Member Since 2020
Top Score Writing
West Palm Beach, Florida Area
Lisa Collum is a CEO, author, educator, and mother of four with a remarkable history of working to improve students’ lives both inside and outside the classroom. Lisa owns and operates two educational companies, Top Score Writing, Inc. and Coastal Middle and High School. Top Score Writing, Inc. is a company that specializes in writing curriculum for grades 2nd-12th and is the ONE and ONLY program specifically designed to prepare students for the state writing assessment. During her time working in a Title I school where most of the students struggled with basic writing skills, Lisa knew there was an immediate need to create a structured writing curriculum that had daily lessons built in such a way that each day had its own progressive sections. Knowing the common errors made by students in the classroom, she developed lessons that were user-friendly for teachers and super easy to follow and understandable for students. Year after year, students that are taught using this curriculum show a significant improvement in their writing skills. It is the most simple and effective approach to learning basic writing skills that you will ever find. As a result of the significant increase in student achievement using Top Score Writing, this curriculum has been adopted nationally by hundreds of public, private, and charter schools and several homeschool organizations positively impacting tens of thousands of students. Due to the trailblazing success of the Top Score Writing curriculum, Lisa is now sought out across the nation as an expert in writing and a dynamic professional development speaker. She travels the country helping students, teachers, administrators and district leaders create individualized actions plans and delivers energetic presentations incorporating strategic approaches to improving writing using her cutting-edge print and digital curriculum. She has the unique experiences of achieving a 100% pass rate with her students on the state writing assessment two years in a row, speaking at educational conventions and conferences, leading professional development in some of the largest school districts in the nation, and continuously providing teachers with the direction they need to successfully teach writing to students. Lisa’s educational journey began at Florida Atlantic University, where she earned her Bachelor’s Degree in Elementary Education. She added another milestone to her educational resume by earning her Master’s Degree in Education from Nova Southeastern University. When Lisa is not diligently working with her two educational companies, she can be found on the sidelines of her children’s sporting events cheering them on, relaxing at the beach, giving back to the community, brainstorming creative ways to educate today’s youth in writing, and spending quality time with her husband and four beautiful children.
Business plans are often considered an essential tool to help set a new entrepreneur up for success. This document typically encompasses the vision for your company, including your mission statement, while also pinpointing your target audience, sales projections and growth goals.
Social media management is a career field filled with limitless opportunities in our increasingly digital world. More companies than ever before are searching for tech-savvy social media managers who can uplevel their social media content and reach wider audiences.
Getting customers through the sales funnel can sometimes be an arduous task. It can also be difficult to juggle multiple prospects at different stages of the funnel, which is why it's important to automate what you can.
In every career, there are things to be thankful for—things like meaningful moments with co-workers, the opportunity to learn and personal growth that can put the challenges and difficulties in perspective and help you find a renewed sense of purpose at work.
Competition between businesses gets fierce during the holiday season. This means your marketing game needs to be on point if you want to steal the spotlight from your competitors and attract more customers during this busy time of year — especially if you're a small- and medium-sized business operating on a limited budget.
Members of Young Entrepreneur Council share strategies for making your sales pitch over Zoom more effective.
Members of Young Entrepreneur Council discuss some major issues with the e-commerce experience.
It’s no secret that having the support of other leaders can make a major difference to a person's entrepreneurial success. When your network contains others who can identify with your struggles, they can then help motivate you from a personal perspective and deliver timely advice when you need it most.
The face of social media has changed significantly in a short time, and today short video content is dominating user news feeds. While some social media platforms use video as a feature, like Instagram Stories, others, such as TikTok, use short videos as their main form of communication. Businesses can then leverage this content on their own social media pages to help improve their customer engagement and boost sales. To share insights on how to do just that, 12 experts from Young Entrepreneur Council (YEC) answer the following question:
When you’re trying to get a business off the ground, you don’t always have a lot of resources at your disposal. In order to gain some momentum, it may then be necessary to “cut a few corners.” However, this doesn’t mean you have to betray your ethics, as there are a few elements of business you can reasonably (and legally) cut or save money on to help give your business the kick-start it needs to get going.
If you're just getting your feet wet in business, there are many things that can be overwhelming. One of the biggest sources of overwhelm, however, is finances. With so many numbers to track, livelihoods to be responsible for and rules to follow, business finances can quickly become too much for new entrepreneurs to handle.
Encouraging and maintaining a high level of audience engagement is critical for any brand keen on building a loyal following and a tight-knit community of reliable customers. Engagement serves as a foundational pillar to growing a business’s presence in the broader market, and those happy customers are often your best form of advertisement.
For any aspiring business owner or entrepreneur, establishing the right practices and habits as part of your normal behaviors can set you on a path toward career success. However, there are a few habits that might actually be hindering your entrepreneurial journey rather than helping it. These habits might be things you consider to be completely harmless in the grand scheme of your total behaviors, and many entrepreneurs might not even see them as significant hurdles to overcome.
An entrepreneur is only as powerful as the people they surround themselves with. Starting and attempting to grow a business can be a difficult journey, and the sheer amount of outside challenges you need to tackle can be overwhelming. That is why a solid support network is one of the most important things a business owner should create.
Thanks to the explosion of tech, there are many new skills a small business owner must learn in order to be successful in the modern world. However, there are also a whole host of necessary basic skills that stand the test of time.
Establishing a personal brand is something many professionals do to get noticed by the right people and make themselves available to the right opportunities. Unfortunately, with all the different information sources out there, it's easy to get confused about how exactly to do that. Where one source would advise you to do one thing, another article may recommend the complete opposite.
The modern world has made it really easy for anyone to get started on a side hustle. In fact, most entrepreneurs get started with some sort of side gig. Transitioning those side hustles into standalone businesses that can financially support them usually begins with understanding how to make a significant amount of profit, but not all side hustle ideas are lucrative enough to evolve into something financially stable.
While it's not a common thing, some businesses do explode into popularity overnight. For the companies that do, it can be a completely new landscape to navigate. Suddenly, consumers want your product and they can't get enough of it. Your supply lines and logistics may not be able to handle the traffic at its new demanding level.
Entrepreneurs, especially when first starting out, often fall into the trap of overwork. While any successful business needs a firm hand to guide it, your body and mind have their own needs as well. Taking time off for relaxation and socialization in a non-work environment is critical to maintaining your health and the productivity you need to run a growing company.
When a business advertises for a position, you can be assured that there will be a flood of applications coming in. If you're a young entrepreneur with a small company, you'll be doing most of the application sorting yourself. The first step is determining which applications suit the character, demeanor, and qualifications you're looking for.
The one and only program specifically designed to prepare students for the state writing assessment. We offer writing curriculum in print and digital for students in 2nd-12th grade.