Mario Peshev

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As an entrepreneur, believing in yourself and your ideas is foundational to your success. For entrepreneurs, having confidence is like having a secret weapon. It's key to facing obstacles, winning over others and ensuring the success of any venture. However, gaining that confidence is often easier said than done, especially with all the challenges that come with starting and growing a company. To help entrepreneurs build their confidence, a group of successful business leaders share their expert insights on why self-belief is so crucial to running a business, as well as seven tried-and-true tips on how to achieve it.

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A trusted mentor can help you navigate business’s toughest challenges. Running and leading a successful business is no easy feat. That's why entrepreneurs often turn to trusted mentors, those who have already navigated similar challenges in their own businesses, for guidance and wisdom. As they grow and learn, these entrepreneurs can then pass on these valuable insights to the next generation of business owners. Below, a group of successful entrepreneurs share some of the most memorable advice they've received from their mentors. Read on to find out what lessons have stuck with them and why those words have been so impactful.

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While creating a website for your small business is a great first step to expanding your audience and catering to your customers’ needs, building a website alone is often not enough to attract new visitors to your online store. One effective tactic is to improve your website’s SEO, or optimize your site to rank at the top of search engine results. This will not only allow current and potential customers to find your website with ease, but it will also ensure they have a more positive user experience once on your site. Even if you’ve never delved into SEO before, there are many simple yet effective steps you can take to improve your site’s ranking. Here, nine business leaders from Young Entrepreneur Council recommend the easiest ways small-business owners can give their SEO efforts an impactful boost.

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Being an entrepreneur requires a unique blend of creativity, vision and innovative thinking. To stay ahead in the ever-evolving business landscape, entrepreneurs need constant inspiration and fresh perspectives. Luckily, podcasts have become an invaluable (and readily available) source of knowledge and motivation for ambitious business minds. Whether you're just starting your entrepreneurial journey or are a seasoned professional, the members of Young Entrepreneur Council (YEC) offer their suggestions by answering this question:

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As artificial intelligence continues to revolutionize industries across the globe, it is crucial for young professionals entering the workforce to develop skills that will keep them relevant and adaptable in the face of rapid technological advancements. While the integration of AI may raise concerns about job displacement, it also presents abundant opportunities for those equipped with the right skill sets. Below, Young Entrepreneur Council members explore several key steps young professionals can take to not just survive but thrive in an AI-dominated work world. By honing their skills, they can position themselves to leverage AI as a tool and remain competitive in the ever-evolving job market.

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In business, you have those who strive for stability and the peace that comes with knowing you have a steady stream of revenue. There are also those who like to push the envelope and create the next big thing, sometimes taking big risks in order to do so. However, no business owner has to fall on one side or the other.  To achieve the best of both worlds, consider the following advice from the members of Young Entrepreneur Council. Here, they offer up their best tips for how to balance the need to stay ahead of the curve and innovate with the equally important need to maintain stable cash flow and profitability.

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After many years of being a business leader, and after all the lessons learned and experiences had, sometimes there are those lessons that just stick with you throughout your career. These lessons often shape the way you run your business and make decisions on both a day-to-day and long-term basis.  This is often true when it comes to sales. One of the most important aspects of business, any lesson learned about sales is likely to have an impact on the success of your business. Below, 10 members of Young Entrepreneur Council each discuss one lesson they've learned about sales that sticks with them even today and why.

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Marketing and branding experts have long touted the power of live video content to build genuine, long-lasting relationships with target audiences. Not only does this help you improve your follower count, but it can also help you boost your brand recognition among new viewers. But to do so, you’ll need to focus on how to make your live videos interesting and engaging.  To help, 10 members of Young Entrepreneur Council discuss their best tips for successfully leveraging live video content to improve your brand recognition and grow your brand’s following on social media and beyond.

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Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your business's newsletters and marketing messages, the greater the number of potential leads you're reaching every time you send a campaign. To help, 10 members of YoungEntrepreneur Council share some creative and effective strategies to help small businesses gain (and keep) email subscribers.

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When you're feeling burned out or overwhelmed with the constant struggle to balance work and life, it can often feel like you don’t have any time to dedicate to self-care or getting yourself back on track. However, you don’t necessarily need an hour of meditation or a long workout to get your mind in a better state. Often, five minutes of intention is just the right amount of time to get you the motivation you need to push forward. Here, the members of Young Entrepreneur Council share 10 of their favorite quick, five-minute-or-less tactics anyone can use to banish overwhelm and achieve a better mental state.

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In today's digitally driven world, tech departments are often the ones driving companies forward. It makes sense, then, that organizations would want to prioritize this team's hiring budget and build out a robust department with distinct roles and skill sets. While it may take some time to add all the positions you need to your tech department, there are a few key roles every business should focus on filling first. To that end, a panel of Young Entrepreneur Council (YEC) members weighed in on the following question:

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With the right project management tool, you can save you and your team valuable time and money as well as streamline your workflow and reduce stress. Having all your project information in one place ensures deadlines and details aren’t missed, and you’re better able to keep track of who is working on what and what roadblocks they may be facing. However, not all project management tools are created equal, and this means you’ll need to be intentional about determining which tool will best fit your team’s needs. To help, nine members of Young Entrepreneur Council discuss factors you should consider when looking for the perfect project management tool for your team and how these will help you make the right decision for your company.

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Sometimes, leaders aren't able to grant an employee's request for a raise, whether it's because there's no budget for it or because the person's performance or skill set doesn’t currently warrant one. In either case, leaders need to focus on tact and kindness when declining the employee's request — a task that may feel awkward or uncomfortable for leaders who have never done it. To help leaders in this situation, 10 Young Entrepreneur Council (YEC) members answered the following question:

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Employees are searching for employers who take an interest in their career trajectory and genuinely care about their future with the company. If an employee doesn't believe they're truly valued, they may choose to find an employer who does value them, which is why it's so important for businesses to focus on professional development. Employers hoping to retain employees and leverage overall team happiness must work with their staff to develop well-planned pathways for their time at the company. Below, eight members of Young Entrepreneur Council discuss some effective strategies for leaders who want to create clear, realistic and meaningful career paths for their teams.

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It's often said that “the devil is in the details”—and getting them wrong could mean the difference between a successful and unsuccessful project. If you’re working on a major project requiring attention to fine details, it’s important to keep your team organized and to have a plan in place. You may also benefit from prioritizing certain tasks and holding team members accountable throughout the project's life cycle. To help you maintain organization during a complex project, nine members of Young Entrepreneur Council explain some key strategies for keeping your team on the right track.

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Every growing organization will experience role transitions at some point. Whether a project is changing hands, an employee is moving into a promotion, or you’re hiring someone to take on a new position, you will want the transitions to go smoothly. For the best ways to ensure successful transitions, a panel of Young Entrepreneur Council members share their best advice.

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As a leader, you likely have a hand in many different sectors of your business, whether it's overseeing employees or directing specific projects. Because of the amount of time you have to devote to so many different activities, you may be losing time jumping from project to project. But there are ways that you can optimize your workflow without risking burnout and still get the same amount of work done—if not more—with time to spare. One of the first steps can be learning how to delegate or automating processes that don't need your direct supervision. Below, eight Young Entrepreneur Council members share these tips and more to give you back a few hours of your time each week.

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In the current hiring market, competition is fierce. With so many options available to job seekers, companies must attempt to out-compete others in their industry in order to attract and hire talent, and this has led to many companies struggling to fill roles—and wondering what they can do to make the top of candidates’ lists. In today’s market especially, attracting applicants must be approached differently than in the past, and it’s likely some companies are making a few mistakes along the way. To help, a panel of Young Entrepreneur Council members discuss a few of the mistakes they’re seeing companies make when it comes to competing for talent and explain what leaders should be doing to fix them.

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Overcoming a creative block can seem impossible at times, but with the right strategies, you can unlock more of your potential. When you’re a creative person, it’s normal to experience blocks where you feel as though you aren’t original or innovative enough. Many people experience this same lack of confidence when they don’t believe in their skills; however, knowing how to move past these blocks is critical.  For entrepreneurs in particular, a creative block can be a major barrier that hinders their ability to produce results. Below, a group of successful business leaders share their best advice for unlocking true creativity. They share examples that have worked for them and explain how they can help any business owner get past their blocks to unleash their creative side.

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When you're looking to impress potential employers and business peers, it can be difficult to show off your personality on the limited pages of a resume or job application. Thankfully, LinkedIn provides a great opportunity to get more personal with your network. With room for a summary that encompasses your career highlights and the option to write recommendations for your fellow colleagues, LinkedIn can truly help showcase your personality. To help you drive deeper, more personal connections, nine members of Young Entrepreneur Council detail how to put your best foot forward and let your unique self shine through.

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For many professionals, having the option to work from home has brought significant benefits, like cutting commuting costs or working in a more comfortable setting. However, it can be even easier to lose time at work when sharing that space with responsibilities in the home, whether it’s the laundry sitting in the corner of the room, the kids’ homework or the dog needing to go outside.  No matter if you’re improving your own time management or your whole team’s, it's important to make sure that your working hours are spent productively, and there are many apps and software solutions for that. Below, 10 Young Entrepreneur Council members share their top recommendations for apps that help boost your productivity and your company's overall efficiency.

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Throughout the pandemic, it has been difficult for many professionals to build and maintain new business relationships. Interactions may have been limited to Zoom calls or virtual happy hours, while valuable in-person networking events were placed on the backburner. Now that many restrictions have eased and employees are heading back to the office or have settled in to their new work-from-home routines, many people are ready and eager for more intentional networking efforts. Below, 10 members of Young Entrepreneur Council explain how professionals can make their networking efforts more effective for the rest of 2022 and beyond.

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A product or a service can really only be effective and helpful to others if customers are able to find that product or service online. Search engine marketing (SEM) helps solve this problem by targeting customers through keywords and drawing them into your website. There are many things business owners can do to improve their SEM strategies and bring in as much website traffic as possible. From using quality backlinks to optimizing your company's video content, here's what the members of Young Entrepreneur Council recommend doing when designing an effective search engine marketing strategy.

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In the era of information overload, we're surrounded every day by new ideas, technology and innovation. Finding a niche that hasn't already been dominated may seem impossible for the aspiring entrepreneur. Yet every day someone creates something new to reach a market that hasn't yet been saturated. It's possible to carve out your own unique niche, but you need the right tools and expertise to do it. Below, eight Young Entrepreneur Council members shared their best suggestions for how to find a business niche that still has plenty of untapped potential.

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The "Great Resignation" has forced many businesses to contend with understaffed teams, demanding customers and discouraged employees. This environment of overwork and reduced morale can naturally have a negative effect on a team’s productivity. To keep productivity high, even while experiencing a staff shortage, you’ll need to be intentional about your work. To help set you on the right track, 13 members of Young Entrepreneur Council (YEC) weighed in on the following question:

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A great employee shows up to work each day ready and willing to do their best work for your business. It's only fair that, as their employer, you support their professional development—especially if these skills will help them grow within your company. If an employee expresses interest in learning new skills, it's crucial that you show them you have their back. Below, a panel of Young Entrepreneur Council members explained how to encourage your team members' professional development initiatives. Follow their advice to create an environment where employees are eager to grow and learn.

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No matter your current role, when work gets to be too stressful or monotonous you may begin to daydream about moving on to bigger and better things—things that you're in charge of. The thought of starting a new chapter of your life where you call all the shots can be thrilling, but the reality of making such a move isn't always what you dreamed of. Before you make the life-changing decision to trade your position in an organization for entrepreneurship, take the time to consider what that really means. Below, 10 professionals from Young Entrepreneur Council discuss the most important things a person should consider before quitting their job to become an entrepreneur.

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The beginning of January is ripe with new possibilities. "New Year's resolution" season is the perfect time for companies to reassess their business vision and set concrete goals for the upcoming year. Not sure what resolutions you should make for your business this year? Below, 10 members of Young Entrepreneur Council each shared one resolution they believe companies should set for 2022 and why.

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As a professional, there are dozens of goals you may have, such as getting a raise, snagging a promotion or simply wanting to be recognized for your hard work. Annual performance reviews are an excellent time to discuss your goals with your manager to make sure you are heading in the right direction with your company. No matter your position, there are some steps you can take months ahead of your annual review to set you up for success sooner. Below, eight members of Young Entrepreneur Council each shared one thing any employee can do starting in January to get ready for their annual review at the end of the year.

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Accurately gauging the fit of a job candidate can be difficult, and sometimes new hires who seemed great during the interview process don't pan out as expected. In situations like this, a leader must take action to course-correct and figure out the problem before the whole team suffers. To help you identify some red flags to look for early in a new employee's tenure, a panel of Young Entrepreneur Council (YEC) members answered the following question:

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When you want your business to stand out online, it's crucial to have a never-ending supply of new and creative ideas. Sometimes new ideas come naturally, but every business owner or entrepreneur will go through times when the creative juices aren't flowing when they need them to the most.  This is when having go-to strategies for idea generation can come in handy. Here, 12 members of YEC share their best methods for coming up with new ideas to ensure your content stays fresh.

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Employees want to feel valued, included and represented at work. Not only do they want to receive encouragement from supervisors and support from upper management, but they also want to be able to express themselves and their opinions freely with colleagues without fear of retribution. Leaders have an important role to play in creating an accepting, comfortable work culture that benefits employees. To help you fulfill this role, 10 Young Entrepreneur Council members share one simple step any business leader can take today to create or encourage a more equitable and inclusive work culture.

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A strong manager can inspire loyalty and guide their team toward reaching their goals, helping the company reach new heights. Conversely, a manager who is ineffective or difficult to deal with can drive away talented employees, leading to high turnover rates and the subsequent loss of time and capital. That's why it's crucial for managers of all levels to focus not only on team deliverables and outcomes, but also on their own leadership skills as well. Below, eight members of Young Entrepreneur Council shared their best strategies for business leaders looking to help their managers succeed and retain more employees.

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As a leader with a lot of responsibility on your shoulders, you'll likely experience many moments that cause you anxiety or fear. Whether you're battling imposter syndrome or simply taking on too much work, it's easy to feel like you're just treading water. Thankfully, there are ways you can address these stressors and insecurities to become the most empowered leader possible. Below, a panel of Young Entrepreneur Council members shared some "brain hacks" to help leaders overcome these fearful moments. Follow their advice to help you move forward in your business with confidence.

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As your company grows, you might face challenges maintaining the same level of transparency across departments and teams as you had when your company was small. However, doing so is crucial to cultivating a healthy company culture with every employee on the same page. A big part of promoting transparency is ensuring clear communication between all departments, especially when it comes to shared projects and goals. To help you do this, nine members of Young Entrepreneur Council explained how to achieve the right level of communication and transparency.

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Many entrepreneurs fail to fill strategic positions in marketing, project coordination and even assistant-level jobs primarily due to not knowing what traits to seek while hiring against a traditional job description.

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Content may be king, but to truly have an impact, what you create must be engaging and influential. Whether it's blog posts, podcasts, videos, newsletters or something else, today's consumers are looking for a steady stream of valuable, interesting information from the brands and influencers they follow. For leaders, producing high-quality content is an excellent strategy for growing a loyal audience and influencing public opinion. However, if you want your content to be influential, it has to be done right. To help brands and creators up their game, eight successful entrepreneurs share their top-recommended tips for developing and publishing highly influential content.

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One of the biggest challenges for any new entrepreneur is learning their own sales habits and processes. It can take years for a person to really hone their skills and become an excellent salesperson. To help those starting out on their sales journey, the experts of Young Entrepreneur Council shared their experiences. Below they discussed the sales tips they wish they knew when they first started out and how those lessons can help new and aspiring entrepreneurs get on a path to business success.

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No matter how organized and productive you normally are, there will be times when you'll feel overwhelmed with the amount of work you have to do. Feeling like you’re behind on your work can cause additional stress that can affect your output. It's important to recognize when you're feeling this way and take the proper measures to get back on track. To that end, eight members of Young Entrepreneur Council discussed the steps they take to reset their work and get back on track. Here’s how these strategies can help you establish a better overall plan for managing your workload.

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Communication is extremely important in the business world, especially when it comes to customers and clients. Without transparent communication, customers might feel disconnected from your brand and like they lack any support from your business. To help you avoid some of the more common communication issues, a panel of YEC members shared the mistakes many companies make when communicating with their customers and what you should do instead to improve your overall communications process.

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While many large companies may have the resources to offer funded relaxation retreats or other extensive mental health perks, it can be difficult for small businesses to find ways to offer similar benefits without those same resources.  So how can a small business owner prioritize the mental health of their employees on a budget? Below, 12 members of Young Entrepreneur Council (YEC) shared their thoughts by responding to the following question:

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Scaling a business usually means employees will be taking on new tasks and responsibilities and new rules or processes may be put in place. Depending on how fast the company grows, the employees may become frustrated with all the changes, leading to disengagement and low team morale. If not addressed, this lack of connection with the business and its goals can be the first step to losing those employees. Business leaders who want to retain their talented employees should figure out the best techniques for keeping this frustration to a minimum. To help, ten members of YEC discuss how a business can make employee retention a high priority while growing the company.

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Cash flow is a crucial element of success whether your business is just starting out or well-established. However, as a business owner, you may find it difficult to move toward positive cash flow while juggling the other management tasks on your plate. Often, entrepreneurs and leaders make some critical errors in handling their cash flow, especially in the early stages. From having too many expenditures to neglecting taxes, there are a number of mistakes that can easily jeopardize the future of your business. Below, a panel of Young Entrepreneur Council members shared nine common mistakes to avoid when managing your cash flow and how you can remedy them.

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Leaders often fall prey to and mistakenly share myths about sales with their team. Believing these misconceptions can hurt their ability to sell. Ten professionals from Young Entrepreneur Council debunk common sales myths and provide the truth on how to be successful in sales. Beware of these myths trying to pass as sage wisdom from salespeople of the past.

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Work can be a distracting place. You have questions and requests from your co-workers or boss interrupting your workflow. You have your cellphone to distract you—emails and texts you feel compelled to answer, social media messages you need to respond to and calls you need to pick up. Without a doubt, maintaining focus is a challenge if you're not strategic about how you spend your time. But achieving a state of deep work is important if you want to maximize your creativity and solve complex problems. For insights on how to achieve this state, consider the following advice from the members of Young Entrepreneur Council. These tips can help you set boundaries with your time and take back control of your schedule so you can make the most of your day.

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With the rich educational value podcasts often provide their listeners, it’s no surprise that the business community turns to this popular form of content to improve their skills and strategies. Some entrepreneurs even make major business decisions based on the information they’ve learned and the stories they’ve listened to on podcasts. With this in mind, 14 members of Young Entrepreneur Council responded to the following question:

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Sometimes an employee just doesn’t work out within an organization and needs to be let go. Firing an employee is a task that needs to be handled with delicacy and care, and the process can be intimidating for someone who has never been responsible for terminating an employee before. If you find yourself in this situation, follow this advice from the members of Young Entrepreneur Council:

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Content marketing is one of the most effective methods of gaining exposure for a brand and bringing potential customers into the sales funnel. By integrating strategic distribution, search engine optimization and inbound tactics as part of this approach, most businesses see excellent returns on their investments in content marketing. Building a content marketing campaign strategy around specific goals the business wants to meet helps narrow the focus, which improves results. Brand promotion, for example, requires different content than product marketing. Here, members of Young Entrepreneur Council explore eight content marketing secrets that all business leaders should know about to successfully promote their brand.

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Small businesses have several benefits over larger companies, but resources aren’t usually one of them. This limitation can significantly impact the way a small business deals with new hires. While a larger company can dedicate weeks or months to training a new employee under an experienced team, smaller businesses don't always have that luxury. The result is that these smaller enterprises have to be more creative with their onboarding. Below, 13 professionals from Young Entrepreneur Council (YEC) delve into this topic by answering the following question:

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As an entrepreneur, you're likely to face adversity, rejection and low self-confidence at some point in your journey. These are bound to happen over time, and how you deal with them can define the success of you and your business. The secret to bouncing back from these challenges is building your resilience. To help you, 10 members of Young Entrepreneur Council reflected upon their own entrepreneurial stories and shared their insights. Below they discuss their tips for developing a "thicker skin" to handle adversity with grace.

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Senior leadership has a heavy burden to carry, and you can help relieve that.

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With the increasing awareness of the need for diverse workplaces and teams, diversity, equality and inclusion (DEI) policies have become a pressing issue in the business world. Yet, not every business owner knows where to begin or what to do to ensure their company is hiring for diverse backgrounds and skills. Below, nine members of Young Entrepreneur Council discuss some of the steps a business owner can take to ensure that they have a hiring process that embraces diversity, as well as explain why this is so important to creating a truly successful business.

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When your business starts seeing success, it's natural to want to ride the momentum and build upon it. However, it's possible to grow too fast, too soon.  Even if your business is thriving, growing too quickly can tire out your staff and burn through your resources. New companies experiencing their first "growth spurt" may try to scale up before they have the team or infrastructure to support it, and this path rarely ends well. To help you scale at a reasonable pace, 12 members of YEC shared their tips for properly managing your growth rate.

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As with other marketing efforts, social media can sometimes be a challenge because it has to balance customer appeal with staying true to its brand promise. But with so many social media platforms, trends and opportunities for innovation, it can be easy to let the brand message get lost along the way. So how does a company keep all of its different social media profiles and content on brand with each and every post? Below, 11 experts from Young Entrepreneur Council (YEC) examine the following question:

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Staying tuned in to the pulse of your industry is key to becoming a successful entrepreneur. Public groups, online forums and the like are among the most valuable resources for gathering and contributing industry information. But if someone is looking for in-depth insight into their business niche, locating the right groups where this discussion occurs is the first step. To help you find them, 12 members of Young Entrepreneur Council (YEC) respond to the following question:

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As machine learning becomes more prevalent in business, it has the potential to affect a company’s day-to-day interactions with its customers, whether positively or negatively. Many businesses have already invested heavily in machine learning and have found great success. However, new tech can always be intimidating, scary or potentially difficult to implement. Below, eight leaders from Young Entrepreneur Council attempt to quell some of those fears by discussing the merits of machine learning and how they see it affecting their own daily interactions with customers. These are just a few things machine learning can do to help take your business to the next level.

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Business advice can come from anywhere, even from those who have never owned a business. But if you’re a new entrepreneur just starting out, you tend to soak up all the information that you can. The most significant problem is there’s no simply way to tell the lousy advice from the good advice. Sometimes experience is the only way to figure out the difference. To share lessons they’ve learned in their business careers, 13 professionals from Young Entrepreneur Council reflect on the following question:

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When a leader leaves your organization, even on amicable terms, it could prompt a significant upheaval in the department that they were a part of. Depending on how intrinsic they were to that department’s function, their departure may even shift the company's operations. For a business to weather this issue, the organization should try to achieve a smooth transition to the new leader. But how does a company ensure that both the new leader and the current staff will successfully adjust to this change? Below, eight entrepreneurs from Young Entrepreneur Council offer their best advice on how businesses can ensure a smooth transition of duties for all involved.

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Every day, new devices pop onto the scene promising change and innovation. For an entrepreneur who's focused on the expansion of their organization, staying up to date with the latest technology that can support personal and business growth is essential. Whether it’s in a simple or a major way, some of these technologies carry with them the power to change how we do business altogether. Below, eight members of Young Entrepreneur Council take a look at some of the tech gadgets they've acquired recently that they now consider essential to their life or business.

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Hiring for a senior position at a company usually requires a lot more time and effort than hiring for other positions. In many cases, business owners may have a hard time finding the most effective way to source senior talent for their organization. You don't want to lose out on great talent, but you also need to spot the best talent out of the field of applicants, because making a wrong hire at this level can spell disaster for the organization. To offer some guidance, 13 professionals from Young Entrepreneur Council (YEC) use their own experience hiring for senior-level positions to reflect on the following question: “What's the best recruiting lesson you've learned when it comes to hiring for a senior position within your company? How has it affected future hires?”   Here’s a few of their most important tips.

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Onboarding a new employee is an exciting time for any business. While you're eager to get your new team member up and running on their tasks, you also need to ensure they understand the company culture and will mesh with your organization for the long term. That's why we asked the members of Young Entrepreneur Council (YEC) the following question:

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[LONG FORM EMAILED TO KELSEY] 2020 has been a year of challenges on multiple fronts, from the COVID-19 pandemic, to racial injustice protests, to a highly contentious Presidential election. Businesses have had to contend with rapid changes in consumer behaviors and spending patterns, and many have had to adjust their models accordingly. To stay afloat, business leaders have had to learn to market successfully while navigating this strange new environment. We asked a group of entrepreneurs the best marketing tips they've learned this year and why. Read their insights for some valuable lessons to take with you into 2021.

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Most of us can look back and remember several less-than-ideal experiences we had as customers. Even more memorable, however, are those times when a company's customer service exceeds our expectations—even delights us. In almost every instance, receiving outstanding service from a business creates a loyal customer for life. Therefore, taking note of and learning from excellent examples of customer service can be an invaluable tool for any entrepreneur or business leader looking for ways to "wow" their own customers.  Below, eight members of Young Entrepreneur Council recall a positive customer experience they've had or have been part of and what it meant to them. Take note of these examples to learn effective ways to boost your customers' happiness with your business.

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Programming is highly in demand in today's digital-first world. Try these tools, courses and platforms recommended by business leaders. Today's world is all about technology, which means people who can develop software and applications are in very high demand. However, many companies that need help with development have found there simply aren't enough qualified programmers to go around. Businesses that are in need of programming talent but can't find or don't have the budget to hire top tech candidates often choose to build the skills of their internal team to supplement their needs. Fortunately, there are countless free and low-cost tools, courses and programs that can help teams boost their programming skills. We asked 15 members of Young Entrepreneur Council to share their top tool recommendations for businesses that want to build programming into their professional development flow.

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Email marketing is still among the most effective ways to target an audience. However, for email marketing to be successful, you need to encourage people to sign up for your email list. This step might seem like a simple task, but recently consumers are extra-protective about their email addresses. Individuals have been flooded with spam and have become a lot more cautious about who they share their information with. Even so, there are a few handy tips and tricks that you can use to get people to trust you enough to give you their email -- most notably by being transparent and showing the value you will provide them with. These 12 experts from YEC discuss some of the most effective methods and take a look at why they're so good at convincing people to sign up for your email list.

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It’s already well-known that entrepreneurs spend a lot of their time working on getting their businesses off the ground and keeping them solvent. It's not uncommon to hear a business owner working 50 or 60 hours a week. Many of us know how 10- and 11-hour workdays feel and the negative impact this amount of work can have on one’s mental and physical health. To address the issue, busy professionals need to find a way to work smarter and gradually reduce the number of hours spent to run the business. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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The holiday season is usually a goldmine of opportunities for product-based businesses that deploy specific marketing strategies to make their offering stand out and be relevant for that time of the year. While service-based businesses typically find it more difficult to capitalize on this season’s business opportunities, there are still several creative strategies they can deploy to make holiday marketing work in their favor. To help, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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Resumes are the first look that business owners get at potential hires. As a result, they must use these resumes as a basis to figure out if that person is worth bringing in for an interview or not. Each business has its own demands for potential employees and therefore looks for specific elements in candidates’ resumes to determine possible fit. How can job seekers optimize their resumes to include these essential elements? To help, we asked we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

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Keeping up with your employees on an individual level makes for good leadership. As you hire more and more people to your team, it can be difficult to maintain that one-on-one time with each employee. However, doing so is crucial to ensuring everyone is on the same page and performing their best. To help you, we asked the members of Young Entrepreneur Council to share some creative and effective ways to give regular performance feedback to your key team members. Follow their advice to stay connected to your team, even as your company grows.

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LinkedIn is often thought of as the go-to social network for professionals, but it’s more than just a social media platform. It’s a powerful marketing tool for brands to engage with customers, employees and business partners. With new features such as live video, polls and team moments, LinkedIn is offering innovative ways to foster engagement and share content on its platform. We asked the experts of Young Entrepreneur Council how business owners and other professionals can best leverage the platform's new tools. Follow their tips to up your LinkedIn game in 2021.

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A company blog isn't anything like a personal blog, yet many businesses look to individual bloggers to inform their choices on topics and content. Some strike on their own, coming up with their own ideas and fleshing them out by themselves, but the result can be just as underwhelming. Business blogs need to have a strategy behind them and clearly defined goals before the first post even hits distribution. But what exactly do these companies get wrong about their blogging? Below, 16 professionals from YEC explore some of the most common mistakes and issues they’ve seen with company blogs and suggest ways to address those problems and help ensure blogging success.

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It's often said you only get one chance to make a first impression, and that holds true for your company website. The visual appearance and written copy on your sign-up and landing pages must be compelling enough to grab a visitor's attention and convince them to take the next step in their relationship with your brand. This can be easier said than done, so to help, we asked 16 members of Young Entrepreneur Council the following question:

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Every successful business leader needs to know how to communicate effectively. Both written and verbal communication skills are crucial if you want to build and maintain strong relationships with your employees, customers and partners. These essential communications insights are often learned throughout an entrepreneur’s journey, and sometimes they can come to you through unexpected career situations. That’s why we asked the members of Young Entrepreneur Council to share the best communication lessons they’ve learned during their careers so far. Here are their top 10 lessons and why each was so impactful.

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You may measure your effectiveness with several metrics. However, not everyone has the time to dedicate to figuring out their level of daily effectiveness and productivity. As professionals, most of us have to learn how to spot the red flags indicating that we are being ineffective. Once we manage to catch on to these signs, we can safely estimate whether we're doing more or less than we expect to be doing. As an entrepreneur, effectiveness could mean the difference between achieving something concrete and simply wasting another day while getting nowhere substantial. These nine professionals from Young Entrepreneur Council discuss some of the signs they keep an eye out for to determine whether they're making a difference and the steps they take toward being more productive.

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If your company has a blog and social media presence, you know how challenging it can be to keep up with the constant demand for new content. Recycling and updating existing content is a great way to put a fresh spin on what you’ve previously published without the hassle of coming up with a brand-new idea. However, there’s an art to repurposing content: The best brands don’t just copy and paste across platforms; they recontextualize their content and adapt it before reposting. To help you do this, we asked 15 members of Young Entrepreneur Council for the best ways to get more mileage out of their online content. They gave their tips below.

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Small-business owners realize almost immediately how different their businesses are to run than large corporations. For success, a small business needs to adopt its own strategies that work with limited available resources. Entrepreneurs in this position need to make critical decisions about what approaches they'll take to elements of business growth and development. From figuring out how to find and develop new talent to discussing how to expand the business's outreach, these entrepreneurs have to think creatively about solutions they can implement to improve operations and increase productivity. That’s why we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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As an entrepreneur, it’s important to create and implement a branding strategy for your business. This will help you better connect with your customers and share your company’s story/personality with your target audience. Developing a branding strategy can be challenging if you don’t know where to begin, so we asked members of Young Entrepreneur Council to share some specific brands or personalities whose top-notch branding strategies are worthy of emulation. Read their responses to familiarize yourself with these successful branding tactics.

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Brand loyalty forms a core concept of marketing in the 21st century. In a paradigm shift, thanks to better interactivity with consumers, brand loyalty is now easier to achieve than ever before. With a medium where the brand can interact directly with clients in the form of social media, all a company has to do is use their social media presence cleverly. Once they leverage their following and provide value to the audience, brand loyalty is sure to follow. To help, we asked 14 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

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Social media is constantly evolving, as are the ways people use it. What was once primarily used for connecting with old friends and family has morphed into a platform for sharing perspectives and launching campaigns. As an entrepreneur, it’s important to be aware of these changes so you can adapt accordingly. Your business’s social presence can make or break your reputation. That's why we asked a panel of Young Entrepreneur Council members how they keep up with evolving social media functions. They offered their best tips for using such changes to engage your audience.

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Being part of a creative team is an exciting job. However, it’s difficult to always be in an innovative, inspired mindset. Often, creatives experience burnout and roadblocks that hinder their performance. To help you stay inspired, we asked the members of Young Entrepreneur Council to share some unconventional ways content teams can create fresh content that will engage their audience. Their best answers are below.

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Entrepreneurs have some bad habits, one of which is not knowing when they need a break. With many young entrepreneurs, it's almost impossible to take a step back and relax. Yet studies have shown that entrepreneurs that don't take time out to smell the roses risk serious health problems later on in life. The goal of being a successful yet happy businessperson is knowing how to distance yourself from your business. Summer vacations are crucial in ensuring you keep your perspective. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following:

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Every job candidate’s goal is to stand out from the rest. However, it’s not enough to talk about your education and work experiences, which may be very similar to other qualified applicants. Great candidates shine by saying things that are truly unique. To help you stand out, we asked Young Entrepreneur Council members to share some memorable things past candidates have said that really impressed them. Be sure to bring up these 15 things in your next job interview if you want to make a great impression.

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Electronic wearables were an exciting new concept just years ago. Now, they’ve slowly become the norm, with gadgets like smart watches and sleep trackers overwhelming the market. These devices collect personal data and monitor things like increased heart rate, steps taken and hours slept. But just how long will they remain in consumers' good graces? We asked a panel of Young Entrepreneur Council members about their thoughts on what might derail the wearables revolution. Here’s what they had to say.

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Employees who work on small teams may need to play multiple roles to ensure everything runs smoothly. With such limited resources, you may not be able to have a dedicated full-time marketing person to help you reach your full potential as a brand. That's why we asked members of Young Entrepreneur Council the following question:

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Getting any business off the ground requires sufficient capital. However, all the financial stress doesn't have to fall on you as the entrepreneur – there are other ways to secure funding for your startup without assuming 100% of the risk yourself. That's why we asked the members of Young Entrepreneur Council the following question:

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An employee referral program is a win-win for you and your team. Referral candidates tend to be well-qualified, since they're pre-vetted by staff members you know and trust, and hiring referrals shows you value your employees' input. To help you build a great referral program, we asked the members of Young Entrepreneur Council the following question:

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Working remotely has become the new standard in the COVID-19 era. Companies that followed a traditional in-office model have had to adjust to how they presently work, and soon have to learn how to hire remotely. It's possible to find the right candidate via online screening and video interviews, but a fully virtual hiring and onboarding process can seem like a daunting proposition for companies that haven't done it before. To help, we asked members of Young Entrepreneur Council to share some insights from their personal experiences with bringing on remote hires. Follow their advice when you're ready to hire your first remote team member.

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Customer service is vital to any organization, and investing in it can make all the difference in attracting and retaining clients. But the true return on those customer service investments -- whether you're hiring and training staff or increasing your support channels -- can be hard to quantify with a single number. While data isn’t everything, you’ll need some figures to determine the success of your investment and the next steps to take. Below, the members of Young Entrepreneur Council share 10 ways you can make your customer service ROI figures measurable and impactful.

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Don't delay the process of getting your culture back on track.

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A great digital marketing strategy can drive potential customers to your website. But high traffic doesn't always translate into revenue. Once you get people on your site, you need to ensure they have a reason to follow through on their purchase. To help you do this, we asked members of Young Entrepreneur Council how they optimize and convert web traffic into real dollars. Their best tips and insights are below.

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No matter how entrepreneurship is portrayed in the media, you'll be in for some surprises on your own journey.

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What are your business projections for this year?

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Find the right balance between work and spending time with your family. It will all be worth it.