Member Since 2013
Nicole Munoz Consulting, Inc.
San Diego Area
Nicole grew up in Southern California near San Diego, CA. After investing in SEO and marketing courses, and putting into action the things she learned, her e-commerce site shot to the top of Google for the extremely competitive keyword "camping gear", where her site stayed for over 5 years. In 2008, Nicole founded Start Ranking Now, a successful SEO and marketing Company, where she has helped hundreds of business owners achieve the same success she has. Nicole owns and operates two online businesses, has written 12 books and she's an in-demand speaker and Marketing Consultant, speaking at marketing conferences across North America. Some of her satisfied clients include... Travel Client who said for every dollar they invest with Nicole they expect to see $4 of profit... Real Estate Client who gets more listings because she ranks #1 for the city she sells homes in... Coaches and Consultants who trust Nicole to build their automation marketing systems that turn more prospects into customers... Other SEO and Marketing Companies Turn To Nicole to Advise Them and actually have HER TEAM do the marketing for all of THEIR clients... Why Trust Nicole.... Nicole Has Served over 150 Marketing Clients Since 2010 Over 17,620 Customers From Her Online Stores For Her Own Companies, Nicole Has Generated Over $2,100,000 Online Transactions To Date Since 2010, Spoken at 36+ Live Events attended by more than 41,000 people Attendees have paid upwards of $6,000 to attend the conferences that have invited her to speak. Began designing websites in 2001 Launched first eCommerce site in 2003 Recently has spoken at conferences in Mexico Spoken on Main Stage to audiences of over 1,500 people
A public relations crisis is a common incident many companies face at some point. The lasting impact of the incident is not so much about the crisis itself, but the way it’s handled.
With social media, businesses have a unique tool to get firsthand insights from customers in an environment which allows them to interact with their audience, ask questions, highlight new products and share information.
Chatbots can enhance the customer experience on your company website if they’re designed well. But all too often, these little bots have features that disrupt the user experience, resulting in bounces and a feeling of poor customer service.
Gauging how happy and fulfilled employees are in their jobs is important for small business leaders to do in order to determine the health and strength of their businesses. The more satisfied employees are, the more likely they'll stay with the company long term and the higher their productivity will be. But how can you know if your staff is enjoying their work, especially when they may not feel comfortable expressing their true feelings with their superiors?
When looking for a new job, getting an offer is only half the battle. The most nerve-wracking part of the process may come when it's time to negotiate the offered salary. Many don’t know how to do it and many more are simply too afraid to ask for fear of appearing pushy. However, negotiation doesn’t have to be an intimidating process.
When establishing a startup, it can be difficult to know which metrics you should be focusing on. You may be watching and reporting on basic key performance indicators (KPIs) such as your gross profit margin, but are there metrics you're overlooking? The answer is most likely yes.
As a new small business, engaging your community is crucial to getting your business off the ground. The goal is to nurture lasting relationships that will drive your revenue and increase brand awareness; however, forming genuine connections with members of your community requires strategy and patience.
Newcomers to the world of business ownership may have a hard time navigating all the requirements and challenges of setting up their first company. If you’re just starting out, finding another founder who has been through it and can provide sound advice may be worthwhile. With industries evolving so quickly these days, though, it could be difficult to find someone who understands your target market very well.
Small businesses have several benefits over larger companies, but resources aren’t usually one of them. This limitation can significantly impact the way a small business deals with new hires. While a larger company can dedicate weeks or months to training a new employee under an experienced team, smaller businesses don't always have that luxury. The result is that these smaller enterprises have to be more creative with their onboarding. Below, 13 professionals from Young Entrepreneur Council (YEC) delve into this topic by answering the following question:
As an entrepreneur, you're likely to face adversity, rejection and low self-confidence at some point in your journey. These are bound to happen over time, and how you deal with them can define the success of you and your business.
It's an inevitability in any business; you can't please every customer and, eventually, someone will get upset. But what matters is how you deal with their expectations and come to a common solution.
Writing a business email? Don't hit "send" until you've completed these key steps.
Getting quality guest posts on your website is one of the most effective ways to ensure that your brand gains added visibility. The more high-quality sites post to yours, the better search engines will rank you and the more positive relationships you’ll build.
Public relations can be a delicate balancing act. If your business does PR right, it could skyrocket in popularity overnight. If, however, you run afoul of public opinion, you may find your company falls as fast as it grew.
Good web design can make or break a modern business. If your website is smooth and easy to navigate, it will attract more users and is a vote of confidence for your organization. A poorly designed site can have the opposite effect, turning users away no matter how good the product is.
First impressions count for a lot, especially with a prospective business partner or client.
Staying tuned in to the pulse of your industry is key to becoming a successful entrepreneur. Public groups, online forums and the like are among the most valuable resources for gathering and contributing industry information. But if someone is looking for in-depth insight into their business niche, locating the right groups where this discussion occurs is the first step. To help you find them, 12 members of Young Entrepreneur Council (YEC) respond to the following question:
The world of work has changed significantly over the last year, with many companies moving to fully remote work. With this new environment comes a new way of managing. As teams are physically separated, it becomes even more important for leaders to find ways to bring them together. To offer some ideas on how to build such camaraderie, 11 members of Young Entrepreneur Council share their thoughts on the following question:
Sometimes, even employees who have a track record of excellent work can have bad days. But when bad days become bad weeks or even months, leaders should take the time to investigate. However, because it could be a sensitive situation, it may be best to take it slow and follow a few key steps.
When it comes to small and large businesses, not every encounter has to be about competition. Sometimes, interactions could result in a mutually beneficial partnership. The path to getting there, however, isn’t always so clear.
Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers.
Hiring for a senior position at a company usually requires a lot more time and effort than hiring for other positions. In many cases, business owners may have a hard time finding the most effective way to source senior talent for their organization. You don't want to lose out on great talent, but you also need to spot the best talent out of the field of applicants, because making a wrong hire at this level can spell disaster for the organization.
When posting a job listing, businesses generally have their go-to, established platforms that they know are frequented by potential candidates. Sometimes, however, a company needs to think outside the box when sourcing talent. Occasionally, the least obvious places to post vacancies may result in the most remarkable outpouring of candidates. That’s why these 12 entrepreneurs from Young Entrepreneur Council (YEC) reflect on the following question:
Small businesses, like any business, have finances that need to be kept in order. Owners can deal with these duties to a point; however, small businesses tend to grow, and hiring an employee dedicated to keeping the company's finances in check is often a necessary next step. Luckily, many small business owners can hire someone on a part-time basis. This route carries a lot less overhead in terms of time and money compared to hiring a full-time employee, but it also comes with its own challenges. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Social media is a place for anyone to express their opinions and beliefs, and often that means talking about controversial topics. Sometimes, a business may post something that sparks a heated debate, or its social media followers might bring up these touchy issues on the business’s page, leaving the brand to come up with a response that won't offend or alienate its audience.
18 entrepreneurs from YEC look at the main reasons why an organization should get insurance.
Prices can make or break a business, and deciding on what to charge for a particular good or service varies by the company. Finding the "sweet spot" for your pricing takes a bit of market research and a lot of trial and error, especially for new entrepreneurs. Sometimes, their approach to pricing structure can change over time, evolving to account for further information they learn in their journeys as business owners and new key considerations that affect a company’s pricing model. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
It’s already well-known that entrepreneurs spend a lot of their time working on getting their businesses off the ground and keeping them solvent. It's not uncommon to hear a business owner working 50 or 60 hours a week. Many of us know how 10- and 11-hour workdays feel and the negative impact this amount of work can have on one’s mental and physical health. To address the issue, busy professionals need to find a way to work smarter and gradually reduce the number of hours spent to run the business. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
16 entrepreneurs from YEC share their favorite sales automation tools and strategies and explain why they work.
Few things make an entrepreneur feel happier than accomplishing a significant goal. Many business owners approach their companies with concrete goals in mind for where they want it to be in a few years. However, when you're a new entrepreneur, it can be a challenge to plot your own course.
Occasionally, a business may require a part-time chief financial officer because their full-time employee has left or transitioned to a new portfolio. A part-time CFO doesn't need to have the same skill set as the original office-holder. However, to be successful in their endeavors on behalf of the company, they need to have a series of qualities making them suitable for the position.
Resumes are the first look that business owners get at potential hires. As a result, they must use these resumes as a basis to figure out if that person is worth bringing in for an interview or not. Each business has its own demands for potential employees and therefore looks for specific elements in candidates’ resumes to determine possible fit. How can job seekers optimize their resumes to include these essential elements? To help, we asked we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:
These 20 entrepreneurs discuss the best features for remote management of a displaced workforce.
A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming.
A website can be a critical marketing tool as long as you manage to keep your audience engaged. Marketing can drive traffic to your website in several ways, with video, text, or image content. But once they get there, how do you keep them there?
It's often said you only get one chance to make a first impression, and that holds true for your company website. The visual appearance and written copy on your sign-up and landing pages must be compelling enough to grab a visitor's attention and convince them to take the next step in their relationship with your brand.
Influencers are the newest way of reaching out to social media audiences. Unlike traditional advertising, these influencers have their own goals and ambitions. Influencers thrive on building relationships between themselves and their audiences. Microinfluencers tend to have fewer followers but an even more close-knit community. In many cases, this closer relationship makes it easier for them to convince users of their perspective. When dealing with micro-influencers, businesses should understand what makes this particular relationship work so well. To help, we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:
As entrepreneurs, we understand how powerful the classification of personality types can be in recruitment. From Myers-Briggs to Enneagram, the number of ways to gauge a person's innate traits can be measured in a hundred different ways. Several companies use one or more of those personality tests to develop their employees' potentials.
Every successful business leader needs to know how to communicate effectively. Both written and verbal communication skills are crucial if you want to build and maintain strong relationships with your employees, customers and partners.
Taking risks is always intimidating. It can be scary to leave comfort and safety behind and leap toward a potentially difficult and life-altering decision. But anything worth having rarely comes from taking the easy path.
[long-form emailed to Kelsey]
A truly timeless brand sticks with people for a long time, no matter how many trends emerge or how the world around them changes. Not every business ever reaches this stature, but it’s something your brand should work and strive toward if you want to be memorable.
As a business owner, you know your company can't remain stagnant and stuck in its ways if it hopes to grow. That growth requires innovation and creativity, both of which are best sourced from everyone on your team.
After a user likes or shares one of your posts on social media, you've got them interested in your brand or product. But how do you leverage this engagement and keep it going?
Entrepreneurs should all know by now how nerve-wracking delivering a pitch to investors can be. If you've invested a lot of your time and effort into designing a business idea, you want to get the point across to investors effectively. As with anything, practicing your delivery can go a long way toward making a steadier presentation. That’s why we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:
When you start a business, one of the first questions you ask yourself if you should be doing this alone, or if you need help. This decision determines whether your company is a solopreneurship or a partnership. Some entrepreneurs work better by themselves, but others realize the benefit of having a partner.
Small-business owners realize almost immediately how different their businesses are to run than large corporations. For success, a small business needs to adopt its own strategies that work with limited available resources. Entrepreneurs in this position need to make critical decisions about what approaches they'll take to elements of business growth and development.
No other feeling comes close to hitting the ball out of the park for your investor pitch meeting. Unfortunately, many business owners see these small wins as overcoming the largest hurdle. The truth is that nailing the investor pitch is only the first significant hurdle.
When you’re overworked, it’s easy to burn out. The extra hours and workload can cause you to become stressed and ultimately less productive at work.
Many businesses see a major shift in their success once they establish a website that lets them provide new information and tools to their customers. However, some may see even greater success if they develop a mobile app.
Businesses thrive on interaction with large clients. They form the most significant inflow of money to the enterprise and help you meet your obligations from month to month. With so many companies closing down, it's not far-fetched to think that one of your massive clients might face bankruptcy. When that happens, you will need to have a clear plan in place to recover any overdue payments and soften the blow until you find new customers. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Businesses are increasingly focusing on wellness in the workplace to increase employee productivity and overall satisfaction. Choosing a wellness program for your company is an important first step, but you’ll also need to ensure that it runs smoothly and that your employees get the most out of it.
For many growing teams, in-person leadership conferences have been the go-to method for training and developing the organization's future leaders. In today's world, though, there's a lot of uncertainty around when these types of conferences might return.
Brand loyalty forms a core concept of marketing in the 21st century. In a paradigm shift, thanks to better interactivity with consumers, brand loyalty is now easier to achieve than ever before. With a medium where the brand can interact directly with clients in the form of social media, all a company has to do is use their social media presence cleverly. Once they leverage their following and provide value to the audience, brand loyalty is sure to follow. To help, we asked 14 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:
Building your brand is an important part of running a business. To truly connect with your audience, you must define and express who you are and your goals as a business. Often, the best way to do this is by telling your story.
Being part of a creative team is an exciting job. However, it’s difficult to always be in an innovative, inspired mindset. Often, creatives experience burnout and roadblocks that hinder their performance.
No business’s recruiting process is the same, largely because of the fact different organizations look for different things in their candidates. Each company has a particular skill or set of abilities it values above others.
Electronic wearables were an exciting new concept just years ago. Now, they’ve slowly become the norm, with gadgets like smart watches and sleep trackers overwhelming the market.
Running a business is not easy, especially as a young entrepreneur. It always feels like the industry is stacked against you, and that you're destined to fail. Keeping hold of your morals while navigating a field like this can be a challenge.
User experience (UX) informs your consumer's overall impression of your business. Like all other first impressions, you need to make this one count, or else your buyer might just consider going elsewhere. Unfortunately, many young businesspeople underestimate the importance of user experience.
One of the most significant elements in helping a business get to know its customers is their data. Over recent years, consumers have started to take notice of how businesses use their data. While many aren't bothered, a few are against a company getting its hands on their information. As a result, they are averse to sharing access to their data.
All entrepreneurs are excited to see their businesses grow, but this growth isn't infinitely exponential. Occasionally, the company's growth may become stalled. This contraction might happen due to any number of factors affecting either the business itself or the industry as a whole.
As a leader, you know your workplace dynamic directly impacts employee morale and, in turn, your bottom line. No matter how great your company culture might be, there is always room for improvement. But to make impactful changes, you’ll have to first understand which areas warrant the most attention.
Internal meetings can be a fantastic strategic tool to help a business get all stakeholders of a project on the same page, but they can easily turn into massive time sinks if they are not properly scheduled and managed. Unfortunately, many companies don't strategize their meetings. The result is a once-weekly report that doesn't have any noticeable impact on the business.
Winning a business or industry award can be a great honor for your business, as well as a highly effective PR opportunity. However, to be considered, you'll first need to submit an application to be reviewed by the award committee. To help you with this process, we asked the members of Young Entrepreneur Council the following question:
Every company has both the need and the potential to grow over time. Whether a business must adapt to new trends or is simply looking to improve its internal processes, high-level change is simply part of a company's journey.
[long-form emailed to Kelsey]
An employee referral program is a win-win for you and your team. Referral candidates tend to be well-qualified, since they're pre-vetted by staff members you know and trust, and hiring referrals shows you value your employees' input. To help you build a great referral program, we asked the members of Young Entrepreneur Council the following question:
When you spend time in the business leadership world, you start to hear a lot of cliché phrases and vague terms that other managers frequently use. Sometimes they use them sound smart; other times they're not sure of a better alternative. Either way, these overused words begin to sound like jargon over time, and may lose their meaning when you're communicating with your staff.
[long-form article emailed to Kelsey]
In today's always-on, digital-first world, consumers increasingly expect companies to offer fast and convenient channels for customer support. To this end, many brands now offer live chat so customers can reach them faster than an email or phone call.
18 leaders from YEC discuss what elements business leaders should keep in mind before selling their company.
It takes a lot of mental fortitude for an employee to approach their employer for a raise. There's no playbook for managers and business owners to know how to gauge whether an employee deserves a raise or not. The factors as to whether an employee deserves to earn more can be approached in several different ways. From the addition of value to the support they provide, each plays an integral part in determining whether a raise is warranted. That’s why we asked 10 entrepreneurs from Young Entrepreneur Council (YEC) the following:
**NOTE: This is a long-form piece for Inc, edited off-platform and emailed to Kelsey. I selected the wrong export format by mistake!**
Effective teamwork is important to any business, but not everyone will be on the same page 100% of the time. Disagreements, big or small, seem to be inevitable when working with others – but that doesn’t mean your team is doomed. It is possible to work through a dispute and move forward as a team, with better understanding than before.
[long-form emailed to Kelsey]
Businesses rely on their stakeholders for services, marketing, and their bottom line. Each of a company's stakeholders has a role to play, but in return, they have certain expectations for the business. Meeting those expectations and exceeding them is the ideal goal for a business. When the company inspires confidence to its stakeholders, it benefits from their increased support.
The world's most successful entrepreneurs are often fiercely independent and self-reliant. They have the courage to keep going when things get difficult and know how to push themselves to overcome even the most challenging of situations.
However, no one becomes a success completely on their own. Entrepreneurs also need a strong support network of peers and mentors who can offer them sage advice and wisdom throughout their journey.
Below, 10 members of Young Entrepreneur Council share the one piece of advice that has stuck with them over the years and helped them get where they are today.
Marketing is only truly effective if it strikes a chord with the audience it's intended for. Brand messages resonate more when the business aims them at the right audience. Since branding happens across multiple channels, having a consistent plan for both content and media is necessary.
Nobody knows everything when they start their first business. Even if you take the time to educate yourself on potential challenges and seek mentorship from more experienced entrepreneurs, there are still some lessons you'll only learn in hindsight.
The members of Young Entrepreneur Council know well the challenges that new founders face when they're first starting out. We asked nine of them to share the one thing they wish they'd done before they launched their company. Below, they reflect on their entrepreneurial journey and share their wisdom with fellow aspiring business owners.
As your company grows, managing both company-wide and department goals can become more and more challenging. It can feel like a delicate balancing act -- and if it's not coordinated properly, prioritizing broader company goals could come at the expense of the individual departments.
As successful business leaders, the experts of Young Entrepreneur Council have learned how to track their department-specific goals as their companies have grown. That's why we asked a panel of YEC members to share their best tips for monitoring departmental objectives. Here's what they had to say.
End-of-year reviews are useful surveys because they help a business better understand its strengths and weaknesses. However, the analysis doesn't have any set way of being done. Different companies conduct their end-of-year surveys in unique ways, tailored to the needs of the business. Regardless, at the heart of every year-end study is the data collected. Analyzing this data can offer an enterprise essential insights into what it could be doing better, and what it excelled at over the previous year.
Fundraising for a startup is an involved process. At any step of the way, the system may falter and lead to the company missing out on significant funding. There's no step-by-step methodology for developing a startup funding plan. Each startup is unique, both in the ideas they present and the promise that they make to customers.
Entrepreneurs usually don't have enough hours in a day to get everything done. That's the primary reason why prioritizing tasks is a common trait of the most successful business owners. However, many entrepreneurs overlook the importance of hiring great talent to their team and place the priority of hiring new employees way down their list.
In the age of social media, a controversy -- and a potential public relations crisis -- is always lurking. It's impossible to completely avoid controversial issues and conversations if your business is on social media, but knowing how to handle them with grace and professionalism can save you from landing your brand in hot water. To help you, we asked members of Young Entrepreneur Council the following question:
Online videos are one of the most successful marketing materials that a business has at its disposal. However, crafting an online video to draw people in takes a bit more skill than merely recording something and adding branding to it.
The world has been enamored with the use of virtual reality ever since the movie “Tron” came out in the 80s. Today's VR is a bit different from the fancy world of the silver screen, but the technology has a lot of practical uses.
Since 2007 Nicole Munoz Consulting, Inc. has been helping business owners get more traffic, more leads, and more sales through online marketing, email marketing, and marketing automation! Do any of the following sound familiar to you? You know that half of your marketing is working, just not which half. You want to scale your marketing efforts, but aren’t sure where to start. If so, you’ve come to the right place. Hi, I’m Nicole Munoz, a marketing automation consultant, and I help successful info-marketers discover which half of their marketing is working. After spending close to a decade running multiple businesses with Infusionsoft and helping dozens of extremely successful info-marketers grow their businesses as well, I have a well-honed strategy covering EXACTLY what it takes for an info-marketing business owner to use Infusionsoft to track every sale so you know the true ROI of your marketing efforts. Imagine… Walking into your office and knowing that your marketing efforts are constantly flowing, even when you’re not there. Never having to worry about missing a chance to follow-up with a new lead. Shortening your sales cycle and closing more deals. When you partner with me, you get a proven system that clarifies and automates your marketing efforts so you can focus on growing your business. Are you ready to make it happen? It’s time to take your business to the next level. Together, we can design and build the business of your dreams.
Marketing & Advertising