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Mahesh Chaddah's avatarPerson

Mahesh Chaddah

Orlando, Florida Area

Member Since September 2019

Published content

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With each passing year, demographics change. Where a company's core demographic might have been millennials a few years ago, today it's shifted to Generation Z. Unfortunately, there's a marked difference in values between generations, and businesses need to revamp their marketing strategy to reach out to their newest client base without alienating their other followers. If the wrong strategy is applied and a company’s messaging reaches the wrong part of its audience, it can cost the business valuable sales. To help avoid such situations, these 11 entrepreneurs from YEC share their insight into how companies can reach out to their Gen Z audience while remaining marketable to their existing clientele.

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Entrepreneurs should all know by now how nerve-wracking delivering a pitch to investors can be. If you've invested a lot of your time and effort into designing a business idea, you want to get the point across to investors effectively. As with anything, practicing your delivery can go a long way toward making a steadier presentation. That’s why we asked 13 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:

12 Crucial Actions to Protect Your Business When a Large Client Goes Under

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Businesses thrive on interaction with large clients. They form the most significant inflow of money to the enterprise and help you meet your obligations from month to month. With so many companies closing down, it's not far-fetched to think that one of your massive clients might face bankruptcy. When that happens, you will need to have a clear plan in place to recover any overdue payments and soften the blow until you find new customers. That’s why we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) the following:

Company details

Company bio is a next generation online travel platform providing consumers with access to more than 500,000 properties around the world. Founded in 2014, has served over 3 million customers since inception.



Area of focus


Company size

11 - 50

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