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Matthew Capala's avatarPerson

Matthew Capala

CEOAlphametic

Miami, FL

Member Since December 2014

Skills

Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)

About

Matthew Capala is a seasoned digital marketing executive, founder of Alphametic, author of “The Psychology of a Website,” keynote speaker, and entrepreneur. As a Polish immigrant who started on the scaffolds of Manhattan, Capala is a self-made success story. Studying books and seeking mentors, he learned how to use Internet marketing tools to create opportunities he would not have had otherwise. As a practitioner above all, he has spent the last 15 years delivering results from emerging companies to some of the most iconic brands in the world, such as L’Oréal and Calvin Klein, leveraging the latest strategies in SEO, Google Ads, and content. Formerly Adj. Professor at NYU (’12 –’14), he led a successful career on Madison Avenue before moving to Miami, where he operates Alphametic, a prominent digital marketing agency. His work and ideas have been featured in Forbes, Inc, Entrepreneur, MarketWatch, and eMarketer. As a charismatic speaker, he regularly appears on some of the world’s biggest marketing stages, such as Digital Summit, MarketingProfs, and SMX. He holds three degrees, including an MBA in Marketing.

Published content

expert panel

Yes, it's hard to "no." However, saying "no" to opportunities is part of finding a work-balance balance. To reveal strategies of how to properly turn down new opportunities, we asked YEC members for how they say "no" in high-pressure situations to help protect their work-life balance.

expert panel

Feb 28, 2024

14 Ways to Boost Your Discoverability on Social Media

expert panel

As the online marketplace grows increasingly competitive, businesses must put in strategic effort to stand out from their competitors. Social media can serve as a powerful and cost-effective tool in achieving this goal by getting a brand's products and services in front of the right audience. To help small businesses make the most of their social media efforts, the members of Young Entrepreneur Council (YEC) answered the following question:

Company details

Alphametic

Company bio

Alphametic is a search engine marketing and optimization agency that helps businesses build and optimize their digital conversion funnels using a combination of SEO, SEM, content and digital ads. Headquartered in Miami, Alphametic’s team of experienced digital strategists and analysts is focused on delivering high-impact solutions for businesses that need results now, and don’t have the time to wait to improve their website ROI. Alphametic’s work and ideas have been featured on Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, The Next Web, and MSN.

Industry

Marketing & Advertising

Area of focus

SEO
SEM
Digital Marketing

Company size

2 - 10