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Marketing and branding experts have long touted the power of live video content to build genuine, long-lasting relationships with target audiences. Not only does this help you improve your follower count, but it can also help you boost your brand recognition among new viewers. But to do so, you’ll need to focus on how to make your live videos interesting and engaging.  To help, 10 members of Young Entrepreneur Council discuss their best tips for successfully leveraging live video content to improve your brand recognition and grow your brand’s following on social media and beyond.

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One of the many benefits of being an entrepreneur is the leadership aspect and the ability to make all the key decisions for the future of your business. However, there often comes a time, especially early on, when entrepreneurs may find themselves in need of help. Whether they’re feeling overwhelmed, burned out or simply don’t have the experience or knowledge necessary to make a well-informed decision, many entrepreneurs find that hiring a business coach can be a beneficial solution. Here, seven members of Young Entrepreneur Council each share the “last straw” moment that made them realize they needed help from a coach and why hiring one helped set them on a better course for success. Consider their stories whenever you’re unsure whether or not to seek assistance with your business.

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Employees aren’t the only ones who can receive feedback about their performance at work. As a manager or business leader, it’s important to receive feedback from your employees so you can understand how you’re doing and what you need to do to improve. While every manager hopes for positive feedback, they may still receive negative feedback from time to time, and it’s how they respond to that feedback that can really make the difference. If an employee thinks you're not performing at your best and lets you know about it, there are some steps you should take to address the complaint the right way. Below, eight members of Young Entrepreneur Council explained what leaders should do after they receive negative feedback.

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Searching for a new job is a long, difficult process, so when you land a job interview, it can feel like such a relief. But what if you are fighting to earn a position you should actually run away from? Some potential employers and work cultures will be toxic to your ability to work well and perform at your best. Before accepting a job offer, you should evaluate the employer and company as a whole. Here, members of Young Entrepreneur Council provide eight warning signs that a company may be a bad place to work. Job candidates can use these red flags as a guide for what to avoid and to instead help find the right environment for them.

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Major changes are often necessary for a company that wants to keep growing and scaling. When critical moments occur, however, (such as a merger or landing a major client) leaders need to set the tone for the rest of their employees. How they respond to them will trickle down and set the example for how everyone else will work. One of the most important things a leader can do in these times of change is fortify and maintain the trust of their employees. Below, nine members of Young Entrepreneur Council shared their methods for keeping employees' trust during pivotal moments for a company.

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Marketing is a crucial element of any successful business, and even small business startups will need to begin building their marketing department as soon as possible. However, some marketing roles are more critical to your business’s success than others. To help you determine which role you need to hire for first, 13 experts from Young Entrepreneur Council (YEC) answer the following question:

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Social media is a place for anyone to express their opinions and beliefs, and often that means talking about controversial topics. Sometimes, a business may post something that sparks a heated debate, or its social media followers might bring up these touchy issues on the business’s page, leaving the brand to come up with a response that won't offend or alienate its audience. To help business owners handle this situation tactfully and professionally, we asked 13 members of Young Entrepreneur Council the following question: Whether it's politics during an election year, a major crisis or even just a regular day, controversial topics are bound to come up on a business's social media. What's one tip you have for dealing with these issues, and why does it work?

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One of the worst things for a budding entrepreneur is to realize that the problem they're solving already has a solution. The business environment has diversified a lot, but the low cost of entry has now made it easy for others to develop similar ideas. In a saturated market, the businesses that stand out and become memorable to their consumers will have the best chance of survival and expansion. These eight leaders from Young Entrepreneur Council examine a few ways that a business can differentiate itself from others in the same competing space and offer advice for companies that want to set themselves apart from the rest of their industry.

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If you've been around the marketing world at all lately, you'd realize how much of a game-changer social media can be for a business. Setting up posts, scheduling them to come out, and engaging with those who follow your social media feeds can help you cultivate your audience. However, you may have noticed that not a whole lot of people engage with your posts immediately after they get published. Engaging people with your social media platform requires a little bit more skill and strategy than just posting regularly. These 12 associates of YEC examine some of the lesser-known or unique ways companies can use to get their followers to engage more on social media.

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After a user likes or shares one of your posts on social media, you've got them interested in your brand or product. But how do you leverage this engagement and keep it going? Commitment is a fickle thing since people tend to have short attention spans. In the modern age, those attention spans are even further limited because of a society based on instant gratification. If you want to keep users liking, sharing, and commenting on your posts or blogs, you're going to need a strategy to drive that engagement. We asked 11 entrepreneurs from YEC to offer their own insight into how an organization can keep the commitment going after that initial like or share.

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17 leaders from YEC share the tools and processes they use and why they work. In the digital age, a company not tapping into automation is losing time and productivity. Relying on human contributors to produce content is still the best approach. However, in distributing this content, automated processes, tools, and strategies are always more efficient. In marketing, efficiency means a better return on investment because it speeds up turnover time and costs less than manual methodologies. Companies can ill-afford to waste time on manual methods when automated means of getting the message out to an audience exist. In the world of marketing, time is money. Automation utilities save time, and as a result, increase the company's ROI on their marketing budget. How does a business automate its marketing? Some entrepreneurs think automation is complicated, requiring a long process of learning how to use new tools. Others fear it requires adding a specialized IT department to their company, which might be a considerable upfront cost to the company. Neither of these things is true. In fact, some of the best automation tools that you need to use are both simple and cost-effective. Even those with an associated price tag usually pay for themselves in the savings the business makes through its automation. Automation doesn't have to be a scary, unknown landscape. To help, we consulted 17 entrepreneurs from YEC about the marketing automation tools, strategies, and processes they utilize to make life easier and increase their marketing ROI.

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Being part of a creative team is an exciting job. However, it’s difficult to always be in an innovative, inspired mindset. Often, creatives experience burnout and roadblocks that hinder their performance. To help you stay inspired, we asked the members of Young Entrepreneur Council to share some unconventional ways content teams can create fresh content that will engage their audience. Their best answers are below.

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Having a side hustle is a great way to develop a creative outlet outside of your regular career. However, these projects can consume a lot of your time, energy and money. That's why it's important to consider the required commitment and effort – and the potential return – before going all-in on your idea. To help you determine if your side hustle is worth pursuing, we asked a panel of Young Entrepreneur Council members how an aspiring entrepreneur can test the idea's viability. Ask yourself these 10 questions to find out.

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A business is built on the reputation it gets through its dealings. Not all the press a company receives will be positive, however. Depending on how the consumers see the business, a company might have mixed reviews on social media. While you might think that positive reviews are the only thing that can aid the company, there are several critical benefits that negative reviews offer as well. Unfortunately, in their haste to do damage control, many small businesses overlook the takeaways contained within these negative comments. To help leaders deal with the inevitable negative feedback that come with running a business, eight contributors to Young Entrepreneur Council discuss the best methods of handling these comments and what lessons can be learned from them.

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A business is built on the reputation it gets through its dealings. Not all the press a company receives will be positive, however. Depending on how the consumers see the business, a company might have mixed reviews on social media. While you might think that positive reviews are the only thing that can aid the company, there are several critical benefits that negative reviews offer as well. Unfortunately, in their haste to do damage control, many small businesses overlook the takeaways contained within these negative comments. To help leaders deal with the inevitable negative feedback that come with running a business, eight contributors to Young Entrepreneur Council discuss the best methods of handling these comments and what lessons can be learned from them.

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When you own a small business, you have to take on many of the day-to-day responsibilities yourself -- at least in the beginning. Having some basic knowledge across all aspects of business operations can go a long way to making your business flourish, and ultimately turn you into a more well-rounded manager when you do eventually hire staff. But which skills are the most important to develop from the get-go? We asked 11 members of Young Entrepreneur Council which fundamental skill – tech, operations, leadership, etc. – all small business owners should have to manage day-to-day operations. They shared their answers below.

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Getting stakeholders’ buy-in is not a one-time phenomenon: It is an ongoing trust-based relationship that has to be maintained and reinforced.

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Your KRAs form a framework, prioritizing your critical success factors.