Matthew Capala

January 12th, 2021

13 Self-Care Activities to Get You Through the Dark, Dreary Winter Months

The dark and dreary months of winter often take a toll on people’s mental health. Thankfully, there are ways to keep your spirits bright through this season so you can stay motivated and inspired in your business and life.

January 12th, 2021

Eight Benefits To Being Active On Social Media (Even As An Introverted Entrepreneur)

Social media has changed how businesses and entrepreneurs interact with their audiences. In the past, you were required to go out and meet in person with your customers to establish a rapport with them. The internet has mostly simplified this, making it much easier to engage an audience on a social media platform.

January 11th, 2021

Eight Key Strategies To Get Investors Interested In Your Business

Finding funding is typically one of the most challenging parts of starting a new business. The risks versus rewards of investing in new companies can usually have investors worried about jumping in. The responsibility is then on the entrepreneur to make their business idea exciting and attractive enough to warrant investors' attention.

January 7th, 2021

Eight Tech Hacks For Better Managing Your Daily Workload

Technology has given us a plethora of options for speeding up our workflows. From automation software to artificial intelligence chatbots, we can leverage a significant amount of tech to make demands on our time much less burdensome.

January 5th, 2021

Business Leaders: Eight Tips For Putting Your Health And Happiness First

Entrepreneurs, especially when first starting out, often fall into the trap of overwork. While any successful business needs a firm hand to guide it, your body and mind have their own needs as well. Taking time off for relaxation and socialization in a non-work environment is critical to maintaining your health and the productivity you need to run a growing company.

December 30th, 2020

12 Leader-Recommended Marketing Strategies (And Why They’re so Effective)

December 30th, 2020

Eight Smart Strategies For Getting Informative Feedback From Your Customer Base

When you understand your customer, you can better tailor your products and services to their needs. The most reliable way to get to know who your customers are and what they're looking for is to get that information directly from them. But how can you persuade customers to give you the comprehensive, actionable feedback you need?

December 30th, 2020

Eight Ways Employees Can Show Their Appreciation To Great Leaders

The backbone of a company is its employees, but the brain of a business is its leadership. The best leaders inspire and encourage the employees working under them, but even these leaders need positive reinforcement from time to time. While a lot of this reinforcement comes from those above them in the hierarchy, it has special meaning when the employees under them reach out to show their appreciation.

December 28th, 2020

13 Unusual But Effective Strategies for Sharing Your Company Culture With New Hires

Onboarding a new employee is an exciting time for any business. While you're eager to get your new team member up and running on their tasks, you also need to ensure they understand the company culture and will mesh with your organization for the long term. That's why we asked the members of Young Entrepreneur Council (YEC) the following question:

December 23rd, 2020

Nine Ways The Workforce Will Change In 2021

If 2020 has taught us anything, it's that the workforce can be adaptable and deal with many challenges as they arise. From pivoting into remote work to changing their priorities from real life to the digital realm, employees have had to evolve their practices to remain competitive.

December 21st, 2020

Nine Ways To Navigate The Holiday Workload While Already In Crisis Mode

It's no secret that the holidays are among the most hectic times of the year for businesses. Everyone wants to close off the year well, and the holiday season makes for some fantastic business opportunities, but staff also looks forward to spending more time with loved ones and away from work.

December 17th, 2020

12 Considerations When Creating Your Pricing Structure

Prices can make or break a business, and deciding on what to charge for a particular good or service varies by the company. Finding the "sweet spot" for your pricing takes a bit of market research and a lot of trial and error, especially for new entrepreneurs. Sometimes, their approach to pricing structure can change over time, evolving to account for further information they learn in their journeys as business owners and new key considerations that affect a company’s pricing model. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

December 15th, 2020

No Product Reviews? Here's How to Encourage Amazon Sales Anyway

December 2nd, 2020

14 WAYS TO REDUCE ONLINE CART ABANDONMENT AND CONVERT MORE SITE VISITORS

Everyone online shopper has added items to their cart, only to close out of the website before completing the purchase. This behavior has led to an average online cart abandonment rate of 60% to 80% for many e-commerce sites.

November 24th, 2020

Build Your Brand Via Speaking Engagements With These 10 Tips

Public speaking is a great way to gain exposure for your brand and a reputation for expertise in your field. Events with an audience allow for transparency and vulnerability—two key pieces to success when you're working to build a brand that consumers are eager to engage with. Speaking events also help you show off the core solutions your business has to offer.

November 23rd, 2020

Eight Key Steps To Securing Retail Distribution

There's no question that retail is a challenging industry to master. However, for investors or manufacturers, the challenges it presents are more than worth the rewards. Retail distribution allows a business to serve its offerings up to a much broader population than direct distribution, thus increasing an enterprise’s visibility and revenue.

November 19th, 2020

13 Essential Resume Elements to Warrant an Interview

Resumes are the first look that business owners get at potential hires. As a result, they must use these resumes as a basis to figure out if that person is worth bringing in for an interview or not. Each business has its own demands for potential employees and therefore looks for specific elements in candidates’ resumes to determine possible fit. How can job seekers optimize their resumes to include these essential elements? To help, we asked we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

November 13th, 2020

10 Ways To Stay In Touch With Your Growing Team About Their Performance

Keeping up with your employees on an individual level makes for good leadership. As you hire more and more people to your team, it can be difficult to maintain that one-on-one time with each employee. However, doing so is crucial to ensuring everyone is on the same page and performing their best.

November 9th, 2020

10 Ways To Use LinkedIn's New Tools To Boost Your Outreach

LinkedIn is often thought of as the go-to social network for professionals, but it’s more than just a social media platform. It’s a powerful marketing tool for brands to engage with customers, employees and business partners.

November 4th, 2020

16 Common Mistakes Companies Make With Their Blogs

A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming.

November 4th, 2020

Nine Creative Strategies for Keeping an Audience Engaged on Your Website

A website can be a critical marketing tool as long as you manage to keep your audience engaged. Marketing can drive traffic to your website in several ways, with video, text, or image content. But once they get there, how do you keep them there?

October 28th, 2020

Dealing With Employee Feedback: 13 Essential Steps

October 22nd, 2020

13 Best Practices to Run a Successful Podcast

October 15th, 2020

14 SIMPLE CHANGES THAT WILL IMPROVE YOUR MOBILE ADVERTISING STRATEGY

Members of Young Entrepreneur Council offer suggestions for entrepreneurs that want to change up their mobile ad campaigns.

October 12th, 2020

20 Uniquely Useful Tools for Conducting Market Research

These 20 entrepreneurs from YEC discuss their favorite market research tools and why you should be using them.

October 1st, 2020

14 Unique Ways to Encourage Innovation in Your Company

As a business owner, you know your company can't remain stagnant and stuck in its ways if it hopes to grow. That growth requires innovation and creativity, both of which are best sourced from everyone on your team.

September 29th, 2020

12 Nontraditional Marketing Channels That Are Surprisingly Effective

Social media following is an integral part of executing a successful marketing strategy. Engagement on social media is far higher than other channels. However, despite their constant presence, social media networks aren't the only way for a company to do outreach and connect to their core audience.

September 24th, 2020

Move Your Career Forward By Making Your Core Strengths Even Stronger

Whether you’re job hunting or starting a business, it’s important to play to your strengths throughout your career. By zeroing in your natural interests and aptitudes, you’re more likely to find the right opportunities and achieve success. That’s why it’s a good idea to continually refine and improve upon your core strengths.

September 18th, 2020

12 Effective Recruitment Methods to Help You Find Your Next Best Hire

September 2nd, 2020

Pitched An Investor? Nine Ways To Keep The Conversation Going

Congratulations! You’ve just had a great pitch meeting with an investor. But holding an investor’s attention during your pitch is only the beginning of securing a deal. The real challenge lies in staying top-of-mind afterward. 

August 31st, 2020

15 Important Questions to Ask Yourself When Developing Your Company Mission

August 28th, 2020

10 Clear Signs You Need To Make A Mobile App For Your Customers

Many businesses see a major shift in their success once they establish a website that lets them provide new information and tools to their customers. However, some may see even greater success if they develop a mobile app.

August 27th, 2020

12 Crucial Actions to Protect Your Business When a Large Client Goes Under

Businesses thrive on interaction with large clients. They form the most significant inflow of money to the enterprise and help you meet your obligations from month to month. With so many companies closing down, it's not far-fetched to think that one of your massive clients might face bankruptcy. When that happens, you will need to have a clear plan in place to recover any overdue payments and soften the blow until you find new customers. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

August 18th, 2020

17 Valuable Recruitment Resources for Your Next Project

17 professionals from YEC share the best websites for locating fresh talent.

August 12th, 2020

10 Techniques for Returning Work-Life Balance to Small Business Entrepreneurs

As a small to medium enterprise owner, it can be challenging to find time for anything. Even in your supposed downtime, you invest time into ensuring the company runs smoothly. Work-life balance as an always-busy professional can be hard, if not impossible, to find. When you don't focus on your well-being, both your health as well as your relationships suffer. Being busy is essential for success, but so is knowing when to stake a step back. In such an active lifestyle, however, how does an entrepreneur know how to balance work and pleasure? That’s why we asked 10 members of Young Entrepreneur Council (YEC) the following question:

August 11th, 2020

12 Critical Elements of a Successful Rebranding Strategy Companies considering a rebrand need to carefully weigh the reasons behind the need for change, as well as potential risks. If not properly implemented or communicated to the target audience, a rebrand can misfire and end up hurting the business more. To help develop a successful rebranding strategy, here are 12 critical elements any organization should keep in mind.

August 10th, 2020

How To Come Up With Influential Blog Content Ideas: Nine Expert Tips

Content marketing has become a cornerstone marketing approach in the world of business and for good reason. It's a cost-effective method of getting new clients to notice the company while keeping current customers engaged with valuable information. However, for the bloggers, it can be a pain to come up with new ideas. With content so widespread on the internet, it's challenging to develop new topics or new spins on old issues.

July 30th, 2020

12 Questions You Should Ask Customers During a Sale When making a sale, it is usually the customers who get to answer all the questions pertaining to the service or product they’re purchasing and to your business in general. But there are also key questions a business should ask a customer who is serious about making a purchase in order to better understand its target audience. Here are some of them:

July 20th, 2020

13 Searching Self-Questions to Help You Become a Better Leader

Leadership is a battle for constant improvement.

July 13th, 2020

15 Essential Steps for Creating a Business Exit Strategy

July 10th, 2020

11 Strategies to Make Your Voice Heard in a Crowd

It takes more than just raising your voice

July 1st, 2020

11 Entrepreneur-Recommended Tools for Your Next Online Meeting

In the age of remote work and social distancing, try these video conferencing tools for your company's online meetings.

June 30th, 2020

14 Quick and Easy Ways to Keep Up With Industry News

June 29th, 2020

16 Ways Leaders Can Stress Less and Adapt to Opportunities

Stress is common when you’re in a management position. With countless tasks to complete, employees to manage and business operations to oversee, it’s no surprise many leaders end up feeling overwhelmed at one point or another.

June 29th, 2020

13 Top Strategies to Up Your Twitter Game For the busy entrepreneurs looking for fast and effective ways to build a social media presence, connect with their peers and engage with their target audience in real time, Twitter is the ideal place. If used correctly, the platform can become a true goldmine of relevant industry information, valuable relationships and new customers. To help, here are several strategies busy entrepreneurs can use to up their Twitter game.

June 26th, 2020

14 Ways to Ensure Company Growth Doesn't Outstrip Business Communication

Businesses have seen a period of massive growth, especially those that deal solely with online sales and services. While this development is promising, it also opens up a business to another problem -- that of having their growth outscale their ability to communicate.

June 25th, 2020

10 Smart Ways Business Leaders Can Leverage Social Media in a PR Crisis

Since the internet has permeated business to such an extent, PR crises are becoming far more common for companies. Many of those PR faux-pas are due to misuse or misunderstanding of social media interaction. However, as much as social media can be a tool to cause a PR crisis, it can also be useful in helping to manage it. Social media is still the best way to create a rapport and interact with a particular demographic of customers directly.

June 23rd, 2020

15 Smart Ways for Leaders to Thrive Under Stress

June 19th, 2020

27 Books for Success to Add to Your Summer Reading List

June 18th, 2020

14 Effective Methods for Improving Discipline in the Workplace

Professionals, regardless of their work environment, sometimes find their focus flagging. If you're someone who has to deal with divided attention between multiple tasks, the amount of effort you put into a job will start telling on your psyche before too long. To deal with this situation, you'll have to figure out how to retain your focus and discipline within the workplace.

June 16th, 2020

https://www.inc.com/young-entrepreneur-council/how-to-encourage-employees-to-create-their-own-company-culture.html

June 15th, 2020

15 Key Traits Entrepreneurs Should Cultivate to Improve Themselves

June 12th, 2020

15 Collaboration Tools for Remote Teams (That Aren't Slack)

With so many remote working teams in the world today, productivity requires utilizing tools that can connect the team through voice, chat and video. Slack rules the roost as the team collaboration software, but it’s far from being the only reliable one. Dozens of team collaboration tools have gained growing popularity over the last two months. Some of them offer similar functionality to Slack and might even be better at some things. Others are sorely lacking in utilities to help a team get organized.

June 11th, 2020

16 Things to Avoid When Doing Content Marketing The internet is full of tips and advice on what to do when developing a content marketing strategy, but knowing what not to do is equally important to ensure success. Here are 16 things marketers should definitely avoid when doing content marketing.

June 8th, 2020

Hiring Your First Remote Employee? Follow These 16 Tips

Working remotely has become the new standard in the COVID-19 era. Companies that followed a traditional in-office model have had to adjust to how they presently work, and soon have to learn how to hire remotely.

June 5th, 2020

10 Effective Ways To Develop Employee Trust During Periods Of Change

Trust is essential in a team, especially in times of change. Leaders need to believe employees will carry out their tasks properly, and employees need to believe heir leaders are taking them in the right direction. But trust between people isn’t a given -- it has to be earned.

May 20th, 2020

Five Lessons In Five Cities: An Entrepreneur's Journey To Self-Discovery

Travel can help you gain new perspectives as an entrepreneur and a leader.

April 16th, 2020

14 Ways to Define Your Unique Personal Brand

April 15th, 2020

12 Ways to Boost Your Following on LinkedIn LinkedIn remains one of the most valuable resources for a business in terms of building industry connections, finding talent and attracting new potential customers. So how can a new business make the most of its LinkedIn page to boost its following and gain more visibility?

April 15th, 2020

Getting Over the Post-Holiday Season Slump: 13 Effective Techniques

Spending time alone and focusing on the year ahead are among the most effective strategies.

April 7th, 2020

https://www.inc.com/young-entrepreneur-council/6-bad-business-situations-that-turned-out-to-be-blessings-in-disguise.html

March 24th, 2020

How To Handle Negative Customer Reviews: Eight Expert Tips

A business is built on the reputation it gets through its dealings. Not all the press a company receives will be positive, however. Depending on how the consumers see the business, a company might have mixed reviews on social media.

March 24th, 2020

How To Handle Negative Customer Reviews: Eight Expert Tips

A business is built on the reputation it gets through its dealings. Not all the press a company receives will be positive, however. Depending on how the consumers see the business, a company might have mixed reviews on social media.

March 24th, 2020

15 Vital Approaches to Staying Positive, Tenacious and Confident

Each day is different for each person. For entrepreneurs, a string of disappointments or rejections can lead to a significant impact on your psyche and your confidence. Many business coaches maintain that the best way to keep motivated is to stay positive and to keep a firm sight of what your goals are and how you intend to attain them. Ensuring that this works hinges on your confidence. These three things are essential contributors to your overall motivation.

March 17th, 2020

Eight Proven Strategies For Maximizing Productivity During Your Work Day

Time management is one of the most challenging parts of being an entrepreneur. When you're a business owner, you don't have the luxury of getting all your tasks laid out for you. You have to formulate those tasks, assign importance to them, and schedule them so that they can get done in a reasonable window, all while finding ways to keep the entire business running and growing.

March 5th, 2020

How To Avoid Feeling Overwhelmed: Eight Effective Strategies For Business Leaders

Running a business is no easy feat, and with each new challenge that arises, an entrepreneur risks becoming buried under the weight of the responsibility. There's no way that an individual can stop the flood of responsibilities, so the only option that a new business owner has is to find an effective and efficient process for managing the situation.

February 3rd, 2020

Eight Essential Gadgets And Apps For The Modern Young Entrepreneur

With tech innovation happening at an unprecedentedly fast pace, businesses and entrepreneurs should stay abreast of the latest developments and find ways to leverage new technology to make their life easier. For entrepreneurs especially, using the right technological tools can streamline their work and free up more of their time, helping them attain that ever-elusive but much needed work-life balance.

January 13th, 2020

Feeling Down? 16 Ways To Remind Yourself Of Your Potential

Everyone feels down from time to time -- especially when you're dealing with the stress of running a business. Those negative feelings can make you question everything.

While it's OK to feel down, the best way to relieve that feeling is to actively seek out positive thoughts. That's why we asked Young Entrepreneur Council members what they do in moments of doubt to help remind them of their potential. Ask yourself the following questions to regain your confidence during a mental or emotional rut.

January 2nd, 2020

10 Entrepreneurs Share The One Challenge They Never Expected When Starting A Business

Starting a business always comes with a certain amount of risk. You’re opening yourself to the possibility of both the successes and challenges that come with entrepreneurship, many of which are difficult to predict before you start.

As successful business owners, the members of Young Entrepreneur Council have experienced firsthand the unexpected challenges of starting a company. Below, they share 10 of the toughest obstacles they didn't expect to face, and how other leaders can prepare for them.

December 17th, 2019

https://www.inc.com/young-entrepreneur-council/7-ways-entrepreneurs-can-prioritize-their-own-health-happiness.html

December 13th, 2019

Team-Building Lessons From The Front Lines

Build a team-focused environment that's conducive to putting out their best work and feeling fulfilled.

November 19th, 2019

https://www.inc.com/young-entrepreneur-council/6-actionable-steps-you-can-take-toward-a-more-inclusive-business.html

June 14th, 2019

Two Emerging Google Tools Every Marketer Needs To Pay Attention To

Be steps ahead of your competition by optimizing your marketing efforts for the latest tools.

March 22nd, 2019

What Marketers Can Learn From The Ancient Babylonians

Build a legendary brand through mythical marketing campaigns.

October 31st, 2018

How To Promote A Mindful Company Culture

Mindfulness should never be mandated, only encouraged.