Matthew Capala

Member Since 2014

Matthew Capala



Miami/Fort Lauderdale Area

Matthew Capala is an international SEO and content marketing strategist, speaker, author, and entrepreneur. He founded Alphametic, a global boutique search marketing agency delivering transformative strategies for mid-size to enterprise clients, including L’Oreal, Novartis, Shopkeep, Hoval, and Quest Diagnostics, and SearchDecoder SEO Training Institute™, which offers basic and advanced SEO workshops and certified training solutions for marketing professionals and businesses. Matthew is the author of bestselling “SEO Like I’m 5”, now in its’ third edition, and writes on The Next Web, Entrepreneur and Social Media Today. His groundbreaking work and ideas have been featured in Chicago Tribune, Huffington Post, Mashable, Problogger, and Inc. Matthew has been hired to speak on main stages at some of the largest conferences and brands in the world, including Internet Summit, Social Media Week, Techmunch, Digital Summit, AMA, and ePharma. He’s been invited to deliver his trademark SEO workshops in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps. Capala’s offices are headquartered in Miami, and he serves actively as managing director of both Alphametic and SearchDecoder.


  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)


May 20th, 2020

Five Lessons In Five Cities: An Entrepreneur's Journey To Self-Discovery

Travel can help you gain new perspectives as an entrepreneur and a leader.

December 13th, 2019

Team-Building Lessons From The Front Lines

Build a team-focused environment that's conducive to putting out their best work and feeling fulfilled.

June 14th, 2019

Two Emerging Google Tools Every Marketer Needs To Pay Attention To

Be steps ahead of your competition by optimizing your marketing efforts for the latest tools.

March 22nd, 2019

What Marketers Can Learn From The Ancient Babylonians

Build a legendary brand through mythical marketing campaigns.



Alphametic is a Miami-based search marketing agency for mid-market to enterprise clients delivering integrated SEO, SEM, local search, and content marketing solutions in competitive markets. Founded in 2015 by a search industry-veteran, author and speaker, Matthew Capala, Alphametic has experienced a fast-track growth, signing high-profile clients and assignments, including Novartis, Shopkeep, L’Oreal, ilani Resort, Paragon Casino Resort, Lendio, Edgenuity, Hoval, Mohegan Sun, Alliance Technology, Primoprint, and Medmeme. Alphametic’s work and ideas have been featured on Inc Magazine, eMarketer, The Next Web, Entrepreneur, Mashable, Chicago Tribune, Huffington Post, Digital Summit, Internet Summit, New York University, and Social Media Week.


Marketing & Advertising