Michael Barnhill

Member Since 2016

Michael Barnhill


Specialist ID

Atlanta Area

The self proclaimed “World's Preeminent Badge Holder Expert”, Michael Barnhill is a musician, father, athlete, husband, and co-founder of Specialist ID, Inc. Through his dedication to building the best badge holder company in the world, he’s been an integral part of the phenomenal growth and longevity of Specialist ID, a business that began in a dorm room in 2002 and now celebrates its fourth year in a row on the Inc. 5000 list of America’s fastest growing private companies. Customer driven, product focused, and with passion for badge holders, branding, and e-commerce, Michael is a lifelong learner who is enjoying watching his vision of becoming “The Nike of badge holders” become a reality.


  • Amazon
  • Ecommerce
  • Copywriting


October 9th, 2022

11 Clear Signs It's Time to Cut Ties with a Vendor

Maintaining good relationships with your vendors helps ensure that you consistently receive the goods and services you need and achieve mutually beneficial goals. But when the buyer-supplier relationship begins to sour for whatever reason, it may be best for your business to cut ties and move on.

December 14th, 2021

Nine Impactful Customer Service Lessons That Can Change Your Business Approach

Great customer service is easy to spot but difficult to master. While some tactics are obvious, like treating the customer with respect and fairness, the very best techniques for improving customer service might not be what you expect.

December 6th, 2021

10 Tips to Help You Start Your Small Business (Even on a Low Budget)

Opening a small business isn't easy, even when you have plenty of money to do it. Getting a small business off the ground with little to no budget is an even more challenging feat. However, with the right amount of passion and strategic planning, anything is possible. 

October 4th, 2021

Eight Effective Strategies For Identifying Your Target Customers

Before a new business can set up a marketing strategy, the very first thing it must do is determine who its target customers are. While it may seem simple to pinpoint your ideal customer, sometimes you can end up making assumptions that aren’t actually true, and if you don't get your target customer base right, your marketing efforts will be focused on the wrong people.


Specialist ID

Specialist ID is a family-owned and operated business, incorporated in 2001. We provide ourselves on customer service and concern for you and your business. Our clients include Fortune 500 companies, Churches, Schools, The Federal Government as well as SMEs and individuals.


  • ID Badge Holders
  • Lanyards
  • Retractable Reels


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