Member Since 2014
Miami/Fort Lauderdale Area
Matthew Capala is a seasoned digital marketing executive, founder of Alphametic, author of “The Psychology of a Website,” keynote speaker, and entrepreneur. As a Polish immigrant who started on the scaffolds of Manhattan, Capala is a self-made success story. Studying books and seeking mentors, he learned how to use Internet marketing tools to create opportunities he would not have had otherwise. As a practitioner above all, he has spent the last 15 years delivering results from emerging companies to some of the most iconic brands in the world, such as L’Oréal and Calvin Klein, leveraging the latest strategies in SEO, Google Ads, and content. Formerly Adj. Professor at NYU (’12 –’14), he led a successful career on Madison Avenue before moving to Miami, where he operates Alphametic, a prominent digital marketing agency. His work and ideas have been featured in Forbes, Inc, Entrepreneur, MarketWatch, and eMarketer. As a charismatic speaker, he regularly appears on some of the world’s biggest marketing stages, such as Digital Summit, MarketingProfs, and SMX. He holds three degrees, including an MBA in Marketing.
Weekly standups and regular reports are great ways for leaders to check in with their teams. These are times to briefly share updates and ask about any concerns or questions the team may have before the day or week begins.
As a business leader, you may already possess ideal traits, such as assertiveness, adaptability and conscientiousness. But perhaps you've noticed that you're lacking in other areas in which you could become a better leader. The first step is to become comfortable with being uncomfortable.
Scaling a business usually means employees will be taking on new tasks and responsibilities and new rules or processes may be put in place. Depending on how fast the company grows, the employees may become frustrated with all the changes, leading to disengagement and low team morale. If not addressed, this lack of connection with the business and its goals can be the first step to losing those employees.
Taking on the leadership role of a manager can be daunting the first time. You're in charge of an entire team, and their successes and failures fall largely on your shoulders. Even though it can be intimidating, it's important to start on the right foot.
Digital receipts, online bank statements and cloud-based document storage are the norm in today's business world. Some business owners may wonder whether they truly need physical copies of any documents at all these days. However, some important documents should always exist in both physical and digital form.
Searching for a new job is a long, difficult process, so when you land a job interview, it can feel like such a relief. But what if you are fighting to earn a position you should actually run away from?
Gauging how happy and fulfilled employees are in their jobs is important for small business leaders to do in order to determine the health and strength of their businesses. The more satisfied employees are, the more likely they'll stay with the company long term and the higher their productivity will be. But how can you know if your staff is enjoying their work, especially when they may not feel comfortable expressing their true feelings with their superiors?
There are some business leaders who instantly light up a room when they walk into it. They have this charisma that draws people to them and makes others want to listen. However, if you don't feel like you have this type of personality naturally, you don't have to give up on being able to make a positive impact on others. With a few simple techniques, you can be a business leader whom others look up to and wish to be.
With the rich educational value podcasts often provide their listeners, it’s no surprise that the business community turns to this popular form of content to improve their skills and strategies. Some entrepreneurs even make major business decisions based on the information they’ve learned and the stories they’ve listened to on podcasts.
For new business owners, it may not always be clear when to move beyond core employees and begin bringing on some new teammates. Growing pains are normal for a startup that is doing well, so until you see your employees are struggling, you may not realize that it’s time to bring on additional help.
Everyone experiences changes in their lives, whether big or small, and the stress that comes along with these changes can either hurt you or allow you to grow stronger. One of the best ways to manage this stress is to learn to be more adaptable.
Startup accelerators and incubators are great opportunities for new businesses to grow and scale their operations quickly. These programs are pivotal for the startups who participate in them, as they often provide access to exclusive business resources and funding opportunities.
One of the best ways to learn how to manage your employees is to ask them questions. If you pose the right questions, you'll get to know what motivates your employees and what their goals are. You can then use this information to manage them more effectively and help them succeed in their jobs.
Good business advice can come from anywhere, at any time in an entrepreneur's journey. Some of those lessons will come directly from mentors and fellow business leaders; other times, they're learned through firsthand experience. No matter the source, some tips can be so impactful that they influence the course of an entrepreneur's business.
A positive role model is someone others want to emulate and follow, and successful entrepreneurs often become — sometimes unknowingly — the role models for other professionals. Whether it’s at work or in their personal lives, these leading entrepreneurs become a focus of attention because they have qualities that aspiring founders strive to replicate.
First impressions are everything, especially when you’re first starting out on the job. When you’re trying to make a name for yourself within a new role or company, it’s important to know how to make an excellent impression.
One of the best ways to keep a business innovative and growing healthily is for leaders to set tangible goals for teams. To motivate teams to accomplish their goals, it helps to assess the progress toward meeting them on a quarterly basis. This way, at the end of every quarter, the whole team can look back and track the progress they’ve made, see what still needs to happen and prepare for the quarter ahead.
Small businesses have several benefits over larger companies, but resources aren’t usually one of them. This limitation can significantly impact the way a small business deals with new hires. While a larger company can dedicate weeks or months to training a new employee under an experienced team, smaller businesses don't always have that luxury. The result is that these smaller enterprises have to be more creative with their onboarding. Below, 13 professionals from Young Entrepreneur Council (YEC) delve into this topic by answering the following question:
With so many people accustomed to working in remote environments, businesses no longer need a centralized location to find success. If they make strategic choices about which technologies to adopt, ambitious entrepreneurs can launch, run and grow a successful business right from their own home.
A successful business sale takes careful planning and preparation, so make sure you're ready before you start negotiations.
When you've spent tens or hundreds of hours preparing for a deal, there's a distinct sense of relief when it gets to the point of closing. Yet, even in these situations, the deal still can go sideways if not handled carefully.
Members of Young Entrepreneur Council explain how to craft SEO content that will withstand trends.
Trust is an essential ingredient for the success of your business.
As a new entrepreneur, you might battle limiting beliefs or unrealistic expectations that you’ve yet to flag or identify. However, as you progress in your business, you’ll learn there are certain ideas and habits you’ll need to shed in order to reach your fullest potential.
Working from home has become the norm for many professionals during the pandemic. However, not every remote employee has found the ideal way to plan their workday. It can be difficult to focus when handling your tasks from home, especially if there are other family members or distractions present during your working hours.
From ramping up online offerings to implementing new health and safety protocols, the Covid-19 pandemic has transformed the way people do business—especially for physical retail stores navigating the future of post-pandemic shopping. While it can be challenging for companies to pivot their operations based on customers’ changing needs and expectations, it can also serve as a unique opportunity for growth.
Building a brand is an essential part of starting a business. The brand should accurately reflect what the company is, what it offers, its values and more.
Make the decision to make fewer decisions.
When you think about outstanding personal branding, at least one person comes to mind. This person displays all the elements of what a personal brand should be, but they also have a little something more—an “X” factor.
Whether you’re a business leader or just someone trying to improve their life, surrounding yourself with positive people can be an important part of personal development. Aside from offering support when you most need it, positive people can also challenge you to grow and evolve as an individual, all while giving you the confidence you need to take action.
Organizations may carry with them a long history, but sometimes, it may be necessary to revamp the way a brand appears to the public. Successful rebranding keeps the core promise of the business but reinvents how the consumer sees them. While some companies may benefit from that traditional appeal, many others realize that consumers prefer a business that they see as modern and innovative.
Putting together a book takes time, energy and a lot of effort. And while it accounts for a lot of the book's labor, writing isn't the only thing an entrepreneur needs to concern themselves with. Publishing the book and the marketing associated with it also have a place in the overall success equation. But not all new writers know what to expect from the writing process. To help, 11 experts from Young Entrepreneur Council (YEC) answer the following question:
When you’re trying to get a business off the ground, you don’t always have a lot of resources at your disposal. In order to gain some momentum, it may then be necessary to “cut a few corners.” However, this doesn’t mean you have to betray your ethics, as there are a few elements of business you can reasonably (and legally) cut or save money on to help give your business the kick-start it needs to get going.
Members of Young Entrepreneur Council share their best tips for combating the discouraging thoughts that plague many entrepreneurs.
Members of Young Entrepreneur Council explain the tactics they've used to encourage customer downloads of their branded mobile apps.
Members of Young Entrepreneur Council share some foolproof ways to break down a complicated concept for your target market.
At a time when in-person meetups are typically off the table, virtual networking platforms like LinkedIn can be valuable resources for business owners. The opportunity to connect regardless of location can open doors that just aren’t possible without these online tools. But while LinkedIn has some of the same features as traditional social media sites, its purpose, and therefore its use, should differ.
Remote work has quickly become the norm across much of the corporate world. Yet, with so many professionals used to in-person interaction, this shift to digital messaging has rapidly and fundamentally changed workplace communication.
Members of Young Entrepreneur Council discuss how you’ll know when it’s time to consider a career switch.
Entrepreneurs often find themselves swamped by work, with little or no time to be mindful of themselves and what is happening around them. Mindful moments aren’t always easy to come by, so business leaders need to take advantage of them when they show up or learn to be intentional about making the time for them.
When heading a company, there are certain budget items that should be of critical concern. Basics like payroll and product costs are easy to figure in to your operational budget. But business is nothing without its unexpected expenses, and there are bound to be a few that CEOs will forget to account for.
When it comes to small and large businesses, not every encounter has to be about competition. Sometimes, interactions could result in a mutually beneficial partnership. The path to getting there, however, isn’t always so clear.
Entrepreneurs share their favorite tools, apps, and software for managing and interacting with customers.
When posting a job listing, businesses generally have their go-to, established platforms that they know are frequented by potential candidates. Sometimes, however, a company needs to think outside the box when sourcing talent. Occasionally, the least obvious places to post vacancies may result in the most remarkable outpouring of candidates. That’s why these 12 entrepreneurs from Young Entrepreneur Council (YEC) reflect on the following question:
17 members of YEC share effective tactics for gathering together leaders in a way that will lead to actual productivity and strategizing.
Businesses never stay the same size forever. An entrepreneur may yearn for the early days when their business was just a handful of people. But over time, businesses find great success and become entities that may span several offices and regions.
The dark and dreary months of winter often take a toll on people’s mental health. Thankfully, there are ways to keep your spirits bright through this season so you can stay motivated and inspired in your business and life.
Social media has changed how businesses and entrepreneurs interact with their audiences. In the past, you were required to go out and meet in person with your customers to establish a rapport with them. The internet has mostly simplified this, making it much easier to engage an audience on a social media platform.
Finding funding is typically one of the most challenging parts of starting a new business. The risks versus rewards of investing in new companies can usually have investors worried about jumping in. The responsibility is then on the entrepreneur to make their business idea exciting and attractive enough to warrant investors' attention.
Technology has given us a plethora of options for speeding up our workflows. From automation software to artificial intelligence chatbots, we can leverage a significant amount of tech to make demands on our time much less burdensome.
Entrepreneurs, especially when first starting out, often fall into the trap of overwork. While any successful business needs a firm hand to guide it, your body and mind have their own needs as well. Taking time off for relaxation and socialization in a non-work environment is critical to maintaining your health and the productivity you need to run a growing company.
The backbone of a company is its employees, but the brain of a business is its leadership. The best leaders inspire and encourage the employees working under them, but even these leaders need positive reinforcement from time to time. While a lot of this reinforcement comes from those above them in the hierarchy, it has special meaning when the employees under them reach out to show their appreciation.
When you understand your customer, you can better tailor your products and services to their needs. The most reliable way to get to know who your customers are and what they're looking for is to get that information directly from them. But how can you persuade customers to give you the comprehensive, actionable feedback you need?
Onboarding a new employee is an exciting time for any business. While you're eager to get your new team member up and running on their tasks, you also need to ensure they understand the company culture and will mesh with your organization for the long term. That's why we asked the members of Young Entrepreneur Council (YEC) the following question:
If 2020 has taught us anything, it's that the workforce can be adaptable and deal with many challenges as they arise. From pivoting into remote work to changing their priorities from real life to the digital realm, employees have had to evolve their practices to remain competitive.
It's no secret that the holidays are among the most hectic times of the year for businesses. Everyone wants to close off the year well, and the holiday season makes for some fantastic business opportunities, but staff also looks forward to spending more time with loved ones and away from work.
Prices can make or break a business, and deciding on what to charge for a particular good or service varies by the company. Finding the "sweet spot" for your pricing takes a bit of market research and a lot of trial and error, especially for new entrepreneurs. Sometimes, their approach to pricing structure can change over time, evolving to account for further information they learn in their journeys as business owners and new key considerations that affect a company’s pricing model. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
Everyone online shopper has added items to their cart, only to close out of the website before completing the purchase. This behavior has led to an average online cart abandonment rate of 60% to 80% for many e-commerce sites.
Public speaking is a great way to gain exposure for your brand and a reputation for expertise in your field. Events with an audience allow for transparency and vulnerability—two key pieces to success when you're working to build a brand that consumers are eager to engage with. Speaking events also help you show off the core solutions your business has to offer.
There's no question that retail is a challenging industry to master. However, for investors or manufacturers, the challenges it presents are more than worth the rewards. Retail distribution allows a business to serve its offerings up to a much broader population than direct distribution, thus increasing an enterprise’s visibility and revenue.
Resumes are the first look that business owners get at potential hires. As a result, they must use these resumes as a basis to figure out if that person is worth bringing in for an interview or not. Each business has its own demands for potential employees and therefore looks for specific elements in candidates’ resumes to determine possible fit. How can job seekers optimize their resumes to include these essential elements? To help, we asked we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:
Keeping up with your employees on an individual level makes for good leadership. As you hire more and more people to your team, it can be difficult to maintain that one-on-one time with each employee. However, doing so is crucial to ensuring everyone is on the same page and performing their best.
LinkedIn is often thought of as the go-to social network for professionals, but it’s more than just a social media platform. It’s a powerful marketing tool for brands to engage with customers, employees and business partners.
A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming.
A website can be a critical marketing tool as long as you manage to keep your audience engaged. Marketing can drive traffic to your website in several ways, with video, text, or image content. But once they get there, how do you keep them there?
Members of Young Entrepreneur Council offer suggestions for entrepreneurs that want to change up their mobile ad campaigns.
These 20 entrepreneurs from YEC discuss their favorite market research tools and why you should be using them.
As a business owner, you know your company can't remain stagnant and stuck in its ways if it hopes to grow. That growth requires innovation and creativity, both of which are best sourced from everyone on your team.
Social media following is an integral part of executing a successful marketing strategy. Engagement on social media is far higher than other channels. However, despite their constant presence, social media networks aren't the only way for a company to do outreach and connect to their core audience.
Whether you’re job hunting or starting a business, it’s important to play to your strengths throughout your career. By zeroing in your natural interests and aptitudes, you’re more likely to find the right opportunities and achieve success. That’s why it’s a good idea to continually refine and improve upon your core strengths.
Congratulations! You’ve just had a great pitch meeting with an investor. But holding an investor’s attention during your pitch is only the beginning of securing a deal. The real challenge lies in staying top-of-mind afterward.
Many businesses see a major shift in their success once they establish a website that lets them provide new information and tools to their customers. However, some may see even greater success if they develop a mobile app.
Businesses thrive on interaction with large clients. They form the most significant inflow of money to the enterprise and help you meet your obligations from month to month. With so many companies closing down, it's not far-fetched to think that one of your massive clients might face bankruptcy. When that happens, you will need to have a clear plan in place to recover any overdue payments and soften the blow until you find new customers. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:
17 professionals from YEC share the best websites for locating fresh talent.
As a small to medium enterprise owner, it can be challenging to find time for anything. Even in your supposed downtime, you invest time into ensuring the company runs smoothly. Work-life balance as an always-busy professional can be hard, if not impossible, to find. When you don't focus on your well-being, both your health as well as your relationships suffer. Being busy is essential for success, but so is knowing when to stake a step back. In such an active lifestyle, however, how does an entrepreneur know how to balance work and pleasure? That’s why we asked 10 members of Young Entrepreneur Council (YEC) the following question:
Content marketing has become a cornerstone marketing approach in the world of business and for good reason. It's a cost-effective method of getting new clients to notice the company while keeping current customers engaged with valuable information. However, for the bloggers, it can be a pain to come up with new ideas. With content so widespread on the internet, it's challenging to develop new topics or new spins on old issues.
Leadership is a battle for constant improvement.
It takes more than just raising your voice
In the age of remote work and social distancing, try these video conferencing tools for your company's online meetings.
Stress is common when you’re in a management position. With countless tasks to complete, employees to manage and business operations to oversee, it’s no surprise many leaders end up feeling overwhelmed at one point or another.
Businesses have seen a period of massive growth, especially those that deal solely with online sales and services. While this development is promising, it also opens up a business to another problem -- that of having their growth outscale their ability to communicate.
Since the internet has permeated business to such an extent, PR crises are becoming far more common for companies. Many of those PR faux-pas are due to misuse or misunderstanding of social media interaction. However, as much as social media can be a tool to cause a PR crisis, it can also be useful in helping to manage it. Social media is still the best way to create a rapport and interact with a particular demographic of customers directly.
Professionals, regardless of their work environment, sometimes find their focus flagging. If you're someone who has to deal with divided attention between multiple tasks, the amount of effort you put into a job will start telling on your psyche before too long. To deal with this situation, you'll have to figure out how to retain your focus and discipline within the workplace.
With so many remote working teams in the world today, productivity requires utilizing tools that can connect the team through voice, chat and video. Slack rules the roost as the team collaboration software, but it’s far from being the only reliable one. Dozens of team collaboration tools have gained growing popularity over the last two months. Some of them offer similar functionality to Slack and might even be better at some things. Others are sorely lacking in utilities to help a team get organized.
Working remotely has become the new standard in the COVID-19 era. Companies that followed a traditional in-office model have had to adjust to how they presently work, and soon have to learn how to hire remotely.
Trust is essential in a team, especially in times of change. Leaders need to believe employees will carry out their tasks properly, and employees need to believe heir leaders are taking them in the right direction. But trust between people isn’t a given -- it has to be earned.
Travel can help you gain new perspectives as an entrepreneur and a leader.
Spending time alone and focusing on the year ahead are among the most effective strategies.
A business is built on the reputation it gets through its dealings. Not all the press a company receives will be positive, however. Depending on how the consumers see the business, a company might have mixed reviews on social media.
A business is built on the reputation it gets through its dealings. Not all the press a company receives will be positive, however. Depending on how the consumers see the business, a company might have mixed reviews on social media.
Each day is different for each person. For entrepreneurs, a string of disappointments or rejections can lead to a significant impact on your psyche and your confidence. Many business coaches maintain that the best way to keep motivated is to stay positive and to keep a firm sight of what your goals are and how you intend to attain them. Ensuring that this works hinges on your confidence. These three things are essential contributors to your overall motivation.
Time management is one of the most challenging parts of being an entrepreneur. When you're a business owner, you don't have the luxury of getting all your tasks laid out for you. You have to formulate those tasks, assign importance to them, and schedule them so that they can get done in a reasonable window, all while finding ways to keep the entire business running and growing.
Running a business is no easy feat, and with each new challenge that arises, an entrepreneur risks becoming buried under the weight of the responsibility. There's no way that an individual can stop the flood of responsibilities, so the only option that a new business owner has is to find an effective and efficient process for managing the situation.
With tech innovation happening at an unprecedentedly fast pace, businesses and entrepreneurs should stay abreast of the latest developments and find ways to leverage new technology to make their life easier. For entrepreneurs especially, using the right technological tools can streamline their work and free up more of their time, helping them attain that ever-elusive but much needed work-life balance.
Everyone feels down from time to time -- especially when you're dealing with the stress of running a business. Those negative feelings can make you question everything.
While it's OK to feel down, the best way to relieve that feeling is to actively seek out positive thoughts. That's why we asked Young Entrepreneur Council members what they do in moments of doubt to help remind them of their potential. Ask yourself the following questions to regain your confidence during a mental or emotional rut.
Starting a business always comes with a certain amount of risk. You’re opening yourself to the possibility of both the successes and challenges that come with entrepreneurship, many of which are difficult to predict before you start.
As successful business owners, the members of Young Entrepreneur Council have experienced firsthand the unexpected challenges of starting a company. Below, they share 10 of the toughest obstacles they didn't expect to face, and how other leaders can prepare for them.
Build a team-focused environment that's conducive to putting out their best work and feeling fulfilled.
Be steps ahead of your competition by optimizing your marketing efforts for the latest tools.
Build a legendary brand through mythical marketing campaigns.
Mindfulness should never be mandated, only encouraged.
Alphametic is a search engine marketing and optimization agency that helps businesses build and optimize their digital conversion funnels using a combination of SEO, SEM, content and digital ads. Headquartered in Miami, Alphametic’s team of experienced digital strategists and analysts is focused on delivering high-impact solutions for businesses that need results now, and don’t have the time to wait to improve their website ROI. Alphametic’s work and ideas have been featured on Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, The Next Web, and MSN.
Marketing & Advertising