bad weeks or even months, leaders should take the time to investigate. However, because it could be a sensitive situation, it may be best to take it slow and follow a few key steps. Below, seven leaders from Young Entrepreneur Council discuss some of the first steps they'd recommend taking when trying to figure out why a normally high-performing employee is suddenly off their game and what you can do to help them get back on track.

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When it comes to small and large businesses, not every encounter has to be about competition. Sometimes, interactions could result in a mutually beneficial partnership. The path to getting there, however, isn’t always so clear. For small businesses to ensure they are heard and that they don't get the short end of the stick in the deal, there are certain steps they should take. To provide some insight on exactly which steps you should consider taking first, 10 professionals from Young Entrepreneur Council weigh in on what a smaller company should do to get noticed and strike a beneficial partnership with a larger company.

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Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers. Connectivity is of the utmost importance in the modern world. In business particularly, social media, email, and other outreach methods have the potential to engage consumers like never before. In such a highly connected society, a business that doesn't leverage these tools for consumer engagement is at a disadvantage compared to its competitors.  This is why many businesses utilize several channels of communication to ensure that their customers always feel engaged. But what sort of tools do they use to accomplish that job? Here, 18 members of YEC discuss their favorite tools, apps, and software they use to drive customer engagement efforts and connect with their audiences.

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Hiring for a senior position at a company usually requires a lot more time and effort than hiring for other positions. In many cases, business owners may have a hard time finding the most effective way to source senior talent for their organization. You don't want to lose out on great talent, but you also need to spot the best talent out of the field of applicants, because making a wrong hire at this level can spell disaster for the organization. To offer some guidance, 13 professionals from Young Entrepreneur Council (YEC) use their own experience hiring for senior-level positions to reflect on the following question: “What's the best recruiting lesson you've learned when it comes to hiring for a senior position within your company? How has it affected future hires?”   Here’s a few of their most important tips.

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When posting a job listing, businesses generally have their go-to, established platforms that they know are frequented by potential candidates. Sometimes, however, a company needs to think outside the box when sourcing talent. Occasionally, the least obvious places to post vacancies may result in the most remarkable outpouring of candidates. That’s why these 12 entrepreneurs from Young Entrepreneur Council (YEC) reflect on the following question:

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Social media is a place for anyone to express their opinions and beliefs, and often that means talking about controversial topics. Sometimes, a business may post something that sparks a heated debate, or its social media followers might bring up these touchy issues on the business’s page, leaving the brand to come up with a response that won't offend or alienate its audience. To help business owners handle this situation tactfully and professionally, we asked 13 members of Young Entrepreneur Council the following question: Whether it's politics during an election year, a major crisis or even just a regular day, controversial topics are bound to come up on a business's social media. What's one tip you have for dealing with these issues, and why does it work?

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Small businesses, like any business, have finances that need to be kept in order. Owners can deal with these duties to a point; however, small businesses tend to grow, and hiring an employee dedicated to keeping the company's finances in check is often a necessary next step. Luckily, many small business owners can hire someone on a part-time basis. This route carries a lot less overhead in terms of time and money compared to hiring a full-time employee, but it also comes with its own challenges. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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18 entrepreneurs from YEC look at the main reasons why an organization should get insurance. New entrepreneurs sometimes look at business insurance as a luxury, not a necessity. For a lot of small-business owners, business insurance is a gamble -- it covers the business from liability and in the event of property damage, but unless either of those happens, it seems like wasted money. Before a company decides to avoid insurance altogether, the owner must look at what the insurance offers in more than just economic terms. Insurance also deals with how efficiently the business can operate. Businesses that have the assurance that they’re covered in any eventuality may be more inclined to take risks and innovate. Insurance, by design, can help or hinder a business. By focusing on the important details that impact a business’s everyday operation, an owner can determine whether insurance is a crucial consideration for the long-term health of the company. In some industries, insurance can save the company tens of thousands of dollars in liabilities. Some professionals require coverage before they’re allowed to open a firm in some states. If your industry requires that you have business insurance, you will need to examine what each of the providers offer with their policies to ascertain the level of coverage they provide. An additional element that business owners ought to consider is what the insurance covers. Some insurance companies only offer the bare minimum of coverage. Their policies don’t cover damage to assets or the building, and may only offer third-party coverage to individuals the business may have caused damage to. It’s vital that a company that takes out business insurance know what their insurance can cover and whether they may need more than the basic third-party coverage. To help, 18 associates of YEC discuss what a business owner should consider when deciding on business insurance and why these elements are crucial to the decision.

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Prices can make or break a business, and deciding on what to charge for a particular good or service varies by the company. Finding the "sweet spot" for your pricing takes a bit of market research and a lot of trial and error, especially for new entrepreneurs. Sometimes, their approach to pricing structure can change over time, evolving to account for further information they learn in their journeys as business owners and new key considerations that affect a company’s pricing model. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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It’s already well-known that entrepreneurs spend a lot of their time working on getting their businesses off the ground and keeping them solvent. It's not uncommon to hear a business owner working 50 or 60 hours a week. Many of us know how 10- and 11-hour workdays feel and the negative impact this amount of work can have on one’s mental and physical health. To address the issue, busy professionals need to find a way to work smarter and gradually reduce the number of hours spent to run the business. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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16 entrepreneurs from YEC share their favorite sales automation tools and strategies and explain why they work. Businesses have all embraced the reality of a technologically advanced society. Emerging technology has made it easier than ever before to interact with customers and shorten the time it takes to get processes done. A significant amount of businesses have embraced cutting-edge technology because they see it as a way of making their systems more efficient. One of the best examples is the adoption of artificial intelligence bots in customer service scenarios. However, as widespread as this usage is, it's not the only way companies have engaged emerging tech to make their business operate better. Sales automation is another practical use of emerging technology that businesses have managed to latch on to. Automating the sales department requires a bit more involvement, but it covers several different areas. Sales automation covers automatic lead generation and sequencing, development of automated reports using analytics guidelines, and alerts for data coming in that affects the sales process. These areas are crucial in determining the viability of prospects and in generating new leads. Throughout the business community, the idea of sales automation has pushed individual companies to look at many different methods of doing this task. Thanks to the demand, there are a vast number of sales automation tools available for businesses nowadays. We asked 16 experts from YEC to talk about the software suites and strategies they use for sales automation and explain why tools suites work so well for their own companies.

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Few things make an entrepreneur feel happier than accomplishing a significant goal. Many business owners approach their companies with concrete goals in mind for where they want it to be in a few years. However, when you're a new entrepreneur, it can be a challenge to plot your own course. Having an example of what others who have come before you have achieved as entrepreneurs can help you decide what you should be doing next. While it can prompt you to do something to help your business, you'll have to adapt the goal and make it relevant to your own company. Below, seven entrepreneurs from Young Entrepreneur Council discuss the most significant decisions they’ve made for their business and explain their effect on their enterprises.

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Occasionally, a business may require a part-time chief financial officer because their full-time employee has left or transitioned to a new portfolio. A part-time CFO doesn't need to have the same skill set as the original office-holder. However, to be successful in their endeavors on behalf of the company, they need to have a series of qualities making them suitable for the position. CFOs are responsible for the company's economic health and well-being, and these traits are instrumental for them to understand unspoken truths about the business. Below, 11 members of Young Entrepreneur Council weigh in on the critical qualities that part-time CFOs should demonstrate and why these characteristics are so crucial to the role.

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Resumes are the first look that business owners get at potential hires. As a result, they must use these resumes as a basis to figure out if that person is worth bringing in for an interview or not. Each business has its own demands for potential employees and therefore looks for specific elements in candidates’ resumes to determine possible fit. How can job seekers optimize their resumes to include these essential elements? To help, we asked we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

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These 20 entrepreneurs discuss the best features for remote management of a displaced workforce. Remote working isn't anything new. Many businesses have been leveraging the power of remote workers for years. Industries have replaced onboard hires with freelance workers who operate from anywhere globally, where they can have an uninterrupted internet connection. But with this year’s shift toward an almost entirely displaced workforce, many businesses are struggling to find the best strategies and tools for managing a fully remote team. Industries around the world have grappled with a change in the status quo before. Those businesses that had managers able to adapt to these changes were the ones that survived. With change on this scale, it's impossible to keep holding onto the traditional way of interacting with employees. The office has changed, and managers need to change with it or be replaced by those that do. Typically, upper management develops techniques that they can use in person-to-person interactions. As global offices have moved online, many of those techniques no longer work. As a result, managers are frantically searching for the right technology solutions that can allow them to run a virtual office with the same efficiency as a physical one. To help, 20 members of YEC discuss the innovative software they use to interact and manage their teams and why it's suitable for any company facing the challenges of a displaced workforce.

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A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming. Business blogs need to have a strategy behind them and clearly defined goals before the first post even hits distribution. But what exactly do these companies get wrong about their blogging? Below, 16 professionals from YEC explore some of the most common mistakes and issues they’ve seen with company blogs and suggest ways to address those problems and help ensure blogging success.

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A website can be a critical marketing tool as long as you manage to keep your audience engaged. Marketing can drive traffic to your website in several ways, with video, text, or image content. But once they get there, how do you keep them there? Website analytics uses a metric known as "bounce rate" to figure out how many visitors to the site remain there and how many leave within a few seconds of their visit. And if the bounce rate is high, you can be certain your website isn't engaging enough. To help, we asked nine members of YEC to share their best strategies for making a website more attractive and engaging to incoming visitors and explain why these techniques are so successful. Here’s what they had to say.

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It's often said you only get one chance to make a first impression, and that holds true for your company website. The visual appearance and written copy on your sign-up and landing pages must be compelling enough to grab a visitor's attention and convince them to take the next step in their relationship with your brand. This can be easier said than done, so to help, we asked 16 members of Young Entrepreneur Council the following question:

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Influencers are the newest way of reaching out to social media audiences. Unlike traditional advertising, these influencers have their own goals and ambitions. Influencers thrive on building relationships between themselves and their audiences. Microinfluencers tend to have fewer followers but an even more close-knit community. In many cases, this closer relationship makes it easier for them to convince users of their perspective. When dealing with micro-influencers, businesses should understand what makes this particular relationship work so well. To help, we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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As entrepreneurs, we understand how powerful the classification of personality types can be in recruitment. From Myers-Briggs to Enneagram, the number of ways to gauge a person's innate traits can be measured in a hundred different ways. Several companies use one or more of those personality tests to develop their employees' potentials. As with all approaches, however, there are significant positives and negatives to using personality tests this way. To help us understand the extent to which employers should rely on personality tests to gauge an employee's viability for recruitment or development, we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following question:

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Every successful business leader needs to know how to communicate effectively. Both written and verbal communication skills are crucial if you want to build and maintain strong relationships with your employees, customers and partners. These essential communications insights are often learned throughout an entrepreneur’s journey, and sometimes they can come to you through unexpected career situations. That’s why we asked the members of Young Entrepreneur Council to share the best communication lessons they’ve learned during their careers so far. Here are their top 10 lessons and why each was so impactful.

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Taking risks is always intimidating. It can be scary to leave comfort and safety behind and leap toward a potentially difficult and life-altering decision. But anything worth having rarely comes from taking the easy path. To inspire you to take that "big chance" you've been dreaming about, we asked 10 members of Young Entrepreneur Council about the biggest career risks they’ve ever taken. Below they shared their stories about what happened and what they learned from following their instinct.

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A loyal community of followers can help your brand and business grow.

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A truly timeless brand sticks with people for a long time, no matter how many trends emerge or how the world around them changes. Not every business ever reaches this stature, but it’s something your brand should work and strive toward if you want to be memorable. To that end, there are a few steps you can take to make your brand feel timeless as you’re developing it. We asked members of Young Entrepreneur Council to share the key to creating a timeless brand. Here’s what they had to say.

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As a business owner, you know your company can't remain stagnant and stuck in its ways if it hopes to grow. That growth requires innovation and creativity, both of which are best sourced from everyone on your team. To help you put your staff in an innovative mindset, we asked 14 members of Young Entrepreneur Council the following question:

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After a user likes or shares one of your posts on social media, you've got them interested in your brand or product. But how do you leverage this engagement and keep it going? Commitment is a fickle thing since people tend to have short attention spans. In the modern age, those attention spans are even further limited because of a society based on instant gratification. If you want to keep users liking, sharing, and commenting on your posts or blogs, you're going to need a strategy to drive that engagement. We asked 11 entrepreneurs from YEC to offer their own insight into how an organization can keep the commitment going after that initial like or share.

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Entrepreneurs should all know by now how nerve-wracking delivering a pitch to investors can be. If you've invested a lot of your time and effort into designing a business idea, you want to get the point across to investors effectively. As with anything, practicing your delivery can go a long way toward making a steadier presentation. That’s why we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

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When you start a business, one of the first questions you ask yourself if you should be doing this alone, or if you need help. This decision determines whether your company is a solopreneurship or a partnership. Some entrepreneurs work better by themselves, but others realize the benefit of having a partner. In some operations, it's beneficial to have someone you can rely on to share the burden. In the most fortunate cases, you and your partners complement each other’s strengths and weaknesses, ensuring a better success rate for your business. To help business leaders who are still on the fence, eight experts from Young Entrepreneur Council examine the significant factors to explore when deciding whether to take on a business partner.

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Small-business owners realize almost immediately how different their businesses are to run than large corporations. For success, a small business needs to adopt its own strategies that work with limited available resources. Entrepreneurs in this position need to make critical decisions about what approaches they'll take to elements of business growth and development. From figuring out how to find and develop new talent to discussing how to expand the business's outreach, these entrepreneurs have to think creatively about solutions they can implement to improve operations and increase productivity. That’s why we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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No other feeling comes close to hitting the ball out of the park for your investor pitch meeting. Unfortunately, many business owners see these small wins as overcoming the largest hurdle. The truth is that nailing the investor pitch is only the first significant hurdle. Once you get the right eyes on your project and have them interested in what you're doing, you need to follow up and keep the momentum. But what is the first thing an entrepreneur should do after landing the pitch to a potential investor? We asked seven contributors to Young Entrepreneur Council what their first step after landing their pitch is, and why they take that road. Here's what they told us.

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When you’re overworked, it’s easy to burn out. The extra hours and workload can cause you to become stressed and ultimately less productive at work. While burnout can have a negative impact at any job level, it’s especially detrimental to executive leaders, so it’s important to understand how to reverse this feeling when you’re stuck in it. To help you, we asked the members of Young Entrepreneur Council to share some recommendations for getting back on track when you feel burned out. Here are their top strategies for executives who need to reset.

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Being honest and truly helpful is a surefire way to gain your prospect's trust.

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Many businesses see a major shift in their success once they establish a website that lets them provide new information and tools to their customers. However, some may see even greater success if they develop a mobile app. But how do you determine whether an app is right for your business? And once you make that leap, how do you decide what to put on the app? To help you answer these questions, we asked the members of Young Entrepreneur Council to lend their expertise. They share 10 clear signs your business needs a mobile app, as well as how to figure out your app’s must-have features.

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Businesses thrive on interaction with large clients. They form the most significant inflow of money to the enterprise and help you meet your obligations from month to month. With so many companies closing down, it's not far-fetched to think that one of your massive clients might face bankruptcy. When that happens, you will need to have a clear plan in place to recover any overdue payments and soften the blow until you find new customers. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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Businesses are increasingly focusing on wellness in the workplace to increase employee productivity and overall satisfaction. Choosing a wellness program for your company is an important first step, but you’ll also need to ensure that it runs smoothly and that your employees get the most out of it. We asked the members of Young Entrepreneur Council to share their best strategies for leaders looking to successfully implement wellness programs in their organizations. Below, they share 10 ways you can ensure your company’s initiative goes off without a hitch.

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For many growing teams, in-person leadership conferences have been the go-to method for training and developing the organization's future leaders. In today's world, though, there's a lot of uncertainty around when these types of conferences might return. In the meantime, business leaders are finding other ways to encourage virtual or self-led leadership development among their staff members. We asked a panel of Young Entrepreneur Council members to recommend their most effective strategies for training leaders, even without in-person conferences. Here's what they had to say.

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Brand loyalty forms a core concept of marketing in the 21st century. In a paradigm shift, thanks to better interactivity with consumers, brand loyalty is now easier to achieve than ever before. With a medium where the brand can interact directly with clients in the form of social media, all a company has to do is use their social media presence cleverly. Once they leverage their following and provide value to the audience, brand loyalty is sure to follow. To help, we asked 14 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

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Building your brand is an important part of running a business. To truly connect with your audience, you must define and express who you are and your goals as a business. Often, the best way to do this is by telling your story. Your brand story encompasses your journey to and reason for starting your company, and the way you tell it can greatly impact the way consumers view your brand. We asked members of Young Entrepreneur Council to share some strategies for communicating your chosen brand story to your audience. Here’s what they had to say.

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Being part of a creative team is an exciting job. However, it’s difficult to always be in an innovative, inspired mindset. Often, creatives experience burnout and roadblocks that hinder their performance. To help you stay inspired, we asked the members of Young Entrepreneur Council to share some unconventional ways content teams can create fresh content that will engage their audience. Their best answers are below.

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Opt for gradual change and seek to align daily tasks with long-term goals.

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No business’s recruiting process is the same, largely because of the fact different organizations look for different things in their candidates. Each company has a particular skill or set of abilities it values above others. However, even though individual industries value different things, some skills transcend the boundaries of field and discipline. When hiring employees, businesses would do well to focus on these essential skills as the dividing factor to separate the candidates that will distinguish themselves from everyone else. But what are these vital abilities? Below, eight members of Young Entrepreneur Council explore some of the critical skills all employees should have, regardless of industry, and explain why these traits are so important.

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Electronic wearables were an exciting new concept just years ago. Now, they’ve slowly become the norm, with gadgets like smart watches and sleep trackers overwhelming the market. These devices collect personal data and monitor things like increased heart rate, steps taken and hours slept. But just how long will they remain in consumers' good graces? We asked a panel of Young Entrepreneur Council members about their thoughts on what might derail the wearables revolution. Here’s what they had to say.

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Running a business is not easy, especially as a young entrepreneur. It always feels like the industry is stacked against you, and that you're destined to fail. Keeping hold of your morals while navigating a field like this can be a challenge. Making hard decisions is part of the job. That doesn't mean that making them gets any easier with time. However, the perspective that these decisions need to happen for the good of the company and yourself can help you navigate them easier. To help, these eight professionals from Young Entrepreneur Council discuss the hard decisions they had to make, including the circumstances that led up to them, to help other young entrepreneurs learn from their experiences.

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User experience (UX) informs your consumer's overall impression of your business. Like all other first impressions, you need to make this one count, or else your buyer might just consider going elsewhere. Unfortunately, many young businesspeople underestimate the importance of user experience. Modern business is nothing like the “Field of Dreams” -- it takes more than just building it to make people come. You need to offer a unique user experience to make the visit memorable and worth sharing with others. To help, eight professionals from Young Entrepreneur Council explain what they learned about the importance of UX and how they have used these lessons to enhance this experience for their customers.

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One of the most significant elements in helping a business get to know its customers is their data. Over recent years, consumers have started to take notice of how businesses use their data. While many aren't bothered, a few are against a company getting its hands on their information. As a result, they are averse to sharing access to their data. By limiting the data you collect to just the most pertinent bits, you will still be able to extract useful knowledge about clients while also  earning their trust for not asking access to all of their information. To help businesses wondering what kind of data to collect, we asked 13 professionals from Young Entrepreneur Council (YEC) the following question:

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All entrepreneurs are excited to see their businesses grow, but this growth isn't infinitely exponential. Occasionally, the company's growth may become stalled. This contraction might happen due to any number of factors affecting either the business itself or the industry as a whole. For a company to continue growing, it needs to regain its momentum. But how does a business restore the initial force that set it up for a significant growth spurt in its early development? Here, 15 experts from Young Entrepreneur Council share a few tips about how a company can regain its drive and continue to grow at a massive rate, even after stalling.

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As a leader, you know your workplace dynamic directly impacts employee morale and, in turn, your bottom line. No matter how great your company culture might be, there is always room for improvement. But to make impactful changes, you’ll have to first understand which areas warrant the most attention.  To help you identify those areas, we asked a panel of Young Entrepreneur Council members this question:

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Internal meetings can be a fantastic strategic tool to help a business get all stakeholders of a project on the same page, but they can easily turn into massive time sinks if they are not properly scheduled and managed. Unfortunately, many companies don't strategize their meetings. The result is a once-weekly report that doesn't have any noticeable impact on the business.  There are ways to leverage meetings to be more efficient and practical, however. To help, 12 experts from Young Entrepreneur Council offer several strategies for using corporate meetings more efficiently to help business growth and productivity.

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Winning a business or industry award can be a great honor for your business, as well as a highly effective PR opportunity. However, to be considered, you'll first need to submit an application to be reviewed by the award committee. To help you with this process, we asked the members of Young Entrepreneur Council the following question:

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Every company has both the need and the potential to grow over time. Whether a business must adapt to new trends or is simply looking to improve its internal processes, high-level change is simply part of a company's journey. While a good idea can come from anywhere in the organization, it must have the full support of the leadership team for it to be sustainable. This notion can be discouraging for some entry- and mid-level employees who might feel there's too much "red tape" to have their ideas heard, validated and implemented. However, you don’t have to necessarily be at the top of the totem pole to enact lasting change -- there are plenty of ways you can present your ideas to the right people and convince them of the need to change. We asked the members of Young Entrepreneur Council to share their best tips for making a high-level impact, regardless of your place in the organization. Follow their advice to start making a difference today.

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When your company's growth is gaining traction, make sure your culture grows right alongside it.

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An employee referral program is a win-win for you and your team. Referral candidates tend to be well-qualified, since they're pre-vetted by staff members you know and trust, and hiring referrals shows you value your employees' input. To help you build a great referral program, we asked the members of Young Entrepreneur Council the following question:

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When you spend time in the business leadership world, you start to hear a lot of cliché phrases and vague terms that other managers frequently use. Sometimes they use them sound smart; other times they're not sure of a better alternative. Either way, these overused words begin to sound like jargon over time, and may lose their meaning when you're communicating with your staff. We asked nine members of Young Entrepreneur Council to each share one word leaders often use, but shouldn't. Here are some key words and phrases to avoid as a manager, along with a few suggested terms to use instead.

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[long-form article emailed to Kelsey]

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You need to make sure the company is in the right shape and that future buyers will respect your legacy.

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In today's always-on, digital-first world, consumers increasingly expect companies to offer fast and convenient channels for customer support. To this end, many brands now offer live chat so customers can reach them faster than an email or phone call. While live customer chat may be an attractive option that sets you apart from competitors, it's important to understand the commitment involved and how to best serve the customers who reach out to you through this channel. We asked a panel of Young Entrepreneur Council members what businesses should keep in mind when implementing live chat functionality. Follow their advice to ensure your customers are satisfied, no matter how they reach out to your company.

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18 leaders from YEC discuss what elements business leaders should keep in mind before selling their company. Selling a business is a significant step and one that entrepreneurs usually spend hours agonizing over. There are just too many uncertainties when it comes to a transaction. Is the estimation of value correct? Are you exiting the market at the right time? How do you ensure that you get the amount that you think the company's worth? Growing a business from humble beginnings to the point where it commands a decent value takes time, effort and a bit of your soul. For many small entrepreneurs, it's like selling a part of themselves. For an entrepreneur to be able to sell their company, they need to sever the emotional bonds they have with its growth and approach the sale without emotion. The best way to do this is to examine the elements that make up the sale critically before even putting the business on the market. But what features are the important ones to consider, in this case? Eighteen business owners from YEC delve into the elements they think entrepreneurs should consider before they decide to list their business for sale, and why those elements are so crucial to the decision.

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It takes a lot of mental fortitude for an employee to approach their employer for a raise. There's no playbook for managers and business owners to know how to gauge whether an employee deserves a raise or not. The factors as to whether an employee deserves to earn more can be approached in several different ways. From the addition of value to the support they provide, each plays an integral part in determining whether a raise is warranted. That’s why we asked 10 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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Effective teamwork is important to any business, but not everyone will be on the same page 100% of the time. Disagreements, big or small, seem to be inevitable when working with others – but that doesn’t mean your team is doomed. It is possible to work through a dispute and move forward as a team, with better understanding than before. We asked eight successful entrepreneurs to share their best approaches for handling disagreements with colleagues. Follow their advice the next time you and your colleagues seem to be butting heads.

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A solid company culture is one that supports employees' efforts to grow and develop professionally so they can reach their full potential within the organization. Sometimes, these efforts may help the employee realize that they could learn more or would be a much better fit in a different department than they're currently in. Great leaders want their employees to succeed -- even in a different department -- but if the transition isn't done thoughtfully, transferring workers to other departments can cause disruptions and destabilize team morale. To help, these six entrepreneurs offer their best advice on how to effectively move employees to a new department so as to help them continue their growth and development, with minimal disruption to the organization.

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Businesses rely on their stakeholders for services, marketing, and their bottom line. Each of a company's stakeholders has a role to play, but in return, they have certain expectations for the business. Meeting those expectations and exceeding them is the ideal goal for a business. When the company inspires confidence to its stakeholders, it benefits from their increased support. However, it may be challenging to ascertain what precisely a stakeholder expects and how to meet those ambitions. Here, five professionals from Young Entrepreneur Council examine the methods they use to meet their stakeholders' expectations and make sure they are satisfied with the company performance, and advise on how any business could do the same.

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The world's most successful entrepreneurs are often fiercely independent and self-reliant. They have the courage to keep going when things get difficult and know how to push themselves to overcome even the most challenging of situations. However, no one becomes a success completely on their own. Entrepreneurs also need a strong support network of peers and mentors who can offer them sage advice and wisdom throughout their journey. Below, 10 members of Young Entrepreneur Council share the one piece of advice that has stuck with them over the years and helped them get where they are today.

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Marketing is only truly effective if it strikes a chord with the audience it's intended for. Brand messages resonate more when the business aims them at the right audience. Since branding happens across multiple channels, having a consistent plan for both content and media is necessary. As with most marketing strategies, a coherent method needs to focus on the consumer first. The audience needs to know what the brand is offering and that the product is specifically geared to their needs. Below, eight contributors to Young Entrepreneur Council look at how a business can plan its media and content marketing to target their ideal customers effectively.

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Nobody knows everything when they start their first business. Even if you take the time to educate yourself on potential challenges and seek mentorship from more experienced entrepreneurs, there are still some lessons you'll only learn in hindsight. The members of Young Entrepreneur Council know well the challenges that new founders face when they're first starting out. We asked nine of them to share the one thing they wish they'd done before they launched their company. Below, they reflect on their entrepreneurial journey and share their wisdom with fellow aspiring business owners.

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As your company grows, managing both company-wide and department goals can become more and more challenging. It can feel like a delicate balancing act -- and if it's not coordinated properly, prioritizing broader company goals could come at the expense of the individual departments. As successful business leaders, the experts of Young Entrepreneur Council have learned how to track their department-specific goals as their companies have grown. That's why we asked a panel of YEC members to share their best tips for monitoring departmental objectives. Here's what they had to say.

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End-of-year reviews are useful surveys because they help a business better understand its strengths and weaknesses. However, the analysis doesn't have any set way of being done. Different companies conduct their end-of-year surveys in unique ways, tailored to the needs of the business. Regardless, at the heart of every year-end study is the data collected. Analyzing this data can offer an enterprise essential insights into what it could be doing better, and what it excelled at over the previous year. In developing an end-of-year review technique, it's vital to cover the essentials to get a proper feel for the business's operation. To this end, seven members of Young Entrepreneur Council share their insight into what they do within their own companies for the end-of-year review, and how any business can get started on developing its own technique.

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Fundraising for a startup is an involved process. At any step of the way, the system may falter and lead to the company missing out on significant funding. There's no step-by-step methodology for developing a startup funding plan. Each startup is unique, both in the ideas they present and the promise that they make to customers. However, for fundraising, it's not the customers' input that matters. It's what the investors think of the company. A startup's fundraising efforts hinges on its ability to make itself attractive as a business idea. To help, 12 members of Young Entrepreneur Council reflect on the big mistakes that they made while fundraising, and offer advice on how today's startup entrepreneurs can avoid falling into the same trap.

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Entrepreneurs usually don't have enough hours in a day to get everything done. That's the primary reason why prioritizing tasks is a common trait of the most successful business owners. However, many entrepreneurs overlook the importance of hiring great talent to their team and place the priority of hiring new employees way down their list. A business's success, however, depends on how well its employees perform, and that should be reason enough to raise this task up a busy entrepreneur's task list. Below, eight members of Young Entrepreneur Council shed light on how busy business owners can (and should) find time to locate and hire the best talent, without neglecting their other responsibilities.

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In the age of social media, a controversy -- and a potential public relations crisis -- is always lurking. It's impossible to completely avoid controversial issues and conversations if your business is on social media, but knowing how to handle them with grace and professionalism can save you from landing your brand in hot water. To help you, we asked members of Young Entrepreneur Council the following question:

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Online videos are one of the most successful marketing materials that a business has at its disposal. However, crafting an online video to draw people in takes a bit more skill than merely recording something and adding branding to it. A company should consider doing a short video ad like doing a mini movie. Just like a professional production, it should communicate a message and know who its target audience is. Aimless video production will only create something forgettable, the exact opposite of what a successful video should be. To help, we consulted 11 associates of Young Entrepreneur Council about what they consider to be the most vital aspects of successful online video creation.

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The world has been enamored with the use of virtual reality ever since the movie “Tron” came out in the 80s. Today's VR is a bit different from the fancy world of the silver screen, but the technology has a lot of practical uses. Simulation technology has improved drastically since its initial creation. Virtual reality is the next logical step in making simulation resemble the world around us. As VR is already being used in business for training and gaming for immersion, we asked 12 contributors to Young Entrepreneur Council to share the coolest application of virtual reality they had ever encountered. Here's what they had to say: