Member Since 2014
Fourlane
Austin, Texas Area
Marjorie Adams founded Fourlane in 2009, after years working as a Controller in the manufacturing industry. Marjorie saw a growing need for QuickBooks Enterprise expertise. Although QuickBooks is by far the most widely used accounting software, few companies were using it to its full ability, and even fewer were able to perform technical file services like product conversions, file condenses, or repairs of data corruption. In just one year, Fourlane became the #1 reseller of Intuit products, with more QuickBooks Enterprise engagements than any other company worldwide. The team has now grown to more than 30, including a U.S. based services team that assists clients with high-level consulting and deep technical work inside the software. Fourlane also continues to be the highest volume seller of Intuit products. Fourlane branched out to the ERP space by representing Acumatica ERP software. QuickBooks users who need to expand their system's capabilities find that our expertise in both products smooths the transition. In addition to leading Fourlane to consistent growth and success, Marjorie is a member of the Forbes Finance Council, a six-time Intuit ProAdvisor of the Year, and an Austin Profiles in Power nominee. She loves soccer and sports and spending time with her young son in their Austin community.
In both personal and professional realms, growth and progress are often the outcomes of embracing challenges and pushing beyond our comfort zones. Within the workplace, this means professionals who actively seek to challenge themselves may be more likely to experience accelerated development and fulfillment in their careers.
When it comes time to upgrade or replace your business's equipment—such as computers, vehicles, tools or anything else your team may use to get the job done—it would be quicker and far simpler to merely purchase the newest model or renew your subscription without much thought. However, to truly ensure you’re getting the best return on investment in terms of cost and team productivity, careful research and reflection is necessary.
Whether you’re an aspiring entrepreneur or you’ve recently opened a business, you’re likely thinking about all the skills you’ll need to make your business thrive. While different types of businesses will require different skill sets of their owners, there are several skills that are universally useful across the small-business landscape.
When you're a freelancer, it's crucial to set client expectations upfront to ensure a mutually beneficial relationship. Not setting realistic boundaries and outcomes at the start can lead to critical misunderstandings. Over time, this can lead to burnout or even negatively impact your professional reputation.
Data can tell a business owner a lot about the decisions they should be making or the paths they should be following if they want to grow their business. However, with so many metrics to keep track of and so many variables at play at all times, understanding exactly what data to collect and what to do with it can be confusing, especially for new or inexperienced entrepreneurs.
When your company starts to grow steadily, it can become nearly impossible for you as a leader to find time to meet with staff individually on a regular basis. Instead, consider alternative communication strategies to save time while ensuring you and your team stay on the same page.
Researcher, author and speaker Brené Brown once said, “Daring leaders work to make sure people can be themselves and feel a sense of belonging.” When employees have the freedom to let their personalities shine and foster a connection to the company and their peers, what often follows is a strong sense of team loyalty and passion for their work.
What does it take to show up as the kind of CEO you’d like to be perceived as?
When it comes to job interviews, many employers are focused on the questions they’ll be asking each candidate and the best way to phrase those questions in order to get the information they need to make a quality decision. However, what many employers may not prepare for are the difficult questions they’ll be asked by the candidates and how they should go about answering them while still shining a positive light on their company.
Of the many duties of a leader, perhaps one of the most important is bringing out the best in their team members. Understanding their needs, strengths and weaknesses and giving them opportunities to shine can help you set them up to succeed in any endeavor they take on. This is especially true as Gen Z professionals enter the workforce with their own perspectives and challenges to overcome.
A company’s culture—or its shared values, behaviors, goals and beliefs—can be one of the most difficult aspects of business for an entrepreneur to build. It involves bringing together employees from different backgrounds, with different experiences and with differing goals, and determining commonalities and a unified vision that everyone can agree on and strive toward. Naturally, this process can involve a few bumps along the way.
When you hire great talent, you do so with the hope that they will be effective and productive in their work, overcoming challenges and meeting and exceeding goals. But even the best employee can’t accomplish much if they aren’t given the opportunities or the tools to do so. As a leader, you can help empower your staff to do their best work—but first, you’ll have to figure out how.
With quotas to reach and profits to gain, it can be easy for a sales team to zero in on a "transaction now" mentality regarding consumer relationships. While this mentality makes for quick sales and easy wins, it can leave customers with a bad taste in their mouths.
As a working mom, technology has allowed me to tap into some important truths.
Millions of people have fresh ideas for new products every year, but not all of them do well in the market. In fact, only a small percentage of entrepreneurs with new product ideas become successful with them—and sometimes that success comes after pivoting from their original idea.
Helping employees understand and acclimate to your company’s culture is a critical part of any new hire onboarding process. But when it comes to onboarding new managers, there are additional considerations to keep in mind.
Many studies show that demonstrating employee appreciation boosts morale and promotes loyalty. However, with so much "busyness" in a typical day-to-day work environment, it can be difficult to remember to slow down and show that appreciation.
No matter what industry you're in or how tumultuous the market is, hiring the right people for your business is crucial for its success. The right fit needs to have the experience and expertise to perform tasks properly, but more importantly, their personality and values should align with those of the company. Hiring the wrong person to fill a position can cost your business time and revenue.
Investing in employee training and development is a great retention tool to ensure continued growth within your company.
When the stakes are as high as the direction and future of your business, it’s important to have more than emotion driving your decision-making.
In a world wrought with societal and environmental issues, both millennials and Gen Z strive to ensure their work serves the greater good, whatever that may mean to them. Finding purpose in their work is an attractive goal for both generations, and it’s one many of them are unwilling to compromise on.
Some of the best parts about having a small business are the benefits that it brings to employees: more equity, a hand in the decision-making process and smaller teams, just to name a few. Although the successful growth of your business is something to celebrate, day-one employees may eventually come to miss the small business feeling that they signed on for.
We live in a world of constant distractions and interruptions. While it's easy to blame these external factors for our lack of focus, it's often our own reactions to and bad habits around those distractions that are truly sabotaging us.
In every career, there are things to be thankful for—things like meaningful moments with co-workers, the opportunity to learn and personal growth that can put the challenges and difficulties in perspective and help you find a renewed sense of purpose at work.
When starting their businesses, a major concern for entrepreneurs is whether or not their company will succeed. This can hinder them from taking chances, expanding or starting a company altogether.
Part of creating a successful team is getting them to buy in on your company’s mission, vision and goals. Those employees who do this are likely to develop an “ownership mindset” in which they feel that they have ownership over their responsibilities and outcomes and are more willing to do what is necessary to accomplish tasks.
As a new business owner, it's wise to work with someone who has been in your shoes and possesses the experience to help you navigate any uncertainty you might face. Launching and running a successful business requires time, energy and seasoned insight. However, many budding entrepreneurs tend to shy away from spending money on a consultant.
In the first half of 2021, the e-commerce industry hit $408.51 billion, which is up nearly 22% from the previous year. With so much room for growth and a promising future in a digital-first world, e-commerce continually attracts entrepreneurs and their business ideas. Before launching a new venture, however, it's important to have the right strategy in place.
One of the most significant milestones for any business is the day it reaches a point of expansion. While every business owner looks forward to the day they can grow their business, it's important not to be hasty in doing so. A successful business expansion depends on a number of factors and needs to be carried out at the right time. To help you understand when the time is right for you to expand your business operations, 13 experts from Young Entrepreneur Council (YEC) answer the following question:
There's a lot of planning that goes into designing the look of a retail store. While you definitely want to add style elements that are expressive of your brand, you also need to consider your target customers. A well-designed store will not only attract more customers, but can also lead to higher sales. To help you figure out the most important aspects to consider when designing your retail store, 10 members of Young Entrepreneur Council (YEC) answered the following question:
The process of hiring new employees can be both rewarding and difficult. Hiring managers or HR representatives need to make sure each candidate not only fits into the company culture and values, but also can do the job successfully.
Every aspiring entrepreneur starts out with a great idea. Some people turn this idea into a side hustle and sell a small amount of their product or service, while others succeed at expanding their businesses quickly and widely. However, many quickly discover that running and growing a business is hard work and may struggle to sustain their fledgling startup.
As a business leader, you may already possess ideal traits, such as assertiveness, adaptability and conscientiousness. But perhaps you've noticed that you're lacking in other areas in which you could become a better leader. The first step is to become comfortable with being uncomfortable.
Being an entrepreneur takes a lot of time, effort and resources, and all that work can sometimes be a major drain on your energy and your happiness. While the overall achievement of being an entrepreneur is fulfilling enough to many, sometimes it can be difficult to look at the big picture when feeling stressed by day-to-day problems.
Ethical dilemmas are commonplace in society, but when a business experiences one, the impact (and potential fallout) can have a wide reach.
Not all customers are the right fit for your company, and that's OK.
When you're running an organization, communication breakdowns can lead to severe efficiency and productivity problems. While smaller teams may be able to quickly deal with the difficulties of communication inefficiency, this problem becomes harder to solve as the business grows and evolves.
Bookkeeping is a tedious but necessary process for all businesses. But for small businesses with limited resources, streamlining the process becomes of even greater importance. One way to do this is to invest in a reputable accounting software or tool that keeps you organized and on track.
At the end of the day, your company’s impact matters to your employees.
Your employees’ personalities and work ethics have a direct impact on how effective and efficient you and your company are at getting anything done. Because of this, putting together a well-functioning team isn’t always straightforward. For an entrepreneur who needs to have team members they can count on, a few personality traits stand out as necessary.
Last year's challenges were too many to count, but one of the most ever-present ones was the shift to an online workforce. Remote workers are nothing new—they've been around for at least a decade in some form or another. However, they've been mostly contractors and freelancers, not full-time employees.
The issue isn’t trusting remote employees to do their work. The issue is empowering staff with the tools, technology and management they need to validate their work and trust in themselves.
Members of Young Entrepreneur explain how hands-on CEOs can get more comfortable with delegation.
Cash flow -- the amount of money that comes in and goes out of a business -- is often a concern for many new companies. Generating a healthy cash flow requires careful planning and a commitment to a strong operational strategy. However, a lack of experience in cash flow management as a new entrepreneur can put you at a disadvantage.
Not all the obstacles to family succession are unsolvable. A little positive thinking can go a long way toward easing the next generation’s leadership of any family company.
Disagreements and conflicts are inevitable in the workplace. As a leader, it’s your job to mediate any issues between workers so your company culture remains positive and productive. However, this is often easier said than done: It takes a truly empathetic and effective leader to listen to each side and help both parties come to a mutually-beneficial solution.
If prompted, there's at least one employee that business owners can point to definitively and state that they are one of the most high-performing hires at the company. However, these high-performing employees sometimes go through issues that can put them off their game. For the company, this can impact performance and efficiency.
The simple act of being a good listener can improve your management capabilities tenfold.
Transparency is key -- not just about your news, but about how you plan to steer the company forward.
Smart business owners will get a head start a full year in advance.
Showing your strength as a business owner doesn't mean maintaining a poker face at all times.
Knowing how much you're spending on acquiring customers is critical, and yet many business owners don't know where to start.
To really help your clients, lose the salesperson approach and treat each problem with the eye of a therapist.
After Marjorie Adams started losing staff and dealing with unhappy clients, she decided to take a more holistic approach to remote teamwork.
Truly great businesses have one thing in common: they cultivate customer trust, every step of the way.
Fourlane, the #1 Elite QuickBooks Solution Provider and Reseller, is a privately held, woman-owned business that has helped thousands of clients with their financial systems, accounting software, and ERP system challenges. As industry and product experts for QuickBooks and Acumatica accounting and ERP software solutions, as well as bookkeeping, CFO/controller services, and payment processing, Fourlane ensures its clients are buying the right software at the best price, and recommends the best platform with a focus on their clients’ long term success. Fourlane has won numerous awards, including Intuit’s QuickBooks Solution Provider of the Year award every year since 2010. Fourlane has been a 100% remote company since its origination, and has consultants located throughout the country. Founded in 2009, Fourlane has lent its expertise to articles in Inc., Forbes, The Wall Street Journal and Huffington Post, among many others.
Management Consulting