Matthew Capala

Member Since 2014

Matthew Capala



Miami/Fort Lauderdale Area

Matthew Capala is an international SEO and content marketing strategist, speaker, author, and entrepreneur. He founded Alphametic, a global boutique search marketing agency delivering transformative strategies for mid-size to enterprise clients, including L’Oreal, Novartis, Shopkeep, Hoval, and Quest Diagnostics, and SearchDecoder SEO Training Institute™, which offers basic and advanced SEO workshops and certified training solutions for marketing professionals and businesses. Matthew is the author of bestselling “SEO Like I’m 5”, now in its’ third edition, and writes on The Next Web, Entrepreneur and Social Media Today. His groundbreaking work and ideas have been featured in Chicago Tribune, Huffington Post, Mashable, Problogger, and Inc. Matthew has been hired to speak on main stages at some of the largest conferences and brands in the world, including Internet Summit, Social Media Week, Techmunch, Digital Summit, AMA, and ePharma. He’s been invited to deliver his trademark SEO workshops in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps. Capala’s offices are headquartered in Miami, and he serves actively as managing director of both Alphametic and SearchDecoder.


  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)


January 19th, 2021

12 Strategies to Make Your Customer-Facing Content More Engaging and Authentic

January 15th, 2021

12 Uncommon Yet Effective Places You Should Post Job Listings

When posting a job listing, businesses generally have their go-to, established platforms that they know are frequented by potential candidates. Sometimes, however, a company needs to think outside the box when sourcing talent. Occasionally, the least obvious places to post vacancies may result in the most remarkable outpouring of candidates. That’s why these 12 entrepreneurs from Young Entrepreneur Council (YEC) reflect on the following question:

January 14th, 2021

17 Creative Ways to Bring Together Company Leaders for Productive Conversation

17 members of YEC share effective tactics for gathering together leaders in a way that will lead to actual productivity and strategizing.

January 13th, 2021

Eight Ways To Keep Your Company Culture Intact As Your Business Expands

Businesses never stay the same size forever. An entrepreneur may yearn for the early days when their business was just a handful of people. But over time, businesses find great success and become entities that may span several offices and regions.



Alphametic is a Miami-based search marketing agency for mid-market to enterprise clients delivering integrated SEO, SEM, local search, and content marketing solutions in competitive markets. Founded in 2015 by a search industry-veteran, author and speaker, Matthew Capala, Alphametic has experienced a fast-track growth, signing high-profile clients and assignments, including Novartis, Shopkeep, L’Oreal, ilani Resort, Paragon Casino Resort, Lendio, Edgenuity, Hoval, Mohegan Sun, Alliance Technology, Primoprint, and Medmeme. Alphametic’s work and ideas have been featured on Inc Magazine, eMarketer, The Next Web, Entrepreneur, Mashable, Chicago Tribune, Huffington Post, Digital Summit, Internet Summit, New York University, and Social Media Week.


Marketing & Advertising