Matthew Capala

April 27th, 2022

11 Ways To Ensure You're Always Bringing Value To Your Customers

With so many competing companies in today's marketplace, customers have countless options when it comes to patronizing a business. To influence their decision-making, customers look for companies that they believe will add value to their lives.  

April 27th, 2022

14 Ways to Ensure Your Employees Get the Most Out of Workshops

When you invest in ongoing education and professional development for your employees, it shows them that you value their contributions to the company and, in doing so, it may also bolster morale and loyalty. To support this development, many companies will host speakers or workshops, but it's important to ensure your employees are feeling engaged — especially if it's a virtual meeting.

April 26th, 2022

Nine Promising Career Fields For New Grads To Consider In 2022

Graduation season is quickly approaching, and many soon-to-be grads are now being inundated with advice from advisors, professors and family members about their chosen career paths.

April 25th, 2022

Eight Steps To Include In Your Night Routine To Ensure A Successful Next Day

A nightly routine is a perfect opportunity to unwind from the day and focus on your overall wellness. Whether you make a to-do list for the next day, write in a journal about the day's achievements and challenges or take time for screen-free relaxation, following the same practices night after night can help you set yourself up for success the next day.

April 22nd, 2022

Eight Ways To Ensure Your Brand Is Evolving Alongside Your Customers

With technologies, knowledge and events constantly advancing, consumer values and behaviors naturally shift over time as well. In order to keep pace, businesses small and large must evolve alongside their audiences if they want to ensure they don’t become irrelevant in the market.

April 21st, 2022

12 Ways to Use Technology to Upgrade Your Sales Processes

Members of Young Entrepreneur Council discuss the ways businesses can leverage technology to improve their sales strategies.

March 30th, 2022

Is a Business Opportunity Right For You? 12 Factors to Consider

March 23rd, 2022

Entrepreneurs: Eight Smart Ways To Actively Work On Your Biggest Weakness

Whether it's work-related, personal or both, everyone has weaknesses and "blind spots." In order to grow, it's crucial to pinpoint these weaknesses and work on improving them, either by yourself or with the assistance of others.

March 16th, 2022

New to SEO? 10 Rules to Follow as You Get Started

Members of Young Entrepreneur Council share the rules they think all entrepreneurs new to SEO should know.

March 14th, 2022

Eight Elements Every Manager Onboarding Process Needs To Be Successful

Helping employees understand and acclimate to your company’s culture is a critical part of any new hire onboarding process. But when it comes to onboarding new managers, there are additional considerations to keep in mind. 

March 7th, 2022

12 Ways You Can Leverage Your First Book to Grow Your Business

There's a story behind the start of every business, and many entrepreneurs write books to share their own. Whether it's a motivating story of overcoming challenges, an inspiring story of passion or a story full of practical lessons and advice, an entrepreneur's first book can be used to help them grow their business. 

March 2nd, 2022

10 Simple Ways To Automate Your Sales Process For Short- And Long-Term Improvements

Getting customers through the sales funnel can sometimes be an arduous task. It can also be difficult to juggle multiple prospects at different stages of the funnel, which is why it's important to automate what you can.

March 1st, 2022

9 Data Security Steps to Take When Starting a Home Business

Members of Young Entrepreneur Council offer steps to take if you want to keep your home-based business safe from cyberattacks.

February 17th, 2022

Are You Burning Yourself Out Unintentionally With These 7 Business Habits?

Small habits and practices might be contributing to burnout without you even realizing it.

February 15th, 2022

How Companies Can Use Technology to Meet — and Exceed — Their DEI Goals

Members of Young Entrepreneur Council discuss how to leverage tech to meet diversity, equity and inclusion goals.

February 10th, 2022

11 SIGNS YOUR COMPANY IS DUE FOR A TECH UPGRADE

Members of Young Entrepreneur Council recommend upgrading your business software or hardware when you notice these signs.

January 31st, 2022

The Worst Startup Advice You’ll Hear When Starting Your New Business

Starting a new business isn’t for the faint of heart. It takes courage, ambition, and a tangible plan. Many people will be eager to support you on your journey, but some may actually give you advice that could hurt your chances for success. Here, members of Young Entrepreneur Council list an “unlucky 13” collection of the worst startup advice they were given, and explain why that misguided startup advice is so harmful to entrepreneurs who are just starting out.

January 28th, 2022

Nine Steps to Ensure You're Treating Your Employees Well as a New Business Owner

January 28th, 2022

10 Things To Consider Before Quitting Your Job To Become An Entrepreneur

No matter your current role, when work gets to be too stressful or monotonous you may begin to daydream about moving on to bigger and better things—things that you're in charge of. The thought of starting a new chapter of your life where you call all the shots can be thrilling, but the reality of making such a move isn't always what you dreamed of.

January 25th, 2022

Looking to Start a Side Hustle? Ask Yourself These 10 Questions First

One income stream isn't enough for many people to make a comfortable living these days. Luckily, there are a myriad of ways for a working professional to make money on the side — so many, in fact, that it can be difficult to settle on just one. 

January 24th, 2022

11 Simple Ways to Grow Employee Engagement in Social Media

Social media is an effective, low-cost way to market your company’s products or services, and is also a great way to keep customers engaged while expressing your brand’s mission. However, to make the most of a platform’s potential, you need to be active and strategic, which can require your entire team’s involvement. To get your employees excited to participate, consider the following advice from the members of Young Entrepreneur Council.

January 24th, 2022

11 Small Business Trends Entrepreneurs Are Excited to See in 2022

When the Covid-19 pandemic struck in 2020, it put many professionals out of work. Others faced cutbacks on hours or began working remotely, which allowed more time for pursuing multiple income streams. These factors led to a major uptick in startup and small business launches, many of which are still thriving as we enter 2022. 

January 18th, 2022

10 New Year's Resolutions Every Business Owner Should Make For 2022

The beginning of January is ripe with new possibilities. "New Year's resolution" season is the perfect time for companies to reassess their business vision and set concrete goals for the upcoming year.

January 18th, 2022

Interviewing? 9 Tips to Translate Your Qualifications From Your Resume

January 13th, 2022

12 Mistakes to Avoid When Communicating With Employees

Strong, clear communication is a must when it comes to manager-employee relationships, but certain behaviors can work against you.

January 7th, 2022

Eight Important Lessons Learned From 'Wrong' Business Decisions

Business owners in any industry can affirm that running a company is a lifelong lesson. Though many entrepreneurs have strong gut feelings and a long history of success when it comes to decision making, there are times when they make bad business decisions as well.

January 7th, 2022

Nail Your Next Job Interview With These 11 Strategies for Exuding Confidence

Even if you're not feeling on top of your game, you can still use these "fake it 'til you make it" tips.

January 5th, 2022

Limited Business Experience? 10 Tips To Build A Successful E-Commerce Site

E-commerce has steadily risen in popularity among aspiring entrepreneurs who want a simple business model with less overhead than a traditional retail store. Selling online is a great way for inexperienced entrepreneurs to make money, test their business acumen and interface with customers online.

December 21st, 2021

Eight Smart Steps To Take In January To Ensure Your Next Performance Review Is A Success

As a professional, there are dozens of goals you may have, such as getting a raise, snagging a promotion or simply wanting to be recognized for your hard work. Annual performance reviews are an excellent time to discuss your goals with your manager to make sure you are heading in the right direction with your company.

December 20th, 2021

FIND THE BEST TECH TALENT USING THESE 13 JOB POSTING TIPS

In the war for tech talent, a well-crafted, well-placed job listing can make all the difference.

December 14th, 2021

Want to Be More Driven at Work and in Life? Use These Self-Motivation Techniques

Sometimes, all you need is a little boost to get yourself and your goals on the right track.

December 9th, 2021

How Eight Entrepreneurs Turned These Business Challenges Into Opportunities For Growth

While it may not always feel like it in the moment, business challenges are great opportunities for growth. When we’re thrown outside of our comfort zones, we build confidence and see our strengths. This is especially true for business leaders and entrepreneurs, who face a constant stream of challenges that can often be turned into positive opportunities.

December 8th, 2021

11 Common Work Habits That Might Be Sabotaging Your Productivity And Focus

We live in a world of constant distractions and interruptions. While it's easy to blame these external factors for our lack of focus, it's often our own reactions to and bad habits around those distractions that are truly sabotaging us.

December 7th, 2021

9 Tasks Sales Teams Should Focus on During New Year Q1 Planning

December 7th, 2021

10 Simple Strategies For Drumming Up Excitement Around A Virtual Event

During the pandemic era, virtual events like webinars and conferences have become more common, offering business value and education from the comfort of your home. Although these online gatherings are popular, it’s hard to drum up the same level of excitement for them that people seem to have for in-person events.

November 24th, 2021

11 Ways to Reduce Cart Abandonments for Your E-Commerce Business

Members of Young Entrepreneur Council recommend using these e-commerce tricks for lowering shopping cart abandonment rates.

November 22nd, 2021

Want To Get Your Product In Retail Stores? Take These 10 Essential Steps

Many product-based companies want to be carried by major retailers, but with so much competition, only a select few ever achieve that goal. Landing your product in a major retail store will take a lot of time and persuasion, and you’ll have to be able to demonstrate why your product is worth a retailer’s shelf space. 

November 12th, 2021

11 Areas Managers Should Work on Daily to Become Better Leaders

November 8th, 2021

12 Local Marketing Tactics to Attract More Customers This Holiday Season

Competition between businesses gets fierce during the holiday season. This means your marketing game needs to be on point if you want to steal the spotlight from your competitors and attract more customers during this busy time of year — especially if you're a small- and medium-sized business operating on a limited budget.

November 2nd, 2021

10 Software Tools to Keep Your New Business Documentation Organized

November 1st, 2021

Nine Questions to Ask Yourself to Ensure You're Being A Fair Leader

Clear communication and empathy go a long way.

November 1st, 2021

8 Surprising Skills Critical to Succeeding in Tech Roles Today

October 29th, 2021

Nine Actionable Steps To Ensure Employees At All Levels Are Being Heard

As a leader, it’s important to ensure that every voice at your company is heard, no matter the size of the team. Barriers should be broken between upper and lower management, if they exist, to allow for the free flow of information and ideas. But it can still sometimes be difficult for lower-level employees to feel their ideas are being heard all the way at the top.

October 12th, 2021

Why These Common Marketing Strategies Might Actually Be Ineffective

September 28th, 2021

Nine Effective Email Marketing Strategies That Aren’t Just About ‘Selling’

Email marketing can be extremely effective for advertising products, whether through sale announcements or updates highlighting new items. But this marketing channel can also be leveraged in a number of other ways to connect with customers on a more direct and personal level, ultimately leading to more purchases.

September 27th, 2021

Start Becoming a Better Communicator Today With These 12 Tips

Like any other skill, better communication comes with practice.

September 20th, 2021

Employers: 13 Important Criteria That Should Inform Your Pay Raise Decisions

Regular pay raises can show employees how much you appreciate their hard work and can also prevent them from feeling dissatisfied in their current environment. However, it's important to know when a raise will be the most effective and well-earned.

September 13th, 2021

13 Ways to Pull Yourself Out of a Work Rut

A few simple tricks can help you regain that lost motivation.

September 8th, 2021

Eight Ways Business Leaders Can Retain More Employees By Helping Managers Succeed

A strong manager can inspire loyalty and guide their team toward reaching their goals, helping the company reach new heights. Conversely, a manager who is ineffective or difficult to deal with can drive away talented employees, leading to high turnover rates and the subsequent loss of time and capital.

September 1st, 2021

13 Ways to Salvage an Investor Pitch Meeting That’s Not Going Well

One of the most intimidating things about starting a business is having to pitch your idea to a room full of investors. Sometimes a pitch will go great—and then sometimes it won’t. When you start breaking a sweat and feeling like you’re about to mess up, it may seem like your presentation is on its way to becoming a train wreck. However, with some expert advice and a little bit of confidence, you can salvage an investor pitch meeting that’s going downhill.

August 30th, 2021

Eight Ways To Mediate Conflict And Generate Positivity Within Your Team

When you work in a team setting, conflict is inevitable. However, when members of your team aren't getting along, the negative energy can be toxic for the entire team and the business can suffer as a result. 

August 25th, 2021

Looking For A COO? 10 Tactical Steps To Ensure You Hire The Right One

Chief operating officers (COOs) are important assets to every organization. This critical C-level role oversees the day-to-day administrative and operational functions of the business they serve, as well as manages departmental leaders under their areas of purview.

August 24th, 2021

Nine Ways To Maintain Clear, Transparent Communication At Your Growing Company

As your company grows, you might face challenges maintaining the same level of transparency across departments and teams as you had when your company was small. However, doing so is crucial to cultivating a healthy company culture with every employee on the same page.

August 20th, 2021

10 Factors to Consider Before Finalizing Your Retail Store Design

There's a lot of planning that goes into designing the look of a retail store. While you definitely want to add style elements that are expressive of your brand, you also need to consider your target customers. A well-designed store will not only attract more customers, but can also lead to higher sales. To help you figure out the most important aspects to consider when designing your retail store, 10 members of Young Entrepreneur Council (YEC) answered the following question:

August 19th, 2021

12 Questions to Ask Yourself Before Writing Your Company's Mission Statement

August 11th, 2021

12 Essential Tips for Launching a Successful Company Rebrand

August 9th, 2021

12 Big Pain Points Companies Need to Solve for Their E-Commerce Customers

Members of Young Entrepreneur Council discuss some major issues with the e-commerce experience.

August 7th, 2021

11 Everyday Actions Anyone Can Take To Improve Their Leadership Skills Today

Everyone has to start somewhere when building their skills. Here's where to begin if you want to lead.

August 6th, 2021

Eight Tips To Stop Working 24/7 And Achieve A Healthier, More Balanced Life

It’s a common tenet of American culture that with a little hard work and determination, you can make your greatest dreams come true. While being a hard worker is an admirable trait, it can quickly turn into a negative one if your everyday life is consumed by work.

August 4th, 2021

9 Tips on Finding More Diverse Candidates for Your Company’s Open Positions

August 2nd, 2021

10 Tips To Make Weekly Meetings Useful For Your Whole Team

Weekly standups and regular reports are great ways for leaders to check in with their teams. These are times to briefly share updates and ask about any concerns or questions the team may have before the day or week begins.

July 22nd, 2021

Eight Ways Leaders Can Step Out Of Their Comfort Zone

As a business leader, you may already possess ideal traits, such as assertiveness, adaptability and conscientiousness. But perhaps you've noticed that you're lacking in other areas in which you could become a better leader. The first step is to become comfortable with being uncomfortable.

July 19th, 2021

10 Tips to Making Employee Retention a Priority as Your Business Scales

Scaling a business usually means employees will be taking on new tasks and responsibilities and new rules or processes may be put in place. Depending on how fast the company grows, the employees may become frustrated with all the changes, leading to disengagement and low team morale. If not addressed, this lack of connection with the business and its goals can be the first step to losing those employees.

July 15th, 2021

Eight Keys To Success For New Managers

Taking on the leadership role of a manager can be daunting the first time. You're in charge of an entire team, and their successes and failures fall largely on your shoulders. Even though it can be intimidating, it's important to start on the right foot.

July 13th, 2021

10 Documents Business Leaders Should Always Keep Physical Copies Of

Digital receipts, online bank statements and cloud-based document storage are the norm in today's business world. Some business owners may wonder whether they truly need physical copies of any documents at all these days. However, some important documents should always exist in both physical and digital form. 

July 6th, 2021

9 Incentives You Should Offer to Attract Top Talent

June 30th, 2021

Applying For A Job? Eight Signs A Company Might Be A Bad Place To Work

Searching for a new job is a long, difficult process, so when you land a job interview, it can feel like such a relief. But what if you are fighting to earn a position you should actually run away from?

June 28th, 2021

Not Naturally Charismatic? 13 Other Ways to Have a Positive Impact on Your Team

There are some business leaders who instantly light up a room when they walk into it. They have this charisma that draws people to them and makes others want to listen. However, if you don't feel like you have this type of personality naturally, you don't have to give up on being able to make a positive impact on others. With a few simple techniques, you can be a business leader whom others look up to and wish to be. 

June 28th, 2021

10 Effective Methods for Measuring Employee Happiness

Gauging how happy and fulfilled employees are in their jobs is important for small business leaders to do in order to determine the health and strength of their businesses. The more satisfied employees are, the more likely they'll stay with the company long term and the higher their productivity will be. But how can you know if your staff is enjoying their work, especially when they may not feel comfortable expressing their true feelings with their superiors?

June 17th, 2021

14 Podcasts That Have Impacted How These Entrepreneurs Run Their Businesses (and Why)

With the rich educational value podcasts often provide their listeners, it’s no surprise that the business community turns to this popular form of content to improve their skills and strategies. Some entrepreneurs even make major business decisions based on the information they’ve learned and the stories they’ve listened to on podcasts.

June 15th, 2021

Eight Major Signs Your Company Might Need Additional Support Staff

For new business owners, it may not always be clear when to move beyond core employees and begin bringing on some new teammates. Growing pains are normal for a startup that is doing well, so until you see your employees are struggling, you may not realize that it’s time to bring on additional help.

June 14th, 2021

10 Entrepreneurs Share Their Top Tips For Applying To Startup Accelerators

Startup accelerators and incubators are great opportunities for new businesses to grow and scale their operations quickly. These programs are pivotal for the startups who participate in them, as they often provide access to exclusive business resources and funding opportunities.

June 14th, 2021

13 Tips to Increase Your Adaptability and Reduce Stress in Times of Change

Everyone experiences changes in their lives, whether big or small, and the stress that comes along with these changes can either hurt you or allow you to grow stronger. One of the best ways to manage this stress is to learn to be more adaptable.

June 14th, 2021

10 Signs You May Need to Turn Down a Potential Client

June 10th, 2021

12 Questions Managers Should Ask Their Employees in Order to Lead Them Well

One of the best ways to learn how to manage your employees is to ask them questions. If you pose the right questions, you'll get to know what motivates your employees and what their goals are. You can then use this information to manage them more effectively and help them succeed in their jobs.

June 9th, 2021

Nine Game-Changing Business Tips That Helped These Entrepreneurs Find Success

Good business advice can come from anywhere, at any time in an entrepreneur's journey. Some of those lessons will come directly from mentors and fellow business leaders; other times, they're learned through firsthand experience. No matter the source, some tips can be so impactful that they influence the course of an entrepreneur's business.

June 8th, 2021

10 Tips for Keeping Up a Social Media Presence as a Busy Entrepreneur

June 7th, 2021

13 Ways to Become a Positive Role Model for Yourself and Others

A positive role model is someone others want to emulate and follow, and successful entrepreneurs often become — sometimes unknowingly — the role models for other professionals. Whether it’s at work or in their personal lives, these leading entrepreneurs become a focus of attention because they have qualities that aspiring founders strive to replicate.

June 4th, 2021

10 Things A New Hire Can Do To Impress Their Boss Right Off The Bat

First impressions are everything, especially when you’re first starting out on the job. When you’re trying to make a name for yourself within a new role or company, it’s important to know how to make an excellent impression.

June 4th, 2021

New to Networking? 10 Steps to Ensure You’re Making Long-Term Connections

May 25th, 2021

11 Smart Ways For Leaders To Assess Accomplishments Each Quarter

One of the best ways to keep a business innovative and growing healthily is for leaders to set tangible goals for teams. To motivate teams to accomplish their goals, it helps to assess the progress toward meeting them on a quarterly basis. This way, at the end of every quarter, the whole team can look back and track the progress they’ve made, see what still needs to happen and prepare for the quarter ahead.

May 24th, 2021

Selling Your Business? 7 Founder-Recommended Best Practices to Follow

A successful business sale takes careful planning and preparation, so make sure you're ready before you start negotiations.

May 24th, 2021

10 Ways To Leverage Technology For A Successful Home-Based Business

With so many people accustomed to working in remote environments, businesses no longer need a centralized location to find success. If they make strategic choices about which technologies to adopt, ambitious entrepreneurs can launch, run and grow a successful business right from their own home.

May 24th, 2021

Limited Resources? 13 Easy Practices for Better Employee Onboarding

Small businesses have several benefits over larger companies, but resources aren’t usually one of them. This limitation can significantly impact the way a small business deals with new hires. While a larger company can dedicate weeks or months to training a new employee under an experienced team, smaller businesses don't always have that luxury. The result is that these smaller enterprises have to be more creative with their onboarding. Below, 13 professionals from Young Entrepreneur Council (YEC) delve into this topic by answering the following question:

May 10th, 2021

Closing A Deal? Eight Negotiation Tactics To Ensure A Positive Outcome

When you've spent tens or hundreds of hours preparing for a deal, there's a distinct sense of relief when it gets to the point of closing. Yet, even in these situations, the deal still can go sideways if not handled carefully.

April 29th, 2021

14 STRATEGIES FOR CREATING SEO CONTENT THAT LASTS

Members of Young Entrepreneur Council explain how to craft SEO content that will withstand trends.

April 28th, 2021

The Psychology Of Online Trust

Trust is an essential ingredient for the success of your business.

April 27th, 2021

Eight Important Things These Entrepreneurs Gave Up To Advance Their Careers

As a new entrepreneur, you might battle limiting beliefs or unrealistic expectations that you’ve yet to flag or identify. However, as you progress in your business, you’ll learn there are certain ideas and habits you’ll need to shed in order to reach your fullest potential. 

April 23rd, 2021

Working From Home? Eight Tips To Schedule Your Day For Maximum Productivity

Working from home has become the norm for many professionals during the pandemic. However, not every remote employee has found the ideal way to plan their workday. It can be difficult to focus when handling your tasks from home, especially if there are other family members or distractions present during your working hours.

April 21st, 2021

12 Smart Ways to Transform Your In-Store Experience for the Post-Pandemic World

From ramping up online offerings to implementing new health and safety protocols, the Covid-19 pandemic has transformed the way people do business—especially for physical retail stores navigating the future of post-pandemic shopping. While it can be challenging for companies to pivot their operations based on customers’ changing needs and expectations, it can also serve as a unique opportunity for growth.

April 20th, 2021

Nine Elements Required For A Truly Captivating Brand Story

Building a brand is an essential part of starting a business. The brand should accurately reflect what the company is, what it offers, its values and more.

April 16th, 2021

From Hybrid Jobs to Empathy at Work: 12 Recruiting Trends to Watch in 2021

April 13th, 2021

10 Effective Strategies to Avoid Decision Fatigue as a Busy Entrepreneur

Make the decision to make fewer decisions.

April 8th, 2021

Eight Top Personal Brands And The ‘X’ Factors That Make Them Stand Out

When you think about outstanding personal branding, at least one person comes to mind. This person displays all the elements of what a personal brand should be, but they also have a little something more—an “X” factor.

April 5th, 2021

12 Steps to Surrounding Yourself With Positive People

Whether you’re a business leader or just someone trying to improve their life, surrounding yourself with positive people can be an important part of personal development. Aside from offering support when you most need it, positive people can also challenge you to grow and evolve as an individual, all while giving you the confidence you need to take action.

April 2nd, 2021

Eight Key Steps To Take To Ensure A Successful Company Rebrand

Organizations may carry with them a long history, but sometimes, it may be necessary to revamp the way a brand appears to the public. Successful rebranding keeps the core promise of the business but reinvents how the consumer sees them. While some companies may benefit from that traditional appeal, many others realize that consumers prefer a business that they see as modern and innovative.

March 25th, 2021

11 Tips for Entrepreneurs Looking to Write Their First Book

Putting together a book takes time, energy and a lot of effort. And while it accounts for a lot of the book's labor, writing isn't the only thing an entrepreneur needs to concern themselves with. Publishing the book and the marketing associated with it also have a place in the overall success equation. But not all new writers know what to expect from the writing process. To help, 11 experts from Young Entrepreneur Council (YEC) answer the following question:

March 10th, 2021

Nine Smart Tips To Save Money When Just Starting Your Business

When you’re trying to get a business off the ground, you don’t always have a lot of resources at your disposal. In order to gain some momentum, it may then be necessary to “cut a few corners.” However, this doesn’t mean you have to betray your ethics, as there are a few elements of business you can reasonably (and legally) cut or save money on to help give your business the kick-start it needs to get going.

March 9th, 2021

13 STRATEGIES FOR OVERCOMING SELF-CRITICISM

Members of Young Entrepreneur Council share their best tips for combating the discouraging thoughts that plague many entrepreneurs.

March 4th, 2021

11 STRATEGIES TO ENCOURAGE MOBILE APP DOWNLOADS

Members of Young Entrepreneur Council explain the tactics they've used to encourage customer downloads of their branded mobile apps.

February 22nd, 2021

13 STRATEGIES TO EFFECTIVELY COMMUNICATE A COMPLEX IDEA TO YOUR AUDIENCE

Members of Young Entrepreneur Council share some foolproof ways to break down a complicated concept for your target market.

February 19th, 2021

How To Make The Best Use Of LinkedIn And Virtual Networking Opportunities

At a time when in-person meetups are typically off the table, virtual networking platforms like LinkedIn can be valuable resources for business owners. The opportunity to connect regardless of location can open doors that just aren’t possible without these online tools. But while LinkedIn has some of the same features as traditional social media sites, its purpose, and therefore its use, should differ.

February 17th, 2021

Working Remotely? Eight Tips To Communicate Professionally And Effectively On Slack

Remote work has quickly become the norm across much of the corporate world. Yet, with so many professionals used to in-person interaction, this shift to digital messaging has rapidly and fundamentally changed workplace communication.

February 9th, 2021

IN A FUNK AT WORK? 13 SIGNS IT’S TIME FOR A CAREER CHANGE.

Members of Young Entrepreneur Council discuss how you’ll know when it’s time to consider a career switch.

February 8th, 2021

10 Ways to Practice Mindfulness During Work

Entrepreneurs often find themselves swamped by work, with little or no time to be mindful of themselves and what is happening around them. Mindful moments aren’t always easy to come by, so business leaders need to take advantage of them when they show up or learn to be intentional about making the time for them.

February 5th, 2021

Eight Expenses CEOs Might Not Think To Budget For

When heading a company, there are certain budget items that should be of critical concern. Basics like payroll and product costs are easy to figure in to your operational budget. But business is nothing without its unexpected expenses, and there are bound to be a few that CEOs will forget to account for.

February 4th, 2021

Looking to Partner With a Larger Business? Take These 10 Steps First

When it comes to small and large businesses, not every encounter has to be about competition. Sometimes, interactions could result in a mutually beneficial partnership. The path to getting there, however, isn’t always so clear.

January 28th, 2021

Don't Like Your Colleague? 14 Tips to Develop a More Positive Working Relationship

January 22nd, 2021

18 Tools Businesses Should Leverage for Customer Engagement in 2021

Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers.

January 19th, 2021

12 Strategies to Make Your Customer-Facing Content More Engaging and Authentic

January 15th, 2021

12 Uncommon Yet Effective Places You Should Post Job Listings

When posting a job listing, businesses generally have their go-to, established platforms that they know are frequented by potential candidates. Sometimes, however, a company needs to think outside the box when sourcing talent. Occasionally, the least obvious places to post vacancies may result in the most remarkable outpouring of candidates. That’s why these 12 entrepreneurs from Young Entrepreneur Council (YEC) reflect on the following question:

January 14th, 2021

17 Creative Ways to Bring Together Company Leaders for Productive Conversation

17 members of YEC share effective tactics for gathering together leaders in a way that will lead to actual productivity and strategizing.

January 13th, 2021

Eight Ways To Keep Your Company Culture Intact As Your Business Expands

Businesses never stay the same size forever. An entrepreneur may yearn for the early days when their business was just a handful of people. But over time, businesses find great success and become entities that may span several offices and regions.

January 12th, 2021

Eight Benefits To Being Active On Social Media (Even As An Introverted Entrepreneur)

Social media has changed how businesses and entrepreneurs interact with their audiences. In the past, you were required to go out and meet in person with your customers to establish a rapport with them. The internet has mostly simplified this, making it much easier to engage an audience on a social media platform.

January 12th, 2021

13 Self-Care Activities to Get You Through the Dark, Dreary Winter Months

The dark and dreary months of winter often take a toll on people’s mental health. Thankfully, there are ways to keep your spirits bright through this season so you can stay motivated and inspired in your business and life.

January 11th, 2021

Eight Key Strategies To Get Investors Interested In Your Business

Finding funding is typically one of the most challenging parts of starting a new business. The risks versus rewards of investing in new companies can usually have investors worried about jumping in. The responsibility is then on the entrepreneur to make their business idea exciting and attractive enough to warrant investors' attention.

January 7th, 2021

Eight Tech Hacks For Better Managing Your Daily Workload

Technology has given us a plethora of options for speeding up our workflows. From automation software to artificial intelligence chatbots, we can leverage a significant amount of tech to make demands on our time much less burdensome.

January 5th, 2021

Business Leaders: Eight Tips For Putting Your Health And Happiness First

Entrepreneurs, especially when first starting out, often fall into the trap of overwork. While any successful business needs a firm hand to guide it, your body and mind have their own needs as well. Taking time off for relaxation and socialization in a non-work environment is critical to maintaining your health and the productivity you need to run a growing company.

December 30th, 2020

Eight Ways Employees Can Show Their Appreciation To Great Leaders

The backbone of a company is its employees, but the brain of a business is its leadership. The best leaders inspire and encourage the employees working under them, but even these leaders need positive reinforcement from time to time. While a lot of this reinforcement comes from those above them in the hierarchy, it has special meaning when the employees under them reach out to show their appreciation.

December 30th, 2020

12 Leader-Recommended Marketing Strategies (And Why They’re so Effective)

December 30th, 2020

Eight Smart Strategies For Getting Informative Feedback From Your Customer Base

When you understand your customer, you can better tailor your products and services to their needs. The most reliable way to get to know who your customers are and what they're looking for is to get that information directly from them. But how can you persuade customers to give you the comprehensive, actionable feedback you need?

December 28th, 2020

13 Unusual But Effective Strategies for Sharing Your Company Culture With New Hires

Onboarding a new employee is an exciting time for any business. While you're eager to get your new team member up and running on their tasks, you also need to ensure they understand the company culture and will mesh with your organization for the long term. That's why we asked the members of Young Entrepreneur Council (YEC) the following question:

December 23rd, 2020

Nine Ways The Workforce Will Change In 2021

If 2020 has taught us anything, it's that the workforce can be adaptable and deal with many challenges as they arise. From pivoting into remote work to changing their priorities from real life to the digital realm, employees have had to evolve their practices to remain competitive.

December 21st, 2020

Nine Ways To Navigate The Holiday Workload While Already In Crisis Mode

It's no secret that the holidays are among the most hectic times of the year for businesses. Everyone wants to close off the year well, and the holiday season makes for some fantastic business opportunities, but staff also looks forward to spending more time with loved ones and away from work.

December 17th, 2020

12 Considerations When Creating Your Pricing Structure

Prices can make or break a business, and deciding on what to charge for a particular good or service varies by the company. Finding the "sweet spot" for your pricing takes a bit of market research and a lot of trial and error, especially for new entrepreneurs. Sometimes, their approach to pricing structure can change over time, evolving to account for further information they learn in their journeys as business owners and new key considerations that affect a company’s pricing model. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

December 15th, 2020

No Product Reviews? Here's How to Encourage Amazon Sales Anyway

December 2nd, 2020

14 WAYS TO REDUCE ONLINE CART ABANDONMENT AND CONVERT MORE SITE VISITORS

Everyone online shopper has added items to their cart, only to close out of the website before completing the purchase. This behavior has led to an average online cart abandonment rate of 60% to 80% for many e-commerce sites.

November 24th, 2020

Build Your Brand Via Speaking Engagements With These 10 Tips

Public speaking is a great way to gain exposure for your brand and a reputation for expertise in your field. Events with an audience allow for transparency and vulnerability—two key pieces to success when you're working to build a brand that consumers are eager to engage with. Speaking events also help you show off the core solutions your business has to offer.

November 23rd, 2020

Eight Key Steps To Securing Retail Distribution

There's no question that retail is a challenging industry to master. However, for investors or manufacturers, the challenges it presents are more than worth the rewards. Retail distribution allows a business to serve its offerings up to a much broader population than direct distribution, thus increasing an enterprise’s visibility and revenue.

November 19th, 2020

13 Essential Resume Elements to Warrant an Interview

Resumes are the first look that business owners get at potential hires. As a result, they must use these resumes as a basis to figure out if that person is worth bringing in for an interview or not. Each business has its own demands for potential employees and therefore looks for specific elements in candidates’ resumes to determine possible fit. How can job seekers optimize their resumes to include these essential elements? To help, we asked we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

November 13th, 2020

10 Ways To Stay In Touch With Your Growing Team About Their Performance

Keeping up with your employees on an individual level makes for good leadership. As you hire more and more people to your team, it can be difficult to maintain that one-on-one time with each employee. However, doing so is crucial to ensuring everyone is on the same page and performing their best.

November 9th, 2020

10 Ways To Use LinkedIn's New Tools To Boost Your Outreach

LinkedIn is often thought of as the go-to social network for professionals, but it’s more than just a social media platform. It’s a powerful marketing tool for brands to engage with customers, employees and business partners.

November 4th, 2020

16 Common Mistakes Companies Make With Their Blogs

A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming.

November 4th, 2020

Nine Creative Strategies for Keeping an Audience Engaged on Your Website

A website can be a critical marketing tool as long as you manage to keep your audience engaged. Marketing can drive traffic to your website in several ways, with video, text, or image content. But once they get there, how do you keep them there?

October 28th, 2020

Dealing With Employee Feedback: 13 Essential Steps

October 22nd, 2020

13 Best Practices to Run a Successful Podcast

October 15th, 2020

14 SIMPLE CHANGES THAT WILL IMPROVE YOUR MOBILE ADVERTISING STRATEGY

Members of Young Entrepreneur Council offer suggestions for entrepreneurs that want to change up their mobile ad campaigns.

October 12th, 2020

20 Uniquely Useful Tools for Conducting Market Research

These 20 entrepreneurs from YEC discuss their favorite market research tools and why you should be using them.

October 1st, 2020

14 Unique Ways to Encourage Innovation in Your Company

As a business owner, you know your company can't remain stagnant and stuck in its ways if it hopes to grow. That growth requires innovation and creativity, both of which are best sourced from everyone on your team.

September 29th, 2020

12 Nontraditional Marketing Channels That Are Surprisingly Effective

Social media following is an integral part of executing a successful marketing strategy. Engagement on social media is far higher than other channels. However, despite their constant presence, social media networks aren't the only way for a company to do outreach and connect to their core audience.

September 24th, 2020

Move Your Career Forward By Making Your Core Strengths Even Stronger

Whether you’re job hunting or starting a business, it’s important to play to your strengths throughout your career. By zeroing in your natural interests and aptitudes, you’re more likely to find the right opportunities and achieve success. That’s why it’s a good idea to continually refine and improve upon your core strengths.

September 18th, 2020

12 Effective Recruitment Methods to Help You Find Your Next Best Hire

September 2nd, 2020

Pitched An Investor? Nine Ways To Keep The Conversation Going

Congratulations! You’ve just had a great pitch meeting with an investor. But holding an investor’s attention during your pitch is only the beginning of securing a deal. The real challenge lies in staying top-of-mind afterward. 

August 31st, 2020

15 Important Questions to Ask Yourself When Developing Your Company Mission

August 28th, 2020

10 Clear Signs You Need To Make A Mobile App For Your Customers

Many businesses see a major shift in their success once they establish a website that lets them provide new information and tools to their customers. However, some may see even greater success if they develop a mobile app.

August 27th, 2020

12 Crucial Actions to Protect Your Business When a Large Client Goes Under

Businesses thrive on interaction with large clients. They form the most significant inflow of money to the enterprise and help you meet your obligations from month to month. With so many companies closing down, it's not far-fetched to think that one of your massive clients might face bankruptcy. When that happens, you will need to have a clear plan in place to recover any overdue payments and soften the blow until you find new customers. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

August 18th, 2020

17 Valuable Recruitment Resources for Your Next Project

17 professionals from YEC share the best websites for locating fresh talent.

August 12th, 2020

10 Techniques for Returning Work-Life Balance to Small Business Entrepreneurs

As a small to medium enterprise owner, it can be challenging to find time for anything. Even in your supposed downtime, you invest time into ensuring the company runs smoothly. Work-life balance as an always-busy professional can be hard, if not impossible, to find. When you don't focus on your well-being, both your health as well as your relationships suffer. Being busy is essential for success, but so is knowing when to stake a step back. In such an active lifestyle, however, how does an entrepreneur know how to balance work and pleasure? That’s why we asked 10 members of Young Entrepreneur Council (YEC) the following question:

August 11th, 2020

12 Critical Elements of a Successful Rebranding Strategy Companies considering a rebrand need to carefully weigh the reasons behind the need for change, as well as potential risks. If not properly implemented or communicated to the target audience, a rebrand can misfire and end up hurting the business more. To help develop a successful rebranding strategy, here are 12 critical elements any organization should keep in mind.

August 10th, 2020

How To Come Up With Influential Blog Content Ideas: Nine Expert Tips

Content marketing has become a cornerstone marketing approach in the world of business and for good reason. It's a cost-effective method of getting new clients to notice the company while keeping current customers engaged with valuable information. However, for the bloggers, it can be a pain to come up with new ideas. With content so widespread on the internet, it's challenging to develop new topics or new spins on old issues.

July 30th, 2020

12 Questions You Should Ask Customers During a Sale When making a sale, it is usually the customers who get to answer all the questions pertaining to the service or product they’re purchasing and to your business in general. But there are also key questions a business should ask a customer who is serious about making a purchase in order to better understand its target audience. Here are some of them:

July 20th, 2020

13 Searching Self-Questions to Help You Become a Better Leader

Leadership is a battle for constant improvement.

July 13th, 2020

15 Essential Steps for Creating a Business Exit Strategy

July 10th, 2020

11 Strategies to Make Your Voice Heard in a Crowd

It takes more than just raising your voice

July 1st, 2020

11 Entrepreneur-Recommended Tools for Your Next Online Meeting

In the age of remote work and social distancing, try these video conferencing tools for your company's online meetings.

June 30th, 2020

14 Quick and Easy Ways to Keep Up With Industry News

June 29th, 2020

16 Ways Leaders Can Stress Less and Adapt to Opportunities

Stress is common when you’re in a management position. With countless tasks to complete, employees to manage and business operations to oversee, it’s no surprise many leaders end up feeling overwhelmed at one point or another.

June 29th, 2020

13 Top Strategies to Up Your Twitter Game For the busy entrepreneurs looking for fast and effective ways to build a social media presence, connect with their peers and engage with their target audience in real time, Twitter is the ideal place. If used correctly, the platform can become a true goldmine of relevant industry information, valuable relationships and new customers. To help, here are several strategies busy entrepreneurs can use to up their Twitter game.

June 26th, 2020

14 Ways to Ensure Company Growth Doesn't Outstrip Business Communication

Businesses have seen a period of massive growth, especially those that deal solely with online sales and services. While this development is promising, it also opens up a business to another problem -- that of having their growth outscale their ability to communicate.

June 25th, 2020

10 Smart Ways Business Leaders Can Leverage Social Media in a PR Crisis

Since the internet has permeated business to such an extent, PR crises are becoming far more common for companies. Many of those PR faux-pas are due to misuse or misunderstanding of social media interaction. However, as much as social media can be a tool to cause a PR crisis, it can also be useful in helping to manage it. Social media is still the best way to create a rapport and interact with a particular demographic of customers directly.

June 23rd, 2020

15 Smart Ways for Leaders to Thrive Under Stress

June 19th, 2020

27 Books for Success to Add to Your Summer Reading List

June 18th, 2020

14 Effective Methods for Improving Discipline in the Workplace

Professionals, regardless of their work environment, sometimes find their focus flagging. If you're someone who has to deal with divided attention between multiple tasks, the amount of effort you put into a job will start telling on your psyche before too long. To deal with this situation, you'll have to figure out how to retain your focus and discipline within the workplace.

June 16th, 2020

https://www.inc.com/young-entrepreneur-council/how-to-encourage-employees-to-create-their-own-company-culture.html

June 15th, 2020

15 Key Traits Entrepreneurs Should Cultivate to Improve Themselves

June 12th, 2020

15 Collaboration Tools for Remote Teams (That Aren't Slack)

With so many remote working teams in the world today, productivity requires utilizing tools that can connect the team through voice, chat and video. Slack rules the roost as the team collaboration software, but it’s far from being the only reliable one. Dozens of team collaboration tools have gained growing popularity over the last two months. Some of them offer similar functionality to Slack and might even be better at some things. Others are sorely lacking in utilities to help a team get organized.

June 11th, 2020

16 Things to Avoid When Doing Content Marketing The internet is full of tips and advice on what to do when developing a content marketing strategy, but knowing what not to do is equally important to ensure success. Here are 16 things marketers should definitely avoid when doing content marketing.

June 8th, 2020

Hiring Your First Remote Employee? Follow These 16 Tips

Working remotely has become the new standard in the COVID-19 era. Companies that followed a traditional in-office model have had to adjust to how they presently work, and soon have to learn how to hire remotely.

June 5th, 2020

10 Effective Ways To Develop Employee Trust During Periods Of Change

Trust is essential in a team, especially in times of change. Leaders need to believe employees will carry out their tasks properly, and employees need to believe heir leaders are taking them in the right direction. But trust between people isn’t a given -- it has to be earned.

May 20th, 2020

Five Lessons In Five Cities: An Entrepreneur's Journey To Self-Discovery

Travel can help you gain new perspectives as an entrepreneur and a leader.

April 16th, 2020

14 Ways to Define Your Unique Personal Brand

April 15th, 2020

12 Ways to Boost Your Following on LinkedIn LinkedIn remains one of the most valuable resources for a business in terms of building industry connections, finding talent and attracting new potential customers. So how can a new business make the most of its LinkedIn page to boost its following and gain more visibility?

April 15th, 2020

Getting Over the Post-Holiday Season Slump: 13 Effective Techniques

Spending time alone and focusing on the year ahead are among the most effective strategies.

April 7th, 2020

https://www.inc.com/young-entrepreneur-council/6-bad-business-situations-that-turned-out-to-be-blessings-in-disguise.html

March 24th, 2020

How To Handle Negative Customer Reviews: Eight Expert Tips

A business is built on the reputation it gets through its dealings. Not all the press a company receives will be positive, however. Depending on how the consumers see the business, a company might have mixed reviews on social media.

March 24th, 2020

How To Handle Negative Customer Reviews: Eight Expert Tips

A business is built on the reputation it gets through its dealings. Not all the press a company receives will be positive, however. Depending on how the consumers see the business, a company might have mixed reviews on social media.

March 24th, 2020

15 Vital Approaches to Staying Positive, Tenacious and Confident

Each day is different for each person. For entrepreneurs, a string of disappointments or rejections can lead to a significant impact on your psyche and your confidence. Many business coaches maintain that the best way to keep motivated is to stay positive and to keep a firm sight of what your goals are and how you intend to attain them. Ensuring that this works hinges on your confidence. These three things are essential contributors to your overall motivation.

March 17th, 2020

Eight Proven Strategies For Maximizing Productivity During Your Work Day

Time management is one of the most challenging parts of being an entrepreneur. When you're a business owner, you don't have the luxury of getting all your tasks laid out for you. You have to formulate those tasks, assign importance to them, and schedule them so that they can get done in a reasonable window, all while finding ways to keep the entire business running and growing.

March 5th, 2020

How To Avoid Feeling Overwhelmed: Eight Effective Strategies For Business Leaders

Running a business is no easy feat, and with each new challenge that arises, an entrepreneur risks becoming buried under the weight of the responsibility. There's no way that an individual can stop the flood of responsibilities, so the only option that a new business owner has is to find an effective and efficient process for managing the situation.

February 3rd, 2020

Eight Essential Gadgets And Apps For The Modern Young Entrepreneur

With tech innovation happening at an unprecedentedly fast pace, businesses and entrepreneurs should stay abreast of the latest developments and find ways to leverage new technology to make their life easier. For entrepreneurs especially, using the right technological tools can streamline their work and free up more of their time, helping them attain that ever-elusive but much needed work-life balance.

January 13th, 2020

Feeling Down? 16 Ways To Remind Yourself Of Your Potential

Everyone feels down from time to time -- especially when you're dealing with the stress of running a business. Those negative feelings can make you question everything. While it's OK to feel down, the best way to relieve that feeling is to actively seek out positive thoughts. That's why we asked Young Entrepreneur Council members what they do in moments of doubt to help remind them of their potential. Ask yourself the following questions to regain your confidence during a mental or emotional rut.

January 2nd, 2020

10 Entrepreneurs Share The One Challenge They Never Expected When Starting A Business

Starting a business always comes with a certain amount of risk. You’re opening yourself to the possibility of both the successes and challenges that come with entrepreneurship, many of which are difficult to predict before you start. As successful business owners, the members of Young Entrepreneur Council have experienced firsthand the unexpected challenges of starting a company. Below, they share 10 of the toughest obstacles they didn't expect to face, and how other leaders can prepare for them.

December 17th, 2019

https://www.inc.com/young-entrepreneur-council/7-ways-entrepreneurs-can-prioritize-their-own-health-happiness.html

December 13th, 2019

Team-Building Lessons From The Front Lines

Build a team-focused environment that's conducive to putting out their best work and feeling fulfilled.

November 19th, 2019

https://www.inc.com/young-entrepreneur-council/6-actionable-steps-you-can-take-toward-a-more-inclusive-business.html

June 14th, 2019

Two Emerging Google Tools Every Marketer Needs To Pay Attention To

Be steps ahead of your competition by optimizing your marketing efforts for the latest tools.

March 22nd, 2019

What Marketers Can Learn From The Ancient Babylonians

Build a legendary brand through mythical marketing campaigns.

October 31st, 2018

How To Promote A Mindful Company Culture

Mindfulness should never be mandated, only encouraged.