Matthew Capala

Member Since 2014

Matthew Capala

CEO

Alphametic

Miami/Fort Lauderdale Area

Matthew Capala is a seasoned digital marketing executive, founder of Alphametic, author of “The Psychology of a Website,” keynote speaker, and entrepreneur. As a Polish immigrant who started on the scaffolds of Manhattan, Capala is a self-made success story. Studying books and seeking mentors, he learned how to use Internet marketing tools to create opportunities he would not have had otherwise. As a practitioner above all, he has spent the last 15 years delivering results from emerging companies to some of the most iconic brands in the world, such as L’Oréal and Calvin Klein, leveraging the latest strategies in SEO, Google Ads, and content. Formerly Adj. Professor at NYU (’12 –’14), he led a successful career on Madison Avenue before moving to Miami, where he operates Alphametic, a prominent digital marketing agency. His work and ideas have been featured in Forbes, Inc, Entrepreneur, MarketWatch, and eMarketer. As a charismatic speaker, he regularly appears on some of the world’s biggest marketing stages, such as Digital Summit, MarketingProfs, and SMX. He holds three degrees, including an MBA in Marketing.


SKILLS

  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)

RECENT CONTENT

June 6th, 2023

19 Inspiring Podcasts to Boost Your Entrepreneurial Creativity

Being an entrepreneur requires a unique blend of creativity, vision and innovative thinking. To stay ahead in the ever-evolving business landscape, entrepreneurs need constant inspiration and fresh perspectives. Luckily, podcasts have become an invaluable (and readily available) source of knowledge and motivation for ambitious business minds.

May 31st, 2023

How to Delegate Effectively: 11 Strategies From Up-and-Coming Entrepreneurs

Delegation is a fundamental skill that every leader must hone in order to effectively manage people and achieve organizational goals. However, not all delegation methods are created equal.

May 30th, 2023

14 Benefits And Drawbacks Of Using AI Tools To Write Business Content

The rise of artificial intelligence is revolutionizing various industries, including content writing for businesses. However, the use of AI tools to generate content has sparked a heated debate in recent times. Advocates argue these tools offer numerous benefits, such as increased efficiency, improved productivity and cost savings. On the other hand, critics express concerns about the potential drawbacks, including the loss of human creativity, ethical issues and the risk of bias.

May 24th, 2023

Small Improvements, Big Impact: 8 Simple Tips to Improve Customer Service

Even the slightest changes can go a long way in creating a positive customer experience.


COMPANY INFO

Alphametic

Alphametic is a search engine marketing and optimization agency that helps businesses build and optimize their digital conversion funnels using a combination of SEO, SEM, content and digital ads. Headquartered in Miami, Alphametic’s team of experienced digital strategists and analysts is focused on delivering high-impact solutions for businesses that need results now, and don’t have the time to wait to improve their website ROI. Alphametic’s work and ideas have been featured on Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, The Next Web, and MSN.


AREA OF FOCUS

  • SEO
  • SEM
  • Digital Marketing

INDUSTRY

Marketing & Advertising