Matthew Capala

Member Since 2014

Matthew Capala

CEO

Alphametic

Miami/Fort Lauderdale Area

Matthew Capala is a seasoned digital marketing executive, founder of Alphametic, author of “The Psychology of a Website,” keynote speaker, and entrepreneur. As a Polish immigrant who started on the scaffolds of Manhattan, Capala is a self-made success story. Studying books and seeking mentors, he learned how to use Internet marketing tools to create opportunities he would not have had otherwise. As a practitioner above all, he has spent the last 15 years delivering results from emerging companies to some of the most iconic brands in the world, such as L’Oréal and Calvin Klein, leveraging the latest strategies in SEO, Google Ads, and content. Formerly Adj. Professor at NYU (’12 –’14), he led a successful career on Madison Avenue before moving to Miami, where he operates Alphametic, a prominent digital marketing agency. His work and ideas have been featured in Forbes, Inc, Entrepreneur, MarketWatch, and eMarketer. As a charismatic speaker, he regularly appears on some of the world’s biggest marketing stages, such as Digital Summit, MarketingProfs, and SMX. He holds three degrees, including an MBA in Marketing.


SKILLS

  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)

RECENT CONTENT

November 14th, 2022

Making Your First Hire? 11 Questions to Ask to Ensure They're the Right Fit

November 8th, 2022

A Small Business Year-End Checklist: 8 Items You Should Do in Q4

One of the most challenging quarters for business leaders is often Q4. There is often a rush to close out the year’s expenses, plan year-end initiatives and marketing campaigns, and coordinate holiday PTO.

October 28th, 2022

How to Create a Podcast Your Customers Will Actually Want to Listen To

October 25th, 2022

Earning Extra Money Every Month? Eight Next Steps To Improve Your Business

Naturally, the goal of any business leader is to achieve financial success. This can mean many things depending on the entrepreneur and their objectives, but it often starts with money left over at the end of every month. However, after achieving this goal, the issue then becomes what to do with the extra money.


COMPANY INFO

Alphametic

Alphametic is a search engine marketing and optimization agency that helps businesses build and optimize their digital conversion funnels using a combination of SEO, SEM, content and digital ads. Headquartered in Miami, Alphametic’s team of experienced digital strategists and analysts is focused on delivering high-impact solutions for businesses that need results now, and don’t have the time to wait to improve their website ROI. Alphametic’s work and ideas have been featured on Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, The Next Web, and MSN.


AREA OF FOCUS

  • SEO
  • SEM
  • Digital Marketing

INDUSTRY

Marketing & Advertising