Member Since July 2012
About
W. Michael Hsu believes that knowledge transforms lives. One of his life goal is to build a school for kids that don't like school. The idea is to create an environment where young adults can obtain the knowledge and experience they need to excel in their passion. Today, Michael is the founder and CEO of DeepSky, Entrepreneurs' Accounting Department. The company's vision is to help entrepreneurs achieve their aspirations through better insights to their company's vital numbers. During Michael's short stint in the public accounting and consulting world, he discovered that accountants and entrepreneurs for most businesses are not aligned. Too many accountants focus so much on the technicalities of debits and credits that they lost sight of the business purpose of what they do. As such, Michael founded DeepSky with the idea of closing that gap. He built DeepSky as an autonomous accounting department staffed with the right people, ever improving processes, and carefully selected technology that entrepreneurs can opt into. Most importantly, he wanted everything that the department did to be business driven. Never losing sight that the goal is to deliver actionable business insights that will help the company grow.
Michael Hsu
Published content
expert panel
Marketing is an evolving practice, with new channels, trends and platforms emerging seemingly every day. In such an ever-changing industry, marketers themselves must also evolve to keep up with the latest in consumer interests and behaviors and better position their products or services as necessary solutions to customers’ problems. As such, it can be helpful for both new and established marketers to develop a few habits that will help keep their skills and knowledge fresh and their methods effective. If you’re a marketer looking to upskill or improve your daily habits, consider implementing one or more of the following habits recommended by the business leaders of Young Entrepreneur Council and give yourself an edge over others in your career.
expert panel
Obtaining more than one investor for your business can be a significant help when trying to finance all your endeavors. However, with more investors also comes more opinions, and not all your investors will be on the same page all of the time. This means finding ways to keep your investors happy, even when their opinions differ, is crucial to ensuring your business keeps running smoothly. But what’s the best way to do this? How can you avoid arguments or bad feelings when disputes occur? Below, 10 members of Young Entrepreneur Council share their insights as business leaders and offer their top tips for ensuring your investors are involved, happy and feel their opinions are being heard.
expert panel
Regular pay raises can show employees how much you appreciate their hard work and can also prevent them from feeling dissatisfied in their current environment. However, it's important to know when a raise will be the most effective and well-earned. That's why a panel of experts from Young Entrepreneur Council (YEC) weighed in on the following question:
expert panel
As social media evolves, so should your social media marketing budget. Changing trends and platforms may mean putting some advertising dollars behind your campaigns and investing in creative talent to help you create and manage content. When determining your social media marketing spend, it's important to create an effective and specific marketing budget that factors in the content, paid ads and other investments that allow you to market to the right audience. To that end, a panel of Young Entrepreneur Council members explained the specific questions you can consider when deciding how to break down your social media budget.
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Feedback doesn’t always have to be received in a bad light.
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The startup world is more competitive than ever -- but it also moves faster. Don't rest on your laurels. Meet your customers where they are.
Company details
DeepSky
Company bio
Entrepreneur's Accounting Department. DeepSky operates as an autonomous accounting department complete with knowledgeable people, constantly improving processes, and carefully selected technology. The idea is simple: companies opt in to utilize DeepSky as their own in-house accounting department. DeepSky provides all of the moving parts needed. Handling tasks from the day to day accounts payable and receivable to the monthly reporting, vital factor dash boarding, and/or budgeting. DeepSky controllers also act as a sounding board to the entrepreneurs on a regular basis to discuss numbers and business issues. DeepSky's goal is to align the company's accounting with its business operation and then delivering actionable business insights to help the company be even more successful.