Mark Stallings
Published content
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A product or a service can really only be effective and helpful to others if customers are able to find that product or service online. Search engine marketing (SEM) helps solve this problem by targeting customers through keywords and drawing them into your website. There are many things business owners can do to improve their SEM strategies and bring in as much website traffic as possible. From using quality backlinks to optimizing your company's video content, here's what the members of Young Entrepreneur Council recommend doing when designing an effective search engine marketing strategy.
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Getting customers through the sales funnel can sometimes be an arduous task. It can also be difficult to juggle multiple prospects at different stages of the funnel, which is why it's important to automate what you can. Automating your sales process doesn't have to be complicated or expensive, either. Installing chatbots on your website to answer questions or reusing email templates for cold outreach are easy-to-implement solutions that can speed up your operations. Below, 10 Young Entrepreneur Council leaders shared their best strategies for how to save your sales team time and effort in the short and long term through automation.
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Starting a new business isn’t for the faint of heart. It takes courage, ambition, and a tangible plan. Many people will be eager to support you on your journey, but some may actually give you advice that could hurt your chances for success. Here, members of Young Entrepreneur Council list an “unlucky 13” collection of the worst startup advice they were given, and explain why that misguided startup advice is so harmful to entrepreneurs who are just starting out.
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One of the best ways to attract customers to a business is by offering discounts. Whether your business is brand new or a multimillion-dollar company that's been in the game for over a decade, this tried-and-true tactic will always increase traffic. However, small businesses often can't afford to offer deep discounts on their products or services in the hopes of attracting new customers — They need to be strategic and creative in offering other incentives instead. To help, a panel of Young Entrepreneur Council (YEC) members responded to the following question:
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One income stream isn't enough for many people to make a comfortable living these days. Luckily, there are a myriad of ways for a working professional to make money on the side — so many, in fact, that it can be difficult to settle on just one. If you need to start a second stream of income but are having trouble determining how you want to do it, answering a few crucial questions can help set you on the right track. Here, 10 members of YEC share some of the most important questions you can ask yourself to figure out the best side hustle for you.
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In a world wrought with societal and environmental issues, both millennials and Gen Z strive to ensure their work serves the greater good, whatever that may mean to them. Finding purpose in their work is an attractive goal for both generations, and it’s one many of them are unwilling to compromise on. To help employees looking for this purpose in their careers, a panel of Young Entrepreneur Council members offered their best career-building advice for Gen Zers and millennials who want to make a difference. Here's how they recommend vetting potential jobs and work environments and cultivating a career that can make any professional feel more fulfilled.
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High turnover rates are a tell-tale sign that something is wrong within your business. Whether the turnover rate is in a specific department or company-wide, it’s important for business leaders to address the issues that are occurring to prevent any further issues. Not addressing a high turnover rate can be problematic for a business and will likely lead to an unsuccessful team, a bad reputation, and low company morale. To help leaders better understand what’s happening, 10 Young Entrepreneur Council members recommended some steps a business leader should take to investigate what is going on in the company and solve the root issue.
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Performance feedback is an important way for your employees to know how well they are doing in their role, especially in a growing company. While annual reviews help your employees see how they’ve been doing throughout the course of the year, they could also benefit from receiving regular performance feedback. Continued feedback allows employees to address any changes they should be making in their workflow, rather than finding out later on that they have been underperforming. However, it should be given in a way that employees feel encouraged to improve, rather than micro-managed. Below, a panel of Young Entrepreneur Council members offered some creative ways to give regular performance feedback to key team members, even in a growing company.
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Working on a team can be challenging for those accustomed to working alone. Teams bring different opinions, ideas and ways of working, which can be incredibly helpful for collaborative projects. However, this environment can sometimes be difficult for those used to independent thinking and solo projects. If you're a professional who prefers to work on your own, it helps to have a strategy for approaching and thriving in team-based work environments. To get you started, eight Young Entrepreneur Council members shared their best tips for how you can improve your teamwork skills at work.
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Sifting through piles of job applications and resumes can be tedious work. However, you can take advantage of certain recruiting “hacks” to find the best job candidates, people who are likely to be a great fit right from the start. To learn more about methods that work, 14 successful entrepreneurs from Young Entrepreneur Council (YEC) shared their favorite recruiting tips for finding the best of the best.
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One of the biggest challenges for new entrepreneurs across the board is learning how to manage their finances. This is especially true of cash flow management. If you're not used to handling a business budget or invoicing, it's easy to lose track of how much money is coming in versus going out of the business. Because cash flow is such an essential indicator of a company's overall financial health, it's important to learn how to master best practices and avoid critical pitfalls. Below, nine members of Young Entrepreneur Council shared some common mistakes they've seen entrepreneurs make with their cash flow and how to avoid them as a new business owner.
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Social media can do wonders for a business — as long as you have followers paying attention. It can be a common misconception, especially among new entrepreneurs, that you just need to create a few social media profiles and your followers will find you. However, if you want to amass a large following of loyal, engaged customers, you’ll need to be proactive. To help set you on the right path, 14 members of YEC share their best tips and hacks for new entrepreneurs who are looking to grow their business's social media following.
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In order for any business to thrive, it needs to have a productive leader and team. However, productivity means a lot more than simply keeping busy. Sometimes, you can keep yourself busy working on tasks that essentially amount to nothing and lead you down a dead-end path of wasted time and energy. As a leader, it's important to understand how to make the most of every moment you have and the decisions you make. To that end, 12 members of Young Entrepreneur Council (YEC) weigh in with their answers to the following question:
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When you work in a team setting, conflict is inevitable. However, when members of your team aren't getting along, the negative energy can be toxic for the entire team and the business can suffer as a result. Part of a leader's responsibility is to help mediate conflict in such situations and generate positivity throughout the team. Here, eight members of Young Entrepreneur Council share the most effective ways they know to mediate conflict and provide positive conflict resolution when their team members aren’t working well together.
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The happiness of its employees can make all the difference in a company's success. The success of a business largely relies on growing sales, stellar customer service and, just as importantly, the positive attitude of its employees. Happy employees are likely more engaged, productive and willing to learn than unhappy ones. This means that team motivation and productivity can skyrocket under the right conditions, but how do you get your employees to that level? As a leader, it's important for you to promote the mental well-being of your employees if you want to see business thrive. Below, 14 members of Young Entrepreneur Council share the ways in which employers can help support the positive mental health of their employees and why it's so important to do.
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In the growing gig economy, there's fierce competition in many freelance markets. Far too often, contractors will try to earn repeat work from a client by going the extra mile and taking on extra work only to not get properly compensated for it. As business professionals, it’s important for freelancers to stand up for themselves and their work and get the compensation they deserve. To help, a panel of Young Entrepreneur Council members shared their advice. Below, they discussed what freelancers can do before or after taking a job to ensure that they don't get taken advantage of by their clients.
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Success starts with building one small habit at a time. Some of the most successful people in the world swear by following a daily routine and building positive habits. When you focus your attention on building positive work habits, you'll notice things start to change. You'll be able to communicate better, tasks will feel less overwhelming and you'll be able to approach problems with a clear mind. Sometimes building a small habit takes a lot of focus and effort, but it's well worth it for the success of your future. Here, 15 members of Young Entrepreneur Council share the positive work habits they have been cultivating and how those habits have helped them be more successful leaders.
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There are many reasons why a person's career idles, but it will likely happen to just about everyone at some point. Personal issues, an economic crisis, a creativity block or financial trouble are just a few factors that might cause a person to lose their passion for work. Realizing that your career has stalled or that you've lost passion for something you once loved to do can be frightening and overwhelming. It's enough to send some people into despair and depression. Here, a group of Young Entrepreneur Council members weigh in with advice on what they would do—or have done—when faced with the same problem.
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Learning how to speak up in a group and make your voice heard is an essential professional skill. Anyone who's worked on a group project knows how difficult it can be to ensure each person's thoughts and opinions are heard. When there's a lively discussion happening, there will always be a few people who dominate the conversation and try to take the lead. However, it's important to be able to politely interject and advocate for your ideas. To help you do this, a panel of Young Entrepreneur Council members shared their best insights. Here's how they recommend making your voice heard in a group setting, and why doing so is an important skill for all professionals and entrepreneurs.
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A public relations crisis is a common incident many companies face at some point. The lasting impact of the incident is not so much about the crisis itself, but the way it’s handled. In the midst of the crisis, it’s important to approach your audience and the issue at hand with careful consideration. This is often achieved by delivering the right communication at the right time through the right medium, such as your social media channels. Below, 15 members of YEC shared some of the ways you can use social media to help resolve negative PR situations as they occur.
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Starting a business is one of the most challenging career moves you can make, but knowing some important facts beforehand can help. No aspiring entrepreneur has all the information they need to start a business upfront. Many lessons about startup life are learned through experience, and you can't and won't know everything in advance. However, it can help to have some insights and advice from those who have been there before. To help prepare you for the journey of entrepreneurship, a group of successful business leaders each shared the one fact they believe every startup owner should know prior to launch day. Take their lessons to heart if you're planning to start your own company.
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You have a great business idea that you're passionate about, and you're excited to get started, but before you do, you need to choose a business partner. This person can help you make complex decisions and guide your team through projects. They can be your best ally. However, if your partner doesn't have values and goals that align with yours or adds more stress to situations, they may be detrimental to your business. To make sure you don't end up in the wrong partnership, look for eight essential qualities of a business partner from members of Young Entrepreneur Council.
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Making thorough, educated decisions doesn't have to take tons of time. In the business world, leaders often need to make quick decisions. However, because they’re made during a time crunch, these choices can be rash — at least when not approached the right way. Thankfully, there are ways to efficiently make decisions while still thinking through all your options. Below, 13 members of Young Entrepreneur Council offered tips for speeding up your decision-making process while still ensuring quality. Follow their tips to help you get better at making fast, but thorough decisions.
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New entrepreneurs start businesses every day with great ideas and visions for success. However, many of these ideas never materialize and up to 20% fail within the first year. This is especially true of one-person businesses, which make up a considerable portion of new companies. These "solopreneurs" may have the best intentions starting out, but many end up running out of funding or aren’t able to reach their target market. Below, eight members of Young Entrepreneur Council laid out the main reasons why many one-person businesses fail and what solopreneurs can do to prevent this.
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Members of Young Entrepreneur Council share their best tech hacks for getting time back in your workweek. With today’s abundance of technology, working professionals have more options than ever for streamlining their days. There are countless tools and devices that increase efficiency in the workplace, and it's often easy to start implementing them in your daily routine. It's just a matter of knowing how to leverage those tools for maximum productivity. Below, 10 members of Young Entrepreneur Council shared some simple, yet effective ways to use tech to shave hours off your workweek. Here’s why these hacks are so helpful and how you can implement them for yourself.
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Thanks to search engines leveling the marketing playing field, even the smallest business can today benefit from the reach that search engine marketing (SEM) offers. But when you’re short on money, time, and resources, learning all about SEO and SEM—and how to leverage them effectively in your digital marketing strategy—can be a challenge. Here, 13 leaders from Young Entrepreneur Council share SEO and SEM tips that work for them, and that won’t break the bank.
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Jun 24, 2021
Entrepreneurs and business leaders are often filled with ideas, but that doesn't mean they should always move forward with them. It’s first important to determine if that new product or service idea is actually a viable option for your business. Asking yourself some initial questions can help you validate your idea before taking the next steps to see it through to fruition. As business leaders themselves, these eight members of Young Entrepreneur Council have also tossed plenty of ideas around, wondering if they will be successes or failures. Below, they've provided a set of questions you can ask yourself before investing any more time, money or resources into a product or service idea. Spend time thinking on these eight questions to determine if you should move forward with the idea or not.
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Just because a piece of advice is common doesn't mean it applies to every entrepreneur. Follow your passion. Always be hustling. Don’t be afraid to take risks. Every new and aspiring entrepreneur has likely heard common pieces of business advice like this repeated over and over again. The problem is that these types of tips are rarely universal; each business is unique and needs to find its own path to success, regardless of what has worked for other entrepreneurs. Below, eight successful entrepreneurs shared some common business principles that they believe are overrated. Here's why they think you shouldn't necessarily follow these tips, and what they would advise doing instead.
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To be great leaders, they’ll first need a great leader. Companies thrive when their employees are able to take ownership of their actions and understand that they have a direct impact on the business’s success. However, some employees may not have the skills they need to become leaders, while others may lack the confidence or the feeling of support from their employers. Empowering your employees to become leaders starts with you. To offer some guidance, 12 members of Young Entrepreneur Council offer advice on how you can cultivate a culture of leadership in your workplace and empower your employees to go above and beyond for themselves and the company.
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One of the best ways to learn how to manage your employees is to ask them questions. If you pose the right questions, you'll get to know what motivates your employees and what their goals are. You can then use this information to manage them more effectively and help them succeed in their jobs. To help you figure out which questions to ask, 12 business leaders from Young Entrepreneur Council (YEC) respond to a question of their own:
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Hiring talented new employees can help a company grow. Young employees, in particular, often bring fresh perspectives, new skills, and lots of creative energy to the businesses they join. However, it can be difficult to attract young talent, especially in today’s competitive hiring environment. Here, 10 members from Young Entrepreneur Council share how your business can attract the best young professionals.
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Newcomers to the world of business ownership may have a hard time navigating all the requirements and challenges of setting up their first company. If you’re just starting out, finding another founder who has been through it and can provide sound advice may be worthwhile. With industries evolving so quickly these days, though, it could be difficult to find someone who understands your target market very well. When planning to open your new business, the first steps you take are crucial. Doing the right thing from the get-go can give entrepreneurs an advantage, as they can get up and running that much sooner. To help, 12 experts from Young Entrepreneur Council shared key first steps to take to ensure that your company achieves long-term success.
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Some work environments are healthy and result in an open sharing of ideas and techniques. Unfortunately, others can be decidedly more toxic, but it’s not always easy to notice when it’s your everyday reality. Because a daily work environment can be fluid and dynamic, it's sometimes hard to spot the red flags that denote a toxic environment. Most entrepreneurs may not even realize one is forming around them. Here, eight leaders from Young Entrepreneur Council share some lesser-known red flags you should be looking for if you believe you’re working in a toxic environment and suggest what you might do if you spot any of these signs.
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Members of Young Entrepreneur Council explain how to encourage employees to play an active role in shaping organizational culture. Cultivating an empowering and supportive culture for employees is one of the most important parts of building a team. A company's culture should be created for and by its staff, so involving your team in the development process will help you reap the best results. To help you do this, a panel of Young Entrepreneur Council members shared 10 creative ways to encourage employees to foster their own company culture. Here’s why these tactics are so effective, and how you can implement them in your workplace.
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Small businesses have several benefits over larger companies, but resources aren’t usually one of them. This limitation can significantly impact the way a small business deals with new hires. While a larger company can dedicate weeks or months to training a new employee under an experienced team, smaller businesses don't always have that luxury. The result is that these smaller enterprises have to be more creative with their onboarding. Below, 13 professionals from Young Entrepreneur Council (YEC) delve into this topic by answering the following question:
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With so many people accustomed to working in remote environments, businesses no longer need a centralized location to find success. If they make strategic choices about which technologies to adopt, ambitious entrepreneurs can launch, run and grow a successful business right from their own home. One important part of the equation in building a home-based business is having the right tech tools in place. Below, ten members of Young Entrepreneur Council discuss key ways for entrepreneurs to leverage technology to help their home-based business thrive. Follow their tips to set yours up for success.
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Regardless of how many hours you work in a day, not all of that time is going to be completely productive. Sometimes it's because of procrastination, other times it's because you've been so bogged down in "busy work" that you haven't made progress on important tasks. Whatever the reason, it's important to find ways to optimize your to-do list to maximize your time for important strategy work as well as personal endeavors. Below, 10 members of Young Entrepreneur Council discussed strategies busy professionals can use to reclaim up to five hours of their time back each week. Here's what they recommend and how these strategies have worked for them.
Company details
Casely, Inc
Company bio
Casely is reinventing the way that we cover our most precious (but often forgotten) accessory. A monthly or quarterly subscription, that delivers a stylish & protective iPhone case to your doorstep once a month or season. Choose your device, style, and customize your delivery plan to fit easily into your busy lifestyle. A fresh case for $15/box. Not ready to subscribe? Cases and various phone accessories are also available for one-time purchase in our retail shop. We are starting a movement among busy young women to keep their phones and their style fresh with just a click of a button. Join our tribe & #NEVERGONAKED