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Lucas Sommer

CEODel Toro

Portland, Oregon Area

Member Since March 2012

About

Lucas Sommer grew up in Oregon and graduated from High School as valedictorian of his class. He went on to attend the University of Miami on an academic scholarship studying finance and music. Combining these two passions with a lifelong goal to become an entrepreneur, Lucas started a recording studio and production company in his dorm room to help artists in south Florida record and market their music. While still pursuing his career in music, Lucas took a position at The University as program manager for a new entrepreneurship department he was hired to help develop called The Launch Pad. During his time at The Launch Pad, Lucas consulted over 400 student and alumni businesses on how to start, market and grow their companies. Nights and weekends were dedicated to Lucas’s own entrepreneurial venture, developing a scalable social network marketing solution for musicians called Audimated. Shortly after leaving The Launch Pad in 2010, Lucas won the WeMedia Pitch It Challenge and $25,000 to start the business. After securing another initial investor and business partner, Lucas launched Audimated.com which today supports over 10,000 artists and has a growing publishing catalog. In early 2011, Lucas started his second business, Socialated.com. Started in a spare bedroom with $1000, Socialated grew from a social media company to a full service marketing solution employing thirteen people and servicing clients from around the word. In 2014, Socialated was acquired by Virsocom Ventures where Lucas served as Digital Marketing Director. In 2014, Lucas returned to Oregon to start a wine venture in the Willamette Valley growing Pinot Noir and Chardonnay. During the development on the wine project, Lucas lived and consulted in Atlanta and Miami areas from 2014-2017. In 2017, Lucas assisted his client Del Toro secure a strategic investment and took on a full time roll with the business as Chief Operating Officer. In 2018, Lucas was promoted to CEO of Del Toro.

Published content

How I Quit My Day Job for a $25,000 Prize

article

To quit or not to quit? Lucas Sommer's day job helped sustain him while drafting his business plan, but it soon became the very thing disqualifying him from the contest of a lifetime.

Company details

Del Toro

Industry

Luxury Goods & Jewelry

Company size

Myself only