Matthew Capala

Member Since 2014

Matthew Capala



Miami/Fort Lauderdale Area

Matthew Capala is a seasoned digital marketing executive, founder of Alphametic, author of “The Psychology of a Website,” keynote speaker, and entrepreneur. As a Polish immigrant who started on the scaffolds of Manhattan, Capala is a self-made success story. Studying books and seeking mentors, he learned how to use Internet marketing tools to create opportunities he would not have had otherwise. As a practitioner above all, he has spent the last 15 years delivering results from emerging companies to some of the most iconic brands in the world, such as L’Oréal and Calvin Klein, leveraging the latest strategies in SEO, Google Ads, and content. Formerly Adj. Professor at NYU (’12 –’14), he led a successful career on Madison Avenue before moving to Miami, where he operates Alphametic, a prominent digital marketing agency. His work and ideas have been featured in Forbes, Inc, Entrepreneur, MarketWatch, and eMarketer. As a charismatic speaker, he regularly appears on some of the world’s biggest marketing stages, such as Digital Summit, MarketingProfs, and SMX. He holds three degrees, including an MBA in Marketing.


  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)


May 16th, 2022

Marketing Locally? 11 Ways to Make Your Interactions More Personal

Local shoppers can become a business's most loyal customers by helping spread the word about the business to other community members. It's important, then, for businesses to establish these local connections early on to see the best results from local marketing.

May 5th, 2022

Stay Productive While Working From Home With These Eight Tools

As more companies shift toward remote work, managers may find some employees struggling with productivity throughout the day. Whether it's tending to personal matters at home, reprioritizing tasks or warding off distractions, some employees may find it more difficult to work from home than in an office environment.

May 2nd, 2022

In A Midday Slump? Try These 10 Strategies To Get Your Motivation Back

Whether your schedule allows for flexible working hours or you hold a 9-to-5 job, you may find that your energy wanes throughout your workday. Whether it's from decision fatigue, stress or just a natural productivity slump, sometimes you just need a boost of energy to keep you going for the rest of the day.

April 29th, 2022

Want To Make Money From Your Online Content? Eight Effective Ways To Monetize It

With the internet, social media, streaming services and more at our fingertips, it's easier than ever to start your own side hustle centered on curating your own content. As the demand for content—especially niche content about a specific subject or area of expertise—continues to grow, thought leaders and creators can establish themselves in the online space and even develop a loyal following, leading to potential revenue opportunities through advertising and sponsorship deals.



Alphametic is a search engine marketing and optimization agency that helps businesses build and optimize their digital conversion funnels using a combination of SEO, SEM, content and digital ads. Headquartered in Miami, Alphametic’s team of experienced digital strategists and analysts is focused on delivering high-impact solutions for businesses that need results now, and don’t have the time to wait to improve their website ROI. Alphametic’s work and ideas have been featured on Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, The Next Web, and MSN.


  • SEO
  • SEM
  • Digital Marketing


Marketing & Advertising